Energía Renovable de América

What Energía Renovable de América does

Energía Renovable de América (ERA) is a Mexican privately held company (S.A. DE C.V.) headquartered in Morelia, Michoacán, that manufactures and distributes solar energy products and energy-efficient home appliances across Mexico. Founded in 2008, the company operates its own factory — built in 2015 with annual production capacity of 100,000 units — and holds ISO 9001 (since 2019) and NOM-027-ENER/SCFI certifications. Its portfolio spans four product families: solar water heaters (ERA and RAYSOL brands, low- and high-pressure vacuum tube systems from 8 to 30 tubes and 95L–330L capacities), photovoltaic panels (OSDA Solar, including 590W and 620W bifacial and monofacial modules), LED and solar-integrated lighting (Forlite street luminaires 30W–150W, NAOS industrial high-bay luminaires 50W–150W, SOLARSTLED all-in-one solar lights), and energy-efficient home appliances (LIRA induction cooktops, PEI vitroceramic cooktops, EC/CP/CI range hoods, PLP gas cooktops, instantaneous electric and LP gas water heaters). The company has installed over 100 MW of photovoltaic systems and operates 400+ points of sale nationwide, and is recognized as the #1 solar water heater brand in Mexico.

ERA primarily targets residential customers, with secondary commercial (hotels, gyms, restaurants) and industrial segments. The go-to-market is a multi-channel retail distribution model that places products in eight major Mexican retail chains — Home Depot, Walmart, Amazon Mexico, MercadoLibre, Liverpool, Coppel, Suburbia, and Soriana — supported by the company's own e-commerce storefront (energiadeamerica.mx) and WhatsApp-based direct sales for photovoltaic system project quotes. Pricing is unit-level and transactional via retail partners; pricing is not publicly disclosed on the company's website, and installation services for PV systems generate additional project-based revenue. Distribution is entirely domestic (Mexico).

The business model is overwhelmingly one-time hardware sales with no recurring revenue streams disclosed in the source material. Revenue is generated through product unit sales across retail channels and professional installation of photovoltaic systems. Customer acquisition relies on retail partner brand visibility rather than direct demand generation, with WhatsApp serving as the primary project-quotation channel for larger PV installations. The company is founder-owned, has no disclosed external institutional investment, and has no reported M&A activity, leadership changes, or funding rounds.

Name

Energía Renovable de América

Legal name

ENERGIA RENOVABLE DE AMERICA, S.A. DE C.V.

Website

https://energiadeamerica.mx

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Energía Renovable de América (ERA) is a Mexican manufacturer and distributor of solar water heaters, photovoltaic panels, LED lighting, and energy-efficient home appliances, serving residential, commercial, and industrial customers across Mexico through eight major retail chains and direct project sales.

Ownership category

akta.pro rank

Product category

Solar Energy Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Electric Lighting Equipment Manufacturing (33513), Small Electrical Appliance Manufacturing (335210)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar PV Power Plant EPC (Utility-Scale) (EUAEAAAG)

Keywords

• Solar water heaters
• Photovoltaic panel systems
• Solar LED lighting
• Energy-efficient home appliances
• Solar installation services

Headquarters

HQ city

Michoacán De Ocampo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Solar thermal products (calentadores solares): Sale of solar water heaters under ERA and RAYSOL brands through retail chains, e-commerce platforms, and direct sales. Revenue is generated through one-time product sales to residential, commercial, and industrial customers.
2. Photovoltaic (PV) solar panel systems — products and installation: Full-service design and installation of photovoltaic systems for homes and businesses, along with panel product sales. Combines hardware sales with professional installation services for one-time project revenue.
3. Energy-efficient home appliances: Sale of induction cooktops, vitroceramic cooktops, range hoods, and gas cooktops through retail and e-commerce channels. One-time hardware sales to residential consumers.
4. Solar and industrial LED lighting: Sale of LED luminaires for street, industrial, and off-grid solar applications. Targets municipalities, businesses, and government entities for public infrastructure and commercial installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels4 records

Core offering

Energía Renovable de América designs, manufactures, and distributes solar energy products including solar water heaters (ERA and RAYSOL brands), photovoltaic panels (OSDA Solar), solar and industrial LED lighting (Forlite, NAOS, SOLARSTLED), and a home line of energy-efficient appliances (induction, vitroceramic, and gas cooktops, kitchen hoods, and instantaneous water heaters). The company also provides professional design and installation services for photovoltaic systems. Products are produced at the company's own factory in Morelia and sold through major Mexican retail chains, marketplaces, an own e-commerce storefront, and direct WhatsApp-based project quotation.

