Qupé
Qupé is a heritage California wine brand (est. 1982) specializing in cool-climate Rhône varietals and Chardonnay from the Central Coast, serving wine enthusiasts and restaurant/retail wine programs via its estate winery, two Los Olivos tasting rooms, and U.S. wholesale distribution.
- Company typePrivate
- Founded1982
- HeadquartersLos Olivos, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Qupé does
QUPÉ Wines is a heritage California wine brand founded in 1982 by Bob Lindquist, recognized as a pioneer in cool-climate Rhône varietal winemaking (Syrah, Grenache, Roussanne, Marsanne) and Burgundian-inspired Chardonnay. The brand sources grapes from cool-climate vineyards across the Central Coast—including Arroyo Grande, Santa Maria, Santa Ynez, and Sta. Rita Hills—producing appellation blends and single-vineyard estate wines (e.g., Bien Nacido Hillside Estate) with a terroir-driven, SIP-Certified sustainable farming philosophy. Its core product portfolio centers on Chardonnay, Syrah, and Grenache, supplemented by Roussanne, Marsanne, and Sauvignon Blanc, with wines aged in French oak using traditional techniques.
Qupé firmographics
Firmographics- Name
- Qupé
- Legal name
- QUPÉ Wines
- Website
- https://qupe.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qupé is a heritage California wine brand (est. 1982) specializing in cool-climate Rhône varietals and Chardonnay from the Central Coast, serving wine enthusiasts and restaurant/retail wine programs via its estate winery, two Los Olivos tasting rooms, and U.S. wholesale distribution.
- Ownership category
- akta.pro rank
Qupé industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI)
Keywords
Where Qupé is headquartered
LocationHeadquarters
- HQ city
- Los Olivos
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Qupé business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through estate winery, tasting room, and online shop. Wines sold in bottles with pricing based on varietal and vintage.
- Wholesale Distribution: Sales through restaurants, retailers, and wine lists across the country. Wine available at home markets, stores, and restaurant wine lists nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer wine sale offers extra 10% off for 6+ bottle purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Qupé product offering
Product offeringCore offering
QUPÉ produces and sells cool-climate Rhône varietal wines from California's Central Coast, including Chardonnay, Syrah, Grenache, Roussanne, Marsanne, and Sauvignon Blanc. Wines are crafted using French oak barrel fermentation, hand-harvesting, and sustainable viticulture across estate and contracted vineyards. The portfolio is sold direct-to-consumer through the estate winery, E11EVEN tasting room, and online shop, and distributed wholesale to restaurants and retailers across the United States.
Product overview
Qupé is a legacy wine brand (est. 1982) now owned by Andrew Murray Vineyards, focused on crafting balanced, cool-climate Rhône varietal wines from the Central Coast of California. The product portfolio centers on Chardonnay, Syrah, and Grenache as core offerings, supplemented by Roussanne and Marsanne white wines. Wines are sourced from cool-climate vineyards across Santa Maria, Los Alamos, Sta. Rita Hills, Arroyo Grande, Santa Ynez Valley, and Ballard Canyon. The portfolio includes both appellation blends (Santa Barbara County, Central Coast) and single-vineyard estate wines (Bien Nacido Hillside Estate). The brand emphasizes sustainable farming practices and traditional winemaking techniques including hand-harvesting, barrel fermentation, and extended aging.
Differentiator
Problem solved
Functional benefit
Products and services
- Qupé Chardonnay
- Qupé Syrah Central Coast
- Qupé Grenache Santa Barbara County
- Qupé Syrah Bien Nacido Hillside Estate
- Qupé Sauvignon Blanc Santa Barbara County
- Qupé Roussanne
Quantifiable outcome
- 93 points Wine Enthusiast, Best of Class, and Double Gold at 2022 Central Coast Wine Competition for Grenache
Companies that use Qupé
Customer profileSegments2 records
Ideal customer profiles2 records
Qupé technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Qupé partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Andrew Murray VineyardscoreAndrew Murray Vineyards acquired Qupé brand and all assets including library wines in October 2024. Andrew Murray Vineyards was founded in 1990 right next door to where Qupé started on Foxen Canyon Road. The acquisition brings Qupé back to its origins with plans to carry forward its legacy into its fourth decade and beyond.
- Coastal Vineyard CarecoreVineyard manager committed to sustainable, organic, and biodynamic vineyard farming. Low input viticulture methods ensure minimal environmental impact with practices including soil structure attention, cover crops, biodegradable pest control, and microorganism introduction for nutrient cycling.
