The Sound Agency

What The Sound Agency does

The Sound Agency is a London, United Kingdom-domiciled entity whose primary digital asset, thesoundagency.com, currently operates as the web front end for Hondatoto, an Indonesian-facing online lottery (togel) betting platform. The platform enables users to register, deposit, and place bets on seven international lottery markets (Oregon, Kingstown, Maryland, Georgia, Carolina, Texas, and China), with deposit processing via QRIS barcode scanning, banking transfers, e-wallets, and mobile credit (pulsa), advertised at seconds for deposits and under one minute for withdrawals. The firm's firmographic record describes a separate 2003-founded entity in audio/visual equipment rental and BrandSound optimization with 11-50 employees, a discrepancy with the live website content that the available source data does not reconcile; the leadership entry lists Julian Treasure (a figure associated with sound branding and 'How to be Heard') as founder & chairman.

The business model is unit-priced lottery play at Rp 10,000 per session (against a stated Rp 100,000 reference price), with free registration and no deposit prerequisite, generating revenue through transaction fees and commission-based facilitation of international lottery wagering. The platform claims recognition from PAGCOR (Philippine Amusement and Gaming Corporation) and designation as 'Agen Togel Resmi' (Official Lottery Agent) by the World Lottery Association, though these claims appear only in self-published website copy. Customer acquisition is concentrated on Indonesian SEO and a single named affiliate partner, bubursedap.com, which handles login, registration, and promotional redirects.

Operationally, the entity shows no disclosed funding rounds, no management team beyond the single founder/chairman listing, no certifications or compliance filings, and no corporate history milestones. The combination of a legacy UK consultancy identity with a single-product Indonesian gambling front end, lack of disclosed financials, and concentration on one high-risk regulated-adjacent vertical produces a fundamentally opaque business profile from an investment due-diligence standpoint.

Name

The Sound Agency

Website

https://thesoundagency.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sound Agency operates thesoundagency.com as the front end for Hondatoto, an Indonesian-facing online lottery platform offering bets on seven international lottery markets, despite firmographic records describing a 2003-founded UK-based sound branding consultancy.

Ownership category

akta.pro rank

Product category

Online Lottery / Online Gambling

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online lottery betting
• Togel online
• Lottery market access
• Online gambling platform
• Digital lottery gaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Lottery Transaction Fees: Revenue generated from lottery betting transactions. Platform takes a percentage or fixed fee from each bet placed by users on international lottery markets.
2. Gaming Platform Services: Commission-based revenue from facilitating online lottery play across international markets. Platform operates as licensed agent for World Lottery Association.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

The Sound Agency operates the Hondatoto online togel (lottery) betting platform, enabling Indonesian users to place bets on seven international lottery markets (Oregon, Kingstown, Maryland, Georgia, Carolina, Texas, and China). The platform supports multiple deposit methods including QRIS barcode scanning (instant automated credit), Indonesian banking transfers, e-wallets, and Telkomsel mobile credit (pulsa), with withdrawals processed within a maximum of one minute and free self-service registration completing in approximately two minutes.

Product overview

The Sound Agency hosts the Hondatoto online lottery platform, a single product offering that provides users access to international lottery markets through an online betting interface with multiple deposit and payment methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Hondatoto Online Togel (Lottery) Betting Platform An online togel (lottery) betting platform branded Hondatoto that enables Indonesian end-users to place bets on seven international lottery markets (Oregon, Kingstown, Maryland, Georgia, Carolina, Texas, and China). Supports deposits via QRIS barcode scanning (automated, seconds-level credit), Indonesian banking transfers, e-wallets, and Telkomsel mobile credit (pulsa); withdrawals are processed within a maximum of one minute. Account registration is free, takes approximately two minutes, and requires no upfront deposit.

Quantifiable outcome

• Deposit processing in seconds via QRIS scanning
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreStrategic or Co-development PartnerPhilippine gaming regulatory body that provides operating license and recognition for the platform as a trusted lottery site. PAGCOR recognition indicates compliance with Philippine gaming standards.
• World Lottery AssociationcoreStrategic or Co-development PartnerInternational body that officially designated the platform as 'Agen Togel Resmi' (Official Lottery Agent), providing credibility and legitimacy for international lottery operations.
• QRIS (Quick Response Code Indonesian Standard)coreTechnology or IntegrationNational QR code payment standard enabling instant automated deposits. Integration allows users to scan barcode and receive funds in their account within seconds.
• bubursedap.comminorChannel Partner/ Reseller/ DistributorAffiliate partner site handling login, registration, and promotional redirects. Drives customer acquisition through marketing and referral traffic.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lottoland: Online lottery betting platform offering bets on international lottery draws via a web/mobile product. Directly comparable business model to Hondatoto — multi-market international lottery access, transaction-fee revenue, and licensed third-country wagering.
• TheLotter: Global online lottery messenger/agent service letting users purchase entries to international lotteries. Same core proposition as Hondatoto (international lottery access) with similar cross-border licensed-agent model.
• Togel88: Indonesia-focused online togel (lottery betting) site offering multi-market international lottery access. Direct competitor to Hondatoto serving the same Indonesian consumer base with similar product and payment methods.
• Dewatogel: Indonesian-language online togel platform offering international lottery betting to Indonesian users. Direct category peer to Hondatoto in the same gray-market Indonesian online lottery segment.
• LottoGo: UK-based online lottery betting site offering wagers on international lottery draws with a licensed betting model. Closely comparable to Hondatoto in cross-border international lottery wagering and fee-based revenue.

Emerging players

• Situs Togel Online: Generic category of small Indonesian-language online togel platforms. Comparable in market segment and product (international lottery betting for Indonesian users) though typically smaller scale and single-operator.

Broad incumbents

• Lottery.com: Publicly listed digital lottery platform enabling online purchase of official state lottery tickets. Comparable digital-lottery proposition and consumer target, though operates in regulated US markets rather than gray-market international wagering.
• Jackpocket: US-licensed mobile lottery courier app that lets users order official state-lottery tickets digitally. Comparable product category (digital lottery access) and transaction-fee model, though US-regulated and courier rather than licensed-agent.

Others

• PAGCOR (operator partners): Philippine Amusement and Gaming Corporation, the regulator that licenses Hondatoto's underlying offshore operator. Comparable as the regulatory/administrative counterpart enabling cross-border lottery wagering from Indonesia.
• World Lottery Association: International industry body that has recognized Hondatoto as an 'Agen Togel Resmi' (Official Lottery Agent). Comparable as the umbrella organization governing the international lottery ecosystem the platform plugs into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thesoundagency
• Facebookfacebook.com/thesoundagencyuk
• LinkedInlinkedin.com/company/360429

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sound Agency