Greenberg Quinlan Rosner
Greenberg Quinlan Rosner (GQR) is a woman-owned opinion research and strategic consulting firm founded in 1980, providing polling and strategic advice to Democratic political campaigns, party committees, advocacy organizations, and corporations across 90+ countries.
- Company typePrivate
- Founded1980
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greenberg Quinlan Rosner does
Greenberg Quinlan Rosner (GQR) is a privately held, 100% woman-owned opinion research and strategic consulting firm founded in 1980 by Stanley Greenberg and headquartered in Washington, DC (20 M Street SE, Suite 620) with a regional office in Toronto. The firm provides quantitative and qualitative polling services (phone polling on landlines and cell phones including IVR and Text-to-Web/SMS, online panels, focus groups, in-depth interviews, ad testing) combined with advanced statistical analysis using techniques such as MaxDiff and regression. Its primary service lines are Polling & Strategy for political campaigns, Political Consulting & Government Affairs for campaigns and party committees, and Corporate Reputation & ESG for enterprises such as Microsoft and Blue Cross Blue Shield of Michigan.
GQR serves five core customer segments: Democratic candidates and campaigns (including named clients Senator Mark Kelly, Senator Maggie Hassan, Senator Gary Peters, Senator Tina Smith, Governor Katie Hobbs, and Governor Michelle Lujan Grisham); Democratic party committees (DSCC, DCCC, DNC, DGA, and state legislative caucuses); progressive advocacy organizations (EMILY's List, NEA, Human Rights Campaign, Sierra Club, Issue One, More Perfect Union, American Academy of Pediatrics); corporations seeking brand and ESG research; and international leaders and democracy organizations across 90+ countries. The firm claims a 25-1 win-loss record in US Senate races as of 2024 and credits itself with flipping 9 of 40 US House seats in 2018.
Revenue mechanics are based on project-based fees and multi-cycle retainer arrangements with no publicly disclosed pricing. The go-to-market motion is enterprise-direct engagement through the Democratic political network and referrals, supplemented by thought-leadership content marketing (National Journal columns by VP Natalie Jackson, the Pandemic PollWatch publication series, case studies, and Twitter/X presence at @GQRResearch). The firm is led by three Senior Partners (Anna Greenberg, Elizabeth Sena, and Lindsey Reynolds) with approximately 20-25 total staff. The technology stack is grounded in traditional survey methodology rather than AI/ML products, with the closest modern data-science capability centered on Senior Director of Data Operations Thomas Esty, who previously worked on the Hillary for America analytics team. No funding rounds, acquisitions, or revenue figures are disclosed.
Greenberg Quinlan Rosner firmographics
Firmographics- Name
- Greenberg Quinlan Rosner
- Legal name
- Greenberg Quinlan Rosner Research
- Website
- https://gqrr.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenberg Quinlan Rosner (GQR) is a woman-owned opinion research and strategic consulting firm founded in 1980, providing polling and strategic advice to Democratic political campaigns, party committees, advocacy organizations, and corporations across 90+ countries.
- Ownership category
- akta.pro rank
Greenberg Quinlan Rosner industry classification
Industry- Product category
- Political Polling and Strategic Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)
- akta.pro secondary industry
- Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where Greenberg Quinlan Rosner is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greenberg Quinlan Rosner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Political Campaign Consulting: Polling and strategic consulting services for political candidates, party committees, and advocacy groups. Project-based fees and retainers for campaign strategy, message development, and voter research.
- Corporate Reputation and ESG Research: Opinion research and strategic consulting for corporations on brand reputation, ESG positioning, and stakeholder communications.
- Issue Advocacy Research: Research services for ballot initiatives, policy campaigns, and advocacy organizations on public opinion and messaging.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Greenberg Quinlan Rosner product offering
Product offeringCore offering
Greenberg Quinlan Rosner (GQR) is an opinion research and strategic consulting firm that conducts political polling (phone, online, focus groups), ad testing, and advanced statistical analysis, and uses the resulting insights to provide campaign strategy, message development, and voter targeting services to political candidates, party committees, advocacy groups, and corporations. The firm also offers political consulting and government affairs services, as well as corporate reputation and ESG communications research for enterprise clients.
Product overview
GQR (Greenberg Quinlan Rosner) is a 100% woman-owned opinion research and strategic consulting firm offering a unified suite of polling and consulting services. The core offering consists of three integrated service lines: Polling & Strategy (providing quantitative and qualitative research methodologies including phone, online, and focus group research), Political Consulting & Government Affairs (campaign strategy and message development), and Corporate Reputation & ESG (brand and reputation management). The firm also publishes research publications such as the Pandemic PollWatch series. These services share a common foundation of rigorous opinion research methodology and data analytics to help clients campaign, win elections, and improve their public standing.
