Deluxe Printing

What Deluxe Printing does

Deluxe Printing Group (DPG) is a privately held, family-owned commercial printing company founded in 1974 and headquartered at 10 Ninth St. NW, Hickory, North Carolina. The company operates a multi-technology printing platform that combines medium-to-large run offset lithographic printing (using a PlateRite 8600z thermal CTP platesetter), quick-turn digital sheetfed printing, and wide format UV inkjet printing on an EFI Pro 16h LED hybrid press capable of 60-inch output on rigid substrates up to 2 inches thick. A dedicated Prepress Department manages integrated color management across the workflow, and a full-service bindery handles saddlestitching, die cutting, drilling, embossing, foil stamping, laminating, hand assembly, perforation, scoring, and shrink wrapping. DPG also offers in-house graphic design and variable data printing for personalized direct marketing campaigns.

The business serves a diversified B2B customer base with a clear concentration in the furniture and home furnishings vertical (Taylor King, Sherrill Furniture, Lexington Home Brands, Bradington Young, Hancock & Moore, EJ Victor, CR Laine), supported by healthcare (Catawba Valley Medical Center, Frye Regional Medical Center, BSN Medical), real estate (eXp Realty Associates, Vanguard, Jay Brown Realtors), automotive (a documented National Auto Dealer loyalty program), education (Lenoir-Rhyne University), telecommunications (CommScope), and manufacturing (Corning, vonDrehle) accounts. Revenue is generated through three streams: custom print job production (quote-based, project-priced), standardized signage product e-commerce (fixed unit pricing on yard signs, feather banners, vinyl banners, posters, rigid signs, window decals), and design services. GTM is sales-led, combining an online quote request funnel, inside sales by phone, a self-serve e-commerce storefront for standard products, and a Customer Storefronts program that provides branded ordering portals for select enterprise clients' end customers. The company holds no external funding and is operated by the East family (Tom East founder, Jeremy East President of Operations, Chad East sales).

Name

Deluxe Printing

Legal name

Deluxe Printing Group

Website

https://deluxeprintinggroup.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Deluxe Printing Group is a family-owned, Hickory, NC-based commercial printer offering offset, digital, and wide format UV printing plus full-service bindery, serving furniture, healthcare, real estate, and other B2B verticals with a sales-led and e-commerce hybrid go-to-market.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Printing (32311)

SIC

Commercial Printing (2750)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

akta.pro secondary industries

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Flexible Packaging Printing & Decoration (Flexo, Gravure, Digital, Cold Foil) (IMALABAM)

Keywords

• Commercial printing services
• Offset lithographic printing
• Digital sheetfed printing
• Wide format signage
• Print finishing bindery

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Print Job Production: The primary revenue stream is custom print job production across offset, digital, and wide format platforms. Customers submit project specifications via quote request or customer storefront portals. Pricing is determined per job based on project type, substrate, color count, coating, finishing, and quantity. Revenue is transactional and project-based, not subscription-based.
2. Standard Product E-commerce Sales: Sale of standardized signage products (yard signs, feather banners, vinyl banners, posters, rigid signs, window decals) through the company's website storefront. Products are priced per unit with optional add-ons (H-stakes, water bases, grommets). Delivery is included for some products. Revenue is one-time transaction based.
3. Design Services: In-house graphic design services offered as part of color management and prepress workflows. Design services include strategic concept development, art direction, tradeshow/exhibit design, creative imaging, and digital photography. These services are bundled with print production or offered as standalone consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Deluxe Printing Group is a commercial printing company that produces custom and standardized print materials across offset lithographic, digital sheetfed, and wide format UV inkjet platforms. Core services include offset and digital printing for marketing collateral, signage and wide format printing on rigid and flexible substrates, full-service bindery and finishing, and in-house color management and graphic design. The company also offers variable data printing for personalized direct mail and branded customer storefronts that let enterprise clients' end users order print materials through co-branded portals.

