Eshet

What Eshet does

Eshet Tours Ltd. (אשת טורס בע"מ), founded in 1987 and headquartered in Ashkelon, Israel, is a privately held Israeli travel company that sells vacation packages, organized group tours, hotels, flights, and cruises to Israeli consumers. The company operates a multi-channel distribution model combining an e-commerce website (eshet.com), a national call center with separate domestic and international phone lines, and physical branch offices in Jerusalem and Netanya. Its technology stack centers on a Hebrew-language booking platform with TrustYou review integration for hotel listings, an exclusive curated inventory called the Eshet Collection (offering up to 30% discounts), and a proprietary Eshet FLEX cancellation insurance add-on. The company maintains an extensive network of partnerships with major Israeli hotel chains (Isrotel, Dan, Fattal, Atlas, Prima) and over 15 international carriers (EL AL, Turkish Airlines, Sunexpress, Emirates, United, KLM, etc.), supplemented by an exclusive charter flight arrangement with Sunexpress for the Israel-Antalya route.

The business model is transaction-based across all product categories: Eshet earns commissions or take-rate margins on vacation packages, organized tours, hotel bookings, and flight sales, plus subscription-like revenue from Eshet FLEX insurance and professional services fees for visa processing assistance. Pricing varies widely by destination and category, with organized tours ranging from €749 for short domestic-region tours to $3,199 for long-haul 9-day tours to Hong Kong and Macau, and domestic hotel weekend packages priced from ₪766-₪2,515 per couple. The Eshet Club loyalty program drives repeat business through members-only discounts and early access to deals. Customer segments include Israeli domestic travelers, outbound international travelers, families with children, tradition-keeping travelers (kosher and Shabbat-observant tours), and Russian-speaking travelers, with a catalog of approximately 170 organized-tour routes spanning Europe, Asia, Africa, and the Americas. The company serves 60,000+ passengers on organized tours annually, holds IATA accreditation for airline ticket sales, and has been recognized as "Israel's Leading Tourism Company" by the World Travel Awards.

Name

Eshet

Legal name

Eshet Tours Ltd. (אשת טורס בע"מ)

Website

https://eshet.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Eshet Tours is a privately held Israeli travel company founded in 1987 that sells vacation packages, organized tours, hotels, flights, and cruises to Israeli consumers through an e-commerce platform, call center, and branch offices. It serves 60,000+ organized tour passengers annually across ~170 global routes.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152)

akta.pro primary industry

Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Tours, Activities & Experiences Booking (HSACAKAF), Travel Insurance Coordination (HSACAKAI), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Vacation packages
• Organized group tours
• Hotel bookings
• Flight reservations
• Travel agency services

Headquarters

HQ city

Tel Aviv-jaffa

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Vacation Packages (Flights + Hotels): Core revenue stream from bundled flight and hotel packages, including Eshet Collection exclusive deals, sold through all channels including website, call center, and branches
2. Organized Tours: Guided group tours to international destinations including guaranteed departure tours, generating revenue from tour packages including flights, accommodation, guiding, and ground transportation
3. Hotel Bookings: Commission-based hotel room bookings for both domestic Israeli hotels and international properties, sold as standalone or part of packages
4. Flight Bookings: Airline ticket sales across multiple carriers (charter and scheduled), including EL AL, Turkish Airlines, Sunexpress, Israir, Arkia, Wizz Air, Emirates, and others, with handling fees for phone bookings ($25 per passenger for scheduled flights)
5. Cruises: Organized cruise packages including Mediterranean, Adriatic, Far East, and holiday-themed cruises
6. Eshet FLEX Cancellation Insurance: Cancellation protection and travel insurance products offered as add-on to bookings
7. Visa Services: Assistance with visa processing for various destinations including USA ESTA, Europe ETIAS, Thailand TDAC, UK ETA, and e-visa services for Tanzania, Sri Lanka, India, Seychelles

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Eshet Tours is an Israeli travel agency that sells vacation packages combining flights and hotels, organized group tours to international destinations, standalone flight and hotel bookings, cruise packages, and ancillary services such as visa processing and cancellation insurance. The company serves Israeli consumers through a national call center, physical branch offices, and a Hebrew-language e-commerce platform, with proprietary offerings including Eshet Collection exclusive deals and Eshet Club membership.

Product overview

Eshet (אשת טורס) is a leading Israeli travel company offering a comprehensive portfolio of travel products including vacation packages, organized group tours, hotel bookings (both domestic and international), flights, and cruise packages. The company operates through its core booking platform featuring the Eshet Collection sub-brand for exclusive deals, the Eshet Club loyalty program, and Eshet FLEX cancellation insurance add-on. The platform integrates TrustYou for verified guest reviews and supports booking through multiple channels including the website, telephone, and branch offices.