Product overview

Energía Renovable de América (ERA) is a Mexican solar energy company offering a comprehensive portfolio of renewable energy products. The core offering consists of solar water heaters under the ERA and RAYSOL brands (featuring both low-pressure and high-pressure vacuum tube systems), OSDA Solar photovoltaic panels (bifacial and monofacial), and solar/integration lighting solutions (Forlite street lights, NAOS industrial luminaires, and SOLARSTLED all-in-one solar lights). The home product line (Línea Hogar) complements the solar portfolio with ERA-branded energy-efficient appliances including induction cooktops (LIRA series), vitroceramic cooktops (PEI series), kitchen exhaust hoods (EC, CP, CI series), and gas cooktops (PLP series), as well as electric and gas instantaneous water heaters. The company also offers professional installation services for photovoltaic systems. Products are sold through major Mexican retail channels including Home Depot, MercadoLibre, Walmart, Amazon, Liverpool, Coppel, Suburbia, and Soriana.

Differentiator

Problem solved

Functional benefit

Brands

• ERA: Primary brand for solar water heaters (calentadores solares), solar panels, induction cooktops, and lighting products.
• RAYSOL
• OSDA Solar
• Forlite
• NAOS
• SOLARSTLED

Products and services

• ERA Solar Water Heaters (Low-Pressure and High-Pressure) Vacuum-tube solar water heaters under the ERA brand, including low-pressure Serie ST models (8 to 30 tubes, 95L to 330L capacity, for 2–9 simultaneous services) and high-pressure Serie CHP models (150L to 300L, NOM-027-ENER/SCFI certified, 10-year warranty). Sold to residential, commercial, and industrial customers via retail chains and direct sales.
• RAYSOL Solar Water Heaters (Low-Pressure and High-Pressure) Budget-oriented vacuum-tube solar water heaters under the RAYSOL sub-brand (Serie GR low-pressure and Serie RHP high-pressure, 5-year warranty), distributed primarily through the Coppel retail chain and ERA channels.
• ERA Instantaneous Electric Water Heaters Tankless electric water heaters in 5300W (CEI-5.3W-BS) and 8000W (CEI-8KW-1S) models with digital touch control, IPX4 splash protection, and automatic 55°C temperature limit for safety. Suited to residential consumers needing on-demand hot water without standby losses.
• ERA Instantaneous Gas Water Heaters Tankless LP gas water heaters in 6 L/min (ILP-6) and 9 L/min (ILP-9) capacities with compact design for limited-space residential installations.
• OSDA Solar Photovoltaic Panels Bifacial (ODA-590-36V-MHD at 22.83% efficiency and ODA620-33V-MHDRz at 23% efficiency) and monofacial (ODA-590-36V-MH) solar panels at 590W and 620W, with 15–30 year warranties. For residential, commercial, and industrial PV system installations.
• ERA Forlite LED Street Lighting Luminaires Forlite FTL LED street luminaires in 30W, 50W, 70W, 100W, and 150W variants, with die-cast aluminum anticorrosive housing, IP65 protection, 6000K white light, Epistar LED system, asymmetric PMMA optics, multivoltage driver (110–240V), 10kV surge suppressor, and operating range -25°C to 45°C. Sold to municipalities and businesses for street and public infrastructure lighting.
• ERA NAOS Industrial LED High-Bay Luminaires NAOS NS-series industrial LED high-bay luminaires in 50W, 100W, and 150W variants, with anodized die-cast aluminum housing for thermal dissipation, integrated driver, and IP65 protection. Designed for warehouses and industrial facilities.
• ERA SOLARSTLED All-in-One Solar LED Luminaire All-in-one integrated solar LED luminaire with built-in photovoltaic panel, long-life lithium battery, PIR motion sensor, high-efficiency LED module, and IP65-rated die-cast aluminum housing. For off-grid outdoor installation on streets, parks, and walkways.
• ERA LIRA Induction Cooktops Induction cooktops in 2, 4, and 5 burner configurations (LIRA-2-66, LIRA-4-60, LIRA-4-60-220, LIRA-5-77, LIRA-5-90) with touch control, child safety lock, intelligent auto-shutoff, and power ratings from 110V/2000W to 220V/3600W. Sold to residential consumers through retail and e-commerce channels.
• ERA PEI Vitroceramic Cooktops Vitroceramic cooktops compatible with all cookware materials, in 2, 4, and 5 burner models (PEI-2-66, PEI-4-60, PEI-5-77, PEI-5-90) with power ratings from 110V/1800W to 110–127V/4000W, featuring per-burner timers. Sold to residential consumers.
• ERA Kitchen Exhaust Hoods (EC, CP, CI Series) Kitchen range hoods in wall-mounted (EC-180-60/75/90), built-in (CP-250, CP-250-90), island (CI-350, CI-350-77), telescopic (CP-TELE-60/90), and slim (CP-TS-60-N, CI-TS-90-N, CP-TS-90-N) configurations with LED lighting, washable filters, and touch or gesture controls. For residential kitchens.
• ERA PLP Gas Cooktops Professional-style gas cooktops with stainless steel burners for food-grade use: PLP-4 (4 burners, piezoelectric ignition) and PLP-5 (5 burners, independent section ignition), made of carbon steel with baked electrostatic paint finish. For residential kitchens.
• Photovoltaic System Design and Installation Service Full-service design and installation of photovoltaic systems for residential homes, commercial businesses, hotels, gyms, and industrial facilities across the Republic of Mexico. Reached via WhatsApp project quotation and bundled with OSDA solar panels, providing one-time project revenue in combination with hardware sales.

