The Grooming Company Holding

Name

The Grooming Company Holding

Legal name

The Grooming Company Holding

Website

https://thegroomingcompany.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Beauty Salon & Grooming Services

NAICS

Beauty Salons (812112), Nail Salons (812113)

akta.pro primary industry

Basic Manicures & Pedicures (HSALACAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Groom & Groomsmen Grooming Services (HSALALAJ)

Keywords

• Beauty salon services
• Men's grooming
• Spa and wellness
• Nail care services
• Hair styling services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Beauty Services Revenue: Direct-to-consumer revenue from providing beauty and grooming services across six beauty services brands operating in the UAE and UK markets. Customers pay for services at physical retail locations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Grooming Company Holding (TGCH) is a beauty services holding company that operates six portfolio brands offering professional nail care, hair styling, spa treatments, facials, men's grooming, and wellness services through physical retail salon locations across the UAE and UK markets. The company serves individual end-consumers directly via walk-in beauty salons and grooming facilities, and was recently fully acquired by Omorfia Group, the flagship beauty entity within Abu Dhabi-based 2PointZero Group PJSC.

Product overview

The Grooming Company Holding (TGCH) is a beauty services portfolio company operating six beauty services brands across UAE and UK markets, established as a 100% owned portfolio company of CedarBridge Venture 6 Ltd (CBV6). In 2025, Omorfia Group (part of Abu Dhabi-based 2PointZero Group PJSC) acquired 100% of TGCH, integrating these six brands into Omorfia's larger portfolio of ten beauty and wellness brands. TGCH's brands include Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa, Fisio, Juice Beauty, and Creative Beauty Source, which offer nail care, comprehensive beauty treatments, spa services, wellness, and creative beauty solutions. The portfolio collectively serves 500,000+ returning clients across 131 locations with 3,500 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Six beauty services brands: Beauty services brands operated by The Grooming Company Holding across UAE and UK markets.

Products and services

• Tips & Toes
• Bedashing Beauty Lounge
• Jazz Lounge Spa
• Fisio
• Juice Beauty
• Creative Beauty Source

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Regis Corporation: Regis Corporation is the largest franchised hair salon company globally, operating brands like Supercuts, Cost Cutters, and SmartStyle. Highly comparable multi-brand beauty services holding business model serving end consumers across thousands of locations.
• Great Clips: Great Clips is the world's largest walk-in hair salon franchise with over 4,000 locations in the US and Canada. Comparable in its walk-in salon operating model serving the value-to-mid-tier beauty services segment.
• Sport Clips: Sport Clips is a US men's and sports-themed hair salon franchise with over 1,800 locations. Directly comparable as a specialty beauty services chain serving a focused demographic, similar to TGCH's 1847 Grooming for Men brand.
• Toni&Guy: Toni&Guy is a globally franchised hairdressing brand with UK origins and locations across the Middle East including the UAE. Directly comparable as a multi-market international hair salon franchise operating in TGCH's core geographies.
• Drybar: Drybar is a US specialty chain operating 100+ blow-dry bars. Comparable in its specialty beauty services positioning, walk-in retail footprint, and lifestyle-brand-led multi-location operating model targeting a single service category.
• Roosters Men's Grooming Center: Roosters is a US specialty men's grooming chain focused on haircuts, shaves, and spa services for men. Directly comparable to TGCH's 1847 Grooming for Men brand in offering specialty men's grooming services through dedicated locations.
• Blo Blow Dry Bar: Blo Blow Dry Bar is a US-based specialty blow-dry bar chain with franchise locations. Comparable to TGCH's nail-and-brow bar N.BAR in its specialty, single-service beauty offering through retail-storefront locations.

Broad incumbents

• Hand & Stone Massage and Facial Spa: Hand & Stone is a US/Canadian massage and facial spa franchise with 500+ locations. Comparable to TGCH's Jazz Lounge Spa and Fisio as a multi-location wellness and beauty services operator, though broader in service scope.

Emerging players

• European Wax Center: European Wax Center is a US specialty waxing services franchise with 800+ locations. Comparable in its single-service-specialist beauty services retail model, focused on a specific grooming category within beauty.

Regional players

• Chalhoub Group: Chalhoub Group is a leading Middle East luxury retailer and distributor of beauty brands. Comparable regional player in the GCC beauty market operating across multiple brand portfolios and consumer-facing beauty experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-grooming-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grooming Company Holding