What Castle Homes does

Castle Homes, LLC is a privately held, family-owned design-build custom home builder founded by Alan Looney and headquartered in Brentwood, Tennessee. The firm serves high-net-worth individuals and families in Nashville, Williamson County, and Middle Tennessee, delivering bespoke custom homes, major renovations, and green-built residences in a price range from approximately $900,000 (community lots) to over $3 million (completed estate homes). Its operating model centers on a five-stage design-build process (Dream, Design, Budget, Create, Live) with guaranteed pricing set before construction begins, distinguishing the firm from change-order-driven custom builders.

Underlying capabilities include in-house degreed interior designers, LEED AP BD&C credentialed staff, project managers with construction management degrees, and a web-based project management platform (Smartsheet) that delivers written updates, progress photos, and feedback loops to clients. The firm holds ENERGY STAR Partner, USGBC LEED, NAHB Certified Green Professional, NKBA, and HBAMT Certified Builder credentials, and has been a member of the invitation-only Southern Living Custom Builder Program since 2010, earning Custom Builder of the Year in 2012.

Revenue is generated through one-time custom home building and renovation project fees. Go-to-market is direct enterprise field sales targeting affluent buyers, supplemented by planned-community partnerships in Wyelea (Franklin), Voc\u00e9 (Brentwood), and Witherspoon (Brentwood), plus brand-building through showcase projects (Southern Living Idea House, House Beautiful Concept House, Nashville Symphony Show House), awards, and editorial coverage. The business remains tightly held, with no external institutional investors or disclosed funding activity.

Name

Castle Homes

Legal name

Castle Homes, LLC

Website

https://castlehomes.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Castle Homes is a family-owned design-build custom home builder in Brentwood, Tennessee, serving high-net-worth clients in Nashville and Middle Tennessee with bespoke custom homes, renovation services, and certified green-building solutions priced from $900,000 to over $3 million.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118), New Housing For-Sale Builders (236117)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Custom home building
• Residential construction
• Design-build services
• Home renovation remodeling
• Luxury home builder

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Sales: One-time custom home building and renovation services for individual clients. Revenue is generated through project fees for designing and constructing bespoke residential properties. The company also builds in pre-selected communities and on client-owned land.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Castle Homes is a design-build custom home builder serving Nashville, Williamson County, and Middle Tennessee. The company delivers fully custom new home construction, major renovations and additions, and green building services, integrated with in-house interior design and a five-step process (Dream, Design, Budget, Create, Live) that includes guaranteed pricing and a web-based project management platform for client transparency.

Product overview

Castle Homes is a design-build custom home builder offering comprehensive residential construction services in Nashville and Middle Tennessee. The core offering consists of custom home building with guaranteed pricing and professional project management, complemented by home remodeling/renovation services and green building options. The company operates a five-step design-build process (Dream, Design, Budget, Create, Live) that integrates interior design, construction management, and client communication through web-based tools. Castle Homes builds in specific luxury communities (Wyelea, Você, Witherspoon) as well as on customer-owned land throughout Williamson County, Brentwood, Franklin, and Nashville. Their portfolio spans diverse architectural styles including Contemporary, Modern, European Estate, English Cottage, Craftsman, and Greek Revival homes, with homes ranging from approximately $900,000 to over $3 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Full-service custom home construction from design through completion for affluent individual homeowners in Nashville, Williamson County, and Middle Tennessee, with guaranteed pricing and professional project management.
• Home Remodeling & Renovation Renovation, remodeling, and home addition services for existing homeowners who want to transform or expand their current residence rather than relocate.
• Green Home Building Sustainable, energy-efficient custom home construction incorporating ENERGY STAR, LEED, and NAHB Certified Green Professional standards, with systems such as high-SEER heat pumps, tankless water heaters, and Energy Star windows.
• Design-Build Services Integrated design and construction service with guaranteed pricing, structured as a five-step process (Dream, Design, Budget, Create, Live) that pairs in-house interior designers with professional project managers.
• Wyelea Community Homes Custom home building within the Wyelea luxury community in Franklin, TN, a 600-acre development with 68 homesites plus a 50-acre homestead and over two miles of West Harpeth riverfront, with homes priced from the $900,000s.
• Você Community Homes Custom home building within the Você luxury community in Brentwood, TN, designed to retain natural beauty and outdoor connectivity, with homes priced from $2 million and above.
• Witherspoon Community Homes Custom home building within the Witherspoon luxury community, a 263-acre enclave in Brentwood, TN with 153 estate homesites and architecture inspired by American, English, French, and Italian styles, priced from $1 million to over $3 million.

