What Careology does

Careology is a privately held, London-headquartered digital health company that has built an AI-powered digital cancer care platform connecting patients, caregivers, clinicians, and payers. Its offering centres on the Careology Digital Cancer Care mobile app (a UK MDR 2002 Class 1 device) used by patients and invited caregivers to log symptoms, medications, side effects and appointments, paired with Careology Professional, a clinician-facing web dashboard for remote patient monitoring and triage, plus a companion Caregiver App. The platform ingests data from third-party wearables and Electronic Medical Records systems, uses de-identified data to train ML models, and delivers personalised content recommendations and clinical decision support along the oncology pathway.

Under the hood the platform combines recommendation, predictive analytics, NLP, anomaly detection and limited generative AI capabilities, with documented outcomes including a 70% reduction in avoidable hospital admissions at Lloyds Clinical, 96% of clinicians reporting Careology helps inform patient consultations, and 17x ROI from avoided hospital and ambulance trips. It is built to enterprise-grade security standards, with SOC 2 Type 1 (in progress to Type 2), HIPAA, GDPR and CCPA compliance, and US data hosted via a Delaware-incorporated affiliate (Careology Health Inc.).

Careology monetises through a recurring subscription model — an Individual Clinician Subscription (12-month term, monthly or annual upfront) and a quote-based Enterprise Subscription sold to hospitals, health systems, oncology groups, health plans, care navigators and PMIs — supplemented by revenue from channel/embedded deployments (e.g., Evolent's oncology navigation, Florida Blue Medicare Advantage). Named enterprise customers span UK NHS trusts (Guy's & St Thomas', Airedale, Royal Marsden), private providers (Nuffield Health, Lloyds Clinical, Boots), US health plans and provider networks (Evolent, Florida Blue, USON, CountyCare), the Mayo Clinic Platform, Macmillan, and Aviva. Go-to-market is enterprise field sales plus channel partnerships, with the US representing a strategic growth vector following the May 2024 Evolent partnership.

Name

Careology

Legal name

Careology Health Limited

Website

https://careology.health

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Careology is a London-based digital health company providing an AI-powered cancer care platform that connects patients, caregivers and clinicians through a mobile app and clinician dashboard, sold via subscriptions and channel partnerships to NHS trusts, private hospitals, US health plans and PMIs.

Ownership category

akta.pro rank

Product category

Digital Cancer Care Platform

NAICS

Offices of Physicians (62111), Home Health Care Services (6216)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Oncology Telemedicine Platforms (HLALAGAH)

Keywords

• Digital cancer care
• Oncology care platform
• Remote patient monitoring
• Care navigation software
• Patient engagement tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Individual Clinician Subscription: 12-month subscription term for individual clinicians (UK English speakers) to access Careology Professional. Fees payable either in one instalment in advance or monthly; auto-renews for equal Renewal Term unless cancelled with 30 days' notice. Free trials available.
2. Enterprise Subscription: Organisation-level licences purchased by hospitals, health systems, health plans, care navigation providers or other healthcare organisations, providing access to Careology Professional for their staff, advisors, contractors and consultants. Sold to NHS trusts, Nuffield Health, Lloyds Clinical, Airedale NHS Foundation Trust, Guy’s & St Thomas’, Mayo Clinic Platform, Evolent and others.
3. Care navigation and population-health deployments: Embedded within partner care-navigation and population-health programmes (e.g., Evolent’s specialty care navigation, Florida Blue Medicare Advantage cancer support, Macmillan content/support line inside the app). Revenue is generated through these channel partnerships and B2B platform licensing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Careology is an AI-powered digital cancer care platform that connects a patient- and caregiver-facing mobile app (Careology Digital Cancer Care, developed in compliance with UK MDR 2002 as a Class 1 device) with a clinician-facing web application (Careology Professional). The platform enables real-time symptom, medication and side-effect tracking, wearable and EMR data integration, AI-driven personalised content, and remote triage workflows for healthcare providers, health plans and life-sciences partners.

Product overview

Careology is an AI-powered digital cancer care platform, not a single monolithic app but a platform-plus-modules architecture comprising three tightly integrated components: (1) the Careology Digital Cancer Care mobile application (the Patient/Caregiver App, developed as a UK MDR 2002 Class I device) used by patients and invited caregivers to track symptoms, medications, appointments and share status; (2) Careology Professional, the clinician-facing web dashboard / application where healthcare providers view patient-reported insights; and (3) the underlying Careology Platform that connects patients, caregivers, clinicians, payers and providers (e.g., integrations such as the Evolent, Nuffield Health, Lloyds Clinical, Guy's & St Thomas' and Airedale deployments). Segment-specific packaging — Careology for Oncology Groups, Careology for Hospital Systems and Careology for Health Plans & Employers — sits on top of the same core platform, alongside the companion Caregiver App for family and friends.

