PT Equity Life Indonesia

What PT Equity Life Indonesia does

PT Equity Life Indonesia is an OJK-regulated life insurance company headquartered in Jakarta (Sahid Sudirman Center, 43rd Floor, Jl. Jend. Sudirman No. 86) that has been operating since 1987 and serves both individual policyholders and corporate/employer groups in Indonesia. Its core offering spans life insurance, health insurance, and pension fund products, with investment-linked variants supported by daily Net Asset Value (NAB) reporting, and it underwrites individual protection, family coverage, savings/investment-linked plans, and group employee benefits.

The company's product surface combines traditional insurance with a digital service layer built around the My eLife portal — a policyholder-facing platform that surfaces policy access, claims submission (Pengajuan Klaim), a hospital network lookup (Jaringan Rumah Sakit), and a self-service FAQ. The portal is delivered through a website and mobile application, with conventional analytics instrumentation (Adobe Analytics) and multi-channel customer service via phone (1500 079), WhatsApp (08891500079), and email. Operational infrastructure also includes a partner hospital network enabling cashless hospitalization and reinsurance cessions for risk transfer and capacity management.

Commercially, Equity Life Indonesia generates revenue primarily through recurring life insurance premiums (with commissions paid to distribution partners as transaction fees), supplemented by reinsurance-related flows. Go-to-market is multi-channel: marketing agents (mitra agen), professional insurance brokers, bancassurance bank partnerships, direct employer/group sales, and digital self-service. Regulatory and compliance perimeter includes OJK licensing and supervision, PPATK reporting for AML/CFT (APUPPT), and compliance with Indonesia's UU PDP personal data protection regime, where the company acts as a Personal Data Controller and Joint Data Controller. No public listing, no disclosed parent company, no disclosed funding events, and no disclosed revenue are present in the available material; headcount is reported as 251–500 employees, and operations are domestic to Indonesia.

Name

PT Equity Life Indonesia

Legal name

PT Equity Life Indonesia

Website

https://equity.co.id

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

PT Equity Life Indonesia is an OJK-regulated life, health, and pension fund insurer headquartered in Jakarta, serving individual policyholders and corporate employer groups in Indonesia through agents, brokers, bancassurance, employer partnerships, and its My eLife digital portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Life Insurance Premiums: The company collects life insurance premiums from policyholders in exchange for death benefit coverage and other insurance products. Premium collection includes regular payments for policy maintenance, claim processing, and benefit disbursement.
2. Agency and Broker Commissions: Commission payments to marketing agents, brokers, and distribution partners for insurance product sales and policy acquisition.
3. Reinsurance Services: The company cedes portions of insurance risk to reinsurance companies and may receive reinsurance commissions, forming part of the risk management revenue structure.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

PT Equity Life Indonesia is an OJK-regulated Indonesian life insurance company that sells individual and group life insurance, health insurance, and pension fund products. The company supports these products with the My eLife digital self-service portal, online and mobile claim submission, and a partner hospital network enabling cashless medical treatment for policyholders.

Product overview

PT Equity Life Indonesia operates as a life insurance company offering a digital service ecosystem. The core product portfolio includes My eLife (a digital policyholder portal), Claims Submission services, a Hospital Network for cashless medical services, and a self-service FAQ system. The company provides both website and mobile application channels for insurance services, policy administration, and customer interactions, all under regulatory supervision by Otoritas Jasa Keuangan (Financial Services Authority). The product offering represents a platform-plus-service model combining digital self-service tools with traditional insurance business operations.

Differentiator

Problem solved

Functional benefit

Brands

• My eLife: A digital access platform allowing customers to manage their insurance policies online.

