Tulchin Research
Tulchin Research is a San Francisco-based public opinion research and political consulting firm founded in 2009 that provides survey research, focus groups, ad testing, and modeling services to Democratic campaigns, ballot measure committees, and progressive non-profits across the United States.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Tulchin Research does
Tulchin Research is a San Francisco-based public opinion research and political consulting firm founded in 2009 by Ben Tulchin, who previously held senior roles at Greenberg Quinlan Rosner Research and several other leading Democratic polling shops. The firm employs approximately seven professionals across offices in San Francisco, Chicago, and Toledo, and provides four core services: survey research (phone, online, and multi-modal), focus groups (in-person and online), ad testing (online surveys and dial-tests), and modeling/data analytics covering GOTV, persuasion, field, and paid media operations. Its client base spans federal, state, and local political campaigns, ballot measure committees, civil rights and environmental non-profits, labor unions, and government agencies, with marquee engagements including the Bernie Sanders 2016 presidential campaign, the Eric Adams 2021 NYC mayoral campaign, ACLU criminal justice reform research, and California Proposition 1, 30, and 50 polling.
The firm operates a sales-led, direct-engagement go-to-market model with no published pricing and no self-service software platform — all deliverables are produced as bespoke professional services. Marketing is driven by industry recognition (most notably the 2022 American Association of Political Consultants Campaign Excellence Award naming the firm Democratic Pollster of the Year), media commentary in outlets such as the New York Times, LA Times, Politico, and The Hill, and an active web and social presence. Revenue is not publicly disclosed, the firm has no external institutional investors, and ownership rests with founder Ben Tulchin and the senior team, making Tulchin Research a privately held, reputation-driven boutique competing on accuracy, issue expertise, and progressive political relationships rather than scale or technology differentiation.
Tulchin Research firmographics
Firmographics- Name
- Tulchin Research
- Legal name
- Tulchin Research
- Website
- https://tulchinresearch.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tulchin Research is a San Francisco-based public opinion research and political consulting firm founded in 2009 that provides survey research, focus groups, ad testing, and modeling services to Democratic campaigns, ballot measure committees, and progressive non-profits across the United States.
- Ownership category
- akta.pro rank
Tulchin Research industry classification
Industry- Product category
- Political Polling and Public Opinion Research
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Policy, Regulatory & Public Affairs Research (BPAHALAF)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)
Keywords
Where Tulchin Research is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tulchin Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Political Campaign Research Services: Providing polling, focus groups, and strategic consulting to electoral campaigns at federal, state, and local levels
- Non-profit and Advocacy Research: Public opinion research for issue advocacy organizations, labor unions, and ballot measure campaigns
- Corporate and Foundation Research: Strategic research and message development for corporations, foundations, and government agencies
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tulchin Research product offering
Product offeringCore offering
Tulchin Research is a public opinion research and consulting firm that conducts quantitative survey research (phone, online, and multi-modal polling), qualitative focus groups, ad testing via online surveys and dial-tests, and modeling/data analytics (GOTV, persuasion, field, and paid media). The firm delivers these services directly to political campaigns, ballot measure efforts, non-profits, labor unions, corporations, and government agencies.
Product overview
Tulchin Research is a public opinion research firm offering a unified suite of qualitative and quantitative research services. The core offerings consist of Survey Research (phone, online, and multi-modal polling), Focus Groups (in-person and online qualitative research), Ad Testing (online surveys and dial-tests), and Modeling/Data Analytics (GOTV, persuasion, field, and paid media modeling). The company does not operate a software platform or product; all offerings are professional research and consulting services delivered directly to clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Survey Research Quantitative polling services delivered via phone, online, and multi-modal methods across states and nationally for political campaigns, advocacy organizations, and other clients.
- Focus Groups Qualitative research conducted in-person and online among various voter subgroups to explore attitudes and inform strategy.
- Ad Testing Assessment of advertising impact prior to full deployment using online surveys and dial-tests to evaluate voter response to campaign messaging.
- Modeling / Data Analytics Building and overseeing modeling projects including GOTV (Get Out the Vote), persuasion, field, and paid media models to guide campaign and advocacy operations.
