Westhaven

What Westhaven does

Westhaven is a master-planned residential community in Franklin, Tennessee (Williamson County), developed and owned by Southern Land Company, LLC, a privately held real estate developer founded in 1986 by CEO Tim Downey. Westhaven itself was launched in 2004 as Southern Land Company's flagship master-planned community and spans 20+ years of operating history, recognized for 20 consecutive years as Nashville's preeminent neighborhood. The community sits 14 miles from Nashville and offers single-family homes, 3-story townhomes (including the Whitman Inspire Collection with private elevators), and condominiums, priced from the upper $600,000s to over $2.8 million. A dedicated 55+ Active Adult Living component was introduced in 2024, with exclusive Astor Club membership bundled into home purchases.

The community is supported by an integrated amenity stack: an 18-hole Arthur Hills-designed championship golf course professionally managed by Troon Privé; the Village Center mixed-use Town Center with 30+ businesses completed in 2021; the Skube Swim Center; the Residents' Club; 9 miles of trails and 20 community parks; and signature events such as Porchfest and the Annual Memory Run (which has raised over $95,000 for the Alzheimer's Association since 2019). Home construction is executed through six core builder partners — Ford Classic Homes, Legend Homes, SLC Homes, Stonegate Homes, Zurich Homes, and Reserve SLC Homes — with sales conducted exclusively through the wholly-owned Westhaven Realty brokerage operating from an on-site Sales Gallery.

Westhaven's revenue model is a hybrid of one-time home sales (the dominant stream) plus recurring membership revenue from the Westhaven Golf Club and Astor Club. GTM is sales-led via on-site licensed real estate agents (Angela Crutcher, Sara Lavagnino, PJ Littleton) and supported by digital marketing (website, Facebook, Instagram) and lifestyle-driven community events. The company has earned national recognition including a 2023 Silver Medal in the National Association of Home Builders' Best In American Living Awards.

Name

Westhaven

Legal name

Southern Land Company, LLC

Website

https://westhaventn.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Westhaven is a master-planned residential community in Franklin, Tennessee, developed by Southern Land Company. It sells single-family homes, townhomes, and condominiums ($700K–$2.8M+) through builder partners and an on-site brokerage, serving families and 55+ active adults with bundled golf and club amenities.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Master-planned community
• Residential real estate development
• New construction homes
• Active adult living
• Golf club membership

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Home Sales: Westhaven generates primary revenue through the sale of single-family homes, townhomes, and condominiums. Homes range from condominiums to luxury single-family residences with prices spanning from approximately $875,000 to over $2.8 million. Westhaven Realty serves as the exclusive on-site real estate broker for all new construction.
2. Golf Club Memberships: Westhaven Golf Club offers membership programs providing exclusive access to the 18-hole Arthur Hills designed golf course, Golf Performance Center, practice facility, clubhouse dining (Turn Grille and upper-level restaurant), and calendar of activities and events.
3. Astor Club Membership: Active adult community residents receive Astor Club membership included with new home purchase, offering access to exclusive amenities including indoor/outdoor pools, pickleball courts, spa, salon, dining facilities, and wellness services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Westhaven is a master-planned residential community in Franklin, Tennessee, developed and operated by Southern Land Company since 2004. The community sells single-family homes, 3-story townhomes with elevators, and condominiums through partner builders and Westhaven Realty, the on-site exclusive brokerage. Supporting offerings include the 55+ Active Adult community with Astor Club membership, the 18-hole Westhaven Golf Club, the Village Center mixed-use district, and resort-style amenities including pools, trails, and tennis/pickleball facilities.

Product overview

Westhaven is a master-planned residential community developed by Southern Land Company in Franklin, Tennessee. The offering consists of a core community with multiple housing products: single-family homes through partner builders, 3-story Whitman Townhomes with private elevators (Inspire Collection), and condominiums. The portfolio includes a dedicated 55+ Active Adult Living community featuring the Astor Club amenities. Supporting amenities include the Village Center (mixed-use retail district), Westhaven Golf Club (18-hole Arthur Hills course), and resort-style pools. Westhaven Realty provides on-site sales services.

