City Financial Marketing Group
CFM Group is a Dublin-based, Central Bank of Ireland-regulated insurance broker placing business and personal insurance through a network of 50+ partner insurers for 100,000+ customers across Ireland and the UK.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What City Financial Marketing Group does
City Financial Marketing Group Limited, trading as CFM Group, is a privately held Irish insurance broker regulated by the Central Bank of Ireland and headquartered in Dublin with a regional office in Cavan. The firm operates as an intermediary between insurance seekers and a network of over 50 partner insurers and underwriters across Ireland and the UK, earning commission-based revenue on policies placed. It serves over 100,000 customers in total, including 4,000+ business clients, and employs more than 100 staff.
CFM Group's commercial offering spans 14 specialised product lines, including business and employer liability, fleet, hospitality, cyber, construction, electrical and solar contractors, shop and retail, apartment blocks, commercial property, professional indemnity, emergency accommodation, performance bonds, private client, and government contracts insurance. Personal lines are distributed indirectly through eight affiliated consumer brands covering life, home, travel, car, young driver, ladies, van, and taxi insurance. The go-to-market model is sales-led, combining direct phone and website engagement, in-person consultation at Dublin and Cavan offices, and referral traffic from the partner-branded sites.
Revenue mechanics are commission-based with annual billing cycles and no publicly disclosed pricing tiers; premiums are tailored per customer via risk assessment. The firm has no disclosed parent company, no institutional investors, and no M&A history in the available record. There is no documented proprietary technology platform, API offering, or AI/ML capability, with operations appearing to rely on standard broker-management tooling. Marketing is conducted through the corporate website and organic social presence on LinkedIn, Facebook, and Instagram.
City Financial Marketing Group firmographics
Firmographics- Name
- City Financial Marketing Group
- Legal name
- City Financial Marketing Group Limited T/A CFM Group
- Website
- https://cfmgroup.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CFM Group is a Dublin-based, Central Bank of Ireland-regulated insurance broker placing business and personal insurance through a network of 50+ partner insurers for 100,000+ customers across Ireland and the UK.
- Ownership category
- akta.pro rank
City Financial Marketing Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where City Financial Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
City Financial Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Brokerage Services: CFM Group acts as an intermediary between customers seeking insurance coverage and insurance providers. The company earns commissions from partner insurers for placing business. Revenue is generated through brokerage fees and commissions on insurance policies placed with their network of over 50 insurance providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based customized insurance packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
City Financial Marketing Group product offering
Product offeringCore offering
City Financial Marketing Group, trading as CFM Group, is an Irish insurance broker regulated by the Central Bank of Ireland. The company acts as an intermediary between customers seeking insurance coverage and a network of over 50 partner insurers and underwriters in Ireland and the UK. It places 14 core commercial insurance products (including public/employer liability, fleet, hospitality, cyber, construction, retail, professional indemnity, and government contracts) and routes individual consumers to 8 partner-branded personal insurance services (life, home, car, van, taxi, travel, and specialty driver cover). Revenue is earned through commissions paid by partner insurers for placed business.
Product overview
CFM Group is an Irish insurance broker offering a comprehensive portfolio of commercial and personal insurance products. The core offering consists of 14 commercial insurance products including Business Insurance (Public & Employer Liability), Fleet Insurance, Hospitality Insurance, Cyber Insurance, Construction Insurance, Electrical & Solar Contractors Insurance, Shop and Retail Insurance, Apartment Blocks Insurance, Commercial Property Insurance, Professional Indemnity Insurance, Emergency Accommodation Services Insurance, Performance Bonds Insurance, Private Client Insurance, and Government Contracts Insurance. Additionally, the company provides access to 8 partner insurance services including Life Insurance, Home Insurance, Travel Insurance, Car Insurance, Young Driver's Car Insurance, Ladies Car Insurance, Van Insurance, and Taxi Insurance through partner websites. The company serves over 100,000 customers and 4,000+ business clients with relationships with 50+ insurance providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance - Public & Employer Liability Insurance coverage for businesses against public liability and employer liability claims, protecting against third-party injuries and employee workplace injuries.
- Fleet Insurance Tailored commercial fleet insurance for businesses with multiple vehicles, providing coverage for all fleet sizes.
- Hospitality Insurance Tailored insurance solutions for the hospitality sector, covering hotels, restaurants, and hospitality businesses at affordable rates.
- Cyber Insurance Insurance coverage protecting businesses against cyber threats, data breaches, and digital risks.
- Construction Insurance Comprehensive insurance coverage for construction projects of all sizes, protecting against project-specific risks.
- Electrical & Solar Contractors Insurance Specialized insurance coverage for electrical and solar installation contractors, addressing industry-specific risks.
- Shop and Retail Insurance Efficient retail insurance solutions addressing the unique demands of the retail sector for businesses of all sizes.
- Apartment Blocks Insurance Tailored insurance coverage for apartment block owners, addressing the unique needs of multi-unit residential properties.
- Commercial Property Insurance Insurance packages protecting business properties against unexpected events and disruptions, tailored to property portfolios.
- Professional Indemnity Insurance Insurance coverage safeguarding professionals against financial and reputational risks arising from negligence claims.
- Emergency Accommodation Services Insurance Comprehensive insurance policies for providers offering emergency accommodation services.
- Performance Bonds Insurance Bonds insurance services securing appropriate coverage for clients with support and advice throughout the bonds term.
- Private Client Insurance Insurance coverage protecting the wealth and high-value assets of private clients with exceptional protection.
