Future Eyewear Group
Future Eyewear Group is a privately held Swedish eyewear designer and distributor founded in 1984, operating five proprietary brands (Prestige, Granite, Dr.Zipe, Minibrilla, Bliz) and shipping over 2.5 million units annually across the Nordics and 25+ distributor markets worldwide.
- Company typePrivate
- Founded1984
- HeadquartersKungälv, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Future Eyewear Group does
Future Eyewear Group Sweden AB is a privately held Swedish eyewear company founded in May 1984 by Jan Jonsson and headquartered in Kungälv, Sweden. The company designs and markets sunglasses, reading glasses, goggles, and safety/sports eyewear across five proprietary brands — Prestige (1987), Granite (2002), Dr.Zipe (2006), Bliz (2007), and Minibrilla — targeting price-sensitive consumers, parents, sports users, and athletes. Manufacturing is fully outsourced to contracted factories in Asia (China, Taiwan) while product design and brand management are retained at the Swedish headquarters, allowing a low-cost production base of approximately 2.5 million units annually.
Future Eyewear Group firmographics
Firmographics- Name
- Future Eyewear Group
- Legal name
- Future Eyewear Group Sweden AB
- Website
- https://future.se
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Future Eyewear Group is a privately held Swedish eyewear designer and distributor founded in 1984, operating five proprietary brands (Prestige, Granite, Dr.Zipe, Minibrilla, Bliz) and shipping over 2.5 million units annually across the Nordics and 25+ distributor markets worldwide.
- Ownership category
- akta.pro rank
Where Future Eyewear Group is headquartered
LocationHeadquarters
- HQ city
- Kungälv
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Future Eyewear Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Eyewear Product Sales: Future Eyewear Group generates revenue primarily through the sale of sunglasses, reading glasses, and goggles through wholesale distribution to retailers and through direct-to-consumer e-commerce. The company distributes over 2.5 million glasses and goggles annually through its brand portfolio.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Future Eyewear Group product offering
Product offeringCore offering
Future Eyewear Group designs, manufactures (via contracted Asian factories), and distributes a portfolio of proprietary eyewear brands — Dr.Zipe, Prestige, Granite, Minibrilla, and Bliz — covering sunglasses, reading glasses, sports goggles, and children's sunglasses. The company distributes more than 2.5 million glasses and goggles annually through its Nordic direct sales organization, wholly-owned subsidiaries, and an international distributor network spanning more than 25 countries.
Product overview
Future Eyewear Group operates as a multi-brand eyewear company with an extensive portfolio of five proprietary brands serving different market segments. The company designs products at its Swedish head office and manufactures through contracted factories in Asia. The brand portfolio includes Dr.Zipe (performance goggles, sunwear and helmets), Prestige (trendy sunglasses and reading glasses), Granite (affordable quality eyewear), Minibrilla (children's sunglasses with UV protection), and Bliz (sports eyewear with Polarized and Active lines). As the leading eyewear company in the Nordic countries, the company distributes over 2.5 million glasses and goggles annually through distributors in more than 25 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Dr.Zipe: Goggles, sunwear and helmets with attitude. Dr.Zipe delivers safety, performance and quality.
- Prestige
- Granite
- Minibrilla
- Bliz
Products and services
- Dr.Zipe Dr.Zipe is Future Eyewear Group's performance goggles, sunwear and helmets brand, delivering safety, performance and quality for active outdoor users. Voted Sports Brand of the Year by the Swedish sports industry.
- Prestige Prestige is Future Eyewear Group's original sunglasses and reading glasses brand offering trendy designs for every style and occasion, targeted at style-conscious consumers seeking new looks every day.
- Granite Granite is Future Eyewear Group's affordable sunglasses and reading glasses brand offering reliable design and quality for budget-conscious consumers across multiple price points.
- Minibrilla
Companies that use Future Eyewear Group
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Future Eyewear Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Future Eyewear Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Idé & Profil DenmarkmajorFuture started a collaboration with Idé & Profil in Denmark in 1999. In January 2001, Future became the majority owner and the company was renamed to Prestige Danmark ApS, becoming Future's first subsidiary. This acquisition established Future's presence in the Danish market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Future Eyewear Group competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Future Eyewear Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Eyewear Group leadership team
Management profileNumber of profiles
Profiles2 records
Future Eyewear Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Future Eyewear Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Eyewear Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Eyewear Group
What does Future Eyewear Group do?
Future Eyewear Group designs, manufactures (via contracted Asian factories), and distributes a portfolio of proprietary eyewear brands — Dr.Zipe, Prestige, Granite, Minibrilla, and Bliz — covering sunglasses, reading glasses, sports goggles, and children's sunglasses. The company distributes more than 2.5 million glasses and goggles annually through its Nordic direct sales organization, wholly-owned subsidiaries, and an international distributor network spanning more than 25 countries.
Is Future Eyewear Group a public or private company?
Future Eyewear Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Future Eyewear Group founded?
Future Eyewear Group was founded in 1984. It employs 51 to 100 people.
Where is Future Eyewear Group based?
Future Eyewear Group is headquartered in Kungälv, Sweden, in the Europe region.
How does Future Eyewear Group make money?
One revenue line is on record: eyewear Product Sales.
Does Future Eyewear Group have an API?
No public API is recorded for Future Eyewear Group.