Varipro
Varipro is an independent Third Party Administrator providing self-funded health benefit administration, including claims processing, enrollment, COBRA, stop-loss coordination, and its CAMPRO level-funded plan, to roughly 200 employers and 20,000+ lives nationwide via broker partnerships and direct sales.
- Company typePrivate
- Founded1992
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Varipro does
Varipro is an independent Third Party Administrator (TPA) headquartered in Grand Rapids, Michigan, with a secondary office in Livonia, Michigan. The company administers self-funded health benefit programs on behalf of employers nationwide, supporting claims processing, enrollment management, eligibility verification, stop-loss coordination, compliance, and plan reporting. Its product portfolio extends beyond core TPA services to include the CAMPRO level-funded plan for small to mid-sized employers, stop-loss insurance, reference-based pricing, FSA/HRA/HSA and COBRA administration, pharmacy benefits management support, employee wellness programs, and claims transparency reporting. The company has operated since 1992 (originally as Professional Benefits Services, Inc., rebranded to Varipro in 2016) and has been owned by a Taft-Hartley entity since 2012, with leadership under President Tina Pelland since 2021.
The company runs a sales-led go-to-market with two principal channels: direct employer outreach supported by dedicated account managers, and broker/agent partnerships that serve as the primary distribution channel. Varipro serves nearly 200 employers across the United States and administers benefits for more than 20,000 active and retired employees, including COBRA continuation coverage and retiree benefit management. Pricing is quote-based, tailored per employer, and structured around multi-year administrative service contracts; revenue streams are concentrated in managed-services fees for TPA administration. The underlying technology is a proprietary benefits administration platform (including a sub-brand called CAMPRO) integrated with HIPAA-compliant Business Associate Agreements for protecting personal health information, supported by self-service member portals for enrollment, claims, and online payment.
Varipro's value proposition rests on independence from any single provider network — allowing flexible vendor selection — combined with personalized account management and transparent claims reporting. Marketing emphasizes content-driven broker and employer education (SmartSheets, blog, industry event sponsorships) targeting the Midwestern self-funded market. The company does not disclose revenue, has no external funding history, and operates with 11-50 employees across its two Michigan offices.
Varipro firmographics
Firmographics- Name
- Varipro
- Legal name
- Varipro
- Website
- https://varipro.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Varipro is an independent Third Party Administrator providing self-funded health benefit administration, including claims processing, enrollment, COBRA, stop-loss coordination, and its CAMPRO level-funded plan, to roughly 200 employers and 20,000+ lives nationwide via broker partnerships and direct sales.
- Ownership category
- akta.pro rank
Varipro industry classification
Industry- Product category
- Third Party Administration (Health Benefits)
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Self-Funded Employer Plan TPA (ASO Administration) (HLAEALAA)
- akta.pro secondary industries
- Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ)
Keywords
Where Varipro is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Varipro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- TPA Administrative Services: Varipro generates revenue by providing administrative services for self-funded health benefit plans, including claims processing, enrollment management, eligibility verification, stop-loss coordination, and plan reporting. They charge administrative fees for managing employer healthcare programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for TPA services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Varipro product offering
Product offeringCore offering
Varipro is an independent, full-service boutique Third Party Administrator (TPA) that provides administration services for self-funded health benefit plans to employers and brokers across the United States. Its core offerings include claims processing, enrollment management, eligibility verification, stop-loss insurance coordination, plan design consulting, and transparent reporting. Supporting offerings include the CAMPRO level-funded plan for small and mid-sized employers, FSA/HRA/HSA administration, COBRA administration, pharmacy benefits management, employee wellness programs, and reference-based pricing strategies.
Product overview
Varipro is an independent, full-service boutique Third Party Administrator (TPA) offering a comprehensive suite of health benefits administration services. The core offering is TPA services for self-funded health benefit plans, supported by specialized products including CAMPRO (a level-funded plan for small to mid-sized companies), Stop-Loss Insurance, Reference-Based Pricing, Level Funding, and various benefit account administrations (FSA, DCAP, HRA, HSA). Additional services include COBRA administration, Pharmacy Benefits Management, Employee Wellness Programs, Claims Transparency Reporting, and Medical/Dental/Vision administration. The company serves nearly 200 employers nationwide managing benefits for over 20,000 active and retired employees.
