uLesson
uLesson is a Nigerian edtech company founded in 2019 that delivers curriculum-aligned video lessons, quizzes, and AI-powered homework help to K-12 students across 11 African and diaspora markets via a mobile app, hardware tablets, and enterprise classroom displays.
- Company typePrivate
- Founded2019
- HeadquartersJos, Nigeria
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What uLesson does
uLesson is a Nigerian-headquartered edtech company founded in 2019 that delivers curriculum-aligned video lessons, quizzes, mock exams, and AI-powered homework help to K-12 students across Africa. Its core offering is the uLesson App, a mobile and web platform covering Primary through Senior Secondary subjects (Mathematics, English, Sciences, Arts & Commercials) with offline video capability designed for low-connectivity environments. The company operates three product lines: a consumer subscription app, the uLesson Classboard enterprise digital classroom solution combining interactive display hardware with annual software licensing (₦300,000/year), and the uLesson Education Tab 2, a pre-loaded Android tablet bundled with subscription and offline content.
uLesson monetizes through multi-tier individual subscriptions (3-month to 3-year plans priced in local currency), enterprise hardware-plus-license sales to schools, and consumer hardware sales with payment-on-delivery in Nigeria and Ghana. Distribution combines self-serve PLG via web and Google Play, direct enterprise field sales for schools, a referral program paying 5% commission to teachers and influencers, and e-commerce for hardware. The company is venture-backed (~$25.6M total raised including a $15M Series B in December 2021 led by Tencent and Nielsen Ventures) and has expanded to 11 markets including Nigeria, Ghana, Kenya, Rwanda, Uganda, Sierra Leone, Liberia, Gambia, South Africa, UK, and USA. In 2025, uLesson Group extended into adult education through its Miva Open University subsidiary. The company is led by founder and CEO Sim Shagaya and operates with 251-500 employees, holding NDPR and ISO compliance certifications.
uLesson firmographics
Firmographics- Name
- uLesson
- Legal name
- uLesson Group
- Website
- https://ulesson.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- uLesson is a Nigerian edtech company founded in 2019 that delivers curriculum-aligned video lessons, quizzes, and AI-powered homework help to K-12 students across 11 African and diaspora markets via a mobile app, hardware tablets, and enterprise classroom displays.
- Ownership category
- akta.pro rank
uLesson industry classification
Industry- Product category
- K-12 Education Technology
- NAICS
- Educational Services (611), Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)
Keywords
Where uLesson is headquartered
LocationHeadquarters
- HQ city
- Jos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
uLesson business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Student App Subscription: Annual and multi-year subscription plans for individual students and parents accessing video lessons, AI homework help, practice tests, and progress reports
- Classboard Hardware and Software: Sale of interactive smartboard hardware combined with annual software license (₦300,000/year) for schools and teachers. Includes unlimited video library, lesson plans, and quizzes
- Education Tab Hardware: Sale of pre-loaded tablet device (uLesson Tab 2) bundled with subscription. Device comes with offline video library and AI-powered homework help. Available in Ghana, Nigeria, and other markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 3-Month Subscription - Nigeria |
| Subscription | Annual | 12-Month Subscription - Nigeria |
| Subscription | Multi-year contract | 2-Year Subscription - Nigeria |
| Subscription | Multi-year contract | 3-Year Subscription - Nigeria |
| Subscription | Annual | Classboard Annual License - Nigeria |
| Unit Pricing | Pay-as-you-go | Education Tab 2 - Ghana |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
uLesson product offering
Product offeringCore offering
uLesson sells a mobile and web-based K-12 learning platform via subscription (₦12,000-₦50,000 in Nigeria), providing video lessons, quizzes, mock exams, AI-powered homework help, and progress reports for Primary, Junior Secondary, and Senior Secondary students. The company complements this with two hardware offerings: the Classboard interactive classroom display for schools (₦300,000/year license) and the Education Tab 2 Android tablet pre-loaded with offline content. Content is delivered through streaming and SD cards for low-connectivity African markets.
Product overview
uLesson operates as a platform-plus-modules edtech company offering multiple educational solutions for K-12 students across Africa. The core product is the uLesson App, a mobile and web learning platform providing video lessons, quizzes, mock exams, and AI-powered homework help for Primary through Senior Secondary students. This is complemented by uLesson Classboard, a classroom-focused product combining interactive display hardware with academic content for institutional use. The uLesson Education Tab 2 is a purpose-built Android learning tablet with offline capabilities and pre-loaded content. The portfolio is supported by subscription plans for individual learners and schools, and a referral programme for partner-driven growth. The platform serves markets across Nigeria, Ghana, Liberia, Sierra Leone, Gambia, Kenya, Rwanda, South Africa, Uganda, UK, and USA.
Differentiator
Problem solved
Functional benefit
Brands
- uLesson App: Mobile and web learning application for primary, junior secondary, and senior secondary school students with video lessons, quizzes, mock exams, and AI-powered homework help.
- uLesson Classboard
- uLesson Education Tab
Products and services
- uLesson App Mobile (Android) and web-based learning application for Primary, Junior Secondary, and Senior Secondary school students, offering video lessons, quizzes, mock exams, learning reports, and AI-powered 24/7 homework help. Targeted at students and parents across Nigeria and other African markets via self-serve subscription.
- uLesson Classboard Digital classroom solution combining smart interactive display hardware with uLesson's academic content library for teachers and schools. Includes pre-made lesson plans, assessments, virtual whiteboard, screen recording, split-screen, and an annual software license (₦300,000/year) providing unlimited video library access.
- uLesson Education Tab 2 Dedicated Android-based learning tablet pre-loaded with the uLesson subscription, featuring offline video library capabilities and AI-powered homework help. Sold to consumers (e.g., GH₵1,950 device only in Ghana) and in bulk (minimum 100 units) to schools, with free shipping and payment on delivery in Nigeria.
Quantifiable outcome
- 5 million+ app downloads demonstrated consumer adoption and trust
- +3 more outcomes
Companies that use uLesson
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
uLesson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
uLesson partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Government BodiescoreuLesson partners with government bodies to foster societal transformation through education initiatives. Focus on large-scale educational impact and policy-aligned programs.
- Schools (B2B)coreSchools purchase Classboard hardware/software and bulk Education Tabs. Multiple schools trust uLesson as shown by school logos displayed on website.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
uLesson competitors and assessment
Company assessmentEmerging players
- Moringa School: Kenya-based digital skills training provider offering software development and data science bootcamps. Comparable East African digital learning presence and similar affordability-focused positioning for emerging markets.
Regional players
- Edukka: Nigerian school management and e-learning platform targeting schools, teachers, and parents. Comparable regional focus on K-12 digital learning in Nigeria, with a stronger school-management orientation than uLesson's consumer-first approach.
- GoMyCode: Pan-African technology education company operating coding bootcamps and training programs across North and Sub-Saharan Africa. Comparable African footprint and digital-first learning model, though focused on tech skills rather than K-12 academics.
Others
- Khan Academy: Global non-profit offering free K-12 video lessons, practice exercises, and AI tutoring. Comparable K-12 video curriculum and AI-powered learning approach, but operates on a free/freemium model that competes indirectly with uLesson's paid subscriptions.
- Miva Open University: Sister subsidiary of uLesson Group (launched 2025) offering online adult education and upskilling programs. Same parent organization with shared branding; comparable technology platform but adjacent K-12 vs higher-education focus.
- uLesson Education Tab 2: Not applicable - this is a sub-product/brand of uLesson itself, included to note internal product breadth rather than as an external comparable.
Broad incumbents
- Unacademy: India-based edtech platform offering K-12 and competitive exam preparation through video lessons and live classes. Comparable subscription-led learning model targeting students in price-sensitive markets, though focused on test prep rather than full curriculum.
- Byju's: India-based global edtech incumbent offering K-12 video curriculum, test prep, and tutoring at massive scale. Comparable core product (K-12 video curriculum + AI tutoring) and subscription/hardware model, with broader global footprint and significantly larger scale.
Direct peers
- Tuteria: Nigeria-based tutoring and lessons marketplace connecting students to local tutors. Direct overlap with uLesson's K-12 tutoring mission, though Tuteria focuses on human tutor matching while uLesson leans on AI-driven self-serve content.
- PrepClass: Nigerian edtech focused on test preparation, tutoring, and connecting learners with instructors for WAEC, JAMB, and other exams. Comparable consumer K-12 segment and similar Nigerian market dynamics as uLesson.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
uLesson social profiles
Digital presenceuLesson compliance and trust
Trust signalCompliance2 records
uLesson financial estimates
Financial estimateRevenue estimate
Valuation estimate
uLesson leadership team
Management profileNumber of profiles
Profiles1 record
uLesson subsidiaries and ownership
Company hierarchySubsidiaries1 record
uLesson funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uLesson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uLesson
What does uLesson do?
uLesson sells a mobile and web-based K-12 learning platform via subscription (₦12,000-₦50,000 in Nigeria), providing video lessons, quizzes, mock exams, AI-powered homework help, and progress reports for Primary, Junior Secondary, and Senior Secondary students. The company complements this with two hardware offerings: the Classboard interactive classroom display for schools (₦300,000/year license) and the Education Tab 2 Android tablet pre-loaded with offline content. Content is delivered through streaming and SD cards for low-connectivity African markets.
Is uLesson a public or private company?
uLesson is a private company. It is classified as venture growth investor backed and is currently operating.
When was uLesson founded?
uLesson was founded in 2019. It employs 251 to 500 people.
Where is uLesson based?
uLesson is headquartered in Jos, Nigeria, in the Africa region.
How does uLesson make money?
Three revenue lines are on record. Student App Subscription is the primary driver. The others are classboard Hardware and Software and education Tab Hardware.
Who are uLesson's main competitors?
Moringa School is listed as an emerging player. Regional players are Edukka and GoMyCode. Others are Khan Academy, Miva Open University and uLesson Education Tab 2. Broad incumbents are Unacademy and Byju's. Direct peers are Tuteria and PrepClass.
Does uLesson have an API?
No public API is recorded for uLesson.
What industry is uLesson in?
uLesson's product category is K-12 Education Technology. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611 and its SIC code is 8200.