Movement Skis
Movement Skis is a privately held Swiss freeski company (founded 2000, HQ Vevey) that designs and manufactures skis across touring, freestyle, freeride, and on-piste segments, plus helmets, boots, and accessories, selling direct-to-consumer in Europe and through international distributors.
- Company typePrivate
- Founded2000
- HeadquartersPuidoux, Switzerland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Movement Skis does
Movement Skis (legal entity Movement SA) is a privately held Swiss freeski company founded in 2000, headquartered at Rue du Jura 10, 1800 Vevey, Switzerland, with 51–100 employees and its own ski manufacturing facility in Tunisia. The company designs and produces a portfolio of ski collections targeting distinct use cases: FLY Series (freestyle/freeride), SEQUENCE Series (hybrid, built on Bcomp's ampliTex flax fiber for sustainability), ALP TRACKS Series (Swiss-made ultra-light touring), REVOLUTION Series (on-piste/all-mountain), and Race Pro Series (speed touring, with the Race Pro 66 at ~600 grams). Beyond skis, Movement sells helmets, boots, bindings, poles, backpacks, apparel, and aftermarket replacement parts through a 2-year-warranty standard offer.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce across 12 European countries (Switzerland, France, Italy, Spain, Austria, Germany, Sweden, Finland, Poland, Belgium, Netherlands, Luxembourg) supported by a distribution warehouse in Chaumontet, France, combined with a global network of independent distributors covering the USA/Canada, New Zealand, UK, and additional European markets. Pricing is unit-based (CHF 679–1,249 per ski pair) with regional free-shipping thresholds, a 14-day return window, and a PRO Program providing subscription-style benefits to qualified outdoor professionals.
The customer base spans resort skiers, freestyle/freeride athletes, ski mountaineering enthusiasts (including the ~1,850-member Swiss Mountain Guides Association), and youth competitors. Brand and product credibility is anchored through strategic partnerships with ASGM, Portes du Soleil resort, Bcomp (materials), Reaching Summits, Ski Romand, and Style Valais, alongside a "Tribe" athlete program. Marketing relies on organic social channels, content (Movement Blog, athlete films such as "reflection"), ski-test events, and festival participation (e.g., High Five Festival Annecy, 20,000+ attendees).
Movement Skis firmographics
Firmographics- Name
- Movement Skis
- Legal name
- Movement SA
- Website
- https://movementskis.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Movement Skis is a privately held Swiss freeski company (founded 2000, HQ Vevey) that designs and manufactures skis across touring, freestyle, freeride, and on-piste segments, plus helmets, boots, and accessories, selling direct-to-consumer in Europe and through international distributors.
- Ownership category
- akta.pro rank
Movement Skis industry classification
Industry- Product category
- Ski Equipment and Winter Sports Gear
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)
Keywords
Where Movement Skis is headquartered
LocationHeadquarters
- HQ city
- Puidoux
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Movement Skis business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Ski Sales: Primary revenue from selling skis across multiple series (FLY, SEQUENCE, ALP TRACKS, REVOLUTION) targeting resort, freestyle, freeride, touring, and speed touring segments.
- Ski Equipment & Accessories: Revenue from boots, helmets, poles, skins, bindings, backpacks, and apparel merchandise.
- After-Sales Parts & Replacement: Replacement parts including helmet adjustment systems, boot lacing cables, and helmet linings sold through after-sales service section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FLY Series - Freestyle/Freeride Skis |
| Unit Pricing | Pay-as-you-go | SEQUENCE Series - Hybrid Skis |
| Unit Pricing | Pay-as-you-go | ALP TRACKS Series - Swiss Made Touring |
| Unit Pricing | Pay-as-you-go | REVOLUTION Series - Resort/Piste |
| Unit Pricing | Pay-as-you-go | Replacement Parts & After-Sales |
| Subscription | Annual | PRO Program Member Benefits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Movement Skis product offering
Product offeringCore offering
Movement Skis (Movement SA) designs, manufactures, and sells a portfolio of alpine, freestyle, freeride, hybrid, touring, and speed touring skis organized into the FLY, SEQUENCE, ALP TRACKS, REVOLUTION, and Race Pro series, along with helmets, boots, poles, bindings, backpacks, and apparel. Products are sold direct-to-consumer through movementskis.com across 12 European countries and through a network of international distributors and authorized retailers. The company operates its own ski factory in Tunisia and partners with Bcomp for ampliTex flax fiber reinforcement technology on the SEQUENCE Series.