Differentiator
Problem solved
Functional benefit
Brands
- CAMPRO: A product/service mentioned in navigation related to products and services offered by Varipro
Products and services
- Third Party Administrator (TPA) Services
Quantifiable outcome
- Nearly 200 employers served nationwide with 20,000+ employees managed
- +1 more outcomes
Companies that use Varipro
Customer profileSegments3 records
Ideal customer profiles2 records
Varipro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Varipro partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Varipro competitors and assessment
Company assessmentBroad incumbents
- Lockton Companies: Largest privately held insurance brokerage with self-funded health and benefits administration practice. Comparable target market (mid-to-large self-funded employers) but at much greater scale.
- Alliant Insurance Services: Specialty insurance brokerage with employee benefits and self-funded administration offerings targeting mid-market and larger employers. Similar broker-led distribution to Varipro.
- Holmes Murphy & Associates: Large independent insurance brokerage offering TPA and self-funded plan administration services. Comparable to Varipro in serving employer clients with self-funded health plans, but operates at materially larger scale across multiple lines of business.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant TPA and benefits administration capabilities serving self-funded employers. Competes with Varipro for broker-driven self-funded plan placements but at vastly greater scale.
- USI Insurance Services: Large insurance brokerage with employee benefits and self-funded administration capabilities. Overlaps with Varipro in targeting mid-sized employers seeking self-funded solutions via broker distribution.
- Brown & Brown, Inc. National insurance brokerage with employee benefits and TPA-adjacent services for self-funded plans. Comparable broker-led distribution model targeting employer benefits buyers.
- HUB International: North American insurance brokerage offering benefits administration and self-funded plan services through broker relationships. Competes with Varipro for the same broker-sourced employer clients.
Direct peers
- MedBen: Independent third-party administrator specializing in self-funded health benefit plans for employers. Highly comparable to Varipro in target customer (mid-sized employers), business model (TPA admin fees), and boutique service positioning.
Emerging players
- Gravie: Insurtech-focused benefits platform offering self-funded health plans with modern technology and AI-enabled member experience. Emerging alternative to traditional TPAs like Varipro, particularly for SMB employers.
Regional players
- The Horton Group: Midwest-based insurance and risk management firm with benefits administration and TPA-adjacent services. Geographically overlapping with Varipro's Michigan base and serving similar mid-market employers in the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Varipro social profiles
Digital presenceVaripro compliance and trust
Trust signalCompliance1 record
Varipro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varipro leadership team
Management profileNumber of profiles
Profiles1 record
Varipro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varipro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varipro
What does Varipro do?
Varipro is an independent, full-service boutique Third Party Administrator (TPA) that provides administration services for self-funded health benefit plans to employers and brokers across the United States. Its core offerings include claims processing, enrollment management, eligibility verification, stop-loss insurance coordination, plan design consulting, and transparent reporting. Supporting offerings include the CAMPRO level-funded plan for small and mid-sized employers, FSA/HRA/HSA administration, COBRA administration, pharmacy benefits management, employee wellness programs, and reference-based pricing strategies.
Is Varipro a public or private company?
Varipro is a private company. It is classified as unknown and is currently operating.
When was Varipro founded?
Varipro was founded in 1992. It employs 11 to 50 people.
Where is Varipro based?
Varipro is headquartered in Grand Rapids, United States, in the North America region.
How does Varipro make money?
One revenue line is on record: TPA Administrative Services.
Who are Varipro's main competitors?
Broad incumbents on record are Lockton Companies, Alliant Insurance Services, Holmes Murphy & Associates, Arthur J. Gallagher & Co., USI Insurance Services, Brown & Brown, Inc. and HUB International. MedBen is listed as a direct peer. Gravie is listed as an emerging player. The Horton Group is listed as a regional player.
Does Varipro have an API?
No public API is recorded for Varipro.
What industry is Varipro in?
Varipro's product category is Third Party Administration (Health Benefits). Its primary akta.pro industry code is HLAEALAA, Self-Funded Employer Plan TPA (ASO Administration), with a secondary code of HLAEALAN, Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness). Its NAICS code is 524292 and its SIC code is 6324.