Baicizhan

What Baicizhan does

Baicizhan (百词斩) is a Chengdu-based English learning platform operated by Chengdu Chaoyouai Technology Co., Ltd. (成都超有爱科技有限公司), founded in 2011. The company's flagship offering is a vocabulary learning mobile app that uses image-based mnemonics, contextual scene illustrations, and a proprietary spaced repetition algorithm (记忆曲线) calibrated against 230 million+ user data points to help Chinese learners memorize English vocabulary. The app has accumulated over 200 million registered users, making it one of the largest vocabulary learning platforms in China, and addresses learning needs across K-12, university, and adult segments preparing for exams including CET-4/6, Gaokao, IELTS, TOEFL, GRE, and postgraduate entrance examinations.

The product ecosystem has expanded well beyond the core vocabulary app to include MintReading (薄荷阅读, an English reading platform launched 2016), CheesePie (芝士派, listening training launched 2017), Night Piano Programming (夜曲编程, coding education launched 2019), Hangxian IELTS (航线雅思), Baicizhan Math (百词斩数学), Cake English (蛋糕英语) for K-12, Youzi Duck (柚子鸭) for children, XianDan Speaking (咸蛋口语), Tomato English (番茄英语), and a dedicated corporate training division. In 2023 the company entered hardware with the Baicizhan Word Card (百词斩单词机), an e-ink flashcard device that has since sold over 2 million cumulative units and captured 35%+ market share in China's e-flashcard category, with a Chikawa co-branded edition launched in 2024/2025.

Revenue is generated across five streams: premium mobile app courses (subscription), hardware sales through JD, Taobao, and Douyin flagship stores, enterprise training services (custom curriculum, small classes, data tracking), an in-app learning currency, and e-commerce transactions. Distribution is primarily product-led growth via the free app with organic social (WeChat, Weibo, Little Red Book), ASO, and KOL marketing, supplemented by a dedicated enterprise field-sales motion for B2B corporate English training. The company is privately held with no disclosed funding rounds or external investors in the source materials.

Name

Baicizhan

Legal name

成都超有爱科技有限公司

Website

https://baicizhan.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Baicizhan (百词斩) is a Chengdu-based English learning platform serving Chinese students and professionals, anchored by a vocabulary app with 200M+ users, a hardware e-ink word card with 35%+ market share, and a multi-brand ecosystem spanning reading, listening, coding, and enterprise training.

Ownership category

akta.pro rank

Product category

Mobile Language Learning

NAICS

Language Schools (611630), Software Publishers (5132), Exam Preparation and Tutoring (611691)

akta.pro primary industry

Language Learning Apps & Self-Study Platforms (EDAFAOAA)

akta.pro secondary industries

Language Learning Content & Practice Tools (Workbooks, Flashcards, Conversation Prompts) (EDAMAFAO), Vocabulary, Flashcards, SRS & Memorization Platforms (EDAFAOAF), Grammar, Vocabulary & Pronunciation Materials (EDAGAHAB), Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI)

Keywords

• Vocabulary learning app
• Mobile language learning
• E-ink flashcard device
• Corporate English training
• Picture-based memorization

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Mobile App Paid Courses: Premium course content including specialized programs like 航线雅思 (IELTS preparation), with various course packages offering different service levels.
2. Hardware Sales (单词机): Physical electronic vocabulary card devices (Mini and Max versions) sold through e-commerce platforms including JD, Taobao, and Douyin.
3. Enterprise Training Services: Corporate English training programs including 薄荷外刊, 薄荷阅读, 咸蛋口语, 番茄英语, 芝士派英语, with B2B sales motion.
4. 百词斩商城 (E-commerce): Physical goods store selling products related to English learning, with order management and logistics delivery.
5. Learning Currency (学习币): Virtual currency system within the app for purchasing premium content and features.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Baicizhan develops and operates an English vocabulary learning mobile application that uses image-based mnemonics, spaced-repetition algorithms, and contextual example sentences to help users memorize vocabulary from primary school through adult professional exam preparation. The company also sells an e-ink screen hardware vocabulary learning device (Word Machine) and offers B2B corporate English training programs through a dedicated enterprise sales team.

Product overview

Baicizhan (百词斩), operated by 成都超有爱科技有限公司, is an English learning ecosystem centered on its flagship vocabulary app '百词斩' — featuring image-based mnemonic vocabulary learning for over 200 million registered users. The portfolio spans the core vocabulary app plus hardware (百词斩单词机 in Mini and Max versions), English reading (薄荷阅读, 蛋糕英语), listening comprehension (芝士派), oral English (咸蛋口语), business English (番茄英语), programming (夜曲编程, 百职帮), academic math (百词斩数学), and IELTS preparation (航线雅思), all under the 超有爱科技 umbrella. The company also operates an enterprise training division and a product mall, offering a comprehensive English learning ecosystem from primary school through adult professional and exam preparation.

