Fjuel
Fjuel AS builds a system-agnostic IoT platform that helps Norwegian port authorities and terminal operators monitor, bill, and optimize shore power and adjacent energy infrastructure, serving public ports and energy companies with SaaS subscriptions and managed operations.
- Company typePrivate
- Founded2022
- HeadquartersTomasjord, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fjuel does
Fjuel AS is a Norwegian private company (Tomasjord, Norway; founded 2022) that builds a system-agnostic IoT platform for managing shore power and broader port energy infrastructure. Its core product, the Fjuel Shore Power Platform, integrates data from shore power units, charging infrastructure, and battery systems across multiple vendors into a unified control layer, replacing fragmented manual workflows with automated data collection, real-time monitoring, alarm management, and analytics. The platform is organised into four proprietary modules — Shore Power Connect (data ingestion and monitoring), Business Performance (per-asset P&L analytics), Call Planning Tool (AIS-driven vessel energy demand forecasting), and Pricing & Payment Solution (Nord Pool spot-price-linked dynamic billing) — and is complemented by Shore Power Planning & Consulting and Shore Power Operation Services covering feasibility, engineering, regulatory compliance, and managed operations.
Commercially, Fjuel operates a B2B enterprise SaaS-plus-services model selling custom multi-year subscriptions to port authorities and terminal operators, supplemented by professional services (feasibility and consulting) and managed operations revenue, plus transaction-style economics on dynamic electricity billing. Go-to-market is consultative direct enterprise sales targeting port authorities and terminal operators, with channel acceleration through integration partnerships (notably Grieg Connect's PORT system) and co-development pilots (Port of Oslo). The company is owned by a consortium of three Norwegian public ports (Trondheim Harbour, Bodø Harbour, Tromsø Harbour) and two regional energy companies (Bodø Energi, Troms Kraft), giving it both anchor capital and live operational test environments across Norway.
Fjuel firmographics
Firmographics- Name
- Fjuel
- Legal name
- Fjuel AS
- Website
- https://fjuel.no
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fjuel AS builds a system-agnostic IoT platform that helps Norwegian port authorities and terminal operators monitor, bill, and optimize shore power and adjacent energy infrastructure, serving public ports and energy companies with SaaS subscriptions and managed operations.
- Ownership category
- akta.pro rank
Fjuel industry classification
Industry- Product category
- Port Energy Management Software
- NAICS
- Support Activities for Water Transportation (4883), Other Support Activities for Water Transportation (48839)
- akta.pro primary industry
- Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces) (IMAJAJAM)
- akta.pro secondary industry
- Remote Operations, Control Room & Digital O&M (Monitoring, Diagnostics) (EUAEAGAM)
Keywords
Where Fjuel is headquartered
LocationHeadquarters
- HQ city
- Tomasjord
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Fjuel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- IoT Platform Subscription: SaaS subscription model for access to Fjuel's shore power management platform including modules for data collection, monitoring, analytics, and billing. Platform is sold as a unified top-level system for ports to manage energy infrastructure.
- Shore Power Planning & Consulting Services: Professional services including feasibility studies, infrastructure design & engineering, regulatory compliance guidance, and stakeholder engagement for shore power integration projects.
- Shore Power Operation Services: Comprehensive management services for shore power infrastructure including internal control, procedures development, proactive system monitoring, fault coordination, and planned maintenance.
- Dynamic Energy Pricing & Transaction Fees: Revenue derived from dynamic pricing of electricity tied to Nord Pool spot prices, with differentiated power load levels. Transaction-based revenue from billing automation services connecting energy costs to shipping companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on port size and scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fjuel product offering
Product offeringCore offering
Fjuel sells an IoT-based Shore Power Platform that connects, monitors, and optimizes high-voltage shore power (cold ironing) operations at ports, with modules for connection management, business performance, call planning, and dynamic electricity pricing. The platform is sold alongside professional services for shore power planning and consulting, and managed operation services for running the infrastructure on behalf of port customers.
