OPO Oeschger AG
OPO Oeschger AG operates opo.ch, a Swiss B2B e-commerce platform distributing furniture fittings, door and construction hardware, tools, workwear, and wood construction products from premium European brands to carpenters, timber builders, and glass/metal tradespeople across Switzerland, with same-day dispatch from its Kloten logistics center.
- Company typePrivate
- Founded1925
- HeadquartersKloten, Switzerland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What OPO Oeschger AG does
OPO Oeschger AG is a privately held Swiss specialty B2B distributor founded in 1925 and headquartered in Kloten, Switzerland. The company operates a proprietary multi-language (German, French, Italian) e-commerce platform at opo.ch serving professional tradespeople — primarily Schreiner (carpenters/joiners), Zimmerleute (timber builders), Glas- und Metallbauer (glass and metal builders), vocational schools, and B2B resellers — across the Swiss domestic market. The product portfolio spans six core categories: furniture and kitchen fittings, door and construction hardware, glass and metal construction systems, tools and fastening technology, wood construction components, and workwear/safety equipment. The platform distributes premium European brands including MAFELL (woodworking machinery), HETTICH (furniture fittings), DORMAKABA / MSL / ASSA ABLOY (locks and panic hardware), FRANKE (kitchen fittings), OPK (sliding door systems), SNICKERS (workwear), LACHNER (workshop equipment), FritsJurgens (pivot systems), and albert BAUPRODUKTE (timber construction hardware).
The proprietary technology stack integrates online configurators for OPK sliding systems (via a Vercel-hosted configurator), DORMAKABA's Bestellhilfe covering 600+ self-locking panic lock SKUs on a dormakaba.com subdomain, FritsJurgens pivot systems, and LEDselect lighting, plus CAD document downloads, product search, barcode scanning, and the SmartLabel intelligent reorder system that triggers orders from physical tags on customer warehouse stock. The Kloten logistics center dispatches orders placed before 17:00 same day via Swiss Post, with Swiss-Express Innight morning delivery and Post Express same-day options, all CO2-compensated under the 'pro clima' label.
Revenue is generated primarily through transactional B2B product sales with quote-based pricing hidden behind a firmenkunde (business customer) login. Customer segments are addressed through dedicated portal sections and supported by an account management/field sales layer for larger accounts. Promotional activity is calendar-driven (seasonal Sommeraktion/Winteraktion campaigns, with the MAFELL Sommeraktion 2026 offering 23-33% discounts on premium machinery) and amplified through the OPO blog, email newsletters, social media (Facebook, Instagram, YouTube, LinkedIn), and the dedicated seminare.opo.ch training portal. The company has no public revenue, headcount, or ownership disclosures and operates without disclosed funding events, M&A activity, or leadership changes.
OPO Oeschger AG firmographics
Firmographics- Name
- OPO Oeschger AG
- Legal name
- OPO Oeschger AG
- Website
- https://opo.ch
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- OPO Oeschger AG operates opo.ch, a Swiss B2B e-commerce platform distributing furniture fittings, door and construction hardware, tools, workwear, and wood construction products from premium European brands to carpenters, timber builders, and glass/metal tradespeople across Switzerland, with same-day dispatch from its Kloten logistics center.
- Ownership category
- akta.pro rank
OPO Oeschger AG industry classification
Industry- Product category
- Professional Hardware and Tools Distribution
- NAICS
- Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Hardware (5072), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Industrial Supplies & MRO Marketplaces (CRAFAHAA)
Keywords
Where OPO Oeschger AG is headquartered
LocationHeadquarters
- HQ city
- Kloten
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
OPO Oeschger AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (B2B Hardware & Tools): Core revenue from selling a comprehensive range of furniture and kitchen fittings, door and construction hardware, glass and metal construction hardware, tools and fastening technology, and wood construction products to professional tradespeople and resellers in Switzerland. Products are sold through the proprietary opo.ch e-commerce platform and presumably through account management for larger customers. The catalog-driven sales model with seasonal promotions (e.g., SHAPER Sommeraktion 2026, MAFELL promotions) drives transactional volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business customer (B2B) pricing with login-gated access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
OPO Oeschger AG product offering
Product offeringCore offering
OPO Oeschger AG operates a Swiss B2B e-commerce platform (opo.ch) that distributes professional hardware, tools, and construction fittings to tradespeople. The assortment covers furniture and kitchen fittings, door and construction hardware, glass and metal construction systems, tools and fastening technology, and wood construction products, complemented by branded workwear and safety equipment. Orders are processed through a same-day dispatch logistics center in Kloten with Swiss Post delivery and an integrated SmartLabel automated reorder system.
