ThinkSync Music
ThinkSync Music is a London-based music supervision and publishing agency that sources, licenses, and clears music for film, TV, trailer, and commercial producers, while running a publishing arm representing songwriters and independent labels for sync placements.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ThinkSync Music does
ThinkSync Music is a London-based, privately held music supervision and publishing agency founded around 2004 (with earliest documented work from 2010-2011). It serves film and TV programme makers, trailer houses, and commercial producers by sourcing, licensing, and clearing music for visual media projects, while simultaneously operating a publishing arm that represents songwriters and administers catalogues for independent labels. The company delivers three core services — Music Supervision, Music Placement, and Music Publishing — using an integrated model in which the publishing catalogue feeds directly into supervision briefs and vice versa. Its proprietary technology is limited: a secure server-based music submission system using ID3-tagged files for receiving commercially released tracks, plus a MailChimp-driven mailing list for artist/labels outreach; rights lookups rely on integrations with UK collection societies PPL and PRS for Music.
The company's revenue mechanics are project-based professional services. Music supervision fees vary with project scope (with optional commencement fee and top-to-tail or modular pricing), while music licensing is quote-based per track with no rate card — fees depend on territory, media type, duration, term, and rights scope, with festival licenses ranging from free to $500-$1,000 and UK film sync typically £5,000+ per track per side. The customer base is enterprise and includes BBC, HBO, Netflix, Amazon Prime Video, Lionsgate, StudioCanal, Gaumont, Searchlight Pictures, BBC Film, BFI, and a recurring trailer partnership with Empire Design. ThinkSync Music operates via wholly-owned sub-brands ThinkSync Music Publishing and the acquired Thirty Six Minutes music supervision label. Leadership is concentrated in founder/principal Connie Farr (Music Supervision), with the broader ownership structure appearing founder-led and without disclosed external institutional capital.
ThinkSync Music firmographics
Firmographics- Name
- ThinkSync Music
- Legal name
- ThinkSync Music
- Website
- https://thinksyncmusic.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThinkSync Music is a London-based music supervision and publishing agency that sources, licenses, and clears music for film, TV, trailer, and commercial producers, while running a publishing arm representing songwriters and independent labels for sync placements.
- Ownership category
- akta.pro rank
ThinkSync Music industry classification
Industry- Product category
- Music Supervision Services
- NAICS
- Music Publishers (512230), Music Publishers (51223)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Music Supervision Services (MPAIALAB)
- akta.pro secondary industries
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Sync Marketplaces & Licensing Platforms (MPAIALAG)
Keywords
Where ThinkSync Music is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ThinkSync Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Music Supervision Services: Providing music supervision for film, TV, commercials, and games - finding and licensing appropriate music for visual media projects. Fees are based on amount of work involved, with top-to-tail services or individual aspects available.
- Music Publishing & Placement: Publishing representation for songwriters and artists with proactive sync management and placement services. They represent a wide range of musicians and provide administration for publishing arms of independent labels.
- Music Licensing (Synchronisation): Licensing of commercially released music for use in films, TV, trailers, and advertisements. One-off fees for synchronisation rights with additional fees for soundtrack albums, trailers, and other secondary uses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Music Supervision Services - Variable pricing based on project scope |
| Transaction based/ take rate | Pay-as-you-go | Music Licensing - Quote-based per track |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ThinkSync Music product offering
Product offeringCore offering
ThinkSync Music is a London-based music supervision agency that provides music selection, licensing, and placement services for film, television, advertising, and gaming productions. The company also offers music publishing representation for independent artists and labels, negotiating synchronization deals and managing catalog exploitation across media.
Product overview
ThinkSync Music operates as a music licensing company offering three interconnected services: Music Supervision (working with film and TV programme makers to find and clear music), Music Placement (securing commercial licensing for audiovisual productions), and Music Publishing (representing songwriters and artists for AV placement opportunities). The company specialises in placing commercially released music in films, TV, commercials, and games, with an established catalogue and direct relationships with music supervisors and AV companies.
Differentiator
Problem solved
Functional benefit
Brands
- Thirty Six Minutes: Music supervision company operating under the ThinkSync Music umbrella
Products and services
- Music Supervision
- Music Placement
- Music Publishing Representation
Companies that use ThinkSync Music
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
ThinkSync Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ThinkSync Music partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and major.
- Empire DesigncoreRegular trailer music supervision partner. Empire Design cuts trailers for which ThinkSync provides music supervision, working on multiple high-profile film releases including Wild Horse Nine, H Is For Hawk, Power Ballad, Pressure, How To Make A Killing, Ourika, and National Cinema Day campaign.
- Blueprint PicturesmajorProduction company for Wild Horse Nine, directed by Martin MacDonagh, starring major actors including John Malkovich, Sam Rockwell, and Steve Buscemi.
- Film 4majorCo-producer of Wild Horse Nine alongside Blueprint Pictures.
- Searchlight PicturesmajorDistributor for Wild Horse Nine film.
