The Garcia Group

What The Garcia Group does

The Garcia Group is a residential real estate team operating in the Phoenix metro West Valley under the eXp Realty brokerage (NASDAQ: EXPI). Led by Becky Garcia, the team consists of 17 licensed real estate agents serving buyers and sellers across 17-plus communities, including Goodyear, Litchfield Park, Buckeye, Surprise, Peoria, and Glendale. The group's technology stack is built on the Sierra Interactive platform, which provides the website, IDX search, lead capture, and CRM tooling that underpins its buyer and seller pipeline, supplemented by listings syndicated to Zillow and the regional MLS. Distribution is supported by a multi-channel digital presence spanning the team website, content blog, Facebook, Instagram, YouTube, Zillow, and MLS feeds.

The Garcia Group earns revenue on a commission basis. Each closed transaction generates a gross commission that is split between the listing and buying sides and then between the team and the brokerage under eXp Realty's agent-compensation model. Ancillary revenue is incidental through the team's referral relationship with WFG Title for title and escrow services. The go-to-market approach combines geographic coverage of the West Valley submarket with inbound digital lead capture and outbound agent-driven prospecting; the team does not employ a separate productized offering or subscription pricing.

The Garcia Group is a private entity with no disclosed funding events, acquisitions, or executive hires beyond the team leadership. It operates as a single business unit within the broader eXp Realty franchise system and depends on its parent brokerage for compliance, back-office, and brand-license infrastructure.

Name

The Garcia Group

Legal name

Becky Garcia PLLC

Website

https://beckygarcia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Garcia Group is a 17-agent residential real estate team led by Becky Garcia, operating under eXp Realty in the Phoenix metro West Valley and serving home buyers and sellers across Goodyear, Litchfield Park, Buckeye, Surprise, Peoria, and Glendale.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Buyer Representation (FSAEAJAG), Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential real estate services
• Home buying representation
• Home selling representation
• Luxury home marketing
• Property listing services

Headquarters

HQ city

Litchfield Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where agents earn a percentage (typically 5-6%) of the home sale price when representing buyers or sellers in transactions. The team operates under eXp Realty brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Garcia Group is a residential real estate team that provides buyer and seller representation for homes in the Phoenix metropolitan area, including luxury properties, operating under eXp Realty brokerage. Core services include personalized home search, market analysis, MLS listing, professional marketing, virtual tours, and full transaction support from a 17-agent team led by Becky Garcia.

Product overview

The Garcia Group is a full-service residential real estate agency operating under eXp Realty, specializing in the Phoenix metropolitan area including Litchfield Park, Goodyear, Avondale, and surrounding communities. The core offering consists of personalized real estate buying and selling services centered around the Becky Garcia Group brand, supplemented by an integrated online platform comprising property search tools, property tracker accounts, financial calculators (mortgage and affordability), pre-market listing access, and comprehensive seller services including pricing, marketing, and home staging guidance. The product portfolio also includes a real estate blog with community content, individual agent profile pages, and an agent recruitment program. The platform is built on Sierra Interactive technology and listings are sourced from ARMLS (Arizona Regional Multiple Listing Service).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average 45 days on market for featured listings
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorThe Garcia Group operates as a real estate team under eXp Realty, one of the nation's fastest-growing cloud-based real estate brokerages. This affiliation provides the team with brokerage services, technology platform, and commission structure while allowing them to maintain their independent team brand.
• WFG TitleminorStrategic or Co-development PartnerWFG Title (World First Guardian) is a title and escrow services partner referenced on the website for handling closing and title services for real estate transactions in Arizona.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• RE/MAX Excalibur: RE/MAX affiliate operating across Phoenix metro West Valley with team-based and individual agent models. Direct competitor for traditional residential buyer and seller representation in the same communities.
• Realty ONE Group: Cloud-based brokerage with strong Arizona presence, including team-based models similar to The Garcia Group. Competes for agents and clients in the Phoenix metro under a similar modern brokerage approach.
• HomeSmart: Large Arizona-based brokerage with strong Phoenix metro presence and team-based agent models. Direct competitor for residential buyer and seller representation in the West Valley submarkets.
• Russ Lyon Sotheby's International Realty: Large Arizona-based luxury real estate brokerage operating across the Phoenix metro, including West Valley communities. Directly competes for the same luxury home buyer and seller segment that The Garcia Group targets.
• Berkshire Hathaway HomeServices Arizona Properties: Major residential brokerage with significant Phoenix West Valley presence serving similar home buyer and seller segments. Competes head-to-head for traditional and luxury listings in the same submarkets.

Broad incumbents

• eXp Realty: The Garcia Group's parent brokerage and one of the fastest-growing cloud-based real estate brokerages in the US (NASDAQ: EXPI). Provides the brokerage infrastructure, technology, and commission split under which The Garcia Group operates.
• Keller Williams Realty Phoenix: One of the largest residential real estate franchise networks nationally with substantial Phoenix West Valley agent count. Competes for buyer and seller representation across the same geographic submarkets.
• Coldwell Banker Realty (Arizona): Major national brokerage brand with extensive Phoenix metro agent network. Competes for traditional and luxury residential representation in the same West Valley submarkets served by The Garcia Group.

Emerging players

• Homie: Utah-based tech-enabled real estate brokerage that has expanded into Arizona, offering reduced-commission and flat-fee models. Represents a commission-disruption threat to traditional teams like The Garcia Group in the same Phoenix market.

Regional players

• West USA Realty: Arizona-headquartered independent brokerage with deep Phoenix metro presence, particularly West Valley. Closely comparable in regional focus, team structure, and traditional full-service residential representation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheGarciaGroupAZ
• Facebookfacebook.com/beckygarciaaz
• Instagraminstagram.com/garciagroupaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Garcia Group