Quantifiable outcome

• Over 100 MW of photovoltaic systems installed
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Home Depot MéxicocoreChannel Partner/ Reseller/ DistributorHome Depot Mexico serves as ERA's primary retail channel partner, offering solar water heaters, electric water heaters, and other ERA products in physical stores and online. The partnership provides broad national consumer access.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JA Solar: Leading global PV module manufacturer with established sales channels in Mexico. Competes with OSDA-branded panels distributed by ERA and serves the same downstream installer customer base.
• Jinko Solar: Largest global PV module shipper by capacity. Competes with ERA's OSDA panel offering for shelf space at Mexican retailers and for installer mindshare in the residential-PV segment.
• Grupo IUSA: Long-established Mexican manufacturer of home appliances, electrical equipment, and water heating solutions with national retail penetration. Comparable to ERA's LIRA/PEI appliance and water-heater lines and its Home Depot/Walmart retail footprint, though broader and not solar-specialized.
• LONGi Solar: World's largest monocrystalline silicon PV module manufacturer. Competes with ERA's OSDA-rebranded panels at the upstream solar-module level and represents the global-OEM counterweight that could bypass ERA in PV-installer relationships.
• Calentadores Calorex: Long-standing Mexican gas and electric instantaneous water heater brand. Directly comparable on ERA's Calentador Eléctrico Instantáneo (CEI-5.3/8kW) and Calentador a Gas (ILP-6/9L) lines, sharing the residential water-heating category and major-retail shelf space.
• Trina Solar: Major global PV manufacturer with distributed-generation focus in Latin America. Directly comparable to ERA on the rooftop-residential PV segment and a likely channel competitor on retail and installer sales.
• Canadian Solar: Top-5 global PV module manufacturer with active Mexican/Latin American distribution and project development. Comparable to ERA on the distributed-PV (rooftop) side, and a potential alternative supplier for Mexican retail channels.

Direct peers

• Solarever: Solar PV distribution and EPC company active across Latin America including Mexico. Overlaps with ERA's photovoltaic panel-distribution and PV-installation business and competes for the same residential and commercial distributed-PV customer.
• Calentadores Solares Fersol: Mexican-focused solar water heater manufacturer and brand competing head-to-head with ERA's flagship ERA and RAYSOL lines in retail channels. Highly comparable on product category, customer segment (residential hot-water heating), and distribution through Mexican retail.

Others

• Enphase Energy: Global leader in microinverters and MLPE that increasingly bundles energy management software for residential PV systems. Complementary to ERA's PV installations (component-level overlap) and a potential ecosystem-partner threat if ERA does not vertically integrate electronics in its PV offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ERA_energiamx
• Facebookfacebook.com/EnergiadeAmerica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energía Renovable de América