What Roomstyler does

Roomstyler is an interior design and 3D room planning platform operated by Floorplanner.com B.V., a Netherlands private limited company headquartered in Rotterdam. The platform provides an interactive 3D room planner and a moodboard creator that together let users design rooms, place more than 120,000 furniture and home accessory items from real brands into scenes, adjust lighting and materials, and produce photorealistic renders. Since April 2021, Roomstyler has been progressively rebuilt on the parent company's Floorplanner technology stack, culminating in a new editor (released December 2022) that supports multi-floor designs, multiple cameras, slanted walls, advanced architectural elements, and a new render engine.

The core experience is organized around a community of interior design enthusiasts that participate in weekly themed contests — over 1,750 contests have been held since inception. Community engagement metrics indicate heavy stickiness, with survey respondents reporting that community membership and contests are central reasons to remain on the platform. Users can submit their own contest ideas, vote on entries, and build public portfolios; a small number of power users have produced thousands of rooms each. In December 2022 Roomstyler introduced a sponsored contest format in collaboration with Canadian design studio Clavis, extending the contests platform from community-voted to jury-selected, brand-sponsored competitions.

Roomstyler's business model is freemium with usage-based credit purchases: basic 3D planning, moodboards, contest participation, and SD renders are free (including 2 free floor plan uploads per year), while HD, 4K, and 8K render upgrades and certain premium features are paid for with credits. Credits are also distributed as contest prizes (70/60/50/30 for top placements), and earned by users. Customer segments documented in the data include consumer/homeowners (primary), professional interior designers, and real estate professionals. The product is distributed globally through a self-serve web platform (roomstyler.com), with marketing driven primarily by the contests flywheel, an editorial blog, and organic social channels (Facebook, Twitter/X, Pinterest). No external funding is disclosed; Roomstyler is positioned as 'a product from Floorplanner.com' and operates within an 11–50 employee envelope.

Name

Roomstyler

Legal name

FLOORPLANNER.COM B.V.

Website

https://roomstyler.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Roomstyler is a freemium, web-based 3D interior design platform offering room planning, moodboard creation, and weekly community design contests. It serves homeowners and design enthusiasts globally and is owned and operated by Floorplanner.com B.V.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Freemium Subscription with Credit System: Basic 3D room planning and design tools are free. Revenue generated through credit purchases for premium features including HD, 4K, and 8K render upgrades. Users can earn credits by winning sponsored contests (70, 60, 50 credits for top 3, 30 credits for other winners).
2. Credit-based Render Upgrades: One-time fee of 2 credits for HD project upgrades enables unlimited photorealistic HD renders of that project without additional per-render charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Roomstyler is a self-serve web platform providing online 3D room planning and interior design tools. Users can create floor plans, decorate rooms with over 120,000 furniture items from real brands, generate photorealistic renders, and build moodboards. The platform is complemented by a design community with weekly contests, designer profiles, voting, and social engagement features, all powered by the Floorplanner SaaS platform.

Product overview

Roomstyler is an online interior design community and SaaS platform offering three primary tools: the 3D Roomplanner for creating and rendering 3D room designs, the Moodboard Creator for building visual inspiration boards, and a Contests platform for community design competitions. The entire Roomstyler platform is powered by Floorplanner's underlying technology, which was unified with Roomstyler's library and rendering engine after Floorplanner acquired the mydeco tool in 2013. The platform provides access to over 120,000 furniture and decor items from partner brands for use in designs.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Roomplanner An online interactive 3D interior design and floor planning tool that enables users to create floor plans, decorate rooms with over 120,000 furniture items from real brands, adjust lighting and materials, and generate photorealistic renders. Used by homeowners, design enthusiasts, interior designers, and real estate professionals.
• Moodboard Creator

Quantifiable outcome

• 65% of contest survey participants spend more than 4 hours per week on Roomstyler
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Clavis (Canadian Design Studio)flagshipStrategic or Co-development Partner · 15 December 2022Roomstyler partnered with Canadian design studio Clavis to organize a series of sponsored design contests. These contests differ from regular Roomstyler contests as winners are selected by Clavis rather than community voting, entries remain private until winners are announced, and winning entries may be used by Clavis for their website or social media. Winners receive credit prizes (70, 60, 50 credits for top 3, 30 credits for other winners). The sponsored contests require using the new Roomstyler editor and offer free HD projects for all participants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floorplanner: The parent platform that powers Roomstyler's rendering engine, 3D editor, and multi-floor tools. Directly comparable SaaS offering with deeper professional/floor-plan positioning and overlapping feature set with Roomstyler's new editor.
• Planner 5D: Direct competitor offering consumer and pro 3D home design with floor plans, photorealistic rendering, and cross-platform apps. Comparable target audience (DIY homeowners, students, professionals) and similar freemium SaaS model.
• Autodesk Homestyler: Autodesk's web-based interior design and home planning tool. Directly competes in 3D room planning with branded furniture libraries and rendering, backed by significantly larger R&D and distribution.
• IKEA Kreativ: IKEA's 3D room design and lifelike showroom experience for IKEA customers. Comparable 3D room visualization tied to a real furniture catalogue, with structural advantage from IKEA's retail ecosystem.
• HomeByMe: Dassault Systèmes' consumer/professional 3D home design platform. Directly comparable offering covering floor plans, 3D visualization, photorealistic renders, and a branded furniture catalogue.
• Sweet Home 3D: Long-standing open-source interior design application for floor plans and 3D visualization. Competes in the same DIY consumer segment as Roomstyler with a free, downloadable tool.
• Cedreo: Floor plan and home design SaaS aimed primarily at home builders and real estate professionals. Comparable in technology stack (3D + photorealistic renders) and overlapping professional/real estate customer segment.

Broad incumbents

• SketchUp: Trimble's general-purpose 3D modeling platform widely used by interior designers and architects. Comparable as a 3D design environment for room/interior work, though broader in scope and less consumer-friendly than Roomstyler.

Emerging players

• Foyr: Cloud-based interior design platform offering 3D floor plans, photorealistic renders, and AR walkthroughs. Directly comparable feature set and target customers, with a more India-centric user base.
• Design Home: Mobile interior design game by Electronic Arts/CrowdStar where users decorate rooms with branded furniture in a community-driven, contest-based format. Comparable community + branded-catalogue + contest mechanics, but optimized for gaming-style engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/roomstyler
• Facebookfacebook.com/roomstyler
• Pinterestpinterest.com/roomstyler

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roomstyler