Differentiator

Problem solved

Functional benefit

Brands

• Astor Club: Exclusive 55+ active adult club within Westhaven offering unique spaces, lively amenities, and refined services including indoor/outdoor pools, pickleball courts, private spa, hair salon, dining, and exceptional culinary options.
• Village Center
• Skube Swim Center

Products and services

• Westhaven Community (Master-Planned Residential Community) A master-planned residential community in Franklin, Tennessee offering single-family homes, townhomes, and condominiums with world-class amenities including golf, pools, trails, parks, and a mixed-use Village Center. Homes are built by six builder partners and sold through Westhaven Realty.
• Whitman Townhomes (Inspire Collection) 3-story front-porch townhomes with private elevators, 2,479-2,483 sq ft layouts, featuring Bosch appliance packages, quartz countertops, engineered hardwood flooring, smart device controllable thermostats, and security prewiring. Targeted at buyers seeking maintenance-friendly luxury townhome living.
• Condominiums One-level refined condominium residences within walking distance of Village Center, offering simplified maintenance and a lock-and-leave lifestyle. Built by Ford Classic Homes with Schluter pan drainage systems, frameless glass shower surrounds, and WIRSBO plumbing in primary bathrooms.
• Active Adult Living (55+ Community) A dedicated 55+ active adult residential community offering impeccably designed single-family homes from $1+ million, with full lawn maintenance included. Homes feature 10' ceilings, covered porches, premium finishes, and 2-5 bedroom layouts ranging from $1,232,455 to $1,952,633.
• Astor Club Membership Exclusive membership club for 55+ Active Adult residents featuring indoor and outdoor pools, pickleball courts, a private spa, hair salon, dining facilities, golf simulator, theater, and wellness services. Membership is included with the purchase of a new home in the Active Adult community.
• Westhaven Golf Club Membership Private 18-hole championship golf course (par 72, approximately 7,000 yards) designed by Arthur Hills, professionally managed by Troon Prive. Membership provides access to the course, Golf Performance Center, practice facility, clubhouse dining at the Turn Grille and upper-level restaurant, and a calendar of exclusive events and activities.
• Westhaven Realty (On-Site Real Estate Brokerage)