Differentiator

Problem solved

Functional benefit

Brands

• Careology Professional: Web application for clinicians/healthcare providers; companion to the Careology Digital Cancer Care mobile app.
• Careology Digital Cancer Care

Products and services

• Careology Digital Cancer Care mobile application (Patient/Caregiver App) Patient- and caregiver-facing mobile app, developed in compliance with UK MDR 2002 as a Class 1 medical device, that lets patients track symptoms, medications, side effects, manage appointments, and share how they are feeling with healthcare teams. Designed for adults living with cancer (average age 41, range 13-80) and their invited caregivers, and typically accessed through a healthcare provider or health plan community.
• Careology Professional (clinician-facing web application) Web-based dashboard for clinicians and healthcare providers that surfaces patient-reported symptoms, medication adherence, vital signs and other care insights, enabling remote monitoring and real-time triage beyond the hospital walls. Delivered as part of the Careology Professional subscription (Individual Clinician or Enterprise) and used by hospitals, health systems, oncology groups, NHS trusts and individual UK clinicians.
• Careology Platform Umbrella AI-powered digital cancer care platform that connects the patient/caregiver mobile app and the Careology Professional clinician web app into a single HIPAA-, SOC 2- and GDPR-aligned solution supporting patients, caregivers, providers, payers and life-sciences partners across the UK and US.
• Caregiver App Companion app for friends and family invited by a Careology user, providing tools such as recipes to cook for the patient, visibility into how the patient is doing, and supporting meaningful connection between patients, caregivers and clinical teams as part of the closed Careology Communities model.

Named customers13 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core (us medicare advantage), flagship (nhs digital cancer care navigation), core (uk nhs flagship deployment), flagship (us market entry partner), core (uk private hospital flagship), flagship (uk clinical homecare), core (patient support / content), core (specialty cancer hospital), major (us clinical validation), minor (pmi distribution), minor (us oncology provider network), minor (us managed care) and core (uk pharmacy partnership).

