What Payless Power does

Payless Power, operating as Young Energy LLC (PUCT #10110), is a Texas-based Retail Electric Provider (REP) founded in 2005 and headquartered in Dallas. The company sells prepaid and traditional postpaid electricity plans to residential and small commercial customers across more than 400 deregulated Texas communities, working through the four principal transmission and distribution utilities — Oncor, CenterPoint Energy, AEP Central, and AEP North. Core products include pay-as-you-go prepaid electricity with no credit check or deposit requirement, monthly-billed postpaid plans with auto-pay, 6- and 12-month fixed-rate contracts, same-day service activation (1-6 hours on smart-meter-enabled homes), and dedicated business electricity plans, including a full Spanish-language sub-brand.

The underlying platform relies on smart-grid infrastructure and remote-capable smart meters for service activation, plus a self-service online portal that surfaces daily kilowatt-hour consumption and balance notifications via text or email. Distribution is digital-first: customers enroll through a zip-code-driven pricing portal at paylesspower.com, choose plans, and manage accounts online, with phone-based and bilingual sales/support and cash payments accepted through MoneyGram retail locations. Marketing emphasizes organic search via city- and utility-specific landing pages plus comparison content against incumbent REPs (TXU, Reliant, Direct Energy, Think Energy), together with a customer review footprint aggregating to a 4.5-star rating across 13,903 reviews.

Payless Power generates revenue primarily by reselling electricity to end customers at contracted kilowatt-hour rates under recurring subscription and pay-as-you-go models, with ancillary one-time fees (a $40 initial account credit and $25 reconnection fee). The company is privately held and family-owned — led by Brandon Young (CEO), Brian Young (Co-Founder/Managing Member), and Jason Maurice (CFO) — with no disclosed institutional or venture capital backing, and has remained exclusively focused on the Texas deregulated market since founding.

Name

Payless Power

Legal name

Young Energy LLC

Website

https://paylesspower.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Payless Power is a Texas-based, family-owned Retail Electric Provider (operating as Young Energy LLC) selling prepaid and postpaid electricity plans with no credit checks or deposits to residential and small-business customers across more than 400 deregulated Texas communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity Supply Services: Payless Power generates revenue by selling electricity to residential and commercial customers in Texas's deregulated energy market. The company offers both prepaid (pay-before-use) and postpaid (billed at end of month) electricity plans. Revenue is derived from kilowatt-hour consumption at negotiated rates, with customers paying for their actual usage. The company works with principal utility networks (Oncor, CenterPoint Energy, AEP Central, AEP North) to deliver electricity across Texas.
2. Connection and Service Fees: Initial account setup fee of $40 is credited directly to the customer's account balance for electricity prepayment. Reconnection fees of $25 apply for service restoration after interruption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Payless Power is a Texas retail electric provider that sells residential and commercial electricity supply under prepaid (pay-as-you-go, no deposit, no credit check) and traditional postpaid (monthly billing, auto-pay) plan structures. Customers receive service via integration with regulated utility transmission and distribution networks (Oncor, CenterPoint Energy, AEP Central, AEP North) and manage accounts through an online self-service portal with daily usage alerts. Plans are offered across more than 400 deregulated Texas communities at per-kWh rates with a $40 initial connection fee and $25 reconnection fee.

Product overview

Payless Power is a Texas-based retail electric provider (REP) operating under Young Energy LLC dba Payless Power (PUCT #10110), offering prepaid and postpaid electricity plans to residential and commercial customers across deregulated Texas communities. The core offering consists of Prepaid Electricity Plans (pay-as-you-go with no deposit or credit check) and Traditional Postpaid Plans (monthly billing with auto-pay). Additional products include No Deposit Electricity, No Credit Check Electricity, Same Day Electricity connection, and Business Electricity Plans. All plans feature online account management with daily usage alerts, and the company operates exclusively within Texas's deregulated electricity market, partnering with utilities including Oncor (Dallas/Fort Worth), CenterPoint Energy (Houston), AEP Central (Corpus Christi), and AEP North (Abilene).