Product overview
Fjuel offers a platform-plus-modules architecture centered on the Fjuel Shore Power Platform — a unified, system-agnostic IoT platform that serves as the digital operational layer across all shore power systems, charging infrastructure, battery systems, and energy assets. The platform integrates data from multiple vendors and technologies into one interface. Four named modules sit atop this core platform: Shore Power Connect (data collection and monitoring from all shore power and charging installations), Business Performance (financial analytics and profitability management), Call Planning Tool (vessel scheduling and compatibility management using AIS data), and Pricing & Payment Solution (dynamic pricing linked to Nord Pool spot electricity and automated billing). These modules share the unified platform infrastructure and are complemented by two professional services — Shore Power Planning & Consulting (feasibility, design, regulatory guidance) and Shore Power Operation Services (managed operations and maintenance). The platform is also extended through upcoming modules including Climate Reporting, Alarm & Event Handling, and Proactive Maintenance. Additionally, Fjuel integrates with third-party systems including Grieg Connect's PORT system, Nord Pool for electricity pricing, and ERP systems such as Visma and PowerOffice.
Differentiator
Problem solved
Functional benefit
Products and services
- Fjuel Shore Power Platform (IoT Platform) An IoT-based platform that connects, monitors, and manages high-voltage shore power (cold ironing) operations across port assets, providing real-time data, remote control, anomaly detection, and unified oversight of infrastructure. It is sold to port authorities, harbour operators, and terminal operators.
- Shore Power Connect A module that digitizes and manages the vessel-to-shore power connection process, including AIS-based arrival insights and connection workflow support, for ports, terminals, and shipping customers using shore power.
- Business Performance A reporting and KPI module that provides business performance dashboards and analytics for shore power operations, designed for port executives, operations managers, and sustainability teams.
- Call Planning Tool A planning module that supports port call scheduling, resource allocation, and crew change coordination for ports, terminals, and shipping operators.
- Pricing & Payment Solution A module that sets and settles dynamic, spot-market-based electricity prices for shore power use, integrating Nord Pool spot prices and handling invoicing and payment between ports, shipping customers, and energy suppliers.
- Shore Power Planning & Consulting A professional services engagement through which Fjuel advises and supports ports and terminal operators in planning, designing, and implementing shore power infrastructure and operations.
- Shore Power Operation Services A managed service in which Fjuel runs and operates customers' shore power infrastructure on their behalf, leveraging the Fjuel platform for monitoring, control, and optimization.
Quantifiable outcome
- Up to 60% reduction in peak loads during electric crane operations through virtual peak management and load balancing
- +3 more outcomes
Companies that use Fjuel
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Fjuel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature10 records
Fjuel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and strategic.
- Port of OsloflagshipPilot project to evaluate digital infrastructure management supporting Port of Oslo's electrification ambitions and energy operations. The pilot tests monitoring, coordination, and operational management of energy infrastructure including shore power systems and charging infrastructure. Port of Oslo aims to reduce greenhouse gas emissions by 85% by 2030 and become a zero-emission port, with shore power and electrification as central elements.
- Grieg ConnectcoreStrategic integration partnership where Fjuel's energy management platform connects with Grieg Connect's PORT port management system. The integration enables two-way data exchange: Fjuel receives arrival lists and vessel identification from PORT, while PORT receives billing data including energy consumption, timestamps, and port pricing from Fjuel. This streamlines shore power billing for ports using both systems and demonstrates Norwegian ports developing smart solutions together.
- IshavskraftstrategicCollaboration in preliminary project for charging solutions for heavy transport and shore power for vessels in Breivika port area in Tromsø. Project focuses on identifying customer needs, finding suitable areas, clarifying grid capacity, and exploring new models for collaboration and sharing among stakeholders.
- Fjuel TromsøcoreRelated entity and collaboration partner in Breivika shore power and charging project. Fjuel Tromsø is a subsidiary/joint venture that operates shore power facilities and collaborates on charging infrastructure development in Tromsø region.
- Tromsø HarbourcoreOne of the founding port owners of Fjuel AS. Tromsø Harbour collaborates on shore power operation services and development of charging infrastructure in the Breivika area. Provides operational real-world testing ground for Fjuel's platform.
- Bodø HarbourcoreOne of the founding port owners of Fjuel AS. Bodø Harbour is implementing Fjuel's pricing and payment solution software for dynamic electricity billing. Collaborates on shore power management and operational services.
- Bodø Energi AScoreOne of the founding energy company owners of Fjuel AS, alongside Troms Kraft AS. Represents Norway's energy sector integration into shore power infrastructure development, providing energy market expertise and grid connectivity perspective.