Product overview
Movement Skis is a Swiss freeski company offering a comprehensive portfolio of ski equipment and accessories. The product lineup includes four main ski collections: FLY Series (all-mountain versatility), SEQUENCE Series (sustainable hybrid flax-fiber skis), ALP TRACKS Series (ultra-light Swiss-made touring skis), and REVOLUTION Series (precision on-piste skis). Accessories include helmets with replacement systems, boots, poles, bindings, and backpacks. The company also provides after-sales replacement parts for repairs and maintenance. Products are sold directly through their e-commerce platform and through authorized retailers across Europe and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- FLY Series Skis All-mountain ski series offering freestyle and freeride versatility across multiple waist widths (FLY 92, 102, 112 and FLY 92 Joystick Revival Edition) for varied terrain conditions. Targeted at freestyle, freeride, and all-mountain skiers across European and global markets.
- SEQUENCE Series Skis Hybrid ski collection incorporating flax fiber technology (ampliTex from Bcomp) for sustainable construction; four models (SEQUENCE 86, 92, 98, 104) at CHF 699–849 targeting skiers who want versatility in uphill and downhill performance with reduced environmental impact.
- ALP TRACKS Series Skis Swiss-made touring ski collection built for ski mountaineering with ultra-light construction; includes ALP TRACKS 84, 90, 96, and 102 models at CHF 1,249 targeting uphill efficiency without sacrificing downhill control, with a 2025-limited Alp Tracks 90 ASGM x Movement edition for Swiss mountain guides.
- REVOLUTION Series Skis All-mountain on-piste ski range featuring precision and maneuverability with REVOLUTION 78, 78w, 88, and 88w models at CHF 749 for both experienced skiers and beginners seeking groomed-slope performance.
- Race Pro Series Skis Competition-focused ski touring collection built for maximum lightweight performance in racing applications, with the Race Pro 66 weighing approximately 600 grams for uphill ski mountaineering competitions.
- Helmets Protective ski helmets including H22 System, H22 Hybrid, and 3TECH models with replaceable winter and summer linings and EU declaration of conformity for European safety compliance.
- Boots Ski boots designed for touring and alpine skiing with available boot lacing cable replacement parts through Movement's after-sales service.
- Ski Poles Ski poles for touring and alpine skiing available direct-to-consumer and through distributors.
- Ski Bindings Ski bindings for touring and alpine configurations to complement Movement ski lines.
- Backpacks Backpacks designed for ski touring and outdoor activities to support ski mountaineering and resort skiing.
- Apparel and Headwear Movement-branded apparel and headwear sold to complement skis and accessories.
- Ski Skins Ski touring skins for use with ALP TRACKS and Race Pro series in ski mountaineering and uphill touring.
- After-Sales Replacement Parts Replacement parts including helmet adjustment systems (CHF 9.90), winter helmet linings such as 3TECH (CHF 20.00), kit hexagon end and crochet (CHF 22.00), hexagon end hook (CHF 12.00), and boot lacing cables to maintain and repair Movement helmets and boots.
Quantifiable outcome
- Race Pro 66 weighs only ~600 grams - among the lightest skis on market
- +3 more outcomes
Companies that use Movement Skis
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Movement Skis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Movement Skis partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and supporting.
- BcompcorePartnership with Swiss clean-tech company, world leader in sustainable lightweight solutions. Bcomp provides ampliTex flax fiber technology for SEQUENCE Series skis. Flax fibers offer vibration absorption, high resistance, and are CO2 neutral and biologically decomposable. Collaboration enables sustainable product innovation.
- Yannick ProjectflagshipHumanitarian partnership supporting four friends (Christian Piffard, Jean-Philippe Fontannaz, Pascal Kirchhofer, Robin Crisinel) racing Patrouille des Glaciers on behalf of Yannick, a young man paralyzed after an accident. Movement provides equipment and support for the emotional project.
- Reaching SummitsflagshipPartnership with women's ski mountaineering training program for Patrouille des Glaciers (PdG). Founded by Karine Fragnière (Ironman Zurich 2018 winner). Movement provides equipment support to eight selected women participants. Program aims to encourage women's participation in extreme ski mountaineering.
- Swiss Association of Mountain Guides (ASGM)coreStrategic partnership concluded for coming years. ASGM prioritizes Swissness partnerships, and Movement meets this criterion with quality, innovation, and Swiss brand identity. ASGM has approximately 1,850 members including mountain guides, mountain leaders, and climbing instructors. The partnership has evolved to include Alp Tracks 90 Limited Edition ski collaboration.
- Portes du SoleilcoreFirst-ever ski brand partnership for Portes du Soleil resort area. Founded in 1964, it spans 400+ square kilometers with 12 Franco-Swiss resorts, 307 slopes, 600km of slopes, and 30 snowparks. Movement's proximity to Puidoux office strengthens local collaboration. Partnership includes athlete events, Team Week gatherings, and collaborative content creation.