Scale indicators3 records
Recent moves5 records
Expansion highlights10 records
Qupé competitors and assessment
Company assessmentDirect peers
- Tablas Creek Vineyard: Rhône varietal specialist in Paso Robles focused on cool-climate expressions of Syrah, Grenache, Marsanne, and Roussanne. Directly competes with Qupé in the California Rhône category and shares the French-imported clonal selection and regenerative viticulture philosophy.
- Stolpman Vineyards: Ballard Canyon (Los Olivos) Rhône specialist producing Syrah, Grenache, and Roussanne from limestone soils. Highly comparable in terroir focus and varietal mix to Qupé's Central Coast Rhône program.
- Andrew Murray Vineyards: Parent company and Rhône varietal specialist based on Foxen Canyon Road in Los Olivos. Andrew Murray produces Rhône-style wines from Central Coast vineyards and now operates Qupé under the same roof, making it the most directly comparable producer in portfolio, geography, and varietal focus.
- Alma Rosa Winery & Vineyards: Sta. Rita Hills producer focused on Pinot Noir and Chardonnay with strong Burgundian and cool-climate positioning. Shares Qupé's Sta. Rita Hills sourcing and Burgundian-style Chardonnay winemaking approach.
- Ojai Vineyard: Cool-climate-focused California producer making Syrah and Chardonnay from Santa Barbara County vineyards. Similar small-lot, terroir-driven philosophy and overlap with Qupé in sourcing regions and varietal mix.
- Bien Nacido Vineyards: Historic Santa Maria Valley vineyard that is the source of Qupé's flagship Bien Nacido Hillside Estate Syrah. As a key grower-partner and producer of its own estate wines, it overlaps with Qupé in fruit sourcing and premium Rhône/Chardonnay positioning.
- Zaca Mesa Winery: Central Coast Rhône-focused winery based in Santa Ynez Valley producing Syrah, Grenache, and other Rhône varietals. Geographic and varietal overlap with Qupé makes it a direct competitor for tasting room traffic and on-premise placements.
- Chronic Cellars: Paso Robles Rhône-focused producer known for approachable, fruit-forward Syrah and Rhône blends with strong tasting room presence. Comparable varietal mix, DTC-led GTM motion, and California Rhône positioning versus Qupé.
Regional players
- Foxen Vineyard & Winery: Foxen Canyon Road neighbor of Qupé and Andrew Murray producing cool-climate Rhône and Burgundian varietals from the same Santa Ynez Valley region. Same geographic terroir and direct on-premise competition in Los Olivos tasting circuit.
- Eberle Winery: Established Paso Robles Rhône and Bordeaux-style producer with estate winery and tasting room operations. Comparable DTC tasting room model and Rhône varietal overlap, though based in Paso Robles rather than Santa Ynez Valley.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Qupé social profiles
Digital presenceQupé compliance and trust
Trust signalCompliance1 record
Qupé financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qupé leadership team
Management profileNumber of profiles
Profiles1 record
Qupé funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qupé M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qupé
What does Qupé do?
QUPÉ produces and sells cool-climate Rhône varietal wines from California's Central Coast, including Chardonnay, Syrah, Grenache, Roussanne, Marsanne, and Sauvignon Blanc. Wines are crafted using French oak barrel fermentation, hand-harvesting, and sustainable viticulture across estate and contracted vineyards. The portfolio is sold direct-to-consumer through the estate winery, E11EVEN tasting room, and online shop, and distributed wholesale to restaurants and retailers across the United States.
Is Qupé a public or private company?
Qupé is a private company. It is classified as corporate owned and is currently operating.
When was Qupé founded?
Qupé was founded in 1982. It employs 11 to 50 people.
Where is Qupé based?
Qupé is headquartered in Los Olivos, United States, in the North America region.
How does Qupé make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are wholesale Distribution.
Who are Qupé's main competitors?
Direct peers on record are Tablas Creek Vineyard, Stolpman Vineyards, Andrew Murray Vineyards, Alma Rosa Winery & Vineyards, Ojai Vineyard, Bien Nacido Vineyards, Zaca Mesa Winery and Chronic Cellars. Regional players are Foxen Vineyard & Winery and Eberle Winery.
Does Qupé have an API?
No public API is recorded for Qupé.
What industry is Qupé in?
Qupé's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.