Product overview
OPO Oeschger AG operates as a Swiss B2B e-commerce platform specializing in professional hardware, tools, and construction fittings for tradespeople. The product portfolio comprises multiple core categories: furniture and kitchen fittings, door and construction hardware, glass and metal construction systems, tools and fastening technology, and wood construction components. The company distributes branded products from manufacturers including OPK (sliding door systems), LACHNER (workshop equipment), SNICKERS (workwear), KASK (safety helmets), and MAFELL (power tools), among many others. Key product lines include the OPK Perfect System FG for glass sliding doors, OPK Spaceship 80 systems, Magnotica magnetic door locks, and LACHNER painting trolleys. The company also offers proprietary SmartLabel intelligent labeling for automated reordering. Services include same-day dispatch from the Kloten logistics center, Swiss-Express Innight delivery, and Post Express same-day delivery. The platform serves carpenters, cabinet makers, metalworkers, glass builders, and other professional trades in Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- OPK Perfect System FG Sliding door system for glass room dividers allowing up to 6 doors to open simultaneously or park on both sides of a passage, enabling innovative room-within-room concepts. Sold to professional glass and interior builders.
- OPK Spaceship 80 Sliding door fitting for wall and ceiling mounting, suitable for one wooden door up to 80 kg. Targeted at carpenters and interior builders.
- Magnotica Pro E abgerundet Magnetic door lock for wooden interior doors, suitable for pivot doors and sliding doors. Provides contactless, silent operation with no moving components.
- Türlackierwagen LACHNER TLW120 Painting trolley for handling doors and components during painting, drying, and transport. Features stable steel construction, load capacity up to 120 kg, antistatic castors, and single-operator handling.
Quantifiable outcome
- Orders placed until 17:00 dispatched same day from Kloten logistics center
- +4 more outcomes
Companies that use OPO Oeschger AG
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
OPO Oeschger AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OPO Oeschger AG partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Schweizerische Post (Swiss Post)coreSwiss Post serves as the primary logistics and delivery partner for all OPO Oeschger shipments. Services include Swiss-Express Innight (morning delivery before work start), Post Express same-day delivery (orders until 10:15), and standard parcel delivery. All shipments are CO2-compensated under Swiss Post's 'pro clima' label. This partnership ensures OPO Oeschger's same-day dispatch promise and sustainable delivery commitments.
- ASSA ABLOY / MSLcoreOPO Oeschger stocks and promotes MSL (an ASSA ABLOY brand) FlipLock motor locks — specifically the FlipLock e-check and d-check models. The company published a dedicated blog article featuring these products, noting that approximately 90% of typical construction project requirements can be met without external controls or wiring. Products are featured in the company's promotional content and product highlights.
- DORMAKABAcoreOPO Oeschger hosts a DORMAKABA-branded ordering assistant (Bestellhilfe) on a dedicated subdomain (opo-dormakabasvp.dormakaba.com) covering over 600 self-locking panic lock products. The tool guides customers through the DORMAKABA product range from simple mechanical to intelligent motor locks. OPO Oeschger is integrated into the DORMAKABA configurator ecosystem.
- MAFELLcoreMAFELL is a key brand partner for premium German-made woodworking machines. OPO Oeschger runs regular MAFELL seasonal promotional campaigns (AngebotePLUS) with significant discounts (up to 33% on Schwingschleifer UVA 115 E, 23% on DuoDübler DDF 40 MaxiMax). The company publishes dedicated MAFELL action flyers and promotional content on the blog and catalog pages.
- FRANKEcoreFranke is a key brand partner featured prominently in the company's promotional content. OPO Oeschger highlights the Franke catalog 2026 with a dedicated blog article showcasing the catalog's highlights, linking directly to the online shop.
- OPKcoreOPK is a featured brand on opo.ch with 154 listed products. OPO Oeschger hosts a dedicated OPK brand page with full product catalog, a proprietary online OPK configurator (hosted at opk-configurator.vercel.app), and integrates OPK sliding door systems into the product assortment. Products include the OPK Spaceship, E-Space, Perfect System, Navigator, Ocean, and other sliding door hardware lines.
- SNICKERS WorkwearcoreSNICKERS is a featured brand on opo.ch with 89 listed products covering the full workwear range including AllroundWork, FlexiWork, LiteWork, and DuraTwill lines. OPO Oeschger features SNICKERS products prominently in product highlights and promotional campaigns. Products include work pants, shorts, jackets, fleece, base layers, knee pads, socks, gloves, and accessories.
- albert BAUPRODUKTEcorealbert BAUPRODUKTE is featured with a 2026 total catalog covering 60 pages of structural hardware products for timber construction. OPO Oeschger links the catalog directly to the online shop, enabling seamless ordering.
- HETTICHcoreHETTICH is a key brand partner featured prominently in OPO Oeschger's promotional content. A dedicated blog article covers the HETTICH Cadro aluminium frame system for creative furniture design, demonstrating active brand co-marketing.
