Strativity Group
Strativity Group is a Sydney-based boutique CX consulting firm serving enterprise and mid-market clients with CX transformation engagements, certified training programs, and the CXO Board APAC executive community; founded 2004, acquired by UST in 2024.
- Company typePrivate
- Founded2002
- HeadquartersHackensack, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Strativity Group does
Strativity Group is a boutique customer experience (CX) consulting firm headquartered in Sydney, Australia (legally NovaSense Pty Ltd as trustee for Novasense Trust), founded in 2004 and acquired by UST in 2024. The firm delivers CX transformation engagements to enterprise and mid-market clients across at least 13 verticals, including financial services (ANZ, Commonwealth Bank, CommSec, AMP), automotive (Mercedes-Benz, Greyhound Australia), logistics (Australia Post, Transurban), retail, government, utilities, healthcare, and education. Its core service offering spans four pillars — Insights & Analysis, Assessments & Audits, Strategy & Design, and Enablement & Execution — delivered through direct senior-level consulting engagements.
The company's revenue model is professional services combined with structured training and membership products. Custom consulting engagements are sold quote-based to senior executives, while two published training programs operate on unit pricing: the two-day Customer Experience Management (CXM) Certification Program at AUD $3,600+GST per participant (up to six participants per private group session, with additional participants at AUD $1,800+GST each) and the one-day AI-Enabled CX Certification Program at AUD $3,200+GST per participant. The CXO Board APAC, an invitation-only community of 50+ experience-oriented senior leaders, generates recurring subscription revenue at AUD $9,900 (ex GST) annually.
Distribution is relationship-led, anchored by direct enterprise sales, the CXO Board APAC community, industry event sponsorships (Customer 360 Symposium, CX Retreat, CMO Summit), and an extensive thought-leadership content engine spanning whitepapers (Customer Centricity 3.0, the Case for Change trilogy, vertical-specific playbooks), the Expert Corner video library, a blog, and an active YouTube and LinkedIn presence. Forrester recognized Strativity as the world's leading boutique customer strategy consultancy in 2019.
Strativity Group firmographics
Firmographics- Name
- Strativity Group
- Legal name
- NovaSense Pty LTD as trustee for Novasense Trust trading as Strativity Group
- Website
- https://strativity.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strativity Group is a Sydney-based boutique CX consulting firm serving enterprise and mid-market clients with CX transformation engagements, certified training programs, and the CXO Board APAC executive community; founded 2004, acquired by UST in 2024.
- Ownership category
- akta.pro rank
Strativity Group industry classification
Industry- Product category
- Management Consulting (Customer Experience)
- NAICS
- Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Executive Leadership & C-Suite Development (EDABAAAA)
- akta.pro secondary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where Strativity Group is headquartered
LocationHeadquarters
- HQ city
- Hackensack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strativity Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Consulting and Advisory Services: Strativity Group generates revenue through professional consulting engagements for customer experience transformation, strategy development, and implementation support for enterprise clients. They also offer certification programs and workshops on CX management and AI-enabled customer experience.
- CXM Certification Program: Two-day CX workshop for managers and leaders delivered as private group sessions. Price: $3600 + GST per participant for up to 6 participants, $1800 + GST for each additional participant.
- AI-Enabled CX Certification Program: One-day AI workshop for CX leaders delivered as certification program. Price: $3200 + GST per participant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per program | CXM Certification Program - Private group sessions for organizations |
| Unit Pricing | Per program | AI-Enabled CX Certification Program |
| Subscription | Annual | CXO Board APAC Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Strativity Group product offering
Product offeringCore offering
Strativity Group is a boutique customer experience consultancy that designs and delivers customer-centric transformation programs for enterprise and mid-market organizations. Its core offerings are organized into four consulting streams — Insights & Analysis, Assessments & Audits, Strategy & Design, and Enablement & Execution — supplemented by the CXM Certification Program, an AI-Enabled CX Certification Program, and the CXO Board APAC invitation-only leadership community. The firm combines proprietary frameworks, over 100 templates, and senior-led engagement to help clients build customer-centric cultures and lift measurable commercial outcomes.
Product overview
Strativity Group is a boutique customer strategy consultancy offering consulting services and education programs focused on customer experience transformation. The core consulting services include Insights & Analysis, Assessments & Audits, Strategy & Design, and Enablement & Execution. The company also provides educational programs including the CXM Certification Program and the AI-Enabled CX Certification Program, along with membership in the CXO Board APAC community. All offerings are delivered through professional services and training engagements rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Brands
- CXO Board APAC: Australia's premier invitation-only community for Experience Orientated Leaders, providing inspiration, education, continuous support, thought leadership and a sounding board for ideas exchange.
Products and services
- Customer Experience Management (CXM) Certification Program Two-day workshop for managers and leaders that provides a step-by-step blueprint to design and implement a winning customer experience program, including 100+ templates, diagrams and slides. Delivered as private in-house group sessions for organizations.
- AI-Enabled CX Certification Program One-day AI workshop for CX leaders covering AI strategies for customer experience transformation, including AI use cases, prompt engineering, digital maturity assessment, AI implementation roadmaps and CX-focused AI business planning.
- CXO Board APAC Invitation-only annual community for senior experience leaders across APAC, providing inspiration, education, continuous support, thought leadership and a sounding board for ideas exchange. Includes events held at venues such as the Sydney Opera House.
- Insights & Analysis Consulting Custom consulting engagement that applies deep research and advanced analytical skills to identify and understand the insights that matter most across strategy, customer experience, employee experience, digital engagement and change. Sold to enterprise organizations on a project basis.
- Assessments & Audits Consulting Custom consulting engagement delivering comprehensive assessment and audit methodologies that give leaders an objective view of the current state, establish a baseline and surface specific recommendations to lift CX performance. Sold to enterprise organizations on a project basis.
- Strategy & Design Consulting Custom consulting engagement combining proprietary frameworks with art and science to determine the right approach to customer experience transformation, mapping insights, trends and competitive opportunities into an actionable strategy and design. Sold to enterprise organizations on a project basis.
- Enablement & Execution Consulting Custom consulting engagement applying Strativity's pioneered methodologies to help organizations accelerate activation of their target-state customer experiences, embedding capability and driving execution. Sold to enterprise organizations on a project basis.
Quantifiable outcome
- 10% Increase in employee engagement between 2012 and 2013; double digit sales growth for Global Automotive Manufacturer
- +11 more outcomes
Companies that use Strativity Group
Customer profileNamed customers16 records
Segments12 records
Ideal customer profiles3 records
Strativity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Strativity Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USTcoreStrativity Group was acquired by UST, a global digital transformation company. Strativity operates as UST Company following the acquisition, combining Strativity's CX expertise with UST's digital transformation capabilities. The acquisition enables Strativity to scale its CX transformation practice while maintaining its boutique consulting approach.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Strativity Group competitors and assessment
Company assessmentDirect peers
- Walker Information: Long-established CX advisory and research firm focused on B2B and B2C customer experience measurement and strategy, comparable to Strativity in serving enterprise CX transformation mandates.
- Heart of the Customer: Boutique customer experience consultancy focused on CX strategy, journey mapping, and employee engagement for mid-to-large enterprises — directly comparable to Strativity's boutique positioning, service mix, and enterprise buyer.
- Beyond Philosophy: Specialist customer experience consultancy offering CX strategy, training, and certification programs to enterprise clients globally, with a similar boutique footprint and content-led thought leadership model.
- Temkin Group: Pioneering CX research and advisory firm (now operating under Qualtrics) that historically served as a direct boutique peer to Strativity, offering CX maturity assessments, training, and advisory engagements.
Broad incumbents
- Bain & Company: Global strategy consulting firm with established CX, customer strategy, and Net Promoter System practices, competing for similar enterprise mandates and capable of scaling engagements beyond boutique size.
- Boston Consulting Group (BCG): Global management consulting firm with a sizeable customer experience and design practice, frequently competing with Strativity for enterprise CX strategy and transformation work.
- Forrester Research: CX research, advisory, and consulting firm whose 2019 analyst ranking named Strativity the world's leading boutique CX consultancy; Forrester's own advisory practice competes for adjacent CX advisory mandates.
- McKinsey & Company: Global management consultancy with a large customer experience and design practice serving the same enterprise buyers as Strativity, competing for CX transformation budgets at the top of the market.
- Deloitte Digital: Big Four-adjacent digital and customer transformation practice that delivers CX strategy at scale, with global delivery capability exceeding boutique competitors like Strativity.
Emerging players
- Qualtrics: Experience management software platform (acquired Temkin Group) that increasingly bundles CX advisory and AI-enabled analytics, partially overlapping with Strativity's diagnostic and strategy offerings in enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Strativity Group social profiles
Digital presenceStrativity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strativity Group leadership team
Management profileNumber of profiles
Profiles4 records
Strativity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strativity Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strativity Group
What does Strativity Group do?
Strativity Group is a boutique customer experience consultancy that designs and delivers customer-centric transformation programs for enterprise and mid-market organizations. Its core offerings are organized into four consulting streams — Insights & Analysis, Assessments & Audits, Strategy & Design, and Enablement & Execution — supplemented by the CXM Certification Program, an AI-Enabled CX Certification Program, and the CXO Board APAC invitation-only leadership community. The firm combines proprietary frameworks, over 100 templates, and senior-led engagement to help clients build customer-centric cultures and lift measurable commercial outcomes.
Is Strativity Group a public or private company?
Strativity Group is a private company. It is classified as corporate owned and is currently operating.
When was Strativity Group founded?
Strativity Group was founded in 2002. It employs 11 to 50 people.
Where is Strativity Group based?
Strativity Group is headquartered in Hackensack, United States, in the North America region.
How does Strativity Group make money?
Three revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are CXM Certification Program and AI-Enabled CX Certification Program.
Who are Strativity Group's main competitors?
Direct peers on record are Walker Information, Heart of the Customer, Beyond Philosophy and Temkin Group. Broad incumbents are Bain & Company, Boston Consulting Group (BCG), Forrester Research, McKinsey & Company and Deloitte Digital. Qualtrics is listed as an emerging player.
Does Strativity Group have an API?
No public API is recorded for Strativity Group.
What industry is Strativity Group in?
Strativity Group's product category is Management Consulting (Customer Experience). Its primary akta.pro industry code is EDABAAAA, Executive Leadership & C-Suite Development, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 5416 and its SIC code is 8742.