Magnuson Group
Magnuson Group is a privately held, U.S.-based manufacturer of powder-coat steel ancillary furnishings (planters, waste receptacles, coat storage, benches, outdoor furniture, sanitization stations) sold through dealers, GSA, and OMNIA contracts to architects, designers, and commercial, workplace, and healthcare facilities in the U.S. and Canada.
- Company typePrivate
- Founded1982
- HeadquartersWoodridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Magnuson Group does
Magnuson Group is a privately held U.S. manufacturer of high-design ancillary furnishings and accessories for commercial and institutional interiors, headquartered in Woodridge, Illinois, and operating since 1982. The company's product portfolio spans planters (including the KASKAD modular family and CIRKEL round planters), waste and recycling receptacles (CIRKEL, VALUTA, Pic, Drop, Umea, Trosa, Kasta, and others), coat storage solutions (trees, racks, hooks, strips), benches, outdoor seating and tables, sanitization stations, shelving, space dividers, stools, and workspace carts. Underlying production is powder-coat painted steel manufacturing conducted in the United States, with products such as KASKAD offered in modular configurations (3 heights, 5 shapes, 10 finishes) and a design partnership with QDesign anchoring the KASKAD line.
The business model is a one-time sale of specification-grade ancillary furniture, distributed through a network of furniture dealers and sales representatives, supplemented by direct sales via customer service, GSA Schedule for U.S. government procurement, and OMNIA Partners consortium contracts. Pricing is published on 2025 U.S. and Canada price lists as list unit prices (e.g., KASKAD $595-$1,665 list, CIRKEL $1,065-$1,295 list), with discounted quotes available through dealers. Customer segments are commercial interior design specifiers (architects, interior designers, and space planners) and workplace, healthcare, and institutional facilities; the company supports these with CAD/Revit symbols, a CET Designer extension, product configurators, and an e-binder of product literature. No disclosed revenue, headcount outside an 11-50 range, or institutional ownership information is available, and Pete Magnuson serves as Chairman.
Magnuson Group firmographics
Firmographics- Name
- Magnuson Group
- Legal name
- Magnuson Group
- Website
- https://magnusongroup.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Magnuson Group is a privately held, U.S.-based manufacturer of powder-coat steel ancillary furnishings (planters, waste receptacles, coat storage, benches, outdoor furniture, sanitization stations) sold through dealers, GSA, and OMNIA contracts to architects, designers, and commercial, workplace, and healthcare facilities in the U.S. and Canada.
- Ownership category
- akta.pro rank
Where Magnuson Group is headquartered
LocationHeadquarters
- HQ city
- Woodridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Magnuson Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Furniture and Accessories Sales: Magnuson Group generates revenue through the sale of high-design ancillary furnishings and accessories, including planters, waste receptacles, coat storage, outdoor furniture, and related products. Products are sold through furniture dealers and direct quotes, with pricing available via U.S. and Canada price lists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KASKAD ASCEND - Indoor Planter |
| Unit Pricing | Pay-as-you-go | CIRKEL Waste Receptacle |
| Unit Pricing | Pay-as-you-go | KASKAD ASCEND Heights |
| Unit Pricing | Pay-as-you-go | CIRKEL with Swing Lid |
| Unit Pricing | Pay-as-you-go | CIRKEL with Cut Out |
| Unit Pricing | Pay-as-you-go | KASKAD Standard Sizes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Magnuson Group product offering
Product offeringCore offering
Magnuson Group manufactures and sells a broad collection of high-design ancillary furnishings and accessories for commercial and institutional interiors. The portfolio includes planters (KASKAD, CIRKEL families), waste and recycling receptacles, coat storage (hooks, racks, trees), benches, outdoor furniture, sanitization stations, shelving, space dividers, stools, and workspace carts, all produced from powder-coat painted steel in the USA. Products are specified by architects and interior designers and purchased through a dealer network, GSA/OMNIA contracts, or direct quotes.
Product overview
Magnuson Group is a manufacturer of high-design ancillary furnishings and accessories for commercial and institutional spaces. The product portfolio includes multiple named product families (KASKAD, CIRKEL, VALUTA) and broad product categories covering: planters (KASKAD, CIRKEL, Crepe, Greencloud, Croma, Boden), waste receptacles (Cirkel, Valuta, Valuta Laminate, Pic, Drop, Umea, Trosa, Kasta, Sotare, Slope, Storlek, Dunk, Trada), coat storage (Coat Trees, Coat Racks, Coat Hooks, Coat Hook Strips, DS Series, KROK), benches (Respit), outdoor furniture (Rivista seating, Step tables, outdoor ashtrays), sanitization stations (Solna, Haander), shelving (Baldas, Koku), space dividers (Parban, Madison), stools (Isidoro, Calma, Rivista), and workspace carts (Hold). Products are designed primarily for indoor use and are manufactured in the USA. The company offers CAD/Revit files, CET Designer extensions, and product configurators for specification and design integration.