- Government Contracts Insurance Specialized insurance solutions for government contract requirements, customized plans for project-specific needs.
- Life Insurance Life insurance services offered through partner brand lifebroker.ie.
- Home Insurance Home insurance services offered through partner brand insuremyhouse.ie.
- Travel Insurance Travel insurance services offered through partner brand insuremyholiday.ie.
- Car Insurance Car insurance services offered through partner brand insuremycars.ie.
- Young Driver's Car Insurance Specialized car insurance for young drivers offered through partner brand coverinaclick.ie.
- Ladies Car Insurance Specialized car insurance for women offered through partner brand missquote.ie.
- Van Insurance Van insurance services offered through partner brand insuremyvan.ie.
- Taxi Insurance Taxi insurance services offered through partner brand insuremytaxi.ie.
Quantifiable outcome
- Serving customers regardless of claims history
Companies that use City Financial Marketing Group
Customer profileSegments2 records
Ideal customer profiles2 records
City Financial Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
City Financial Marketing Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Providers and Underwriters NetworkcoreCFM Group maintains strong relationships with insurance providers throughout Ireland and the UK. With a network of over 50 partner insurers, the company provides comprehensive coverage options and competitive premiums for customers regardless of their claims history.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
City Financial Marketing Group competitors and assessment
Company assessmentBroad incumbents
- PIB Group: UK-headquartered insurance broker group with Irish commercial brokerage operations following acquisitions. Comparable on UK/Ireland commercial SME brokerage, multi-carrier panel, and roll-up consolidation strategy targeting mid-market brokers.
- Aon Ireland: Global insurance and reinsurance brokerage with a significant Irish presence serving commercial clients. Comparable in commercial insurance brokerage, multi-carrier access, and risk advisory, though at much larger scale and broader portfolio than CFM.
- Marsh Ireland: Global insurance broker and risk advisor operating in Ireland across all commercial lines. Comparable on commercial brokerage and risk advisory offerings, with overlap on cyber, construction, and property specialty lines though serving primarily larger enterprise accounts.
- Willis Towers Watson (WTW) Ireland: Global advisory and brokerage firm with Irish commercial insurance brokerage. Comparable in commercial insurance placement, specialty expertise, and risk advisory, though serving broader portfolio including large corporates and employee benefits.
Direct peers
- O'Leary Insurances: Long-established Irish commercial insurance broker with similar multi-carrier panel approach and sector specialization. Comparable on Irish SME commercial brokerage, claims-handling service, and multi-line advisory model.
- FBD Insurance: Irish insurance provider with both underwriting and brokerage operations, serving commercial and personal lines. Comparable in Irish market positioning, multi-line offering, and SME / agriculture commercial focus overlapping with CFM's hospitality and van/taxi segments.
- Howden Ireland: Independent insurance broker group expanding in Ireland with strong commercial lines and specialty expertise. Comparable on multi-carrier panel, commercial SME focus, and specialty placement capabilities including construction and hospitality.
- Arachas: Ireland's largest independent insurance broker, operating across commercial and personal lines with multi-carrier panel access. Directly comparable to CFM on Irish brokerage, SME/commercial focus, and multi-carrier distribution model.
- Bollington Insurance: UK commercial insurance broker with strong SME and mid-market commercial focus, now part of Gallagher. Comparable on multi-carrier commercial broker model, sector specialization, and UK/Irish geographic footprint.
Emerging players
- Clear Group: Irish insurance broker specializing in commercial and specialist lines with growing market presence. Comparable on Irish commercial brokerage, multi-carrier panel access, and focus on niche commercial segments similar to CFM's specialty offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
City Financial Marketing Group social profiles
Digital presenceCity Financial Marketing Group compliance and trust
Trust signalCompliance1 record
City Financial Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
City Financial Marketing Group leadership team
Management profileNumber of profiles
City Financial Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City Financial Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City Financial Marketing Group
What does City Financial Marketing Group do?
City Financial Marketing Group, trading as CFM Group, is an Irish insurance broker regulated by the Central Bank of Ireland. The company acts as an intermediary between customers seeking insurance coverage and a network of over 50 partner insurers and underwriters in Ireland and the UK. It places 14 core commercial insurance products (including public/employer liability, fleet, hospitality, cyber, construction, retail, professional indemnity, and government contracts) and routes individual consumers to 8 partner-branded personal insurance services (life, home, car, van, taxi, travel, and specialty driver cover). Revenue is earned through commissions paid by partner insurers for placed business.
Is City Financial Marketing Group a public or private company?
City Financial Marketing Group is a private company. It is classified as unknown and is currently operating.
When was City Financial Marketing Group founded?
City Financial Marketing Group was founded in -1. It employs 51 to 100 people.
Where is City Financial Marketing Group based?
City Financial Marketing Group is headquartered in Dublin, Ireland, in the Europe region.
How does City Financial Marketing Group make money?
One revenue line is on record: insurance Brokerage Services.
Who are City Financial Marketing Group's main competitors?
Broad incumbents on record are PIB Group, Aon Ireland, Marsh Ireland and Willis Towers Watson (WTW) Ireland. Direct peers are O'Leary Insurances, FBD Insurance, Howden Ireland, Arachas and Bollington Insurance. Clear Group is listed as an emerging player.
Does City Financial Marketing Group have an API?
No public API is recorded for City Financial Marketing Group.
What industry is City Financial Marketing Group in?
City Financial Marketing Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52421 and its SIC code is 6411.