What IDE does

IDE FUND | Ideas en Desarrollo is a privately held investment group headquartered in Mexico City that offers co-investment opportunities in a diversified portfolio of assets across the USA and Mexico. Its stated investment thesis is to generate accelerated growth while minimizing risk by concentrating on assets with sustainable competitive advantages. The firm is led by a four-person team — Ernest Haiat, Ramón Amezcua, Francis Braun, and Martha Contreras — operating from an office on Paseo de la Reforma in the Lomas Altas business district.

The portfolio is organized into four asset categories. The Real Estate USA book comprises 10+ student-housing and multifamily properties in university markets including Starkville (MS), Ames (IA), Lubbock (TX), East Lansing (MI), Columbia (MO), Gainesville (FL), Morgantown (WV), San Marcos (TX), Miami (FL), and Washington D.C. The Real Estate México book holds 10+ assets spanning residential developments (COMPRAMOS TU CASA, FORESTA), commercial property, industrial warehouses in Atlacomulco, Poza Rica, León, Toluca, and El Salto (Guadalajara), and the British Embassy project in Mexico City. Beyond real estate, IDE holds industrial companies (BEE – Bio Empaques y Envases, 2W Plásticos), technology companies (LABORO, GUSTO), and financial-services companies (TURBORENT, MONIFIC).

IDE's go-to-market is sales-led and relationship-based: prospective investors and businesses initiate contact through ide.fund, after which the firm runs a structured evaluation process — initial review, a meeting to understand the opportunity, and follow-up sessions to resolve outstanding questions. Revenue, AUM, fees, and pricing terms are not publicly disclosed. No funding rounds, institutional investors, M&A activity, partnerships, or external ownership structure are documented in the available source material.

Name

IDE

Legal name

IDE FUND | Ideas en Desarrollo

Website

https://ide.fund

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Private Equity / Multi-Asset Investment Management

NAICS

Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

akta.pro secondary industry

Multi-Asset ESG / Sustainable Allocation Strategies (FSAAAJAK)

Keywords

• Private equity investments
• Real estate investing
• Portfolio diversification
• Asset management
• Cross-border investment

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Returns: IDE generates returns through investment in diversified asset classes including real estate in the USA and Mexico, industrial companies, technology startups, and financial services companies. Returns are realized through asset appreciation, rental income from real estate properties, and exit gains from portfolio companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

IDE (Ideas en Desarrollo) is a private investment group that offers qualified investors and business owners the opportunity to invest in a diversified portfolio of assets with sustainable competitive advantages. Its portfolio spans real estate in the USA and Mexico (student housing, multifamily, residential, commercial, industrial warehouses), industrial companies (packaging and plastics), technology startups, and financial services companies.

Product overview

IDE (Ideas en Desarrollo) is an investment group that offers opportunities to invest in a diversified portfolio of assets with sustainable competitive advantages. The portfolio spans multiple sectors and geographies: Real Estate (USA and Mexico) including residential, commercial, and industrial properties; Industrial investments in packaging and plastics; Technology investments; and Financial services investments. The company focuses on accelerating growth while minimizing risks through portfolio diversification.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate USA Portfolio Real estate investment properties located across the United States, including student housing, multifamily, and residential developments. Notable assets include The GRAND at Starkville (MS), The POINT at Ames (IA), The ONE at Lubbock (TX), The ROCKS at East Lansing (MI), The MISSOURI PACK at Columbia (MO), The CANOPY at Gainesville (FL), The VIEW at Morgantown (WV), The ARBA at San Marcos (TX), Menesse Brickell I at Miami (FL), and Penn Quarter at Washington D.C. Aimed at qualified investors seeking USA real estate exposure.
• Real Estate México Portfolio Real estate investment properties in Mexico including residential developments (COMPRAMOS TU CASA, FORESTA in Hidalgo, FONDO INVESSE-I in Playa del Carmen), industrial warehouses (NAVE INDUSTRIAL ATLACOMULCO, NAVE INDUSTRIAL POZA RICA, NAVE INDUSTRIAL LEON, NAVE INDUSTRIAL TOLUCA, NAVE INDUSTRIAL "EL SALTO" in Guadalajara), and the PROYECTO EMBAJADA BRITÁNICA in Mexico City. Aimed at qualified investors seeking Mexican real estate exposure.
• Industrial Investments Industrial sector investments in operating companies, including BEE (Bio Empaques y Envases) and 2W Plásticos, both based in Estado de México and focused on packaging and plastic manufacturing. Aimed at qualified investors seeking industrial sector exposure.
• Technology Investments Technology sector investments including LABORO (Mexico) and GUSTO (USA), providing exposure to technology startups and growth-stage companies. Aimed at qualified investors seeking technology sector exposure.
• Financial Investments Financial sector investments including TURBORENT and MONIFIC, both based in Mexico, providing diversified financial services exposure. Aimed at qualified investors seeking financial sector exposure.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brookfield Asset Management: Global alternative asset manager with major real estate, renewable energy, infrastructure, and private equity franchises, including meaningful Mexican real estate exposure. Broad incumbent peer operating at massive scale with comparable real estate focus.
• KKR: Global private equity and alternative asset manager with significant Latin America and Mexico exposure across real estate, private equity, and infrastructure. Broad incumbent peer with overlapping capability set but far larger and more diversified.
• Carlyle Group: Global private equity firm with established Latin America platform covering real estate, private equity, and credit. Broad incumbent peer with overlapping capabilities, particularly in cross-border US-Mexico investment themes.
• Berkshire Hathaway: Publicly traded diversified holding company owning operating businesses across insurance, real estate, industrials, and other sectors. Comparable to IDE's multi-sector holding and operating-company model, though at incomparable scale and with permanent capital structure.

Direct peers

• Compass Diversified: Public diversified holding company that owns and manages a portfolio of middle-market operating businesses across multiple industries. Directly comparable to IDE's model of holding and actively managing operating companies alongside other assets.
• Actinver: Mexican asset management and private banking firm offering multi-asset investment products and managed portfolios to private clients in Mexico. Comparable to IDE in offering diversified investment opportunities to Mexican HNW investors, though larger and more institutionally structured.
• GBM (Grupo Bursátil Mexicano): Mexican broker-dealer and wealth management platform offering diversified investment products and asset allocation services to Mexican investors. Comparable to IDE as a Mexico-based investment platform providing diversified asset access to clients.
• StepStone Group: Global multi-asset investment firm providing customized portfolio construction across private equity, real estate, infrastructure, and credit. Comparable to IDE in offering investors diversified alternatives exposure, though at far larger scale and with institutional fund structures.
• Patria Investments: Latin American alternative asset manager with private equity, real estate, infrastructure, and credit strategies across the region. Closest publicly listed peer to IDE's diversified alternatives approach, though at significantly greater scale and with institutional capital backing.

Regional players

• Vector Casa de Bolsa: Independent Mexican broker-dealer providing wealth management, asset management, and investment advisory services primarily to Mexican investors. Regional comparable in offering diversified investment access, though focused on brokerage rather than direct principal investing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDE