What Zag Skis does

ZAG Skis is a privately-held, Chamonix-based ski manufacturer founded in 2002 that designs, prototypes, and sells premium skis across three core lines: the SLAP freeride family, the MATA all-mountain line, and the UBAC touring/freerando family, supplemented by sub-brands ADRET for ultra-light touring and PIDA for professional ski patrol. The company serves intermediate-to-expert recreational skiers, ski touring athletes, and a small base of professional users (mountain guides, piste patrol), with named ambassadors including Freeride World Tour winner Julien Lopez and Xtreme de Verbier winner Wadeck Gorak. Products are sold direct-to-consumer via zagskis.com with 48-hour shipping and free binding mounting, through an authorized retailer network spanning 27 European countries, and through the Chamonix showroom that doubles as a brand experience venue; a Pro Deals program adds a B2B layer for guides and instructors.

The core technology stack centers on the in-house ZAG Lab prototyping workshop established in 2015 at Chamonix, which enables a 3-4 day concept-to-snow development cycle. ZAG's proprietary constructions include Heavy Duty (multi-axial glass fiber with paulownia and poplar wood cores), Heavy Duty Ti (titanal-reinforced for grip and energy return), and Light (glass/carbon with paulownia cores for touring weight savings). Shape innovations include a 5-point sidecut and multi-radius sidecut designed to balance maneuverability and high-speed stability, plus a semi-CAP sandwich construction with ABS sidewalls for durability. Materials are increasingly sustainability-positioned, with 100% recycled steel edges on the UBAC line, FSC-certified wood cores, 95% European-sourced inputs, and bio-sourced resins. Accessories (helmets, merino base layers, poles) and partner-branded components (Salomon, ATK, PLUM bindings; POMOCA skins) round out the basket.

The business model is direct and transactional: one-time ski sales priced €599–€899 per pair with seasonal 30% discounts, plus accessory attach and a Pro Deals B2B subscription-style channel for professionals. Marketing is community-led through the ZAG Journal blog, the ZAG Movie Night touring film event, and athlete-driven social content on Instagram, TikTok, Facebook, and LinkedIn, rather than paid performance advertising. No revenue, headcount, or funding data is disclosed, and the company appears to operate as an independent, founder-led private entity without parent ownership or institutional investors identified in the source material.

Name

Zag Skis

Legal name

ZAG Skis

Website

https://zagskis.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ZAG Skis is a Chamonix, France-based private ski manufacturer designing and prototyping premium freeride, all-mountain, and touring skis across the SLAP, MATA, and UBAC lines, sold direct-to-consumer and via authorized retailers across 27 European countries.

Ownership category

akta.pro rank

Product category

Winter Sports Equipment (Skis and Skiing Accessories)

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Freeride skis
• Ski touring equipment
• Alpine ski manufacturing
• Backcountry ski gear
• Carbon fiber skis

Headquarters

HQ city

Chamonix-mont-blanc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ski Sales: Direct-to-consumer and retail sales of ZAG skis across three product lines: SLAP (freeride), UBAC (touring), and MATA (all-mountain). Products sold with optional binding installation services.
2. Ski Equipment Accessories: Sales of complementary equipment including bindings, poles, skins, crampons, helmets, and base layers. Also offers gift cards.
3. Pro Deals Program: B2B program offering preferential pricing to outdoor industry professionals, mountain guides, ski instructors, and partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ZAG Skis designs, prototypes, and manufactures premium skis for freeride, all-mountain, and ski touring applications from its Chamonix headquarters. The company offers three primary ski lines (SLAP freeride, UBAC touring/freerando, MATA all-mountain) plus accessories such as helmets, poles, skins, crampons, and bindings, all developed and tested in-house at the ZAG Lab prototyping workshop. Products are sold direct-to-consumer and through authorized retailers primarily across European markets.