- Troms Kraft AScoreOne of the founding energy company owners of Fjuel AS, alongside Bodø Energi AS. Represents Norway's energy sector integration into shore power infrastructure development, providing energy market expertise and grid connectivity perspective.
Scale indicators5 records
Recent moves6 records
Fjuel competitors and assessment
Company assessmentDirect peers
- Cavotec: Cavotec delivers automated mooring and shore power connection systems with integrated control and monitoring software for ports and terminals. Most directly comparable peer because, like Fjuel, it pairs shore power hardware expertise with a software/IoT layer for operations and billing.
- PowerCon: PowerCon is a Danish shore power specialist designing and delivering high-voltage shore power systems and control solutions to ports and vessels. Comparable niche focus on shore power infrastructure for ports with a similar European, port-operator customer base.
- Stemmann-Technik: Stemmann-Technik is a German manufacturer of shore power connection systems, cable management, and monitoring solutions for marine and industrial applications. Comparable peer in dedicated shore power hardware and integrated monitoring software.
Broad incumbents
- ABB: ABB offers industrial automation solutions including ABB Ability digital platforms and shore power / vessel-to-shore connection systems via its marine and ports portfolio. Comparable as a broad incumbent with overlapping capabilities in port electrification and asset monitoring.
- Siemens Energy: Siemens Energy provides the Siharbor shore power system and broader grid and electrification infrastructure for ports. Comparable incumbent operating at much larger scale with overlapping shore power and energy management capabilities.
- Wärtsilä: Wärtsilä offers marine and port-side solutions spanning engines, electrification, and shore power for vessels alongside broader maritime lifecycle services. Comparable broad incumbent in marine-side electrification adjacent to Fjuel's shore power focus.
- Schneider Electric: Schneider Electric provides industrial energy management, EcoStruxure IoT platform, and electrification solutions used in port and terminal operations. Comparable as a broad incumbent with overlapping digital energy management capabilities.
- Konecranes: Konecranes supplies port cranes, electrification, and digital services for container terminals and harbors globally. Comparable broad incumbent serving the same port-customer base with overlapping equipment energy and digital layers.
- Kongsberg Maritime: Kongsberg Maritime is a Norwegian-headquartered technology supplier delivering automation, digital, and electrification systems for vessels and ports. Comparable broad incumbent rooted in the same Norwegian maritime ecosystem with overlapping electrification and digital ocean capabilities.
Emerging players
- Portchain: Portchain is a software platform applying AI and operations research to vessel call optimization and port berth planning. Comparable emerging player delivering vessel/port SaaS adjacent to Fjuel's call-planning and shore power routing modules.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fjuel social profiles
Digital presenceFjuel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fjuel leadership team
Management profileNumber of profiles
Profiles2 records
Fjuel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fjuel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fjuel
What does Fjuel do?
Fjuel sells an IoT-based Shore Power Platform that connects, monitors, and optimizes high-voltage shore power (cold ironing) operations at ports, with modules for connection management, business performance, call planning, and dynamic electricity pricing. The platform is sold alongside professional services for shore power planning and consulting, and managed operation services for running the infrastructure on behalf of port customers.
Is Fjuel a public or private company?
Fjuel is a private company. It is classified as corporate owned and is currently operating.
When was Fjuel founded?
Fjuel was founded in 2022. It employs 1 to 10 people.
Where is Fjuel based?
Fjuel is headquartered in Tomasjord, Norway, in the Europe region.
How does Fjuel make money?
Four revenue lines are on record. IoT Platform Subscription is the primary driver. The others are shore Power Planning & Consulting Services, shore Power Operation Services and dynamic Energy Pricing & Transaction Fees.
Who are Fjuel's main competitors?
Direct peers on record are Cavotec, PowerCon and Stemmann-Technik. Broad incumbents are ABB, Siemens Energy, Wärtsilä, Schneider Electric, Konecranes and Kongsberg Maritime. Portchain is listed as an emerging player.
Does Fjuel have an API?
No public API is recorded for Fjuel.
What industry is Fjuel in?
Fjuel's product category is Port Energy Management Software. Its primary akta.pro industry code is IMAJAJAM, Shore Power & Electrification Systems (Cold Ironing, Charging Interfaces), with a secondary code of EUAEAGAM, Remote Operations, Control Room & Digital O&M (Monitoring, Diagnostics). Its NAICS code is 4883.