Differentiator

Problem solved

Functional benefit

Brands

• 薄荷阅读 (MintReading): Original English reading platform offering curated foreign press articles and classic book adaptations including titles from Forbes, The Washington Post, The Wall Street Journal, The Atlantic, and more.
• 芝士派 (CheesePie)
• 夜曲编程 (YeQu Biancheng / Night Piano Programming)
• 百词斩企业培训 (Baicizhan Enterprise Training)
• 百词斩单词机 (Baicizhan Word Card)
• 蛋糕英语 (Cake English)
• 航线雅思 (Hangxian IELTS)
• 百词斩数学 (Baicizhan Math)
• 柚子鸭 (Youzi Duck)
• 咸蛋口语 (Xian Dan Kouyu)
• 番茄英语 (Fanqie English)
• 芝士小考 (Zhishi Xiaokao)
• 百职帮 (Baizhik Bang)

Products and services

• Baicizhan App (百词斩 APP) Mobile English vocabulary learning application that uses image-based mnemonics, visual scene associations, and gamified features to help users memorize vocabulary from primary school through adult exam preparation (CET-4/6, IELTS, TOEFL, GRE, Gaokao, etc.). Targets individual Chinese language learners.
• Baicizhan Word Machine (百词斩单词机) E-ink screen hardware vocabulary learning device supporting 700+ vocabulary books, offline use, and synchronization with the Baicizhan app. Available in Mini and Max versions with co-branded IP variants, sold through JD, Taobao, Douyin, and Little Red Book flagship stores.
• Enterprise English Training (企业培训英语课程) Corporate English training service offering courses (Mint Foreign Press, Mint Reading, XianDan Speaking, Tomato English, CheesePie English) with custom curriculum, scientific class placement, content selection, exclusive small classes, data tracking, and post-class testing. Sold through a dedicated direct sales team to enterprise clients.
• CheesePie (芝士派) English listening comprehension training service featuring movies, dramas, news broadcasts, and radio dramas with progressive difficulty levels, helping users improve listening skills from beginner to advanced.
• MintReading (薄荷阅读) English reading service providing original foreign press articles and unabridged classic book courses, paired with teacher guidance and reading groups for adult learners.
• Hangxian IELTS (航线雅思) IELTS exam preparation platform offering intensive coaching across listening, speaking, reading, and writing through products including IELTS Secret Camp, IELTS Bible Listening, Writing, Speaking, Reading, and a Materials Library.
• Night Code Programming (夜曲编程) Introductory programming education platform positioning itself as 'programming first lesson' for beginners, expanding the Baicizhan product portfolio into coding education.

Quantifiable outcome

• Classroom dictation accuracy improved from 58% to 85%
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• 中通快递 (ZTO Express)minorImplementation/ SI/ Consulting PartnerLogistics partner for delivering physical products purchased through 百词斩商城 and marketing campaign prizes. Handles order fulfillment and delivery services.
• 京东物流 (JD Logistics)minorImplementation/ SI/ Consulting PartnerLogistics partner for delivering physical products purchased through 百词斩商城. Handles order fulfillment and delivery services.
• 印鸽 (Yinge)minorImplementation/ SI/ Consulting PartnerProduct supplier for mall point redemption services, providing physical and virtual products for 百词斩商城 coin redemption program.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shanbei (扇贝单词): Shanbei is a leading Chinese vocabulary learning app with spaced-repetition features and a similar target audience of K-12 and university students. It directly competes with Baicizhan in the vocabulary app category with comparable mobile-first, self-study positioning.
• Quizlet: Quizlet is a global flashcard and vocabulary learning platform with spaced-repetition algorithms and user-generated study sets. It competes directly with Baicizhan's vocabulary memorisation methodology and serves similar students preparing for standardised exams.
• Liulishuo (流利说): Liulishuo is a Chinese AI-driven English speaking and learning app that targets adult learners and professionals. It overlaps with Baicizhan's CheesePie and XianDan sub-brands in the spoken English segment while also competing for English learner wallet share.
• Momo (墨墨背单词): Momo is a popular Chinese vocabulary memorisation app using spaced repetition and personal dictionaries. It directly competes with Baicizhan in the vocabulary-only mobile app category with similar word-list and exam-prep positioning.
• Hujiang (沪江英语): Hujiang is a long-standing Chinese online English education platform offering courses, vocabulary, and test preparation. It overlaps with Baicizhan in adult English learning and exam preparation categories such as CET-4/6 and IELTS.

Broad incumbents

• Duolingo: Duolingo is the global leader in mobile language learning, offering free and premium vocabulary and speaking practice. It operates in the same category as Baicizhan with comparable gamified, mobile-first learning experiences, though it serves a global audience and offers multiple languages.
• NetEase Youdao (网易有道): Youdao is a major Chinese EdTech and dictionary platform with a vocabulary app, dictionary hardware (Youdao Dictionary Pen), and broader learning tools. It is a broad incumbent competing with Baicizhan in vocabulary apps, e-ink dictionary hardware, and English learning content.
• TAL Education (好未来): TAL Education is a large Chinese K-12 and adult education company with extensive English learning and tutoring offerings. It operates broadly in EdTech and competes with Baicizhan for the same Chinese student and parent segments across multiple product lines.
• New Oriental (新东方): New Oriental is one of China's largest private education companies offering English training, test prep, and K-12 tutoring. As a broad incumbent in the same English learning and exam preparation space, it competes with Baicizhan's enterprise training and IELTS prep offerings.

Emerging players

• iFlytek (科大讯飞): iFlytek is a leading Chinese AI and speech recognition company with a dictionary pen and AI-based English learning products. It overlaps with Baicizhan's hardware product line and AI-enabled vocabulary learning features, particularly in speech and pronunciation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baicizhan