Quantifiable outcome

• Over $95,000 raised for Alzheimer's Association since 2019
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ford Classic HomescoreStrategic or Co-development PartnerOne of six builder partners constructing homes in the Westhaven community. Specializes in luxury homes with grand Southern Living style or classic European flair. Owner Mike Ford is personally involved in design and construction of every home. Multiple model homes and inventory available within Westhaven including active adult community.
• Legend HomescoreStrategic or Co-development PartnerBuilder partner specializing in innovative designs and technology with best products at best prices for discretionary buyers. Known for value engineering and comprehensive building process from design through delivery.
• SLC Homes (Southern Land Company Homebuilding Division)coreStrategic or Co-development PartnerThe developer's own homebuilding division creating handcrafted homes built to be cherished for generations. Invests in quality craftsmanship and high-end materials with contemporary conveniences.
• Stonegate HomescoreStrategic or Co-development PartnerBuilder partner led by President Paul Huff with over 20 years of homebuilding experience in Middle Tennessee. Known for delivering exceptional value and craftsmanship with hands-on builder approach.
• Zurich HomescoreStrategic or Co-development PartnerBuilder partner with over a decade of experience offering concierge-level homebuilding journey. Recognized in Professional Builder and Custom Builder magazines for architectural integrity and client-centered approach.
• Reserve SLC HomescoreStrategic or Co-development PartnerBuilder partner offering homes designed and built with high attention to detail. Features large front porches encouraging community connection and designer facades with low-maintenance landscaping.
• Troon Prive (Troon)coreStrategic or Co-development PartnerWesthaven Golf Club is professionally managed by Troon Prive, the private club operating division of Troon. Troon operates golf courses worldwide and provides club management services including staffing, programming, and operations.
• Arthur Hills (Golf Course Designer)coreTechnology or IntegrationAcclaimed golf course architect who designed the Westhaven Golf Club's 18-hole championship course (7,000 yards, par 72). The course is designed in partnership with Steve Forrest and Associates and blends seamlessly with the surrounding hills and ridgelines of western Williamson County.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerNonprofit beneficiary of Westhaven's Annual Memory Run. The community has raised over $95,000 for the association since 2019, with the 2026 event raising over $20,000 including a new Pickleball Tournament raising nearly $8,000. Westhaven is recognized as the largest community funder of the Tennessee Alzheimer's Association.
• Sweethaven (Ice Cream Shop)minorChannel Partner/ Reseller/ DistributorOne of more than 30 businesses located in the Westhaven Town Center mixed-use district. Owned by Katie Britt, offering specialty ice creams including the popular 'Exhausted Parent' flavor.
• KrogerminorChannel Partner/ Reseller/ DistributorGrocery store located within the Westhaven Village Center, providing daily conveniences and services within the walkable community.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Celebration, Florida: Master-planned community originally developed by The Walt Disney Company in Osceola County, Florida, featuring residential homes, town center, golf, and walkable amenities. Direct comparable as a similarly scaled, amenity-rich master-planned community with strong brand identity.
• Reunion Resort & Golf Club: Master-planned resort and residential community near Orlando, Florida with multiple golf courses, water park, and residential homes. Comparable as a master-planned community combining luxury homes, championship golf, and extensive family-oriented amenities within a single branded development.
• Southern Land Company: The parent developer of Westhaven, also operating as a master-planned community developer with a portfolio of residential developments. Direct comparison since Westhaven is Southern Land Company's flagship community and shares the same design standards, builder partnership model, and amenity philosophy.
• Sea Pines Resort (Sea Pines Company): Iconic master-planned residential and resort community on Hilton Head Island, South Carolina, with championship golf, residential homes, and beach amenities. Comparable due to its premium residential offerings, golf club, and long-established master-planned community format with deep brand recognition.
• FivePoint / Great Park Neighborhoods (Irvine): Master-planned community developer building large-scale residential neighborhoods in Irvine, California and elsewhere. Comparable as a developer of amenity-rich master-planned communities with diverse builder partnerships, mixed product types, and integrated town center retail.
• Habersham (Beaufort, SC): Master-planned coastal community in Beaufort, South Carolina, with single-family homes, town center retail, and Southern architectural character. Comparable as a Southern-themed master-planned community emphasizing walkability, town center amenities, and design-forward residential products — closely aligned with Westhaven's positioning.
• The Woodlands (The Howard Hughes Corporation): One of the largest and most successful master-planned communities in the U.S., located in The Woodlands, Texas. Highly comparable to Westhaven in offering residential homes, championship golf, town center retail, and extensive amenity infrastructure within a single integrated community development.
• Babcock Ranch (Kitson & Partners): A newer master-planned community in Southwest Florida with town center retail, golf, and sustainable design standards. Comparable as a next-generation master-planned community integrating residential homes with resort-style amenities and a town center, similar to Westhaven's structure.

Broad incumbents

• Shea Homes (Trilogy / Active Adult): National homebuilder with an active adult Trilogy brand offering resort-style amenitized 55+ communities. Comparable as a builder of premium 55+ homes within amenity-rich community environments, competing for similar active adult buyer demographics as Westhaven's Astor Club community.
• Toll Brothers (Active Adult / Regency): National luxury homebuilder with a substantial active adult division (Toll Brothers Active Adult/Regency) competing in the same 55+ premium segment as Westhaven's Astor Club community. Comparable as a builder of premium homes targeting similar move-up and active adult buyer demographics, though operating at national scale rather than within a single master-planned community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WesthavenTN
• Instagraminstagram.com/westhavenslc
• LinkedInlinkedin.com/company/westhaven-community-in-franklin-tennessee

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westhaven