Pacoima Beautiful

What Pacoima Beautiful does

Pacoima Beautiful is a 501(c)(3) environmental justice nonprofit founded in 1996 by five mothers in Pacoima, California, and currently operating with 11-50 staff across two locations: its Pacoima headquarters at 12510 Van Nuys Blvd. Suite #302 and the Casa Esperanza youth and family services center in Panorama City. The organization serves low-income, predominantly Latino communities in the Northeast San Fernando Valley (Pacoima, Sun Valley, Panorama City) who are disproportionately burdened by pollution from three freeways, Whiteman Airport, the Valley Generating Station, and industrial facilities, with nearly 9% of Pacoima residents suffering from asthma. Its programmatic portfolio spans 19+ initiatives organized into five operating teams — Arts & Culture, Organizing, Planning, Policy, and Youth Organizing — and the Casa Esperanza satellite.

The organization's core technical capability is a community-based hyperlocal air quality monitoring network built on Aeroqual sensors provided by South Coast AQMD and deployed across offices, homes, and personal bags, complemented by a youth-led monitoring program (YUTEP) that has produced 187 hours of personal outdoor exposure data. Programs also include green infrastructure construction (Bradley Alley/Plaza, Green Together Collaborative), an EV car-share pilot with Envoy and LACI, youth education tracks (Junior Field Rangers, Agua University, Semillas, Clean Air Ambassadors), digital literacy, community gardens (Jardín Pacoima), a community market (Mercado Pacoima), and silicosis and COVID-19 outreach.

Pacoima Beautiful's revenue model is a multi-stream nonprofit mix: major government grants led by the $23 million Transformative Climate Communities award (January 2019) administered through the Green Together Collaborative, federal appropriations secured via Rep. Tony Cárdenas ($800,000 in 2022), CalEPA Environmental Justice Action Grants, foundation grants (Water Foundation, Getty Trust), individual donations at suggested tiers of $20 to $500, and substantial volunteer in-kind contributions. Programs and services are delivered free to community members; the organization does not sell commercial products. Executive Director Veronica Padilla-Campos leads the organization alongside a Policy Director, Organizing Director, Planning Director, and the first Development Director (Lupe Ramos-Silva, appointed January 2020).

Name

Pacoima Beautiful

Legal name

Pacoima Beautiful

Website

https://pacoimabeautiful.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacoima Beautiful is a 501(c)(3) environmental justice nonprofit founded in 1996 that serves low-income, predominantly Latino communities in the Northeast San Fernando Valley through hyperlocal air quality monitoring, green infrastructure, youth organizing, policy advocacy, and family services delivered free of charge.

Ownership category

akta.pro rank

Product category

Environmental Justice and Community Advocacy Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Administration of Conservation Programs (92412)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Civic Education & Community Engagement (Voting, Local Government) (EDAAAFAC), Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE)

Keywords

• Environmental justice advocacy
• Community organizing services
• Urban planning consulting
• Youth environmental education
• Air quality monitoring

Headquarters

HQ city

Pacoima

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible charitable donations from community members and supporters at suggested amounts ranging from $20 to $500 per gift, supporting grassroots environmental justice programs.
2. Government Grants: Major grants from government agencies including the Transformative Climate Communities ($23 million awarded January 2019), Safe Clean Water Program, CalEPA EJ Action Grants, and federal appropriations (e.g., $5.8 million from Rep. Tony Cárdenas for Pacoima Wash improvements including $800,000 to Pacoima Beautiful).
3. Foundation Grants: Funding from foundations including the Water Foundation for water infrastructure planning, and other environmental justice grant programs.
4. Volunteer and In-Kind Contributions: Substantial volunteer labor supporting programs including Junior Field Rangers, Community Inspectors, youth organizing, and environmental cleanup events, providing in-kind value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pacoima Beautiful is a grassroots environmental justice nonprofit that delivers a portfolio of community programs in the Northeast San Fernando Valley, including hyperlocal air quality monitoring, youth environmental education and organizing, green infrastructure and tree-planting projects, free urban-planning courses, electric vehicle car-share pilots, water capture installations, and policy advocacy campaigns targeting Whiteman Airport and the Valley Generating Station. All programs are delivered free of charge to community residents and supported by government and foundation grants.

