What Magene Technology does

Magene Technology (迈金) is a Chinese cycling electronics company founded in 2015 and headquartered in Qingdao, China. It designs and manufactures smart indoor trainers, GPS cycling computers, power meters, and electronic shifting systems — the T600 Eco trainer (competitive-grade with external charging and ±1% power accuracy), the C706 GPS cycling computer (3.3-inch touchscreen with climb planning and map navigation), the PES P515 carbon-crank power meter (568g, 380h battery life, ±1% accuracy), and the QED electronic road shifting system. The company reports a portfolio of 300+ patents and a footprint spanning 100+ countries and 2.1 million users.

Magene runs a hybrid OEM-plus-DTC business model. It manufactures trainers for Western brands including Wahoo (KICKR CORE) and Decathlon (Van Rysel D100) under OEM/ODM arrangements, and Wahoo holds a minority equity stake. Its own branded products are sold globally through online marketplaces such as AliExpress and through its magene.cn website, with pricing that materially undercuts Western incumbents (Shimano, SRAM, Campagnolo, Garmin, Wahoo). Marketing relies on industry trade shows such as Eurobike and a 2026 WorldTour sponsorship deal with XDS-Astana.

In mid-2025 Magene announced a strategic retrenchment, withdrawing trainers and the P715K and P715S power meter pedals from US and European consumer markets to focus on the China domestic market. The company attributed this decision to direct channel conflict with its OEM partner Wahoo, whose KICKR line competes against Magene's own branded trainers in those markets.

Name

Magene Technology

Legal name

Magene Technology

Website

https://magene.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Magene Technology (迈金) is a Chinese cycling electronics company founded in 2015 that designs and manufactures smart trainers, GPS computers, power meters, and electronic shifting systems for global consumers and OEM partners Wahoo and Decathlon.

Ownership category

akta.pro rank

Product category

Cycling Electronics

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Athletic Goods Manufacturing (33992)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

Keywords

• Smart cycling trainers
• GPS cycling computers
• Cycling power meters
• Electronic shifting systems
• OEM cycling electronics

Headquarters

HQ city

Qingdao Shi

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. OEM Manufacturing Services: Manufactures smart trainers for Wahoo (KICKR CORE) and Decathlon (Van Rysel D100) under those brands. This is a significant B2B revenue stream where Magene acts as an OEM/ODM partner.
2. Proprietary Branded Products: Sells own-branded cycling products (trainers, computers, power meters, shifting systems) directly to consumers globally via online channels like AliExpress. Hardware sales model with one-time purchase pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Magene Technology designs, manufactures and sells smart indoor cycling trainers, GPS cycling computers, carbon-crank power meters and electronic shifting systems under its own Magene brand, and simultaneously manufactures smart trainers under white-label/OEM arrangements for Western brands such as Wahoo (KICKR CORE) and Decathlon (Van Rysel D100). The product portfolio targets cycling consumers and pros seeking professional-grade precision (e.g., ±1% power accuracy, millisecond electronic shifting) at price points below established Western competitors.

Product overview

Magene Technology is a cycling technology company offering a portfolio of interconnected cycling products including smart trainers (T600 Eco), GPS cycling computers (C706), power meters (PES P515), and electronic shifting systems (QED). The company operates in over 100 countries and regions, serving over 2.1 million global users with 300+ patents. Their products are designed for competitive cycling with professional-grade accuracy specifications (±1% power precision) and are used by the XDS-Astana WorldTour pro team. Magene also manufactures smart trainers for Wahoo (KICKR CORE) and Decathlon (Van Rysel D100) under those brands.

Differentiator

Problem solved

Functional benefit

Products and services

• T600 Eco Smart Trainer The first competitive-grade smart indoor cycling trainer in China with external charging capability. Provides six major data measurements with ±1% power accuracy for cyclists and indoor training enthusiasts.
• C706 GPS Cycling Computer Professional-grade smart GPS cycling computer with 3.3-inch touchscreen, full-scenario climb planning, four-dimensional map navigation (Mapbar), and connectivity for cycling competitors and training enthusiasts.
• PES P515 Power Meter Road carbon-crankset spider-based power meter set with 24/29mm dual-specification axle design, 568g lightweight construction, ±1% power accuracy and 380h battery life, supporting power, cadence, left-right balance, and pedaling smoothness measurements for road cyclists and competitors.
• QED Electronic Shifting System Road bike electronic shifting system with millisecond-level response, redesigned brake/shift levers featuring customizable buttons, and dual-hydraulic brake circuit design for road cycling enthusiasts and competitive riders.

Quantifiable outcome

• ±1% power accuracy across smart trainer and power meter products
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• XDS-Astana WorldTour Pro TeamflagshipStrategic or Co-development Partner · 1 January 2026Magene signed a sponsorship deal with XDS-Astana starting in 2026. Magene's cycling computers and smart trainers are used by the WorldTour professional cycling team, providing high-profile brand visibility in international cycling.
• WahoocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Wahoo is a major B2B customer for Magene, which manufactures KICKR CORE smart trainers under Wahoo's brand. Wahoo also holds a minority stake in Magene, creating a potential conflict with its own branded product pricing. Magene cited this relationship as a reason for pulling back from US and EU markets.
• Decathlon (Van Rysel)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Magene manufactures Van Rysel D100 smart trainers for Decathlon under Decathlon's brand. This is a significant OEM manufacturing relationship.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wahoo Fitness: US-based cycling electronics brand selling smart trainers (KICKR), GPS cycling computers (ELEMNT), and power meters — directly overlapping Magene's full product portfolio. Also Magene's OEM customer and minority shareholder, making it both competitor and partner.
• Tacx (Garmin-owned): Premium smart trainer brand (Neo, Flux, Vortex) acquired by Garmin. Directly competes with Magene's T600 Eco at the high end of the smart trainer category.
• Stages Cycling: Specialist power meter brand (Stages LR, Dash cycling computers, StagesBike smart trainer). Closely comparable to Magene's power meter and smart trainer offerings.
• Elite (cycling): Italian manufacturer of indoor smart trainers (Suito, Direto, Justo), indoor cycling ecosystems, and bottle cages. Directly competes with Magene in the home-trainer category across price tiers.
• 4iiii Innovations: Canadian power meter specialist (Precision, Podiiiium) with crank-based and pedal-based systems. Closely comparable to Magene's P515 spider-based power meter and P715 pedal-based offerings.
• Favero Electronics: Italian manufacturer of Assioma pedal-based power meters and indoor cycling electronics. Directly comparable to Magene's power meter pedals and adjacent smart trainer / indoor cycling products.

Broad incumbents

• Garmin: Dominant GPS cycling computer vendor (Edge series) and owner of Tacx, the leading smart trainer brand. Overlaps Magene in cycling computers and trainers and competes broadly across connected fitness electronics.
• Shimano: Global leader in bicycle components with Di2 electronic shifting and a wide cycling ecosystem. Magene's QED shifting system is the only non-incumbent direct competitor in road bike electronic groupsets.
• SRAM: Major bicycle component manufacturer whose eTap AXS wireless electronic shifting competes directly with Magene's QED. Influences the broader standards and ecosystem Magene must integrate with.

Emerging players

• Hammer (HAKC): German brand known for premium direct-drive smart trainers (Technogym-related heritage) and connected indoor training hardware. Comparable niche competitor to Magene in high-performance smart trainers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magene-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magene Technology