Differentiator

Problem solved

Functional benefit

Products and services

• Prepaid Electricity Plans Pay-as-you-go electricity plans requiring no deposit or credit check; customers prepay for usage and funds are deducted in real time, with daily balance and usage alerts and online portal account management. Targeted at Texas residential consumers in deregulated service areas.
• Traditional Postpaid Electricity Plans Monthly billing electricity plans where customers pay for usage at the end of the month, with auto-pay convenience options and same-day service availability. Targeted at Texas residential consumers who prefer conventional utility billing.
• Business Electricity Plans Electricity plans designed for Texas commercial and business customers in deregulated markets, with flexible billing and commercial rate options.
• Planes de Luces Prepagadas con Noches y Fines de Semana Gratis (Prepaid Electricity with Free Nights and Weekends) Spanish-language prepaid electricity plan variant that includes free nights and weekends, delivered through Payless Power's dedicated Spanish website for Texas residential customers.

Quantifiable outcome

• 27% lower electricity bills compared to Texas average (based on U.S. Energy Information Administration data)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Oncor Electric DeliverycoreChannel Partner/ Reseller/ DistributorOncor is the principal transmission and distribution utility for the Dallas/Fort Worth Metroplex and various parts of West Texas. Payless Power works with Oncor to provide electricity service to customers in these regions.
• CenterPoint EnergycoreChannel Partner/ Reseller/ DistributorCenterPoint Energy serves as the transmission and distribution utility for Houston and surrounding areas. Payless Power partners with CenterPoint to deliver electricity service to customers in the Houston region.
• AEP CentralcoreChannel Partner/ Reseller/ DistributorAEP Central operates as the transmission and distribution utility for Corpus Christi and surrounding areas. Payless Power works with AEP Central to serve customers in this region.
• AEP NorthcoreChannel Partner/ Reseller/ DistributorAEP North serves as the transmission and distribution utility for Abilene and other North Texas communities. Payless Power partners with AEP North to deliver electricity to customers in these areas.
• MoneyGramminorChannel Partner/ Reseller/ DistributorMoneyGram enables cash payments for Payless Power customers. Customers can pay using Receive Code 14715 and their Payless Power account number at any MoneyGram location nationwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TXU Energy: TXU Energy is the largest retail electricity provider in Texas, serving residential and business customers across deregulated markets. It directly competes with Payless Power for the same Texas residential customer base but with substantially broader brand recognition, larger marketing budget, and a wider portfolio of plan types including fixed-rate and indexed products.
• Reliant Energy: Reliant Energy is a major Texas REP owned by NRG Energy, offering residential and business electricity plans across the deregulated Texas market. It competes head-to-head with Payless Power on prepaid, no-deposit, and fixed-rate products and is frequently cited in Payless Power's comparison content as a key competitor.
• Direct Energy: Direct Energy is a large multi-state retail electricity provider (part of the NRG family) serving Texas residential and commercial customers. It competes with Payless Power's prepaid and traditional plans and is listed among Payless Power's named comparison competitors.

Direct peers

• Green Mountain Energy: Green Mountain Energy is a Texas-focused REP specializing in renewable/clean-energy plans for residential customers. While more oriented toward green-power positioning, it competes for the same Texas residential electricity customer and is named in Payless Power's competitive comparison pages.
• Think Energy: Think Energy is a Texas retail electricity provider serving residential customers with prepaid and fixed-rate plans. It is directly named in Payless Power's comparison content as a peer competitor targeting similar credit-challenged and budget-conscious residential customers in deregulated Texas markets.
• Gexa Energy: Gexa Energy is a Texas REP offering residential and commercial electricity plans with a focus on straightforward pricing and fixed-rate products. It overlaps directly with Payless Power's no-frills, low-cost positioning and competes for similar price-sensitive Texas residential customers.
• Amigo Energy: Amigo Energy is a Texas-focused REP with a strong position in prepaid/no-deposit electricity plans, English- and Spanish-language customer service, and bilingual marketing—making it perhaps the closest head-to-head competitor to Payless Power on the prepaid residential segment in Texas.
• Pulse Power: Pulse Power is a Texas REP specializing in residential and commercial electricity plans, with promotional fixed-rate products aimed at price-sensitive customers. It overlaps with Payless Power's residential customer base and competes in similar Texas deregulated metros.
• Cirro Energy: Cirro Energy is a Texas REP serving residential customers with straightforward fixed-rate and variable-rate plans. It is a comparable direct peer in the Texas residential electricity market, competing on simplicity, no-deposit options, and price transparency.
• Frontier Utilities: Frontier Utilities is a Texas REP serving residential customers with a range of fixed-rate and variable-rate electricity plans. It competes with Payless Power in the deregulated Texas market, particularly targeting price-sensitive and credit-conscious residential customers with promotional rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/paylesspower
• Facebookfacebook.com/paylesspower
• LinkedInlinkedin.com/company/payless-power

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payless Power