Product overview

Pacoima Beautiful is a grassroots environmental justice nonprofit organization (not a technology company) offering a portfolio of community programs rather than a unified software product. The organization provides environmental monitoring services through its Air Monitoring program using Aeroqual sensors, youth education programs (Junior Field Rangers, Agua University, YUTEP), community organizing initiatives (Community Inspectors, Casa Esperanza), urban greening through the Green Together Collaborative, sustainable mobility via the Pacoima Electro-Ride Share EV car-share program, water infrastructure projects like Bradley Alley/Plaza, and policy advocacy campaigns including Shutdown Whiteman Airport and Valley Gas Plant. Programs are delivered through community partnerships, volunteer engagement, and direct service delivery rather than through a software platform or digital product.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Monitoring - Pacoima Community-based air quality monitoring program using sensors deployed across Pacoima to provide hyperlocal pollution data, enabling residents to understand environmental hazards in their neighborhood.
• Clean Air Ambassadors Youth and community training program focused on air quality education and advocacy for environmental justice.
• 2026 Agua University A four-week intensive course on water science, habitat, land use, conservation, and community development for environmental justice education.
• 2026 Junior Field Rangers Youth program combining classroom instruction and field work in Angeles National Forest, supporting California Naturalist Certification.
• Green Together Collaborative Multi-partner alliance working with Pacoima and Sun Valley residents to build a climate-resilient community through tree canopy expansion, green infrastructure, and sustainable development projects.
• Pacoima Electro-Ride Share First electric vehicle car share program in the San Fernando Valley, piloted in partnership with Envoy Electric Car Share and LACI, with solar-powered rental vehicles housed at San Fernando Gardens.
• People's Collaborative Academy Free 10-week entry-level urban planning course for San Fernando Valley residents to understand development projects and participate in community planning decisions.
• Bradley Alley/Plaza Green infrastructure project combining public greenspace with stormwater capture capabilities to prevent neighborhood flooding and store rainwater.
• Silicosis Outreach Health outreach program raising awareness about silicosis dangers affecting countertop workers and construction industry employees.
• Everyone On: Digital Literacy Digital literacy program helping community members access technology resources and digital skills.
• Mercado Pacoima Community market program supporting local vendors and economic development in Pacoima.
• Jardín Pacoima Community garden program providing green space and food access opportunities for residents.
• SFV Recovery Hub Recovery support services hub serving the San Fernando Valley community.
• Prende El Sol Environmental justice program focused on solar energy and clean power alternatives.
• Shutdown Whiteman Airport Campaign Advocacy campaign calling for closure of Whiteman Airport due to safety concerns and environmental justice impacts on the Pacoima community.
• Valley Gas Plant Campaign Campaign advocating for closure of the Valley Generating Station and transition to renewable energy in the San Fernando Valley.
• Casa Esperanza Youth and family services center in Panorama City providing community programming and support services.
• COVID19 Outreach Community outreach program addressing COVID-19 impacts and vaccination access in underserved communities.
• Semillas: After School Program Youth after-school programming providing educational and enrichment activities.
• YUTEP Program Youth United Towards Environmental Protection program combining low-cost air sensor monitoring with photos and videos for storytelling.