- Ski RomandsupportingAssociation established 1930 promoting winter sports and training next generation competitive skiers in French-speaking Switzerland. Supports athletes aged 11-15 across multiple disciplines including freestyle. Movement supports Tour Freestyle Romand competition series and athlete development.
- Style ValaissupportingRegional freestyle skiing and snowboarding association in Valais founded 2005. Promotes promising talents with training programs and competitions. Movement partnership supports young athletes and Freestyle Days events.
- 3S Sports Solutions Services (France)coreFrench distributor for Movement Skis. Located at 5 Av. du Pré Félin, 74940 Annecy-le-Vieux, France. Contact: [email protected]
- Mountain Sports Group AustriacoreAustrian distributor. Located at Neubaustraße 15, 4400 Steyr. Contact: [email protected]
- Arnold Sports GmbH (Germany)coreGerman distributor. Located at Rothelebuch 7, 87637 Seeg. Contact: [email protected]
- Skimo Co (USA/Canada)coreNorth American distributor. Located at 2477 Ft Union Blvd, Salt Lake City, UT 84121. Contact: [email protected]
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Movement Skis competitors and assessment
Company assessmentBroad incumbents
- Dynafit: Specialist ski touring brand owned by Oberalp Group; competes broadly with Movement's ALP TRACKS and Race Pro lines with significantly larger scale and distribution.
- Völkl: Major German ski manufacturer with broad resort, touring, and freestyle lines; represents the larger incumbent scale Movement competes against in European retail.
- Atomic: Global ski brand (Amer Sports) covering all disciplines Movement addresses; the dominant scale competitor for shelf space, pro team sponsorships, and consumer mindshare.
Direct peers
- DPS Skis: US-based premium ski manufacturer focused on touring and all-mountain skis, comparable to Movement in premium pricing, materials innovation, and niche-but-global brand positioning.
- Black Crows Skis: Independent French freeski and touring brand of comparable size to Movement, with overlapping product categories (freeride, touring, all-mountain) and a similar premium, athlete-led brand positioning.
- Zag Skis: French independent ski brand focused on freeride and ski mountaineering, directly overlapping Movement's ALP TRACKS and FLY product lines in the European touring segment.
- G3 Genuine Guide Gear: Canadian ski touring and backcountry equipment brand with strong professional-mountain-guide ties, directly comparable to Movement's touring line and ASGM partnership strategy.
- Faction Skis: Swiss-founded freeski brand competing in the same freestyle, freeride, and all-mountain categories as Movement, with similar premium positioning and athlete-driven marketing.
- 4FRNT Skis: Independent US freeski manufacturer of similar scale to Movement, focused on freestyle and freeride disciplines with comparable athlete-driven brand building.
Emerging players
- WNDR Alpine: Small US ski brand built around sustainable bio-based materials; relevant peer for Movement's flax-fiber SEQUENCE positioning and sustainability narrative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Movement Skis social profiles
Digital presenceMovement Skis compliance and trust
Trust signalCompliance1 record
Movement Skis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement Skis leadership team
Management profileNumber of profiles
Profiles3 records
Movement Skis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement Skis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement Skis
What does Movement Skis do?
Movement Skis (Movement SA) designs, manufactures, and sells a portfolio of alpine, freestyle, freeride, hybrid, touring, and speed touring skis organized into the FLY, SEQUENCE, ALP TRACKS, REVOLUTION, and Race Pro series, along with helmets, boots, poles, bindings, backpacks, and apparel. Products are sold direct-to-consumer through movementskis.com across 12 European countries and through a network of international distributors and authorized retailers. The company operates its own ski factory in Tunisia and partners with Bcomp for ampliTex flax fiber reinforcement technology on the SEQUENCE Series.
Is Movement Skis a public or private company?
Movement Skis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movement Skis founded?
Movement Skis was founded in 2000. It employs 51 to 100 people.
Where is Movement Skis based?
Movement Skis is headquartered in Puidoux, Switzerland, in the Europe region.
How does Movement Skis make money?
Three revenue lines are on record. Ski Sales are the primary driver. The others are ski Equipment & Accessories and after-Sales Parts & Replacement.
Who are Movement Skis's main competitors?
Broad incumbents on record are Dynafit, Völkl and Atomic. Direct peers are DPS Skis, Black Crows Skis, Zag Skis, G3 Genuine Guide Gear, Faction Skis and 4FRNT Skis. WNDR Alpine is listed as an emerging player.
Does Movement Skis have an API?
No public API is recorded for Movement Skis.
What industry is Movement Skis in?
Movement Skis's product category is Ski Equipment and Winter Sports Gear. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAD, Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags). Its NAICS code is 45911.