Quantifiable outcome
- Helped Bernie Sanders win 23 primaries and caucuses in 2016 presidential campaign
- +3 more outcomes
Companies that use Tulchin Research
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Tulchin Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tulchin Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tzunu StrategiesminorPartnership with Tzunu Strategies to conduct polling of Latino voters in California regarding Proposition 50. Tulchin Research partnered with Tzunu Strategies to survey 1,100 Latino voters and gauge opinions toward the measure as well as other key issues including the economy and federal immigration policies.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tulchin Research competitors and assessment
Company assessmentBroad incumbents
- Morning Consult: Large-scale political and business intelligence firm conducting daily polling across politics, brand, and consumer. Serves many of the same campaign and corporate clients as Tulchin but with a much broader portfolio and proprietary panel infrastructure.
- GBAO (Global Strategy Group): Progressive polling and strategic communications firm serving Democratic campaigns, advocacy organizations, and corporate clients. Provides comparable survey research and strategic consulting but with broader communications capabilities.
Direct peers
- Anzalone Liszt Grove Research: Top-tier Democratic polling firm serving presidential, Senate, and gubernatorial campaigns. Highly comparable in methodology, client base (progressive campaigns and causes), and integrated survey/modeling offerings.
- Garin-Hart-Yang Research Group: Democratic political polling firm where Tulchin founder previously worked. Provides survey research and strategic consulting for progressive candidates, ballot measures, and labor organizations.
- Greenberg Quinlan Rosner Research: Direct competitor in progressive political polling where Tulchin founder Ben Tulchin previously worked. Both firms serve Democratic candidates, ballot measures, and advocacy organizations with survey research, focus groups, and strategic consulting.
- Lake Research Partners: Direct progressive polling competitor where several Tulchin senior analysts previously worked. Provides survey research, focus groups, and strategic consulting to Democratic campaigns, non-profits, and advocacy organizations nationally.
- Hart Research Associates: Long-standing progressive polling firm serving Democratic campaigns, labor unions, and advocacy groups. Comparable in focus on message testing, persuasion research, and strategic campaign guidance.
- Public Policy Polling: Progressive-leaning public polling firm known for frequent state-level surveys. Comparable in automated polling methodology and Democratic-leaning client base, though typically operates at higher volume and lower cost.
- Fairbank Maslin Maullin & Associates: Democratic polling and public affairs firm where Ben Tulchin previously worked. Focuses on electoral research, ballot measures, and public affairs campaigns, particularly in the Western US.
Emerging players
- Emerson College Polling: Academic-affiliated polling operation producing frequent state and national surveys. Competes for media attention and political campaign clients with rapid-turnaround polling on hot-button issues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tulchin Research social profiles
Digital presenceTulchin Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulchin Research leadership team
Management profileNumber of profiles
Profiles6 records
Tulchin Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulchin Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulchin Research
What does Tulchin Research do?
Tulchin Research is a public opinion research and consulting firm that conducts quantitative survey research (phone, online, and multi-modal polling), qualitative focus groups, ad testing via online surveys and dial-tests, and modeling/data analytics (GOTV, persuasion, field, and paid media). The firm delivers these services directly to political campaigns, ballot measure efforts, non-profits, labor unions, corporations, and government agencies.
Is Tulchin Research a public or private company?
Tulchin Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tulchin Research founded?
Tulchin Research was founded in 2009. It employs 1 to 10 people.
Where is Tulchin Research based?
Tulchin Research is headquartered in San Francisco, United States, in the North America region.
How does Tulchin Research make money?
Three revenue lines are on record. Political Campaign Research Services are the primary driver. The others are non-profit and Advocacy Research and corporate and Foundation Research.
Who are Tulchin Research's main competitors?
Broad incumbents on record are Morning Consult and GBAO (Global Strategy Group). Direct peers are Anzalone Liszt Grove Research, Garin-Hart-Yang Research Group, Greenberg Quinlan Rosner Research, Lake Research Partners, Hart Research Associates, Public Policy Polling and Fairbank Maslin Maullin & Associates. Emerson College Polling is listed as an emerging player.
Does Tulchin Research have an API?
No public API is recorded for Tulchin Research.
What industry is Tulchin Research in?
Tulchin Research's product category is Political Polling and Public Opinion Research. Its primary akta.pro industry code is BPAHALAF, Policy, Regulatory & Public Affairs Research, with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 54191 and its SIC code is 8742.