- Curzon FilmmajorDistributor for I See Buildings Fall Like Lightning by Clio Barnard.
- BBC FilmmajorFunder for I See Buildings Fall Like Lightning alongside BFI.
- BFI (British Film Institute)majorFunder for I See Buildings Fall Like Lightning alongside BBC Film.
- StudioCanalmajorDistributor for Pressure (D-Day film) and How To Make A Killing.
- Lionsgate Films UKmajorDistributor for Power Ballad and H Is For Hawk trailer.
- GaumontmajorDistributor for The Wizard of the Kremlin trailer.
- True Brit EntertainmentcoreDistributor for Sunny Dancer film starring Bella Ramsey.
- Black Bear UKcoreDistributor for The Salt Path film.
- Parkville PicturesmajorProduction company for Lollipop film supported by BBC Film and BFI.
- NetflixmajorStreaming platform for Dead Boy Detectives series featuring Atari Teenage Riot placement.
- HBOmajorCo-producer with BBC of Industry series featuring Molly Nilsson.
- Amazon Prime VideomajorStreaming platform for Ourika series and The Grand Tour: One For The Road.
- PPL (Phonographic Performance Limited)coreUK collection society for recording rights owners that ThinkSync uses for music rights database lookups and clearances.
- PRS for MusiccoreUK collection society (combined PRS and MCPS) for composition rights that ThinkSync uses for music rights database lookups and clearances.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ThinkSync Music competitors and assessment
Company assessmentDirect peers
- MassiveMusic: Amsterdam-based music supervision, sync and sonic branding agency (now part of Sony Music) serving global brands and film/TV. Direct competitor to ThinkSync in European sync supervision for AV and advertising.
- Leland Music: Los Angeles-based music supervision company placing music in film, TV and advertising. Closest US equivalent to ThinkSync in terms of boutique prestige-film supervision and catalogue work.
- Music Superb: London music supervision agency working with brands, agencies, and film/TV producers on sync and original music. Operates in the same UK boutique-supervision niche as ThinkSync with overlapping film/advertising clients.
- Tileyard Music: London-based music supervision, sync and publishing business operating from Tileyard Studios. Directly comparable UK peer offering supervision plus catalogue management for songwriters and labels.
- BDi Music: UK music supervision company working with advertising agencies and film/TV producers. Boutique competitor for sync briefs, particularly in commercials and brand campaigns.
- Position Music: Los Angeles sync, supervision and publishing company with strong film and TV trailer placement track record. Comparable to ThinkSync in combining music supervision with active publishing for film/TV sync.
Broad incumbents
- BMG: Global music publisher and recordings company with significant sync licensing for film, TV, advertising and games. Overlaps with ThinkSync Music Publishing on sync rights representation but at vastly greater scale.
- Kobalt Music: Tech-forward global independent music publisher and neighbouring rights administrator offering sync licensing for AV media. Competes with ThinkSync's publishing arm for songwriter signings and placement deals.
- Sony Music Publishing: Largest global music publisher with deep sync operations across film, TV and advertising. Competes for both publishing signings and supervision-style placement business that ThinkSync performs.
- Warner Chappell Music: Major global music publisher with extensive sync licensing arm for film, TV, games and advertising. A scaled incumbent competing with ThinkSync Music Publishing for AV placement and roster signings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ThinkSync Music social profiles
Digital presenceThinkSync Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThinkSync Music leadership team
Management profileNumber of profiles
Profiles1 record
ThinkSync Music subsidiaries and ownership
Company hierarchySubsidiaries2 records
ThinkSync Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThinkSync Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThinkSync Music
What does ThinkSync Music do?
ThinkSync Music is a London-based music supervision agency that provides music selection, licensing, and placement services for film, television, advertising, and gaming productions. The company also offers music publishing representation for independent artists and labels, negotiating synchronization deals and managing catalog exploitation across media.
Is ThinkSync Music a public or private company?
ThinkSync Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThinkSync Music founded?
ThinkSync Music was founded in 2004. It employs 1 to 10 people.
Where is ThinkSync Music based?
ThinkSync Music is headquartered in London, United Kingdom, in the Europe region.
How does ThinkSync Music make money?
Three revenue lines are on record. Music Supervision Services are the primary driver. The others are music Publishing & Placement and music Licensing (Synchronisation).
Who are ThinkSync Music's main competitors?
Direct peers on record are MassiveMusic, Leland Music, Music Superb, Tileyard Music, BDi Music and Position Music. Broad incumbents are BMG, Kobalt Music, Sony Music Publishing and Warner Chappell Music.
Does ThinkSync Music have an API?
No public API is recorded for ThinkSync Music.
What industry is ThinkSync Music in?
ThinkSync Music's product category is Music Supervision Services. Its primary akta.pro industry code is MPAIALAB, Music Supervision Services, with a secondary code of MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation). Its NAICS code is 512230 and its SIC code is 7819.