What Zenifi does

Zenifi is a privately-held, for-profit healthcare finance company headquartered in Haryana, India, and operating under the domain zenifi.in. Founded in 2023, the firm specialises in offering zero- and low-cost EMI (Equated Monthly Instalment) options to consumers seeking to finance healthcare expenditures. Per the firmographic record, Zenifi is structured as a small team of 1-10 employees and is classified as a private company with no IPO contemplated.

The company's functional role is that of a healthcare-focused consumer credit provider, structuring instalment-based repayment plans designed to reduce the upfront payment burden on patients facing medical costs. Its core product is the EMI facility itself, with a pricing posture anchored on zero- and low-cost instalment options for end consumers. The firm targets healthcare consumers in the Indian market as its primary customer segment, with no further disclosed segmentation, channel, or geographic sub-mix in the source.

The detailed product, technology, partnership, revenue, and channel data aggregated in the source bundle pertains to RR88 Realmgroup, an unrelated Vietnamese online gambling platform. That material has been treated as misattributed and excluded from this description. No additional information on Zenifi's funding, revenue, leadership, partnerships, customer composition, technology stack, geographic footprint, or regulatory standing is available in the input.

Name

Zenifi

Website

https://zenifi.in

Company type

Private

Founded year

2023

Headcount range

1–10 employees

Short description

Zenifi is a Haryana, India-based healthcare finance company founded in 2023 that offers zero- and low-cost EMI options to consumers financing medical expenses. The firm operates as a small private team of 1-10 employees serving the Indian healthcare credit market.

Ownership category

akta.pro rank

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Gambling and Betting: Platform generates revenue through transaction fees on sports betting, casino games, slot machines, lottery, and cockfighting wagers. Takes a percentage of each bet placed by customers across all gaming products. No explicit fees charged to customers for deposits or withdrawals, though third-party payment provider fees may apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Zenifi is a healthcare-focused finance company that provides zero- and low-cost EMI (Equated Monthly Installment) options to make medical treatments and healthcare expenses more affordable. The company enables patients to access healthcare services through structured installment-based payment plans, addressing affordability barriers in medical care.

Product overview

RR88 is a comprehensive online betting and entertainment ecosystem providing a unified platform with multiple gambling products including sports betting, live casino, slot games, fish shooting, lottery, and cockfighting. The platform operates across web and mobile (iOS/Android) with over 5000 gaming products from international providers. The main product is the RR88 platform accessible via website or dedicated mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Zero-Cost EMI for Healthcare
• Low-Cost EMI for Healthcare

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersOfficial gaming license issued by PAGCOR authorizing the platform to operate online gambling and betting services. License confirms legal operating status across Asian markets where permitted.

Scale indicators1 record

Direct peers

• Parimatch: Parimatch operates a Curacao-licensed sportsbook and casino with a strong Asia-Pacific push, comparable sportsbook depth, casino aggregator strategy, and crypto-friendly payments directly mirroring RR88's stack.
• Dafabet: Dafabet is a long-established Asia-facing online sportsbook and casino operator licensed in the Philippines (Cagayan), directly comparable to RR88 in product mix (sports betting, live casino, slots) and target customer (Vietnamese and Southeast Asian players).
• M88: M88 ( Mansion Asia) is a multi-vertical Asian sportsbook and casino brand with established Vietnamese presence, similar KYC-light onboarding, and the same PAGCOR-adjacent offshore licensing posture as RR88.
• Fun88: Fun88 operates an Asia-focused sportsbook, casino, and slots platform with comparable VIP/loyalty mechanics and multi-platform (web + mobile) delivery, directly overlapping with RR88's customer-acquisition playbook.
• Melbet: Melbet is an offshore-licensed sportsbook and casino with extensive Asian-language site presence, large game aggregator integration, and crypto payment support — closely aligned with RR88's distribution and product model.
• 1xBet: 1xBet is a globally licensed online sportsbook and casino (Curacao) with heavy Southeast Asian marketing, multi-currency and crypto payment support, and a similarly broad 5,000+ event product surface, making it a close functional analogue to RR88.
• W88: W88 is a Southeast Asian online betting brand with a similar product suite (sportsbook, casino, slots, e-sports) and historically strong presence among Vietnamese bettors, making it a direct competitor in RR88's primary market.
• 22Bet: 22Bet is a Curacao-licensed multi-vertical betting operator with significant Southeast Asian traffic, broad casino aggregator content, and similar lightweight onboarding — a near-substitute for RR88 from a user perspective.
• BK8: BK8 is a Southeast Asian iGaming operator covering sports betting, live casino, slots, and 4D lottery with strong Vietnamese and Malaysian traffic — overlapping almost one-for-one with RR88's product mix and target geographies.

Broad incumbents

• Bet365: Bet365 is a global Tier-1 sportsbook and gaming incumbent with significantly larger scale and licensing breadth than RR88; included as a benchmark incumbent shaping competitive pricing, bonus spend, and product expectations in RR88's target markets.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zenifi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenifi