Practice Management Institute

What Practice Management Institute does

Practice Management Institute (PMI) is a privately held, San Antonio-based provider of training and professional certification for the administrative workforce of U.S. medical practices, in operation for more than 36 years. The company's core offering is a curriculum-based certification portfolio centered on five programs — Certified Medical Coder (CMC), Certified Medical Insurance Specialist (CMIS), Certified Medical Office Manager (CMOM), Certified Medical Compliance Officer (CMCO), and Certified Medical Chart Auditor-E/M (CMCA-E/M) — plus a specialty CMOM-HEM/ONC certification developed with the Michigan Society of Hematology & Oncology. Supporting offerings include a Patient Services Representative (PSR) certificate program, Medical Front Office Skills course, bundled packages (CMOM Bundle, Medical Coding Basics Bundle), and an on-demand training library.

PMI monetizes through one-time course fees ranging from $239 to $1,375, a Total Access monthly subscription at $249/month providing unlimited webinar and on-demand access, and an annual recertification cycle with tiered renewal fees ($75/$50/$25) plus a $50 late penalty. Course content is delivered via live online webinars, self-paced online portals, on-demand recordings, and on-site sessions hosted by partner hospitals, medical societies, and colleges. The platform itself is a learning management system for course streaming and CEU tracking rather than a technology product in the SaaS sense; the underlying asset is the curriculum and the credentialing brand.

The company serves three primary segments: individual medical office professionals purchasing courses directly, healthcare organizations (hospitals, health systems, medical societies) hosting training for their staff, and educational institutions embedding PMI curriculum into healthcare administration programs. Distribution combines direct-to-consumer sales through pmiMD.com with channel partnerships — most prominently community colleges (South Texas College, Washington County Community College, Texas State Technical College, University of Mary Washington) and medical societies (MSHO). PMI has certified more than 20,000 professionals, is bootstrapped with no disclosed external funding, and operates with 11–50 employees.

Name

Practice Management Institute

Legal name

Practice Management Institute

Website

https://pmimd.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Practice Management Institute provides healthcare administration training and professional certification to medical office personnel in the United States, serving individual practitioners, hospitals and health systems, medical societies, and community colleges through online, live, and self-paced course formats.

Ownership category

akta.pro rank

Product category

Healthcare Administration Training & Certification

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Healthcare & Life Sciences (EDAAAPAA)

Keywords

• Medical coding certification
• Medical office management training
• Healthcare compliance education
• Medical billing certification
• Chart auditing training

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Certification Training Courses: Instructor-led and self-paced online certification programs for medical coding, billing, compliance, and office management. Courses are priced individually from $239 to $1,375 depending on depth and duration.
2. Certification Examinations: Proctored certification exams included with course enrollment, with exam challenge options for experienced professionals. Initial exam fee waived for 12 months with course enrollment.
3. Certification Renewal Fees: Annual recertification requires 12 CEUs and renewal fees: $75 for first certification, $50 for second, $25 each for third and fourth. Late fees of $50 apply after 30 days past expiration.
4. Total Access Subscription: Monthly subscription service providing unlimited access to live webinars and 300+ hours of on-demand training library for $249/month. Includes CEU tracking and staff training management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Practice Management Institute (PMI) sells professional training courses and certification exams for medical office personnel, including five core credentials — Certified Medical Coder (CMC), Certified Medical Insurance Specialist (CMIS), Certified Medical Office Manager (CMOM), Certified Medical Compliance Officer (CMCO), and Certified Medical Chart Auditor-E/M (CMCA-E/M) — plus a specialty CMOM-HEM/ONC certification. Courses are delivered via live webinar, self-paced online portal, on-demand recorded library, and a Total Access monthly subscription, with annual renewal fees and CEU tracking layered as recurring revenue.

Product overview

Practice Management Institute (PMI) offers a comprehensive suite of healthcare administration training and certification programs. The portfolio centers on five core certifications: Certified Medical Coder (CMC)®, Certified Medical Insurance Specialist (CMIS)®, Certified Medical Office Manager (CMOM)®, Certified Medical Compliance Officer (CMCO)®, and Certified Medical Chart Auditor-E/M (CMCA-E/M)®, plus a specialty CMOM-HEM/ONC certification for oncology. These certifications are delivered through multiple training formats including live online classes, self-paced online training, on-demand libraries, and bundled programs. Supporting services include CEU tracking for recertification, Total Access subscription for ongoing professional development, and college partnership programs. The offerings span from entry-level front office skills certificates (Patient Services Representative, Medical Front Office Skills) through advanced certifications, designed to build career ladders for medical office professionals across coding, billing, compliance, and management roles.

Differentiator

Problem solved

Functional benefit

Brands

• PMI Total Access: Monthly subscription program providing unlimited access to live webinars, pre-recorded training sessions, and an on-demand library of over 300 hours of medical office training topics.

Products and services

• Certified Medical Coder (CMC)® Comprehensive certification program preparing medical coders for outpatient claims coding using ICD-10-CM, CPT, and HCPCS code sets, awarded to individuals demonstrating advanced competency in medical coding. Delivered in 18 live webinar sessions or self-paced online formats with a 450-page course manual, practice exam, and proctored certification exam. Priced at $1,375.
• Certified Medical Insurance Specialist (CMIS)® Certification program covering insurance billing, managed care, claims filing and monitoring, appeals and denials, Medicare/Medicaid, revenue cycle, and collections for medical office insurance specialists.
• Certified Medical Office Manager (CMOM)® Advanced certification program covering practice administration, accounting, budgeting, financial policies, medical records, contract negotiation, physician utilization, marketing, human resources, supervision, risk management, and practice compliance for medical office managers. Available in live webinar (7 sessions) or self-paced online formats with a digital manual and proctored exam. Priced at $1,225.
• Certified Medical Compliance Officer (CMCO)® Certification covering program development and implementation, policies and procedures, statutory provisions, fraud, OIG, OSHA, HIPAA, audits, appeals process, risk/gap analysis, exclusions, and federal investigation for medical office compliance officers.
• Certified Medical Chart Auditor-E/M (CMCA-E/M)® Certification program preparing candidates to establish and maintain E/M auditing programs in outpatient medical settings, reviewing medical records for proper coding and documentation, with emphasis on evaluation and management coding rules, medical necessity, and proper E/M code selection. Includes a course workbook with audit tools. Priced at $875 for self-paced online training with 6-month access.
• Certified Medical Office Manager - Hematology/Oncology (CMOM-HEM/ONC)® Specialty certification developed in partnership with Michigan Society of Hematology & Oncology for the Business of Oncology, providing managers with knowledge to navigate physician practice and hospital environments in hematology and oncology settings.
• Live Online Classes Instructor-led single and multi-session courses delivered via live webinar with manual and Q&A, covering medical coding, billing, compliance, and office management topics.
• Online Training Center Self-paced online courses streamed through personalized portal accounts, covering medical coding, billing, compliance, and office management topics, with 6-month access to recordings and digital materials.
• On-Demand Library Pre-recorded webinar and conference training sessions available for self-paced learning with CEU quiz options, part of the PMI training library.
• Total Access Subscription Monthly subscription program providing unlimited access to live webinars, archived training library of over 300 hours of on-demand content, and learning management system with CEU tracking for an entire medical office staff. Priced at $249 per month.
• Medical Front Office Skills Certificate Program Comprehensive 4-hour certificate program covering patient satisfaction, medical ethics, communication techniques, medical records, patient data collection, privacy/security compliance, and revenue cycle basics for medical front office staff. Priced at $359.
• Patient Services Representative Certificate Course (PSR) Two-tiered certificate program (PSR1 and PSR2) teaching healthcare basics, front desk operations, finance, medical terminology, coding, compliance, third-party reimbursement, and revenue cycle management for patient services representatives. Combined PSR1 & PSR2 bundle priced at $2,500 for 52 hours of instruction.
• Medical Coding Basics Bundle Four-part self-paced series covering fundamental coding concepts and introducing CPT, ICD-10-CM, and E/M coding with 12 hours of recorded instruction and digital workbooks.
• CMOM Bundle Four-part self-paced training package including Management & Leadership for the Medical Practice, Medical Office Compliance, Optimizing the Patient Experience, and the CMOM certification course and exam. Priced at $1,750 ($400 savings vs. individual purchase).

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• University of Mary WashingtonminorStrategic or Co-development PartnerUniversity of Mary Washington partnered with PMI to offer Certified Medical Office Manager certification course at their Stafford Campus, funded by GO Virginia Region 6 grant. This is the first GO Virginia grant focused on healthcare in the Commonwealth.
• Washington County Community CollegecoreStrategic or Co-development PartnerWCCC partnered with PMI to prepare learners for career opportunities in medical field while meeting workforce challenges in Maine. PMI provides rigorous coursework taught by national leading experts in medical coding and billing.
• South Texas CollegecoreStrategic or Co-development PartnerSouth Texas College partnered with PMI for over three years to provide training programs that directly impact medical office professionals. PMI provides quality programs with expert instructors.
• Michigan Society of Hematology & Oncology (MSHO)coreStrategic or Co-development PartnerMSHO partnered with PMI to be the exclusive Michigan provider of the CMOM-HEM/ONC certification for hematology and oncology practices. MSHO developed curriculum with PMI and PMI provides the certification exam.
• Texas State Technical CollegeminorStrategic or Co-development PartnerPartnership through Texas Workforce Commission's Skills for Small Business and Skills Development Fund initiatives providing medical practice-based continuing education programming with tangible results.
• University Health SystemminorStrategic or Co-development PartnerUniversity Health System in San Antonio partnered with PMI to support knowledge development in current best practices of medical practice providers and staff in the region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AAPC (American Academy of Professional Coders): AAPC is the largest U.S. credentialing body for medical coders, billers, and auditors (CPC, CRC, CIC). It directly overlaps PMI's CMC and CMCA-E/M certifications and competes for the same individual learners and institutional buyers.
• AHIMA (American Health Information Management Association): AHIMA offers CCS, CCS-P, RHIA, and RHIT credentials covering medical coding, health information management, and compliance. It targets overlapping healthcare administrative professionals and competes for institutional training contracts.
• MGMA (Medical Group Management Association): MGMA provides practice management education, ACMPE board certification, and training for medical office managers — overlapping PMI's CMOM curriculum and serving a similar healthcare administrative buyer.
• MedBridge: MedBridge delivers online continuing education and certification tracking for healthcare professionals across multiple disciplines. It competes with PMI's Total Access subscription and CEU tracker for institutional training budgets.
• PESI Healthcare (CE Direct): PESI offers continuing education seminars, webinars, and certifications across healthcare specialties, including coding, billing, and compliance topics directly competing with PMI's live webinar catalog.
• AMBA (American Medical Billing Association): AMBA provides medical billing certification (CMRS) and training resources for billers and office staff. It directly competes with PMI's CMIS and CMOM certifications for individual medical office professionals.

Emerging players

• Relias: Relias provides online training and compliance education for healthcare and human services workforces. It targets institutional healthcare buyers with subscription LMS, overlapping with PMI's Total Access and hosted hospital training offerings.
• CareerStep: CareerStep offers online career training programs including medical coding and billing certificates, targeting individuals seeking entry into healthcare administration — overlapping with PMI's CMC and PSR learner base.

Broad incumbents

• HealthStream: HealthStream is a public workforce learning and talent management platform for healthcare organizations. Its broad enterprise LMS competes with PMI for hospital training contracts at a larger scale.
• Coursera: Coursera offers online professional certificates in healthcare management, medical coding, and healthcare administration from universities and partners. It competes for individual learners in the same broad professional development category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/pmimdvideo
• Xx.com/pmimd
• LinkedInlinkedin.com/company/pmimd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Management Institute