Differentiator

Problem solved

Functional benefit

Brands

• Eshet Collection: Exclusive vacation packages with special pricing up to 30% discount
• Eshet Club
• Eshet Flex
• Eshet FLEX ופרוטקט

Products and services

• Vacation Packages (חבילות נופש) Bundled package deals combining flights, hotels, and sometimes activities for various destinations both domestically in Israel and internationally. Sold through the e-commerce website, call center, and branch offices. Includes Eshet Collection exclusive packages with up to 30% discount.
• Organized Group Tours (טיולים מאורגנים) Guided group tours to international destinations including Europe, Asia, Africa, the Americas, and Central Asia, with guaranteed departure dates. Includes specialty tours for families, tradition-keepers, and Russian-speaking travelers. Tour prices range from €749 for 5-day Albania tours to $3,199 for 9-day Hong Kong/Macau tours.
• Hotel Bookings (Domestic and International) Hotel booking service for Israeli destinations (Eilat, Dead Sea, Tel Aviv, Jerusalem, Netanya, Herzliya, Tiberias, Haifa, northern Israel) and international destinations across Europe, Asia, and the Americas. Includes weekend packages from ₪766–₪2,515 for couples with family promotions and 15% summer discounts.
• Flight Bookings (טיסות) Flight booking service for domestic and international routes via charter and scheduled flights. Partners include EL AL, Turkish Airlines, Sunexpress, Israir, Arkia, Wizz Air, Pegasus, Emirates, Etihad, United Airlines, Azerbaijan Airlines, KLM, Austrian Airlines, Ethiopian Airlines, Aegean, British Airways, Iberia, and Tus Airways. Phone bookings for scheduled flights include $25 handling fee per passenger.
• Cruise Packages (קרוז) Organized cruise vacation packages including Mediterranean, Adriatic, Far East, and holiday-themed cruises, sold as bundled packages through Eshet Tours distribution channels.
• Visa Processing Services Assistance with visa processing and electronic travel authorizations for various destinations including USA ESTA, Europe ETIAS, Thailand TDAC, UK ETA, and e-visa services for Tanzania, Sri Lanka, India, and Seychelles.
• Eshet FLEX Cancellation Insurance Proprietary cancellation insurance add-on providing full voucher credit for cancellations due to force majeure events including airspace closures and airline cancellations. Redeemable within 12 months. Offered as an optional add-on to new bookings.
• Eshet Club Loyalty Program Exclusive loyalty club offering members-only deals, early access to promotions, and exclusive discounts. Drives customer retention and provides repeat customers with benefits such as priority booking and special pricing.

