Hooked On Code
Hooked On Code is a women-owned, bootstrapped B2B WordPress web design agency founded in 2014 by Torre Capistran, serving SMB clients across Texas and Illinois with quote-based design projects, recurring Care Plans, and recorded client training for edit autonomy.
- Company typePrivate
- Founded2014
- HeadquartersFrisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hooked On Code does
Hooked On Code LLC is a women-owned, founder-led B2B web design agency operating under a Texas LLC structure, founded in 2014 in Frisco, Texas by Torre (Torie) Capistran. The agency's core product is WordPress website design and redesign built primarily on the Divi theme, with Elementor added to its toolset, supplemented by adjacent offerings in Shopify and Squarespace development. Service packaging is anchored on a discovery form-to-scoping-call workflow that culminates in a contract with a fixed project launch date, layered with a post-launch recorded client training designed to give customers edit autonomy. The firm's differentiators are operational rather than technical: a 100% Happiness Guarantee, an unbroken record of on-time launches, and a stated design philosophy of building on flexible CMS platforms so clients are not locked into ongoing developer dependency.
The business is small and bootstrapped, with three full-time employees and a team of women contractors operating from a Frisco/Dallas-anchored footprint that extends to a Chicago/Illinois market presence. Revenue is generated through two streams: one-time, quote-based WordPress design and redesign projects, and recurring monthly Care Plans launched in mid-2019 that cover ongoing maintenance for both agency-built and externally-built websites. Go-to-market is sales-led and entirely referral-driven; the company reports 100% organic growth from referrals with no marketing budget, supported by Clutch rankings in the #1 to #4 range across multiple categories and a multi-year stack of Stevie Awards, Corporate Vision, and BBB recognitions. Customer concentration is spread across SMB clients in Texas, Illinois, and globally, with named case studies including We Train Hearts/Tackybox and a Founder testimonial from Chris Phelps; customer base retention is reported at 95% through the COVID-19 disruption, and the agency is WBENC-certified for supplier diversity channels.
Hooked On Code firmographics
Firmographics- Name
- Hooked On Code
- Legal name
- Hooked On Code LLC
- Website
- https://hookedoncode.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hooked On Code is a women-owned, bootstrapped B2B WordPress web design agency founded in 2014 by Torre Capistran, serving SMB clients across Texas and Illinois with quote-based design projects, recurring Care Plans, and recorded client training for edit autonomy.
- Ownership category
- akta.pro rank
Hooked On Code industry classification
Industry- Product category
- Web Design Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Hooked On Code is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hooked On Code business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Website Design & Development Projects: One-time project fees for website redesign and development services. Pricing is quote-based. Projects follow a structured discovery, scoping, and delivery process with a guaranteed launch date.
- Monthly Care Plans: Recurring monthly maintenance retainer agreements for website updates and ongoing changes. Launched in mid-2019 as a dedicated maintenance branch of the agency. Can also service websites built by other agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project pricing based on discovery form |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hooked On Code product offering
Product offeringCore offering
Hooked On Code is a women-owned B2B web design agency that designs and redesigns WordPress websites (primarily using the Divi theme and Elementor) for businesses and organizations. The agency runs a partner-focused engagement process—discovery form, scoping call, fixed launch date, client training on internal editing—and offers monthly Care Plans for ongoing website maintenance and updates.
Product overview
Hooked On Code is a women-owned B2B web design agency offering website design and redesign services primarily built on WordPress using the Divi theme. Their core offering is website design and redesign, supplemented by monthly Care Plans for ongoing maintenance. Additional services include client training, Elementor-based design, and recently expanded to include Shopify and Squarespace development for lower-cost alternatives. The agency also offers a referral program and free downloadable educational guides. Their approach emphasizes simplicity, partner-focused relationships, and a 100% Happiness Guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Redesign Services Full-service WordPress website design and redesign for B2B businesses and organizations. Engagements follow a discovery-form + scoping-call process culminating in a contract with a fixed launch date and recorded client training on internal edits.
- Care Plans (Monthly Website Maintenance) Recurring monthly website maintenance and care plans offering ongoing updates, edits, and support for client websites on WordPress, Shopify, Squarespace, or Elementor. Available to existing Hooked On Code clients and to websites originally built by other agencies.