Differentiator
Problem solved
Functional benefit
Products and services
- KASKAD Planters Family of modular indoor planters manufactured from powder-coat painted steel, available in 3 heights and 5 unique shapes (1 square, 3 rectilinear, 1 parallelogram), 10 dynamic finishes, with adjustable glides and removable liners. Designed by QDesign and made in the USA. Carries Indoor Advantage Gold certification.
- KASKAD CASTERS Mobile version of the KASKAD planter family with integrated casters for flexibility and quick rearrangement in multi-use spaces, designed for biophilic design applications in workplace, healthcare, and other environments.
- KASKAD ASCEND Elevated KASKAD planter design with outset round legs that cradle the body, emphasizing stability while maintaining modern elegance. Available in three heights to support varied sightlines in any space.
- CIRKEL Waste Receptacles
Companies that use Magnuson Group
Customer profileSegments2 records
Ideal customer profiles3 records
Magnuson Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Magnuson Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QDesigncoreQDesign is the designer of the KASKAD planter family. The partnership brings modularity, design and elegance to the KASKAD product line, with QDesign responsible for the distinctive design of the KASKAD planters.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Magnuson Group competitors and assessment
Company assessmentDirect peers
- Peter Pepper Products: Peter Pepper Products manufactures ancillary commercial furnishings — planters, waste receptacles, coat racks, and lobby accessories — directly overlapping Magnuson's core category with similar B2B/specifier distribution.
- Forms+Surfaces: Forms+Surfaces designs and manufactures high-design indoor and outdoor site furnishings, including planters and waste receptacles for commercial, healthcare, and transit environments — a near-direct category overlap with Magnuson's KASKAD and CIRKEL lines.
- Landscape Forms: Landscape Forms is a high-design manufacturer of commercial indoor and outdoor site furnishings with strong specification sales channels into architecture and landscape architecture — directly comparable to Magnuson's commercial specification GTM.
- Koroseal Interior Products: Koroseal produces commercial interior products including wall protection and ancillary furnishings, with overlapping contract-furniture distribution channels into healthcare and institutional markets.
- Teknion: Teknion designs and manufactures office furniture and architectural interiors including ancillary products; its specification-driven GTM into commercial and healthcare environments is closely comparable to Magnuson's.
- Groupe Lacasse: Groupe Lacasse is a North American office furniture manufacturer with broad ancillary and systems offerings, comparable to Magnuson in its reliance on dealer networks and North American specification projects.
- HBF: HBF (now part of Haworth) manufactures high-design commercial furniture including ancillary products, with a design-led positioning similar to Magnuson's KASKAD and CIRKEL families.
Broad incumbents
- Steelcase: Steelcase is a leading global office furniture manufacturer with an extensive catalog that includes ancillary products; it competes with Magnuson on enterprise rollouts and dealer relationships but at vastly greater scale.
- Knoll: Knoll (part of MillerKnoll) is a major designer office furniture brand with a full systems catalog and a design-forward reputation that overlaps with Magnuson's design-led positioning on workplace projects.
- Haworth: Haworth is a privately held global office furniture manufacturer with broad systems, walls, and ancillary offerings — comparable to Magnuson in workplace specification and government channels but operating at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Magnuson Group social profiles
Digital presenceMagnuson Group compliance and trust
Trust signalCompliance1 record
Magnuson Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnuson Group leadership team
Management profileNumber of profiles
Profiles1 record
Magnuson Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnuson Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnuson Group
What does Magnuson Group do?
Magnuson Group manufactures and sells a broad collection of high-design ancillary furnishings and accessories for commercial and institutional interiors. The portfolio includes planters (KASKAD, CIRKEL families), waste and recycling receptacles, coat storage (hooks, racks, trees), benches, outdoor furniture, sanitization stations, shelving, space dividers, stools, and workspace carts, all produced from powder-coat painted steel in the USA. Products are specified by architects and interior designers and purchased through a dealer network, GSA/OMNIA contracts, or direct quotes.
Is Magnuson Group a public or private company?
Magnuson Group is a private company. It is classified as family owned and is currently operating.
When was Magnuson Group founded?
Magnuson Group was founded in 1982. It employs 11 to 50 people.
Where is Magnuson Group based?
Magnuson Group is headquartered in Woodridge, United States, in the North America region.
How does Magnuson Group make money?
One revenue line is on record: furniture and Accessories Sales.
Who are Magnuson Group's main competitors?
Direct peers on record are Peter Pepper Products, Forms+Surfaces, Landscape Forms, Koroseal Interior Products, Teknion, Groupe Lacasse and HBF. Broad incumbents are Steelcase, Knoll and Haworth.
Does Magnuson Group have an API?
No public API is recorded for Magnuson Group.