- LACHNERcoreLACHNER is featured as a brand on opo.ch, with products including the Türlackierwagen TLW120 paint application cart. OPO Oeschger publishes product-specific content and specifications for LACHNER products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OPO Oeschger AG competitors and assessment
Company assessmentBroad incumbents
- Würth: Germany-headquartered global leader in B2B trade distribution of fasteners, tools, and consumables with a hybrid field-sales + e-commerce model and a Swiss subsidiary. Much larger scale but overlapping on fasteners, tools, consumables, and direct trade customer relationships.
- Festool: Germany-headquartered premium professional power tools brand under TTS Tooltechnic Systems, sold through dealer networks (including OPO itself) targeting the same carpentry and woodworking tradespeople. Comparable in target customer, premium positioning, and pro tool category.
- Hilti: Liechtenstein-headquartered global direct-to-trade power tools, software, and services company with an omnichannel B2B field-sales model. Comparable in target tradesperson customer and premium power tool category overlap with OPO's tool assortment.
- Engelbert Strauss: Germany-headquartered family-owned PRO workwear, work shoes, and tools specialist with direct B2B e-commerce serving tradespeople across Europe. Comparable in pro tradesperson target customer and workwear category, directly overlapping with OPO's SNICKERS workwear offering.
- Bauhaus: European DIY/home improvement retailer operating in Switzerland with a dedicated PRO/B2B segment serving tradespeople. Broad incumbent comparable to OPO at the lower end of tools, workwear, and fittings where professional and DIY assortments overlap.
- Hornbach: German-headquartered DIY retailer with a strong PRO/B2B segment across Europe including Switzerland. Competes for the tradesperson professional wallet on tools, fasteners, and workwear at the broad-market end where OPO also operates.
Direct peers
- Häfele: Germany-headquartered global wholesaler of furniture fittings and architectural hardware with a strong Swiss subsidiary and B2B catalog/e-commerce model. Directly competes with OPO across furniture fittings, sliding door hardware, and door/construction hardware categories via similar DACH B2B trade channel.
- Schachermayer: Austrian family-owned B2B wholesale distributor of fittings, hardware, tools, and accessories serving wood, glass, and metal trades across the DACH region. Operates a catalog-driven hybrid sales/e-commerce model directly comparable to OPO's professional trade positioning and multi-category assortment.
- Ostermann: German family-owned B2B catalog and online distributor of furniture fittings serving cabinet makers, joiners, and the furniture industry across DACH. Highly comparable to OPO's furniture fittings business in target customer, distribution model, and category depth.
Regional players
- Debrunner+Ziegler: Swiss-headquartered technical B2B wholesale distributor of steel, technical, and construction materials serving the Swiss construction industry. Comparable as a Switzerland-focused B2B trade wholesaler with overlapping customer base (Swiss construction trades) even though product mix (steel/rebar) is more construction-materials than finishing-hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
OPO Oeschger AG social profiles
Digital presenceOPO Oeschger AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPO Oeschger AG leadership team
Management profileNumber of profiles
OPO Oeschger AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPO Oeschger AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPO Oeschger AG
What does OPO Oeschger AG do?
OPO Oeschger AG operates a Swiss B2B e-commerce platform (opo.ch) that distributes professional hardware, tools, and construction fittings to tradespeople. The assortment covers furniture and kitchen fittings, door and construction hardware, glass and metal construction systems, tools and fastening technology, and wood construction products, complemented by branded workwear and safety equipment. Orders are processed through a same-day dispatch logistics center in Kloten with Swiss Post delivery and an integrated SmartLabel automated reorder system.
Is OPO Oeschger AG a public or private company?
OPO Oeschger AG is a private company. It is classified as unknown and is currently operating.
When was OPO Oeschger AG founded?
OPO Oeschger AG was founded in 1925. It employs 251 to 500 people.
Where is OPO Oeschger AG based?
OPO Oeschger AG is headquartered in Kloten, Switzerland, in the Europe region.
How does OPO Oeschger AG make money?
One revenue line is on record: product Sales (B2B Hardware & Tools).
Who are OPO Oeschger AG's main competitors?
Broad incumbents on record are Würth, Festool, Hilti, Engelbert Strauss, Bauhaus and Hornbach. Direct peers are Häfele, Schachermayer and Ostermann. Debrunner+Ziegler is listed as a regional player.
Does OPO Oeschger AG have an API?
No public API is recorded for OPO Oeschger AG.
What industry is OPO Oeschger AG in?
OPO Oeschger AG's product category is Professional Hardware and Tools Distribution. Its primary akta.pro industry code is CRAFAHAA, Industrial Supplies & MRO Marketplaces. Its NAICS code is 42342 and its SIC code is 5072.