Solec
Solec Corporation is a privately held Ewing, New Jersey manufacturer of proprietary low emissivity (LO/MIT) and selective solar (SOLKOTE) coatings, selling to residential DIY consumers via Home Depot and Amazon, contractors, and specialty B2B end users in solar thermal, observatories, aerospace, and industrial markets.
- Company typePrivate
- Founded1976
- HeadquartersEwing, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Solec does
Solec Corporation is a privately held, US-incorporated specialty chemicals manufacturer founded in 1974 and incorporated in 1976, headquartered in Ewing, New Jersey. The company develops and produces two proprietary coating product lines: LO/MIT, a low emissivity radiant barrier coating classified as an Interior Radiation Control Coating System (IRCCS) under ASTM C1321 and offered in three formulations (LO/MIT-II MAX at e=0.15, LO/MIT-II at e=0.17, and LO/MIT-I at e=0.21); and SOLKOTE, which the company describes as the world's first spray-applied selective solar coating, used as an absorber surface in solar thermal collectors. Both products are water-based, low-VOC coatings designed for spray or roller application across a wide range of substrates and geometries.
Solec serves a heterogeneous mix of customers spanning residential DIY consumers (via Home Depot, Amazon, and the direct-to-consumer shop.solec.org storefront), professional contractors (via a dedicated contractor resource center with MSDS, installation guidelines, and trade show recruiting through NAHB IBS and ICAA), and specialty B2B end users across solar thermal energy, astronomical observatories, military/aerospace, industrial manufacturing, sports facilities, and government. Revenue mechanics are transactional and project-based: the company sells 5-gallon pails at unit pricing through retail and direct channels, with bulk/contractor pricing available on inquiry. The company carries multiple third-party certifications (ASTM C1321, Energy Star, RIMA-I, Class A Fire Rating) and claims to be the world's largest manufacturer of heat-reflecting and absorbing optical coatings, though no revenue, headcount, or financial figures are publicly disclosed.
The business is bootstrapped and founder/family-owned with no disclosed venture, private equity, or institutional capital, no acquisitions, and no recent leadership transitions. Operating geographies span at least 14 countries, primarily through project-based deployments rather than a formalized international sales organization. The strategic posture is that of a stable, niche specialty chemicals incumbent defending technical leadership through proprietary formulations and certification compliance rather than through growth capital or technology disruption.
Solec firmographics
Firmographics- Name
- Solec
- Legal name
- Solec Corporation
- Website
- https://solec.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solec Corporation is a privately held Ewing, New Jersey manufacturer of proprietary low emissivity (LO/MIT) and selective solar (SOLKOTE) coatings, selling to residential DIY consumers via Home Depot and Amazon, contractors, and specialty B2B end users in solar thermal, observatories, aerospace, and industrial markets.
- Ownership category
- akta.pro rank
Solec industry classification
Industry- Product category
- Specialty Coatings
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industry
- Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Solec is headquartered
LocationHeadquarters
- HQ city
- Ewing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Coating Product Sales: Direct sales of LO/MIT radiant barrier coatings and SOLKOTE selective solar coatings to residential, commercial, and industrial customers through multiple distribution channels including direct-to-consumer via website and store, retail partners (Home Depot), and online marketplace (Amazon).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LO/MIT-II MAX - 5 gallon pail |
| Unit Pricing | Pay-as-you-go | LO/MIT-II - 5 gallon pail |
| Unit Pricing | Pay-as-you-go | LO/MIT-I - exterior and rooftop applications |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Solec product offering
Product offeringCore offering
Solec Corporation manufactures and sells two proprietary specialty coating product lines. LO/MIT is a low emissivity, water-based radiant barrier coating (ASTM C1321 IRCCS) that reflects radiant heat when spray- or roller-applied to attics, roofs, walls, and substrates in residential, commercial, industrial, and specialty applications. SOLKOTE is the world's first spray-applied selective solar coating that combines high solar absorption with low thermal emittance on various substrates for flat plate, concentrating, and hot air solar thermal systems. Both products are sold through retail, online marketplace, e-commerce, and direct contractor channels.
Product overview
Solec Corporation manufactures two core product lines: LO/MIT (low emissivity radiant barrier coatings) and SOLKOTE (selective solar absorbing coatings). LO/MIT is an Interior Radiation Control Coating System (IRCCS) that reflects radiant heat in buildings, available in three formulations (LO/MIT-I for exterior/roofing, LO/MIT-II for interior, and LO/MIT-II MAX for maximum performance interior applications). SOLKOTE is the world's first spray-applied selective solar coating for solar thermal applications, enabling high solar absorption with low emittance on various substrates. Both products are spray-applied coatings that provide thermal management solutions across residential, commercial, industrial, automotive, aeronautics, military, and solar energy applications.