- Shopify Development Shopify website design and development services offered as a lower-cost alternative for clients who need easily managed in-house product websites.
- Squarespace Development Squarespace website design and development services for clients seeking a simpler, easier-to-manage website platform.
- Elementor Web Design WordPress website design using the Elementor page builder, offered to enable Care Plan maintenance retainers for sites originally built by other agencies.
Quantifiable outcome
- Saves clients 75% more time compared to average agency project experience
- +5 more outcomes
Companies that use Hooked On Code
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Hooked On Code technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hooked On Code partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Hooked On Code competitors and assessment
Company assessmentDirect peers
- Big D Creative: Dallas-based B2B web design and branding agency of comparable size, serving similar local SMB and mid-market clients with custom WordPress-style builds. Closest geographic and size peer to Hooked On Code in the DFW market.
- SmartSites: New Jersey-based web design and digital marketing agency serving SMBs and mid-market B2B clients with custom websites, SEO, and recurring services. Comparable on customer profile, B2B project-based delivery model, and growing care/retainer revenue.
- Lounge Lizard: New York-based digital agency offering custom website design and development, branding, and digital marketing to B2B clients. Comparable on creative-led web design and partner-style engagement model for mid-market accounts.
- Straight North: Chicago-based web design, development, and internet marketing agency serving B2B mid-market clients with custom websites and ongoing services. Directly relevant peer for Hooked On Code's Chicago/Illinois market presence.
- Caveni: Pittsburgh-based web design and digital solutions agency of similar size serving SMB and mid-market B2B clients. Comparable on custom website projects, partner approach, and recurring service offerings.
- The Creative Momentum: Atlanta-based creative agency offering custom website design and development, branding, and ongoing digital services to B2B clients. Similar size and partner-style delivery model to Hooked On Code.
Broad incumbents
- Thrive Internet Marketing Agency: Arlington, Texas-based digital agency offering web design, SEO, and paid media to SMBs and mid-market clients. Overlaps directly on WordPress web design and recurring care/maintenance offerings, though at meaningfully larger scale.
- Coalition Technologies: Los Angeles-based web design, development, and SEO agency serving B2B and ecommerce clients. Overlaps on custom website builds, recurring SEO/maintenance services, and SMB-to-mid-market customer base at a larger scale.
- WebFX: Pennsylvania-based digital marketing agency with a large web design and recurring services practice serving SMB and mid-market B2B clients. Comparable on full-service website delivery and recurring care plans, though at substantially greater scale.
- Blue Fountain Media: New York-based digital agency with a long-standing B2B web design and development practice. Overlaps on custom website projects for mid-market clients, though it operates as a broader incumbent with a much larger team and enterprise reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hooked On Code social profiles
Digital presenceHooked On Code compliance and trust
Trust signalCompliance1 record
Hooked On Code financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hooked On Code leadership team
Management profileNumber of profiles
Profiles2 records
Hooked On Code funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hooked On Code M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hooked On Code
What does Hooked On Code do?
Hooked On Code is a women-owned B2B web design agency that designs and redesigns WordPress websites (primarily using the Divi theme and Elementor) for businesses and organizations. The agency runs a partner-focused engagement process—discovery form, scoping call, fixed launch date, client training on internal editing—and offers monthly Care Plans for ongoing website maintenance and updates.
Is Hooked On Code a public or private company?
Hooked On Code is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hooked On Code founded?
Hooked On Code was founded in 2014. It employs 1 to 10 people.
Where is Hooked On Code based?
Hooked On Code is headquartered in Frisco, United States, in the North America region.
How does Hooked On Code make money?
Two revenue lines are on record. Website Design & Development Projects are the primary driver. The others are monthly Care Plans.
Who are Hooked On Code's main competitors?
Direct peers on record are Big D Creative, SmartSites, Lounge Lizard, Straight North, Caveni and The Creative Momentum. Broad incumbents are Thrive Internet Marketing Agency, Coalition Technologies, WebFX and Blue Fountain Media.
Does Hooked On Code have an API?
No public API is recorded for Hooked On Code.
What industry is Hooked On Code in?
Hooked On Code's product category is Web Design Services. Its primary akta.pro industry code is BPAFAEAI, Brand Experience (BX) & Service Design. Its NAICS code is 541511 and its SIC code is 7371.