Pass
Pass (pass.ng) is a Lagos-based, Nigerian edtech startup founded in 2014 that operates an e-testing platform delivering mock exam preparation to students preparing for major Nigerian academic tests, supported by a 11-50 person team.
- Company typePrivate
- Founded2014
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Pass firmographics
Firmographics- Name
- Pass
- Website
- https://pass.ng
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- Pass (pass.ng) is a Lagos-based, Nigerian edtech startup founded in 2014 that operates an e-testing platform delivering mock exam preparation to students preparing for major Nigerian academic tests, supported by a 11-50 person team.
- Ownership category
- akta.pro rank
Pass industry classification
Industry- Product category
- Test Preparation
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Exam Delivery & Test Administration Platforms (EDAFADAA)
- akta.pro secondary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
Keywords
Where Pass is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Markets served
Pass business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales
Pass product offering
Product offeringCore offering
Pass.ng is an e-testing platform that provides Nigerian students with series of online mock tests in preparation for major standardized examinations. The platform delivers practice examination content aimed at helping students prepare for high-stakes national tests through a web-based interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Mock Test Series
Companies that use Pass
Customer profileIdeal customer profiles1 record
Pass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pass competitors and assessment
Company assessmentDirect peers
- uLesson: Nigerian EdTech platform delivering video lessons, practice tests, and offline-friendly learning for WAEC and JAMB candidates; overlaps tightly with Pass.ng's mock-test offering.
- Edukoya: Nigerian learning platform with exam-prep practice tests and live tutoring for WAEC and JAMB, serving as a direct functional peer.
- PrepClass Nigeria: Nigerian EdTech offering standardized test preparation and tutoring, including JAMB and WAEC, directly competing with Pass.ng in the same exam-prep category.
- Tuteria: Online tutoring marketplace in Nigeria that surfaces tutors for exam prep subjects, competing for the same student-seeker intent as Pass.ng.
- PrepMe: Online test preparation service for standardized exams, comparable in format to Pass.ng's mock-test delivery model.
- PrepAfrica: Test-prep platform targeting West African standardized exams including WAEC, with structured practice questions and analytics comparable to Pass.ng's value proposition.
Broad incumbents
- Testbook: India-based exam-prep platform with deep mock-test and assessment infrastructure for high-stakes exams, offering a comparable scaling playbook to Pass.ng in another emerging market.
- PrepScholar: A larger, well-capitalised standardized test prep company. While primarily focused on US exams (SAT, ACT, GRE), its adaptive practice-test product is structurally analogous to Pass.ng's approach.
Others
- MasterClass: Premium video-based learning platform that does not compete in standardized test prep, but is an adjacent reference point for monetized online instructional content.
Regional players
- Mydawa: Although not a direct EdTech, Mydawa illustrates the type of regionally-rooted digital platform emerging from East Africa; flagged here to note broader regional digital ecosystem comparability rather than direct competition.
Market position
Customer concentration
Pass social profiles
Digital presencePass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pass leadership team
Management profileNumber of profiles
Profiles2 records
Pass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pass
What does Pass do?
Pass.ng is an e-testing platform that provides Nigerian students with series of online mock tests in preparation for major standardized examinations. The platform delivers practice examination content aimed at helping students prepare for high-stakes national tests through a web-based interface.
When was Pass founded?
Pass was founded in 2014. It employs 11 to 50 people.
Where is Pass based?
Pass is headquartered in Lagos, Nigeria, in the Africa region.
Who are Pass's main competitors?
Direct peers on record are uLesson, Edukoya, PrepClass Nigeria, Tuteria, PrepMe and PrepAfrica. Broad incumbents are Testbook and PrepScholar. MasterClass is listed as an others. Mydawa is listed as a regional player.
Does Pass have an API?
No public API is recorded for Pass.
What industry is Pass in?
Pass's product category is Test Preparation. Its primary akta.pro industry code is EDAFADAA, Online Exam Delivery & Test Administration Platforms, with a secondary code of EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.). Its NAICS code is 611691 and its SIC code is 8200.