Reframe

What Reframe does

Reframe Cancer (legal entity: Harley Street Concierge Ltd) is a Basingstoke-headquartered, CQC-regulated cancer support provider operating exclusively in the United Kingdom. Founded in 2012 by Dame Ann Heron Gloag, the company delivers nurse-led clinical navigation and holistic support across the full cancer pathway — from prevention and screening (six common cancer types) through diagnosis, treatment, follow-up care, and return-to-work — serving individuals, carers, employers, insurers, brokers and private healthcare providers. Its core technology is a digital patient portal (chat, dashboard, messaging, diary, case management, secure file storage) supported by an information hub for resources and webinars; the firm also operates the Voices for Cancer patient involvement group to inform service design.

Reframe earns revenue through three primary streams: (1) annual individual subscription plans priced at £525, £1,995 and £3,295 for 4, 16 and 28 hours of support respectively; (2) employer-sponsored B2B contracts of varying size; and (3) channel partnerships — most notably with insurer Unum — that embed cancer support into critical illness, group risk and PMI policies, covering over 1.1 million lives. Distribution combines direct enterprise sales to HR and benefits leaders, a direct-to-consumer self-serve channel on reframe.co.uk (Stripe and HubSpot Forms for payments), and broker and healthcare provider partnerships (e.g., Amethyst Radiotherapy). The company is privately held, founder-controlled with no disclosed venture or private equity investment, and operates at a headcount of 11–50 employees.

Name

Reframe

Legal name

Harley Street Concierge Ltd

Website

https://reframe.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reframe Cancer is a CQC-regulated UK provider of nurse-led cancer screening, navigation and support, serving individuals, employers, insurers (notably Unum), and private healthcare providers across the full cancer pathway.

Ownership category

akta.pro rank

Product category

Cancer Care Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Oncology Remote Symptom Monitoring & Care Navigation (HLALAFAD)

Keywords

• Cancer support services
• Cancer screening
• Patient navigation
• Workplace cancer care
• Clinical oncology support

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Subscription Plans: Annual subscription plans for individuals offering tiered hours of support (4, 16, or 28 hours) over 12 months. Includes access to Cancer Nurse Specialists, Cancer Support Managers, patient portal, and wellbeing assessments. Prices range from £525 to £3,295 per year including VAT.
2. Enterprise/B2B Corporate Plans: Employer-sponsored cancer support programs offered as employee benefits. Pricing varies by organization size and coverage level. Supports both NHS and private treatment pathways.
3. Insurance/Intermediary Partnerships: Value-add cancer support services integrated into insurance policies (e.g., Unum critical illness and health insurance). Services provided to policyholders as a benefit.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Reframe provides nurse-led, CQC-regulated cancer support services across the entire cancer pathway, from prevention and screening through diagnosis, treatment, and life after cancer. Its portfolio includes cancer screening, cancer navigation, care for carers, rapid workplace response, and workplace training, delivered by Cancer Nurse Specialists and Cancer Support Managers via phone, video, chat, email, and a digital patient portal. Services are sold both to individuals via tiered annual subscription plans and to employers, insurers, brokers, and private healthcare providers as enterprise solutions.

Product overview

Reframe Cancer is a CQC-regulated cancer support organisation offering a unified portfolio of services across the entire cancer pathway—from prevention and screening to diagnosis, treatment, and life after cancer. The core offering consists of Cancer Screening (launched 2025), Cancer Navigation, Care for Carers, Rapid Workplace Response, and CancerWise Workplace Essentials Training. These are delivered through multiple channels: direct individual support plans (4, 16, and 28-hour tiers priced from £525 to £3,295/year), corporate/employer packages, insurer integrations, broker solutions, and private healthcare provider partnerships. Access is enabled via a Patient Portal and Information Hub digital platform, supported by Cancer Nurse Specialists and Cancer Support Managers. The Voices for Cancer Group provides patient involvement in service design.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Screening Early detection screening service offering personalised cancer risk assessment, health guidance and screening eligibility for 6 common cancer types. Available as flexible self-pay or employer-funded options for organisations and individuals.
• Cancer Navigation Expert navigation service helping patients access NHS and private treatment for optimal outcomes, with clinical guidance from oncology nurses throughout the cancer pathway including diagnosis, treatment decision support, second opinions, and appointment coordination.
• Care for Carers

Quantifiable outcome

• Patients can return to work up to 2 months faster with supported treatment decisions
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• UnumcoreChannel Partner/ Reseller/ DistributorUnum provides Reframe cancer support services as part of their employee benefits and critical illness cover policies. This partnership covers over 1.1 million lives, offering policyholders access to cancer navigation, screening, and support throughout the cancer pathway.
• Amethyst RadiotherapycoreStrategic or Co-development PartnerPartnership with Amethyst Radiotherapy to manage caseloads efficiently while ensuring patients receive quality focused treatment. Amethyst Clinical Operations Manager Gretchen Tenorio cited the partnership as invaluable.
• KlaritysupportingTechnology or IntegrationKlarity is a screening and oncology service provider partnering with Reframe for webinar content on cancer prevention and early detection, combining clinical expertise with screening guidance.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Vitality Health: UK health and life insurer with employer-sponsored cancer cover and value-added cancer support services. Comparable to Reframe's insurer partnership GTM and direct-to-employer benefits model.
• Nuffield Health: UK healthcare charity providing private hospitals, health assessments, and corporate wellbeing programs including cancer screening. Comparable to Reframe across screening and employer wellbeing offerings, with much broader scale.
• Bupa: Major UK private health insurer offering cancer cover and access to cancer support services through employer and individual plans. Overlaps with Reframe's employer/insurer channel; broader portfolio but less specialized in navigation.
• Macmillan Cancer Support: Largest UK cancer charity providing information, financial, and emotional support across the cancer pathway, plus corporate partnerships. Comparable to Reframe in scope of cancer support and NHS navigation; operates at much greater scale via charity funding rather than paid subscriptions.
• HCA Healthcare UK: Major private hospital group in the UK providing cancer treatment and patient support services to private medical insurers and corporates. Comparable to Reframe's healthcare provider partnership GTM (like Amethyst Radiotherapy), but at much larger clinical scale.
• AXA Health: UK private medical insurer providing cancer cover and support services as part of employer and individual health policies. Comparable to Reframe's insurer channel motion; broader general health rather than cancer-specific.
• Health Hero: UK digital health and virtual care provider offering condition-specific support including cancer navigation as part of employer and insurer contracts. Comparable business model around employer/insurer distribution of nurse-led support.

Direct peers

• Perci Health: UK-based virtual cancer clinic delivering personalized support from oncology nurses and experts via digital tools, with both employer and individual offerings. Closely mirrors Reframe's B2B/B2C nurse-led digital cancer support model.
• Careology: UK-based digital cancer care platform providing patient-facing apps and remote symptom monitoring for people going through cancer treatment. Directly comparable to Reframe in offering digital, nurse-supported cancer navigation across the treatment pathway.

Emerging players

• Geneva Health Solutions / Klarity: Klarity is a UK cancer screening and oncology services partner that already co-produces webinar content with Reframe on early detection. Comparable in cancer screening focus and an existing commercial partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=lK91wcajS1c
• Xx.com/reframecancer
• Facebookfacebook.com/ReframeCancer
• LinkedInlinkedin.com/company/reframe-cancer

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reframe