Product overview

ZAG Skis is a Chamonix-based ski manufacturer offering a portfolio of three distinct ski product lines plus accessories. The SLAP line (SLAP 92, SLAP 98, SLAP 104, SLAP 104 LITE, SLAP 112) covers all-mountain, freeride, and touring uses with a double tip, double-rocker shape. The MATA Ti is an all-mountain carving ski with titanal construction and asymmetric design. The UBAC line (UBAC 89, UBAC 95, UBAC 102, UBAC 108) serves the touring/freerando segment with lightweight glass-fiber/carbon construction and paulownia wood cores. The accessory range includes helmets (SEND MIPS, STEALTH 3NORM), merino base layers, ski poles, skins, crampons, and bindings from Salomon, ATK, and PLUM. All products are prototyped and tested in-house at the ZAG Lab in Chamonix.

Differentiator

Problem solved

Functional benefit

Brands

• SLAP: Iconic freeride ski line designed for steep slopes, deep powder, and heavy snow conditions - includes SLAP 92, 98, 104, and 112 models
• MATA
• UBAC
• ADRET
• PIDA

Products and services

• SLAP 98 All-mountain and freeride ski with HEAVY DUTY LIGHT construction, semi-CAP design, poplar-paulownia wood core, multi-axial glass fiber, 5-point shape, and multi-radius sidecut for a balance of lightness and power. Targeted at intermediate to expert freeride and all-mountain skiers.
• SLAP 104 100% freeride ski with light build and 25% tail / 30% tip rocker for excellent float in off-piste conditions and the ability to tour with hybrid bindings. Targeted at skiers seeking pure freeride performance.
• SLAP 104 LITE Lightweight touring ski with a wide twin-tip shape designed for lightweight insert bindings. Backcountry Magazine praised it as an extremely versatile and lightweight touring ski for off-the-beaten-path days.
• SLAP 112 Wide freeride ski with 40% tail rocker and 45% tip rocker, weak camber, and rigid flex for deep powder and big-line descents. Targeted at expert freeriders seeking maximum float and high-speed confidence.
• MATA Ti All-mountain carving ski with HEAVY DUTY TI construction, titanal inserts, semi-CAP design, 90mm waist, moderate rocker, and asymmetric design for on-piste precision while remaining capable in light off-piste conditions.
• SLAP 92 Playful all-mountain and freeride ski with 92mm waist, 15% tail rocker, and 20% tip rocker for carving, jumping, and drifting in-resort. Targeted at creative skiers seeking a versatile playground ski.
• UBAC 89 Lightweight touring ski with 89mm waist, glass fiber and carbon construction, paulownia wood core, ABS sidewalls, and high-resistance steel edges for balanced performance across all snow conditions. Targeted at ski tourers.
• UBAC 95 Versatile touring ski with 95mm waist, intermediate flex, glass fiber and carbon construction, paulownia wood core, and dual-rocker profile for intuitive pivot across all snow conditions. Targeted at the broader ski touring market.
• UBAC 102 Freerando-oriented touring ski with 102mm waist, generous rocker lines, very rigid flex with tip flexibility for high performance in deep powder and variable snow. Targeted at skiers seeking downhill performance with touring capability.
• UBAC 108 Powder-focused freerando ski with 108mm waist, 30% tail rocker and 40% tip rocker, rigid flex underfoot that softens at extremities for enhanced powder feel. Targeted at skiers seeking maximum descent performance in deep snow.
• SEND MIPS Helmet Ski helmet with MIPS (Multi-Directional Impact Protection System) technology for enhanced brain protection against rotational motion. Priced at €145.
• STEALTH 3NORM Helmet Touring-focused ski helmet with 3NORM technology for versatile protection across different impact scenarios.
• Gift Cards (Cartes Cadeaux) Digital gift cards offering recipients the freedom to choose from the entire ZAG product collection.
• BATON Ski Poles (BATON SOUTH and BATON NORTH VARIO) ZAG ski poles including the lightweight BATON SOUTH for freeride (€79, discounted to €55.30) and the BATON NORTH VARIO with adjustable length for touring (€119).
• Ski Touring Skins (POMOCA for ZAG) Ski climbing skins made in partnership with POMOCA, pre-cut to fit ZAG ski models (UBAC 89, 95, 102, 108 and SLAP Ready to Climb) for uphill traction. Priced at €219 each.
• Ski Crampons (ATK and PLUM) Ski crampons providing additional grip on icy slopes and steep terrain, available in ATK and PLUM models compatible with ZAG binding systems. Priced at €75 for ATK Crampons.
• Bindings (Salomon, ATK, PLUM) Ski bindings from partner brands offered as optional add-ons with ski purchases: Salomon Strive 12 GW (€180), Salomon Strive 16 MN (€330), ATK Raider 11 EVO (€459), ATK Haute Route 10 Plus, PLUM OAZO 6/8, plus professional mounting service included free.
• Merino Base Layers Base layer clothing made from merino wool for temperature regulation and comfort during ski activities. Priced at €99, discounted to €69.30.

Quantifiable outcome

• 3-4 day prototype-to-snow development cycle
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SalomoncoreTechnology or IntegrationSalomon provides ski bindings for ZAG ski products, including Strive 12 GW, Strive 16 MN, N Stage 10 GW, and LAB SHIFT² 13 MN models. These bindings are offered as optional add-ons with ski purchases and professional mounting services.
• ATKcoreTechnology or IntegrationATK provides touring ski bindings for ZAG UBAC line products, including Raider 11 EVO, Haute Route 10 Plus, Raider 10, and TROFEO models. ATK bindings are designed for ski touring with integrated crampon mounting compatibility.
• POMOCAcoreTechnology or IntegrationPOMOCA produces ski touring skins exclusively for ZAG UBAC skis (89, 95, 102, 108 models). Skins are pre-cut and ready to mount, developed in partnership for perfect compatibility with ZAG ski geometry.
• FSC (Forest Stewardship Council)minorOthersFSC certification ensures wood cores used in ZAG skis come from responsibly managed forests meeting environmental, social, and economic standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Atomic: Austrian ski manufacturer and broader incumbent with products spanning all-mountain, freeride, and touring categories. Competes for shelf space and end-consumer mindshare across European ski retail, where ZAG also operates.
• Salomon: French ski, binding, and boot manufacturer offering broader product lines across multiple ski categories. Overlaps with ZAG through binding partnerships and shared European retail channels, but operates at much greater scale across many sporting categories.
• Rossignol: Iconic French ski manufacturer with a broad portfolio spanning racing, all-mountain, freeride, and touring. Competes in the same European specialty ski channels as ZAG but at significantly larger scale and broader category coverage.
• Nordica: Italian ski and boot manufacturer with a broad all-mountain and freeride portfolio. Operates in similar European specialty ski retail channels and competes for advanced-to-expert skier wallet share.
• Völkl: German ski manufacturer with deep touring and freeride offerings (e.g., Völkl V-Werks series). Competes in overlapping European specialty retail channels with established dealer relationships.

Direct peers

• Dynafit: Specialist touring ski and binding brand competing most directly with ZAG's UBAC touring line. Shares the lightweight, uphill-efficient, ski-touring-focused product positioning, and is a key reference point for the freerando category ZAG pioneered.
• Movement Skis: Swiss specialty ski manufacturer focused on freeride and touring, overlapping ZAG's UBAC touring and SLAP freeride lines. Similar size, independent ownership, and premium enthusiast positioning.
• Black Crows: Chamonix-born French ski manufacturer with comparable freeride and touring positioning. Competes head-to-head in the same European specialty ski channels and shares a similar community-driven, athlete-validated brand identity.
• Faction Skis: Independent freeride/freerando ski brand competing in overlapping product categories. Targets similar advanced-to-expert skiers with multi-model lineups spanning all-mountain, freeride, and touring, and operates with a comparable DTC-plus-retail distribution model.

Others

• POMOCA: Swiss manufacturer of climbing skins that produces pre-cut touring skins for ZAG's UBAC line. Closely related as a critical supplier and ecosystem partner in the freerando category, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zagskischamonix
• LinkedInlinkedin.com/company/zag-skis
• Instagraminstagram.com/zagskis
• TikToktiktok.com/@zagskis
• Xx.com/zagskis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zag Skis