Quantifiable outcome

• 60,000+ passengers served on organized tours annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• TrustYoucoreTechnology or IntegrationEshet integrates TrustYou's review aggregation platform across its hotel booking pages, providing customers with objective, verified guest reviews from millions of sources. TrustYou is considered the world's leading review source, enhancing booking confidence and decision-making for Eshet customers browsing both domestic and international hotels.
• PowerCardminorGTM or Marketing PartnerPowerCard partnership for co-marketing of Eshet travel packages through the PowerCard platform, offering PowerCard holders access to exclusive Eshet travel deals and packages.
• SunexpresscoreChannel Partner/ Reseller/ DistributorExclusive charter flight partnership with Sunexpress (Turkish Airlines + Lufthansa joint venture) for direct flights from Israel to Antalya, Turkey. Flights depart twice weekly (Sunday, Thursday) with additional Saturday service in summer. Eshet markets these as inclusive packages including baggage.
• EL AL Israel AirlinescoreChannel Partner/ Reseller/ DistributorMarketing partner for direct scheduled flights from Israel to Istanbul (EL AL). Eshet markets EL AL flights to Istanbul with 3-4 weekly departures including baggage allowance.
• Israir AirlinesminorChannel Partner/ Reseller/ DistributorPartner airline for scheduled and charter flights to various Israeli and international destinations.
• Turkish AirlinescoreChannel Partner/ Reseller/ DistributorKey airline partner for flights to Turkey including Istanbul and Antalya, offering scheduled service from Israel.
• Azerbaijan AirlinesminorChannel Partner/ Reseller/ DistributorAirline partner for routes to Turkey (Istanbul, Antalya, Izmir, Marmaris) marketed by Eshet with competitive pricing.
• Arkia Israeli AirlinesminorChannel Partner/ Reseller/ DistributorDomestic and regional airline partner for flights within Israel and to nearby destinations.
• Wizz AirminorChannel Partner/ Reseller/ DistributorLow-cost airline partner for budget-conscious routes from Israel to European and regional destinations.
• Pegasus AirlinesminorChannel Partner/ Reseller/ DistributorTurkish low-cost carrier partner for flights to Turkey marketed by Eshet.
• Aegean AirlinesminorChannel Partner/ Reseller/ DistributorGreek airline partner for flights to Greece and other Mediterranean destinations.
• British AirwaysminorChannel Partner/ Reseller/ DistributorInternational airline partner for routes to the United Kingdom and beyond.
• EmiratesminorChannel Partner/ Reseller/ DistributorInternational airline partner for flights to Middle East and long-haul destinations.
• Etihad AirwaysminorChannel Partner/ Reseller/ DistributorInternational airline partner for routes to the UAE and beyond.
• United AirlinesminorChannel Partner/ Reseller/ DistributorInternational airline partner for US and transatlantic routes.
• Tus AirwaysminorChannel Partner/ Reseller/ DistributorIsraeli airline partner for regional routes.
• KLM Royal Dutch AirlinesminorChannel Partner/ Reseller/ DistributorInternational airline partner for routes to Europe including Turkey.
• Austrian AirlinesminorChannel Partner/ Reseller/ DistributorEuropean airline partner for routes to Turkey and other destinations.
• Ethiopian AirlinesminorChannel Partner/ Reseller/ DistributorLong-haul airline partner for routes to Turkey via connections.
• IberiaminorChannel Partner/ Reseller/ DistributorSpanish international airline partner for routes to Spain and beyond.
• Isrotel Hotel GroupcoreChannel Partner/ Reseller/ DistributorExclusive partnership with Isrotel, one of Israel's largest hotel chains, offering Eshet customers access to Isrotel properties including Royal Garden Eilat and exclusive pricing through the Eshet Collection.
• Dan HotelscoreChannel Partner/ Reseller/ DistributorPartnership with Dan Hotels, a leading Israeli luxury hotel chain, for domestic hotel bookings with exclusive rates for Eshet customers.
• Fattal HotelscoreChannel Partner/ Reseller/ DistributorPartnership with Fattal Hotel Group, a major Israeli hotel chain, for domestic and international hotel inventory.
• Atlas HotelsminorChannel Partner/ Reseller/ DistributorPartnership with Atlas Hotels, an Israeli hotel chain, offering Eshet customers access to Atlas properties with exclusive pricing.
• Prima HotelsminorChannel Partner/ Reseller/ DistributorPartnership with Prima Hotels for Israeli domestic hotel inventory.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Issta Tours: Issta is the largest Israeli tour operator and travel agency, offering organized tours, vacation packages, flights, and cruises to Israeli consumers. It is Eshet's closest domestic competitor with similar product breadth, multi-channel distribution, and IATA accreditation.
• Keshet Tours: Keshet Tours is an Israeli tour operator offering organized multi-day tours and vacation packages to international destinations, with comparable offerings to Eshet in tours, hotels, and flights. Direct competitor in the Israeli outbound travel market.
• Ophir Tours: Ophir Tours is an established Israeli travel agency specializing in organized tours, vacation packages, and cruises for the Israeli market. Directly comparable in product mix (organized tours + flights + hotels) and target customer base.
• Golf Tours: Golf Tours is an Israeli tour operator and travel agency offering organized tours, domestic packages, and flights. Comparable to Eshet as a multi-product Israeli travel brand serving similar outbound customer segments.
• Intrepid Travel: Intrepid Travel is a global small-group adventure tour operator with hundreds of multi-day itineraries across Europe, Asia, Africa, and the Americas. Comparable in organized multi-day tour model and route diversity, though serving a global rather than Israeli-only customer base.
• Trafalgar Tours: Trafalgar is a guided tour operator offering hundreds of multi-day itineraries across Europe, the Americas, and Asia with guaranteed departures. Comparable in organized multi-day tour business model, though it sells globally rather than exclusively to Israeli customers.

Broad incumbents

• TUI Group: TUI is the world's largest integrated tour operator with package holidays, organized tours, flights, hotels, and cruises across global destinations. Comparable as a broad incumbent offering similar bundled travel products though at much larger global scale.
• Booking.com: Booking.com is the world's largest online travel agency offering hotels, flights, and packages globally. Comparable as a hotel and package booking competitor that Israeli travelers can substitute for Eshet's standalone hotel and flight products.
• Expedia Group: Expedia operates a global OTA platform for hotels, flights, packages, and activities. Comparable as a broad incumbent that competes for Israeli travelers' online booking share, particularly on hotel and flight products Eshet distributes.

Emerging players

• GetYourGuide: GetYourGuide is a leading tours, activities, and experiences booking platform. Comparable as a digital-first marketplace for tours and experiences that Israeli travelers can substitute for individual tour components Eshet packages, though it does not offer multi-day escorted tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eshettours
• Instagraminstagram.com/eshet_tours
• TikToktiktok.com/@eshet_tours
• LinkedInlinkedin.com/company/eshet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eshet