Product overview

Deluxe Printing Group is a commercial printing company offering a comprehensive suite of printing services through multiple product lines. The core offerings include Offset Printing Services for high-volume lithographic work, Signage & Wide Format Printing utilizing the EFI Pro 16h LED UV hybrid inkjet printer for substrates up to 60 inches wide, Digital Printing for quick-turn tactical materials, and Full-Service Bindery for finishing applications. Additional services include Custom Products for short-run prototyping, Color Management with in-house graphic design capabilities, and Customer Storefronts providing branded ordering portals. The Standard Signage Products line enables online ordering of common items like yard signs, feather banners, vinyl banners, and posters with typical 1-5 business day turnaround. The company also offers Variable Data Printing for personalized marketing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Printing Services
• Signage & Wide Format Printing
• Digital Printing
• Full-Service Bindery
• Custom Products
• Color Management & Graphic Design
• Standard Signage Products (Online Storefront)
• Customer Storefronts (Branded Ordering Portals)
• Variable Data Printing

Quantifiable outcome

• 20% reduction in plate-making prep time and over 50% reduction in plate waste with PlateRite 8600z installation
• +2 more outcomes

Named customers20 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FedEx Office: National retail printing and signage chain within FedEx providing document, marketing- collateral, and large-format printing. Overlaps directly with Deluxe's digital, signage/wide-format, and bindery offerings, and competes for the same end customers but with nationwide physical presence.
• Cimpress (Vistaprint): Public parent of Vistaprint and a network of specialty printing businesses (National Pen, BuildASign, Printi). Massive scale, online configuration/ordering platforms, and broad product portfolio overlap directly with Deluxe's offset, digital, signage, and custom-products offerings, but operating at national/international scale rather than a single Hickory, NC facility.

Direct peers

• AlphaGraphics: Franchise-based commercial printing and marketing-services network offering offset, digital, and large-format printing with finishing services. Directly comparable business model, product mix, and target customers (SMB-to-enterprise marketing collateral), differing mainly through a multi-location franchise structure rather than a single-family-owned site.
• Williamson Printing: Family-owned regional commercial printer offering offset, digital, and large-format printing plus bindery. Closely analogous to Deluxe in ownership profile, product portfolio, and mid-market enterprise customer focus.
• Classic Graphics: Mid-size commercial printing company offering commercial offset and digital production plus finishing and mailing services. Comparable product offering, target customer profile, and project-based revenue model, with broader geographic reach.
• Heeter Printing: Direct-marketing focused commercial printer with offset, digital, and data-driven printing capabilities. Comparable production-technology stack and customer segments, particularly relevant as a comparable for Deluxe's variable-data/direct-mail business.
• The Hessel Group: Mid-size Midwest regional commercial printer offering offset, digital, and finishing services to enterprise and institutional customers. Comparable product mix, customer-type, and vertically-integrated production model, demonstrating what a slightly scaled-up version of Deluxe could become.
• Sir Speedy: Established franchise commercial printing and signage network with offset, digital, and wide-format printing plus finishing services. Comparable product mix and customer segments to Deluxe; broader geographic coverage through franchise locations versus Deluxe's single Hickory facility.

Emerging players

• 4over: Online trade printing platform aggregating offset, digital, and large-format print production for resellers and end buyers. Competes with Deluxe on commercial printing categories (postcards, brochures, banners, signs) through an online instant-quote model that pressures the custom-quote business Deluxe relies on.
• Moo: Premium online commercial printing brand focused on business cards, marketing collateral, and signage with strong design and e-commerce experience. Represents the digital-first direction of the printing industry and overlaps with Deluxe's offset and digital product portfolio, particularly for premium enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Deluxeprintinggroup
• Facebookfacebook.com/dpgroup1/?ref=bookmarks
• Instagraminstagram.com/deluxeprintinggroup/?hl=en
• LinkedInlinkedin.com/company/deluxe-printing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deluxe Printing