Differentiator
Problem solved
Functional benefit
Brands
- LO/MIT: Low emissivity radiant barrier coating technology for heat reflection, classified as Interior Radiation Control Coating System (IRCCS). Available in variants including LO/MIT-I, LO/MIT-II, and LO/MIT-II MAX.
- SOLKOTE
Products and services
- LO/MIT Radiant Barrier Coating A low emissivity, water-based radiant barrier coating classified as an Interior Radiation Control Coating System (IRCCS) per ASTM Standard C1321. Available in three formulations — LO/MIT-II MAX (e=0.15, interior, highest performance), LO/MIT-II (e=0.17, interior), and LO/MIT-I (e=0.21, exterior/rooftop) — applied by spray or roller to reduce radiant heat transfer in residential, commercial, industrial, and specialty applications.
- SOLKOTE Selective Solar Coating
Quantifiable outcome
- Reduces roofing skin temperatures by 20-50 degrees F
- +4 more outcomes
Companies that use Solec
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Solec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Solec partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- MIT Civil and Environmental Engineering DepartmentcoreSTG International collaborated with Prof. Harold Hemond and MIT's Civil and Environmental Engineering Department utilizing SOLKOTE to bring sustainable energy technologies to communities across the developing world.
- Insulation Contractors Association of America (ICAA)minorICAA Member - Solec is a member of the Insulation Contractors Association of America, participating in industry events and trade shows.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Solec competitors and assessment
Company assessmentDirect peers
- RadiantGuard: Specialty manufacturer of radiant barrier insulation products for residential and commercial attics and roofs. Directly comparable to Solec's LO/MIT in the DIY and contractor radiant-barrier category.
- AtticFoil: Sells radiant barrier foil and reflective insulation products directly to homeowners and contractors. Competes with LO/MIT in the same residential attic and roof cooling use case.
- Alanod: Manufacturer of selective solar absorber coatings (MIRO and SOLAR) for solar thermal and architectural applications. Closest direct competitor to Solec's SOLKOTE line in solar selective coatings.
- Almeco Group: Produces coated aluminum substrates with selective solar absorption surfaces for solar thermal and industrial applications. Closely comparable technology platform to SOLKOTE.
- Gardner-Gibson: Manufacturer of roof coatings, elastomerics, and reflective coatings for residential and commercial roofing sold through retail and contractor channels. Comparable product line and channel mix to LO/MIT.
- National Coatings: Acrylic and silicone reflective roof coating systems for commercial and industrial roofs. Competes in the same commercial/industrial reflective roof coating category as LO/MIT-I.
Broad incumbents
- Henry Company: Large manufacturer of commercial roofing systems, reflective roof coatings, and building envelope solutions. Overlaps with Solec's commercial/industrial reflective roof coating use cases but at much greater scale and product breadth.
- GAF: North America's largest roofing manufacturer with reflective and energy-efficient roofing systems sold through Home Depot and contractor channels. Competes with LO/MIT on retail and commercial rooftops.
- PPG Industries: Global coatings manufacturer with industrial protective coatings, specialty coatings, and architectural paints. Overlaps with Solec's industrial protective coatings and could acquire or compete with the LO/MIT line.
- AkzoNobel: Global paints and coatings major with specialty and industrial protective coating divisions. Broad incumbent across many of Solec's end markets including automotive, aerospace, and industrial.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Solec social profiles
Digital presenceSolec compliance and trust
Trust signalCompliance4 records
Solec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solec leadership team
Management profileNumber of profiles
Profiles1 record
Solec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solec
What does Solec do?
Solec Corporation manufactures and sells two proprietary specialty coating product lines. LO/MIT is a low emissivity, water-based radiant barrier coating (ASTM C1321 IRCCS) that reflects radiant heat when spray- or roller-applied to attics, roofs, walls, and substrates in residential, commercial, industrial, and specialty applications. SOLKOTE is the world's first spray-applied selective solar coating that combines high solar absorption with low thermal emittance on various substrates for flat plate, concentrating, and hot air solar thermal systems. Both products are sold through retail, online marketplace, e-commerce, and direct contractor channels.
Is Solec a public or private company?
Solec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solec founded?
Solec was founded in 1976. It employs 1 to 10 people.
Where is Solec based?
Solec is headquartered in Ewing, United States, in the North America region.
How does Solec make money?
One revenue line is on record: coating Product Sales.
Who are Solec's main competitors?
Direct peers on record are RadiantGuard, AtticFoil, Alanod, Almeco Group, Gardner-Gibson and National Coatings. Broad incumbents are Henry Company, GAF, PPG Industries and AkzoNobel.
Does Solec have an API?
No public API is recorded for Solec.
What industry is Solec in?
Solec's product category is Specialty Coatings. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAIAKAM, Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating). Its NAICS code is 32551 and its SIC code is 2851.