Differentiator
Problem solved
Functional benefit
Products and services
- Polling & Strategy
Quantifiable outcome
- 25-1 record in US Senate races (won 25, lost 1)
- +3 more outcomes
Companies that use Greenberg Quinlan Rosner
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
Greenberg Quinlan Rosner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Greenberg Quinlan Rosner partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bully PulpitcoreOngoing partnership for conducting the Greenberg Poll in the Dominican Republic in partnership with Diario Libre. GQR and Bully Pulpit collaborate on international polling projects providing pre-election survey research.
- Diario LibrecoreDominican Republic media partnership for the Greenberg Poll, described as 'the gold standard Dominican political survey.' GQR provides research methodology while Diario Libre publishes and distributes findings.
- Redbud ConsultingminorBipartisan polling partnership with Redbud Consulting for Issue One's election trust survey. Described as 'the bipartisan team of GQR and Redbud Consulting.'
Scale indicators10 records
Recent moves1 record
Expansion highlights6 records
Greenberg Quinlan Rosner competitors and assessment
Company assessmentDirect peers
- Hart Research Associates: Long-established Democratic polling and strategic research firm led by Peter Hart and Geoff Garin. Directly comparable to GQR in serving Democratic campaigns, party committees, and corporate clients with quantitative polling and message research.
- Public Policy Polling: Public polling and political survey firm providing election polling, issue research, and campaign support. Directly comparable to GQR's political opinion research offerings, particularly for public-facing polls.
- Global Strategy Group: Progressive polling, communications, and research firm with strong Democratic campaign and corporate practice. Closely comparable to GQR's combined political consulting and corporate reputation offerings.
- Selzer & Company: Highly regarded Des Moines-based polling firm known for accuracy in Iowa political polling and corporate research. Comparable to GQR in serving both political and corporate clients with rigorous survey methodology.
- Benenson Strategy Group: Democratic polling and strategy firm founded by Joel Benenson with deep presidential and corporate work. Comparable to GQR in providing high-end strategic polling and message testing to Democratic clients.
- ALG Research: Bipartisan polling and research firm serving political campaigns, ballot initiatives, and corporate clients. Comparable to GQR's full-service opinion research and strategic consulting model.
Broad incumbents
- Ipsos Public Affairs: Global market research firm with significant public affairs and political polling practice. Comparable to GQR in political polling methodology and corporate reputation research but with vastly larger scale and international footprint.
- Morning Consult: Large-scale technology-driven opinion research company with substantial political and brand-tracking operations. Comparable to GQR's political and corporate research capabilities but at much larger scale and broader coverage.
Emerging players
- TargetSmart Communications: Data and polling services provider for Democratic campaigns, advocacy organizations, and progressive causes. Comparable to GQR in serving similar Democratic-aligned clients, with stronger data infrastructure and voter file capabilities.
- Hit Strategies: Progressive polling and research firm focused on reaching younger, diverse, and multicultural voters. Comparable to GQR in Democratic-aligned polling and audience research but with a more niche demographic specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenberg Quinlan Rosner social profiles
Digital presenceGreenberg Quinlan Rosner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenberg Quinlan Rosner leadership team
Management profileNumber of profiles
Profiles14 records
Greenberg Quinlan Rosner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenberg Quinlan Rosner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenberg Quinlan Rosner
What does Greenberg Quinlan Rosner do?
Greenberg Quinlan Rosner (GQR) is an opinion research and strategic consulting firm that conducts political polling (phone, online, focus groups), ad testing, and advanced statistical analysis, and uses the resulting insights to provide campaign strategy, message development, and voter targeting services to political candidates, party committees, advocacy groups, and corporations. The firm also offers political consulting and government affairs services, as well as corporate reputation and ESG communications research for enterprise clients.
Is Greenberg Quinlan Rosner a public or private company?
Greenberg Quinlan Rosner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenberg Quinlan Rosner founded?
Greenberg Quinlan Rosner was founded in 1980. It employs 11 to 50 people.
Where is Greenberg Quinlan Rosner based?
Greenberg Quinlan Rosner is headquartered in San Francisco, United States, in the North America region.
How does Greenberg Quinlan Rosner make money?
Three revenue lines are on record. Political Campaign Consulting is the primary driver. The others are corporate Reputation and ESG Research and issue Advocacy Research.
Who are Greenberg Quinlan Rosner's main competitors?
Direct peers on record are Hart Research Associates, Public Policy Polling, Global Strategy Group, Selzer & Company, Benenson Strategy Group and ALG Research. Broad incumbents are Ipsos Public Affairs and Morning Consult. Emerging players are TargetSmart Communications and Hit Strategies.
Does Greenberg Quinlan Rosner have an API?
No public API is recorded for Greenberg Quinlan Rosner.
What industry is Greenberg Quinlan Rosner in?
Greenberg Quinlan Rosner's product category is Political Polling and Strategic Consulting. Its primary akta.pro industry code is BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes, with a secondary code of BPAHACAK, Sustainability & ESG Consulting. Its NAICS code is 541910 and its SIC code is 8742.