• Florida Blue (with Evolent)core (us medicare advantage)Channel Partner/ Reseller/ Distributor · 1 January 2026Florida Blue expanded cancer support for its Medicare Advantage members, transitioning from pilot to program in partnership with Evolent and Careology — making digital cancer care available to a larger Florida Blue member population.
• Guy's and St Thomas' NHS Foundation Trust (with Boots)flagship (nhs digital cancer care navigation)Strategic or Co-development Partner · 1 January 2025Careology launched tech-enabled cancer care navigation at Guy's and St Thomas' NHS Foundation Trust in partnership with Boots, supporting the trust's ambition to build the world's leading digital cancer care platform.
• Airedale NHS Foundation Trustcore (uk nhs flagship deployment)Strategic or Co-development Partner · 10 December 2024One of four bids (out of 57) to win £228k funding under the West Yorkshire & Harrogate Cancer Alliance Competitive Innovation Award Scheme. From January 2025, Airedale became the first NHS Trust in the North of England to deploy Careology, embedding the app into daily cancer pathways.
• Evolent Healthflagship (us market entry partner)Strategic or Co-development Partner · 9 May 2024NYSE-listed US healthcare company serving 40M+ members across 70+ health plans partnered with Careology to integrate Careology into its oncology navigation services. Co-developed a joint platform combining Careology's patient-first digital solution with Evolent's comprehensive care navigation services, with national US roll-out in 2025. Evolent President Dan McCarthy joined Careology's board as part of the deal.
• Nuffield Healthcore (uk private hospital flagship)Strategic or Co-development Partner · 21 November 2023Following a successful pilot at Nuffield Health Derby Hospital (Feb–Oct 2022) that logged 980 symptom updates, 365 journal entries and 6,755 medication doses taken, the partnership was extended UK-wide. The pilot increased symptom-update engagement by 12% after push-notification improvements.
• LloydsPharmacy Clinical Homecare (Lloyds Clinical)flagship (uk clinical homecare)Strategic or Co-development Partner · 17 July 2023LPCH rolled out Careology with a centralised triage system across all oncology patients nationwide, providing 24/7 nurse-led remote monitoring. Demonstrated 70% reduction in avoidable hospital admissions and 83% clinician endorsement of patient education facilitation.
• Macmillan Cancer Support & Humankind Researchcore (patient support / content)Strategic or Co-development PartnerCareology partnered with Macmillan and Humankind Research on a new programme to support people affected by cancer, including a direct support line and Macmillan-curated content housed within the patient app. Macmillan also recommends Careology's cancer care software.
• The Royal Marsdencore (specialty cancer hospital)Strategic or Co-development PartnerRoyal Marsden is a Careology partner listed on the UK homepage; collaborated with Careology on improving mental health support for teenagers and young adults with cancer.
• Mayo Clinic Platformmajor (us clinical validation)Strategic or Co-development PartnerListed as a notable Careology partnership; professional users at Mayo Clinic provide feedback on the platform (cited for the platform's intuitive, mature patient user interface).
• Avivaminor (pmi distribution)Channel Partner/ Reseller/ DistributorAviva is listed among Careology's leading providers and insurers, distributing Careology as part of its UK private medical insurance cancer benefits.
• US Oncology Network (USON)minor (us oncology provider network)Channel Partner/ Reseller/ DistributorUSON is listed as a Careology partner on the US homepage, indicating Careology is available to USON-affiliated oncology practices.
• CountyCareminor (us managed care)Channel Partner/ Reseller/ DistributorCountyCare is listed as a Careology partner organisation on the US homepage, indicating Careology is deployed for CountyCare's Medicaid managed care members.
• Bootscore (uk pharmacy partnership)Strategic or Co-development PartnerCo-partner with Careology and Guy's & St Thomas' NHS Foundation Trust for the launch of tech-enabled cancer care navigation in the NHS.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thyme Care: US oncology navigation and care management startup providing 24/7 virtual support, symptom management and care coordination to cancer patients and their health plans. Directly competes with Careology in the US payer/provider oncology-navigation category, particularly for Medicare Advantage and commercial plans.
• Jasper Health: Digital cancer care platform offering personalised, nurse-led psychosocial and clinical support to people living with cancer via a mobile app. Closely comparable to Careology's patient/caregiver app and clinician dashboard, with similar focus on engagement, symptom tracking and oncology navigation.
• OncoHealth: Specialty care platform focused on oncology benefits management, virtual oncology care and remote monitoring for health plans and providers. Comparable to Careology's health plan and employer deployments (e.g., Florida Blue, Evolent-served plans) and competes for similar enterprise contracts.
• Kaiku Health (Elekta): Elekta-owned digital symptom monitoring and patient-reported outcomes platform for cancer care, used by oncology clinics and hospitals across Europe. Directly overlaps with Careology's core remote patient monitoring and clinician dashboard functionality, serving similar European NHS and private oncology customers.
• Noona (Elekta): Elekta-acquired oncology patient engagement platform that captures patient-reported outcomes and supports communication between patients and care teams. Closely comparable to Careology's patient app and clinician dashboard, especially within NHS and European cancer centres.

Broad incumbents

• Huma (formerly Medopad): UK-founded remote patient monitoring and digital health platform used by health systems, pharma and providers across multiple therapeutic areas including oncology. Broader incumbent offering overlap with Careology's remote monitoring and triage workflows, but Huma is condition-agnostic while Careology is oncology-specialised.
• Tempus Labs: US AI-driven precision medicine company combining molecular profiling, clinical data and AI to support oncology decision-making. Overlaps with Careology on AI in oncology and EHR/clinical data integration, but Tempus is a much larger, broader incumbent focused on diagnostics rather than patient navigation.

Emerging players

• Lumeon: UK/US care pathway automation platform that orchestrates patient journeys, triage and remote monitoring across multiple conditions. Adjacent to Careology's centralised triage and virtual-ward workflows, particularly for NHS and US provider customers, though Lumeon is condition-agnostic.
• Color Health: Cancer-focused population health and genetic testing platform offering cancer screening, prevention and care navigation for employers and health plans. Adjacent competitor for health plan/employer cancer programmes, overlapping with Careology's Health Plans & Employers solutions and Florida Blue-style deployments.
• CancerIQ: Precision oncology platform enabling providers and health systems to identify, triage and manage high-risk patients across the cancer care continuum. Adjacent to Careology's oncology group and hospital system offerings, with overlap in AI-driven risk stratification and care navigation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/careologyhealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careology