Reddico

What Reddico does

Reddico is a United Kingdom-based digital marketing agency headquartered in Tonbridge, founded in 2012. The firm positions itself as a specialist provider of search marketing services — encompassing SEO, paid search, and adjacent organic/paid search disciplines — delivered to clients across multiple industry verticals in the UK market.

Operating with a team of 11-50 employees, Reddico fits the profile of a small-to-mid-sized boutique agency rather than a full-service network. Its UK-centric footprint and multi-vertical client base suggest a regionally anchored, generalist-within-search go-to-market, where the firm competes on specialist search execution rather than breadth of marketing services. The agency model is professional services: revenue is generated through client engagements, likely structured around retainers and project work typical of UK search agencies of this size, though specific pricing and contract structures are not disclosed in the available data.

The input does not provide visibility into Reddico's productized offerings, proprietary technology stack, AI capabilities, named client logos, leadership composition, funding history, or revenue figures. As such, while the company's core identity as a UK search marketing agency is well-established by the firmographic data, deeper operational, financial, and competitive characteristics cannot be substantiated from the source material.

Name

Reddico

Legal name

THIS IS GAIN Ltd.

Website

https://reddico.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Reddico is a UK-based digital marketing agency founded in 2012, headquartered in Tonbridge, specializing in search marketing services delivered to multiple industries across the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Tonbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Services Revenue: GAIN generates revenue through providing integrated marketing services including Creative Studios, Customer Science, Conversion, Experience, and Performance capabilities. Services are delivered through specialist teams and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Reddico is a UK-based digital marketing agency that provides industry-leading search marketing services to clients across different industries throughout the United Kingdom. Founded in 2012 and operating from Tonbridge with 11-50 employees, the agency focuses on delivering search marketing solutions as its core commercial offering. It functions as a specialist search agency serving business clients rather than a full-service integrated marketing firm.

Product overview

GAIN (THIS IS GAIN Ltd.) is a digital marketing agency offering a comprehensive suite of marketing services. The core AI products platform at iq.thisisgain.com powers data-driven marketing intelligence. The service portfolio spans performance marketing (Paid Digital Media, Media Strategy & Campaign Activation, Performance Creative), search and organic growth (Search & Organic Growth, Link Building, Content & Engagement Optimisation), customer transformation (Customer Science with Customer LENS, CRM, Data and Analytics), conversion optimization (Enterprise Experimentation Consulting, Personalisation and Customer Experience, Conversion Centred UX & Design, Product and Pricing Experimentation), and creative/experience services (Creative Studios, Experience Design, UX Training). These services operate together to help brands show up in the right place, at the right time, to the right people.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Marketing Services Industry-leading search marketing services delivered to UK businesses across different industries, focused on improving search visibility and digital marketing performance for client organisations across the United Kingdom.

Quantifiable outcome

• 240% organic growth for loveholidays
• +1 more outcomes

Named customers11 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MetacoreTechnology or IntegrationGAIN utilizes Meta's Advantage+ Shopping campaigns as part of their performance marketing services, demonstrated in case studies such as AC Milan retail campaigns. Meta platforms (including Facebook and Instagram) are a core component of their paid digital media capabilities.

Scale indicators1 record

Expansion highlights1 record

Broad incumbents

• WPP: World's largest advertising holding company with full-service agency networks (GroupM, Ogilvy, VMLY&R) covering SEO, content, media and creative. Broader incumbent competing for the largest end of Reddico's prospective clients.
• Publicis Groupe: Global advertising holding group (Publicis Sapient, Leo Burnett, Digitas) with end-to-end digital marketing capabilities including search and content. Broader incumbent in the enterprise digital marketing services space.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) with significant UK delivery. Broader incumbent providing SEO and content services alongside wider brand, media and creative offerings.
• Brainlabs: Larger UK-originated digital performance agency with paid media, SEO and analytics at scale. Broader incumbent because it offers overlapping SEO capabilities as part of a wider data-driven media portfolio rather than as a pure-play.

Direct peers

• Tug: UK-based digital marketing agency focused on SEO, paid media and content strategy for mid-market and enterprise clients. Comparable peer by geography, capability stack and client size.
• Impression Digital: UK digital marketing agency specializing in SEO, content and digital PR for B2B and consumer brands. Closest direct competitor to Reddico by capability mix, geography and client segment.
• Croud: UK digital marketing agency offering paid media, SEO, content and programmatic services to enterprise clients. Comparable peer by service mix and client profile.
• The SEO Works: UK-based pure-play SEO and search marketing agency of comparable size serving multi-sector clients. Directly competes with Reddico for the same mid-market SEO retainer relationships in the UK.
• Hallam: Nottingham-based multi-service digital marketing agency with a strong SEO and performance marketing practice. Comparable UK mid-market digital agency peer serving similar client profiles.
• Rise at Seven: UK-based search-first agency built around SEO, digital PR and content. Direct peer because Reddico and Rise at Seven both lead with search visibility as their primary service proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/@thisisgain
• Facebookfacebook.com/reddico
• LinkedInlinkedin.com/company/reddico
• Instagraminstagram.com/thisisgain
• TikToktiktok.com/@thisisgain
• Xx.com/reddico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddico