Agena
Agena is a Cambridge-based software company offering a no-code Bayesian network platform for building and deploying AI-driven causal modelling applications in the cloud. It serves data scientists, analysts, and AI engineers across healthcare, financial services, defence, and other verticals.
- Company typePrivate
- Founded1998
- HeadquartersCambridge, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Agena does
Agena Limited (DBA Agena.ai) is a Cambridge, UK-based software company founded in 1998 by Professor Norman Fenton and Professor Martin Neil that provides a platform for building and deploying Bayesian network applications in the cloud. The platform targets data scientists, analysts, and AI engineers who need to model causal reasoning and decision-making under uncertainty, particularly where data is sparse or direct measurement is not possible. Its stated end markets span healthcare, financial services, cyber security, defence, energy, transport, telecommunications, and academic research, with named use cases including Alzheimer's diagnostic WebApps and cyber-security risk assessment applications.
Agena's product portfolio consists of two core components: (1) Agena.ai Modeller, a no-code desktop application for Windows, Linux, and macOS that allows users to graphically design Bayesian networks and causal models using proprietary algorithms including Junction Tree, Dynamic Discretization, and Expectation Maximisation; and (2) Agena.ai Cloud, a hosted service built on Kubernetes and Kafka that deploys models as WebApps or computational APIs, with an Enterprise+ option for self-hosted private cloud deployment. The platform is complemented by Modeller APIs in Java, Python, and R (distributed via GitHub, PyPI, and CRAN respectively) and a Cloud API for synchronous and asynchronous model execution. Models can be deployed to support up to thousands of end users.
The company operates a pure subscription revenue model with four annual licensing tiers: Academic (single user, discounted), Team (up to 5 users within one organisation), Enterprise (6+ users for cloud applications), and Enterprise+ (self-hosted private cloud). Distribution combines a product-led growth motion — a 14-day free trial with downloadable software — with an enterprise field sales motion for larger deployments via a 'Schedule a demo' funnel. The business is founder-controlled, privately held, and operates with a headcount of 1–10 employees. No external funding rounds, partnerships, acquisitions, or institutional investors are disclosed.
Agena firmographics
Firmographics- Name
- Agena
- Legal name
- Agena Limited
- Website
- https://agena.ai
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agena is a Cambridge-based software company offering a no-code Bayesian network platform for building and deploying AI-driven causal modelling applications in the cloud. It serves data scientists, analysts, and AI engineers across healthcare, financial services, defence, and other verticals.
- Ownership category
- akta.pro rank
Agena industry classification
Industry- Product category
- Probabilistic AI / Decision Support Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Model Hosting, Serving & Inference Platforms (HDAAACAB), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Agena is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Agena business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription Licenses: All Agena.ai products are sold on a subscription basis only. Subscriptions include free technical support, unlimited incidents, and free maintenance updates and major upgrades for the duration of the subscription term. Multiple licensing tiers (Academic, Team, Enterprise, Enterprise+) scale based on user count and deployment scope.
- Academic Licensing: Academic class licenses are available at a substantial discount for single users developing models within academic institutions, with access to agena.ai cloud service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Academic - Single user license for academic institutions with cloud access |
| Subscription | Annual | Team - Up to 5 users within a single organisation |
| Subscription | Annual | Enterprise - Multi-user license for cloud-based applications |
| Subscription | Annual | Enterprise+ - Self-hosted deployment option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Agena product offering
Product offeringCore offering
Agena develops and sells the Agena.ai platform, consisting of a no-code desktop Modeller for designing Bayesian network and causal models, a Cloud service (built on Kubernetes and Kafka) for deploying those models as web applications and computational APIs, and Modeller/Cloud APIs for Java, Python, and R. The software is sold on annual subscription licences (Academic, Team, Enterprise, Enterprise+) to data scientists, analysts, AI engineers, and organisations across healthcare, financial services, defence, energy, transport, telecommunications, and cyber security.
Product overview
Agena.ai is a Bayesian network software platform consisting of two core components: (1) Agena.ai Modeller - a 'no-code' desktop application for Windows, Linux, and macOS that enables users to design and build Bayesian networks and causal models using a graphical interface with state-of-the-art algorithms; (2) Agena.ai Cloud - a cloud deployment platform that hosts models as web applications and computational APIs. The platform is complemented by Agena.ai Modeller API (Java, Python, R) for programmatic access and Agena.ai Cloud API for computation. Agena.ai WebApps enables end-users to interact with models through customizable web interfaces. The platform is used across defense, energy, financial services, health, telecommunications, and transport sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Agena.ai Modeller A 'no-code' desktop design and execution environment for creating Bayesian networks and causal models. Runs on Windows, Linux, and macOS and delivers state-of-the-art algorithms for Bayesian and causal model computation with a graphical user interface. Targeted at data scientists, analysts, and AI engineers who need to build probabilistic models without programming.
- Agena.ai Cloud Service A hosted cloud platform for deploying Bayesian network models as scalable web applications and computational APIs. Uses Kubernetes and Kafka technologies, includes a WebApp designer, Cloud App manager, access control, account management, API service endpoints, and server-to-server automated pipelines. Supports both agena.ai-hosted and private/self-hosted deployment for enterprise customers.