Quantifiable outcome

• Guaranteed pricing eliminates budget surprises and provides peace of mind for clients
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Southern Living Custom Builder ProgramflagshipStrategic or Co-development PartnerInvitation-only network of nearly 100 custom home builders across the country. Castle Homes has been a member since 2010 and earned the 2012 Custom Builder of the Year award. Alan Looney was recognized for outstanding reputation, quality of design and construction, integrity, and stability. Castle Homes has built multiple Southern Living Idea Houses including the 2013 'Best Ever' Idea House at Fontanel.
• Nashville Area Chamber of CommercecoreOthersActive member of the Nashville Area Chamber of Commerce, supporting the regional business community and economic development in Middle Tennessee.
• National Kitchen & Bath Association (NKBA)coreOthersMember of NKBA, the premiere association for kitchen and bath professionals with over 60,000 members. Supports professional development and industry standards.
• U.S. Green Building Council (USGBC)coreTechnology or IntegrationMember of USGBC and advocate of green building. Castle Homes designs and builds green homes using the LEED Green Building Rating System based on homeowners' budgets and desires.
• National Association of Home Builders (NAHB)coreOthersMember of NAHB, a federation representing more than 140,000 members nationwide. Also holds the Certified Green Professional designation from NAHB.
• Home Builders Association of Tennessee (HBAMT)coreOthersAffiliate of NAHB dedicated to promoting American dream of homeownership in Middle Tennessee. Castle Homes is an HBAMT Certified Builder.
• ENERGY STARcoreTechnology or IntegrationENERGY STAR partner offering new homes that have earned the ENERGY STAR label. Qualified homes are independently verified by third-party Home Energy Raters to ensure they meet ENERGY STAR energy efficiency guidelines.
• Habitat for HumanityminorStrategic or Co-development PartnerCommunity service partner - Castle Homes team participates in Habitat for Humanity builds as part of their community giving program.
• Ronald McDonald House CharitiesminorStrategic or Co-development PartnerCommunity service partner - Ronald McDonald House Nashville was the benefiting charity for the 2011 Southern Living Showcase Home built by Castle Homes, which received hundreds of donated Books From Birth for families served.
• St. Jude Children's HospitalminorStrategic or Co-development PartnerCommunity service partner - Castle Homes supports St. Jude Children's Hospital through their community giving initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ford Classic Homes: Brentwood/Nashville-based custom home builder serving Williamson County and Middle Tennessee with luxury, design-driven homes on client-owned lots. Most direct local competitor to Castle Homes, mirroring the same HNW buyer profile, architectural styles, and Williamson County geography.

Regional players

• Westhaven (Goodall Homes): Master-planned luxury community in Franklin, TN with on-site builder partners offering $1M+ custom homes. Overlaps Castle's Wyelea/Vocé/Witherspoon model of community-locked luxury lots in the same Williamson County submarket.

Broad incumbents

• Schumacher Homes: National custom on-your-lot home builder with semi-custom and fully custom programs across multiple U.S. metros. Comparable design-build/semi-custom positioning to Castle Homes but at far greater geographic scale and volume.
• Arthur Rutenberg Homes: National franchise network of luxury custom home builders operating in select U.S. markets. Same ultra-custom, design-forward buyer segment as Castle Homes with a broader (though not Tennessee-deep) footprint.
• Toll Brothers: Large U.S. luxury homebuilder with active Nashville-area operations producing move-up and luxury homes in planned communities. Overlaps Castle Homes' luxury price band ($900K+) and Williamson County community strategy, though at significantly larger scale and lower customization intensity.

Others

• Southern Living Custom Builder Program (peer network): Invitation-only program of ~100 vetted custom home builders across the U.S. in which Castle Homes has been a member since 2010. Member builders are the most directly comparable peer cohort for reputation, quality bar, and prestige signaling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/castlecustomhomes
• Facebookfacebook.com/castlehomes
• Instagraminstagram.com/castlehomes
• Pinterestpinterest.com/castlehomes
• Xx.com/castlenashville
• LinkedInlinkedin.com/company/castle-homes_2

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Homes