Quantifiable outcome

• 187 hours of youth-monitored outdoor air quality data collected by 10 youth in the Northeast San Fernando Valley, with levels ranging 2–18 μg/m3
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Green Together CollaborativecoreStrategic or Co-development PartnerA flagship alliance led by Pacoima Beautiful with LA Conservation Corps, Grid Alternatives of Greater Los Angeles, Trust for Public Land, Los Angeles Business Council, Community Partners, LA Metro, LADOT, and LADWP, awarded $23 million through the Transformative Climate Communities grant in January 2019 to lower GHG emissions and improve environmental conditions in Pacoima/Sun Valley over five years.
• Envoy Electric Car SharecoreStrategic or Co-development PartnerPacoima Beautiful partnered with Envoy to pilot an affordable EV car-share program in Pacoima, with two vehicles housed at San Fernando Gardens and powered by solar. The program tested mobility options for families who rely on public transit or share vehicles.
• LA Conservation CorpscoreStrategic or Co-development PartnerOne of the nation's largest urban conservation corps partnered with Pacoima Beautiful through the Green Together Collaborative to combat extreme heat by expanding the tree canopy and cooling the San Fernando Valley, starting in Pacoima.
• Getty TrustflagshipGTM or Marketing PartnerPacoima Beautiful served as the community partner for the Getty 25 Festival held June 25–26 in Pacoima, a free community art festival celebrating the Getty Center's 25th anniversary with workshops, live music, food trucks, and a digital experience.
• Community Arts Resources (CARS)coreGTM or Marketing PartnerCARS served as the producing partner for the Getty 25 Festival series across ten LA neighborhoods including Pacoima, coordinating with community organizations and managing event logistics.
• South Coast Air Quality Management DistrictcoreTechnology or IntegrationSouth Coast AQMD provided Aeroqual air quality monitoring stations deployed by Pacoima Beautiful across Pacoima to give residents hyperlocal pollution data from sensors on offices, homes, and bags.
• Mono Lake CommitteecoreStrategic or Co-development PartnerPacoima Beautiful joined a large coalition led by the Mono Lake Committee to advocate that Mayor Karen Bass and LADWP not increase water diversions from Mono Lake, preserving recent recovery gains and working toward the state's 6,392-foot lake level requirement.
• Bricklayers and Allied Craftworkers Local 4minorStrategic or Co-development PartnerPacoima Beautiful and the labor union Bricklayers and Allied Craftworkers Local 4 expressed concerns over the rise of silicosis in countertop workers and have taken steps to raise awareness on the dangers of silica exposure in the San Fernando Valley.
• USC Environmental Health CenterscoreStrategic or Co-development PartnerYUTEP partnered with USC Environmental Health Centers to conduct a youth air monitoring and storytelling program combining low-cost sensors with photos and videos, bringing visibility to air quality issues in Pacoima.
• Office of Los Angeles City Councilwoman Monica RodriguezcoreStrategic or Co-development PartnerCouncilwoman Monica Rodriguez has partnered with Pacoima Beautiful on multiple campaigns including the Shutdown Whiteman Airport petition, Valley Gas Plant advocacy, and the Pacoima Wash improvement project ($5.8M in federal funding).
• San Fernando Gardens (LA Housing Authority)minorStrategic or Co-development PartnerPacoima Beautiful's Electro-Bici e-bike share and EV car-share programs utilized San Fernando Gardens as a hub for solar-powered vehicle charging, serving public housing residents in Pacoima.
• Pacoima Neighborhood CouncilminorStrategic or Co-development PartnerPartnered with Pacoima Beautiful to host community events such as the Wheelchair Wash and Resource Fair for differently-abled residents.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Communities for a Better Environment: California-based environmental justice nonprofit organizing against pollution in low-income communities of color. Directly comparable to Pacoima Beautiful in mission, grassroots organizing model, and policy advocacy focus on refinery/power-plant shutdowns.
• Strategic Concepts in Organizing and Policy (SCOPe): Los Angeles grassroots EJ nonprofit focused on air quality, water equity, and economic justice in South LA. Comparable place-based organizing and policy advocacy on issues like freeways, goods movement, and utility rates.
• Center for Community Action and Environmental Justice: Riverside, CA-based EJ nonprofit focused on Inland Empire communities. Closely comparable grassroots, place-based EJ model targeting air quality, refinery impacts, and youth organizing — same Southern California regional context as Pacoima Beautiful.
• The City Project: LA-based EJ and equitable development organization focused on parks, green space, transit, and healthy communities. Directly comparable mission around urban planning, policy advocacy, and community of color health outcomes in Los Angeles.
• Asian Pacific Environmental Network: California statewide API EJ network with anchor chapters in Oakland and Richmond. Comparable model combining base-building, leadership development, policy advocacy, and campaigns against refineries and fossil fuel infrastructure.
• East Yard Communities for Environmental Justice: Southeast LA County EJ nonprofit addressing cumulative pollution burdens near freeways, rail yards, and industrial facilities. Highly comparable hyperlocal air-quality and community-organizing model serving a working-class community of color.

Broad incumbents

• GreenLatinos: National Latino EJ advocacy network operating at a much larger geographic and policy scale. Comparable mission around Latino community conservation and climate advocacy but functions as a broader umbrella rather than a place-based organizer.
• Earthjustice: National environmental law organization. Comparable in pursuing policy/legal outcomes on pollution and EJ issues (e.g., refinery and power plant advocacy) but operates at much larger scale and through litigation rather than community organizing.

Others

• Liberty Hill Foundation: LA-based progressive foundation funding grassroots organizing, including EJ groups. Comparable only as a funder/ecosystem partner to Pacoima Beautiful rather than as a direct peer; useful for understanding the foundation-side funding landscape.
• The Trust for Public Land: National land conservation nonprofit and a direct partner of Pacoima Beautiful in the Green Together Collaborative. Included as an ecosystem partner given its role in green infrastructure delivery rather than as a competitive peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pb__community
• Facebookfacebook.com/PacoimaBeautiful
• LinkedInlinkedin.com/company/pacoimabeautiful
• Instagraminstagram.com/pacoimabeautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacoima Beautiful