- Agena.ai Modeller API A programming API available in Java, Python, and R that provides the core functionality of the Agena.ai Modeller without the graphical user interface. Can run locally on a single machine or connect to the agena.ai Cloud API for remote computation. Designed for data scientists and programmers to develop complex models and automate data analysis and model execution, with JSON and CSV data formats.
- Agena.ai Cloud API A cloud-based computational API that executes Bayesian network models developed in the Agena.ai Modeller. Provides calculation endpoints and specialised analyser endpoints, supports both synchronous and asynchronous operations with callback or polling, and uses access-token authentication. Designed for programmatic integration of probabilistic AI model execution into external systems and pipelines.
- Agena.ai WebApps End-user web applications built from Agena.ai models using the WebApp UI designer. Features include input/output variable selection, chart-based reporting (area, histograms, scatter, line plots), PDF export, and case data file management. Deployed to internet domains via the Cloud App manager for up to thousands of end users.
Quantifiable outcome
- Deploy scalable Bayesian network applications in the cloud supporting up to thousands of users
Companies that use Agena
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles3 records
Agena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Agena partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
Agena competitors and assessment
Company assessmentDirect peers
- Hugin Expert: Hugin is a direct competitor offering Bayesian network software for risk analysis and decision support. Like Agena, it serves enterprise users building probabilistic models across industries including finance, healthcare, and engineering.
- Norsys (Netica): Netica is a well-known Bayesian network development environment that competes directly with Agena's Modeller. Both target data scientists building causal and probabilistic models with similar inference algorithms.
- BayesiaLab: BayesiaLab offers a graphical Bayesian network toolset comparable to Agena Modeller. Both platforms target analysts and researchers building causal models for risk assessment and decision support.
Broad incumbents
- DataRobot: DataRobot is an enterprise AI platform offering automated machine learning and model deployment. It overlaps with Agena's model-building and cloud deployment capabilities but serves a broader ML market beyond probabilistic reasoning.
- H2O.ai: H2O.ai provides an end-to-end AI platform with autoML and model deployment. While broader than Agena's Bayesian focus, it competes for the same enterprise AI budget for risk and prediction use cases.
- Palantir Technologies: Palantir's Foundry and Gotham platforms serve defence, healthcare, and financial services with risk analytics and decision support. It competes for the same regulated-industry AI budgets as Agena, albeit at much larger scale.
- SAS Institute: SAS provides analytics and AI software including risk modelling and decisioning tools used in financial services and healthcare. It competes with Agena in enterprise risk analytics at significantly larger scale.
- Google Vertex AI: Google's Vertex AI provides enterprise model training, deployment, and MLOps. It competes for the same cloud-based AI deployment budgets as Agena's Cloud Service but as part of a vastly broader platform.
- Databricks: Databricks' lakehouse platform supports ML model training and deployment with strong data science tooling. It competes for enterprise AI infrastructure budgets and offers model serving capabilities comparable to Agena's Cloud API.
Emerging players
- Wolfram Research: Wolfram provides computational and probabilistic modelling tools through Mathematica and the Wolfram Language. While broader in scope, it overlaps with Agena in advanced analytics for risk and decision support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Agena social profiles
Digital presenceAgena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agena leadership team
Management profileNumber of profiles
Profiles2 records
Agena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agena
What does Agena do?
Agena develops and sells the Agena.ai platform, consisting of a no-code desktop Modeller for designing Bayesian network and causal models, a Cloud service (built on Kubernetes and Kafka) for deploying those models as web applications and computational APIs, and Modeller/Cloud APIs for Java, Python, and R. The software is sold on annual subscription licences (Academic, Team, Enterprise, Enterprise+) to data scientists, analysts, AI engineers, and organisations across healthcare, financial services, defence, energy, transport, telecommunications, and cyber security.
Is Agena a public or private company?
Agena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agena founded?
Agena was founded in 1998. It employs 1 to 10 people.
Where is Agena based?
Agena is headquartered in Cambridge, United Kingdom, in the Europe region.
How does Agena make money?
Two revenue lines are on record. Software Subscription Licenses are the primary driver. The others are academic Licensing.
Who are Agena's main competitors?
Direct peers on record are Hugin Expert, Norsys (Netica) and BayesiaLab. Broad incumbents are DataRobot, H2O.ai, Palantir Technologies, SAS Institute, Google Vertex AI and Databricks. Wolfram Research is listed as an emerging player.
Does Agena have an API?
Yes. Agena.ai offers two APIs: (1) Modeller API - available in Java, Python, and R, provides core functionality of Agena.ai modeller without GUI, can run locally or connect to cloud API for remote computation; (2) Cloud API - provides computational endpoints for model execution, specialized analyser endpoints, supports synchronous and asynchronous operations with callback or polling, authentication via access tokens. Both APIs use JSON and CSV formats for AI model data input/output. The APIs are designed for data scientists and programmers to develop complex models and automate data analysis and model execution.
What industry is Agena in?
Agena's product category is Probabilistic AI / Decision Support Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAAACAB, Model Hosting, Serving & Inference Platforms. Its NAICS code is 5132 and its SIC code is 7372.