Products and services

• Individual Life Insurance Life insurance policies providing death benefit coverage, savings, and investment-linked components for Indonesian individuals and families seeking personal financial protection and long-term financial security.
• Health Insurance Health insurance coverage including hospital network access, cashless or reimbursement-based medical services, and health-related rider protection for individual policyholders.
• Pension Fund Services Pension and long-term retirement planning products offered by Equity Life Indonesia for individual customers preparing for post-employment financial security.
• Group Insurance / Corporate Employee Benefits Group life insurance and corporate healthcare coverage sold to Indonesian employers for their employees, including employer-sponsored protection plans and employee benefit administration through formal corporate agreements.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Reinsurance CompaniescoreStrategic or Co-development PartnerReinsurance partnerships for risk transfer and management. Equity Life cedes portions of insurance risk to reinsurance companies for portfolio risk management and capacity enhancement. Includes reinsurance and retrocession cooperation for claim processing.
• Healthcare Administration CompaniescoreImplementation/ SI/ Consulting PartnerThird-party health administration service providers managing claim administration processes for insurance companies including medical bill review and claims investigation services.
• Marketing Agents and BrokerscoreChannel Partner/ Reseller/ DistributorIndividual marketing agents (mitra agen), brokers, and distributors who sell and promote Equity Life insurance products to customers, receiving commission payments for policy placements.
• Hospital Network PartnerscoreStrategic or Co-development PartnerHealthcare providers and hospitals within the Equity Life network, providing policyholders access to cashless hospitalization and medical services. Includes hospitals, clinics, medical professionals, and health travel assistance providers.
• Banking PartnersmajorChannel Partner/ Reseller/ DistributorBank partners for bancassurance distribution, allowing insurance products to be sold through banking channels and branch networks.
• Professional Service FirmsminorImplementation/ SI/ Consulting PartnerLegal firms, accountants, actuaries, auditors, and professional consultants providing legal services, financial auditing, actuarial assessment, and professional advisory.
• Otoritas Jasa Keuangan (OJK)coreOthersFinancial Services Authority - the regulatory body that licenses and supervises Equity Life Indonesia as a life insurance company. The company complies with all OJK regulations.
• Pusat Pelaporan dan Analisis Transaksi Keuangan (PPATK)majorOthersFinancial Transaction Reporting and Analysis Center for anti-money laundering (AML) and counter-terrorism financing compliance. Equity Life reports suspicious transactions as required under APUPPT regulations.
• Financial Fraud Prevention OrganizationsmajorStrategic or Co-development PartnerOrganizations working to prevent fraud in financial services, collaborating with Equity Life for fraud detection and prevention measures.
• Corporate Employer PartnersmajorGTM or Marketing PartnerEmployers who partner with Equity Life to provide group insurance coverage for their employees, offering employee benefits as part of compensation packages.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prudential Indonesia: One of the largest life insurers in Indonesia with a multi-channel distribution model (agents, bancassurance with multiple banks, corporate partnerships) and a strong investment-linked product franchise. Directly competes with Equity Life in the same customer segments and product categories.
• AIA Financial Indonesia: Major multinational life insurer operating in Indonesia with a large tied-agent network, bancassurance partnerships, and a broad product portfolio including investment-linked and protection products. Directly competes with Equity Life across individual and group segments.
• Allianz Life Indonesia: Established life and health insurer in Indonesia with multi-channel distribution (agents, brokers, bancassurance) and a wide product range including unit-link and health riders. Comparable in operating model, regulatory standing, and product mix to Equity Life.
• Manulife Indonesia: Global life insurer with a significant Indonesian franchise selling life, health, and investment-linked products through agents, brokers, and bank partnerships. Direct competitor with overlapping customer base and distribution channels.
• AXA Mandiri Financial Services: Joint-venture life insurer between AXA and Bank Mandiri, leveraging a deep bancassurance relationship plus agent and corporate channels. Strong direct competitor in both individual life and group employee benefits segments.
• BNI Life Insurance: Bank-affiliated life insurer (BNI group) with strong bancassurance and corporate group business. Directly comparable distribution model and product offering to Equity Life, particularly in employer group and credit-life segments.
• Sun Life Financial Indonesia: International life insurer with Indonesian operations focused on unit-link, group, and pension products through agents and bancassurance. Directly comparable in product mix and target customer segments.
• Great Eastern Life Indonesia: Singapore-headquartered life insurer with an established Indonesian franchise offering individual life, health, and group products via agents and corporate channels. Comparable mid-to-large tier life insurer competing in the same segments.
• Aviva Indonesia: Indonesia subsidiary of Aviva plc offering life and health insurance products through agency and bancassurance channels. Mid-tier multinational insurer directly competing with Equity Life in individual and group segments.

Emerging players

• FWD Life Indonesia: Digital-first life insurer in Indonesia leveraging technology for direct-to-consumer distribution alongside bancassurance. Comparable on life and health products, with a more aggressive digital GTM than Equity Life's traditional channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/equitylifeind

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Equity Life Indonesia