Navbharat Times

What Navbharat Times does

Navbharat Times (NBT) is the Hindi-language digital news arm of Bennett, Coleman & Co. Ltd. (The Times Group), one of India's largest privately held media conglomerates. Operated from Mumbai and founded in 1999, the platform runs navbharattimes.indiatimes.com as a free-to-access, ad-supported news portal serving Hindi-speaking audiences in India and the NRI diaspora, including a dedicated USA edition. The site covers politics, business, entertainment, sports, lifestyle, technology, health, education, religion/astrology, crime, legal, and weather across 25+ Indian states and international geographies (USA, China, Pakistan, Gulf nations, Europe), with dedicated state-level sections for Uttar Pradesh, Bihar, Delhi, Madhya Pradesh, Rajasthan, Punjab-Haryana, and others.

The platform's core product is a multi-category Hindi news portal built on shared Times Group digital infrastructure, augmented by specialized sub-products: an NBT Weather service covering 40+ Indian cities with AQI and PM2.5 readings, NBT Astrology (rashifal, panchang, tarot, numerology, palmistry, vaastu-fengshui, religious rituals), a Government Schemes information portal, and Live TV streaming. Content formats span text articles, Visual Stories and Web Stories (mobile-optimized photo slideshows covering lifestyle, cricket, culture, and travel), video content, photo galleries, and live cricket scores. The platform integrates with the broader Times Network ecosystem for cross-promotion across Kannada, Malayalam, Bangla, Telugu, Tamil, Marathi, Gujarati, and English editions.

The business model is advertising-led, with no subscription or paywall observed in the available data. Revenue is generated through display advertising, sponsored content, and likely bundled cross-platform deals within The Times Group. Headcount is reported at 101-250 employees, consistent with a digital-first media brand of this scope operating as part of a larger conglomerate rather than a standalone venture-backed company.

Name

Navbharat Times

Legal name

Bennett, Coleman & Co. Ltd.

Website

https://navbharattimes.indiatimes.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Navbharat Times is the Hindi-language digital news portal of Bennett, Coleman & Co. Ltd. (The Times Group), providing free, ad-supported news and lifestyle coverage across 25+ Indian states and international markets for Hindi-speaking audiences in India and the NRI diaspora.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Newspaper Publishers (513110), Media Representatives (54184)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Hindi news portal
• Digital news media
• Regional news coverage
• NRI news platform
• Weather and AQI service

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels7 records

Core offering

Navbharat Times is a Hindi-language digital news portal operated by Bennett, Coleman & Co. Ltd. (The Times Group) that publishes breaking news, regional coverage across 25+ Indian states, world news, entertainment, sports, business, technology, health, education, lifestyle, and religion/astrology content. It supplements its core news offering with weather and AQI services for 40+ cities, astrology and rashifal content, live TV streaming, web and visual stories, and a government schemes information portal, serving Hindi-speaking audiences in India and the NRI diaspora in the USA.

Product overview

Navbharat Times (NBT) is a Hindi-language digital news platform operated by Bennett, Coleman & Co. Ltd. (Times Group). The platform operates as a comprehensive news portal offering breaking news, regional state coverage, world news, entertainment, sports, business, technology, health, lifestyle, and astrology content. The core product includes a news website with category-specific sections (India, World, Business, Entertainment, Sports, Tech, Health, Lifestyle, Religion, Crime, Legal, Metro, Education), supplemented by specialized features including a weather and AQI service, visual stories, web stories, live TV streaming, government schemes information portal, and astrology services. The platform covers news across all Indian states and major international topics, serving Hindi-speaking audiences with both text and visual content formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Navbharat Times (NBT) News Portal A comprehensive Hindi-language news website offering breaking news, regional coverage across 25+ Indian states, entertainment, sports, business, technology, health, education, lifestyle, crime, legal, and world news for Hindi-speaking audiences in India and the diaspora.
• NBT Weather Service Weather forecasting service providing real-time temperature, AQI data, and precipitation forecasts for major Indian cities including Delhi, Mumbai, Chennai, Kolkata, and others.
• Live TV Live television streaming service allowing users to watch news broadcasts in real-time through the Navbharat Times platform.
• NBT Astrology Services Astrology and spiritual content service offering daily horoscope (rashifal), tarot card predictions, numerology, palmistry, Vaastu-Feng Shui, religious rituals, and spiritual content for Hindi-speaking audiences.
• Government Schemes Portal Information portal covering Indian government schemes, subsidies, and policy updates for citizens seeking details on central and state government programs.
• NBT USA Edition Dedicated USA edition of the Navbharat Times news portal serving Non-Resident Indians in the United States with India news and US-specific updates.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dainik Jagran: Dainik Jagran is India's largest Hindi-language newspaper by circulation and operates a major digital Hindi news portal. It directly competes with Navbharat Times for Hindi-speaking readers and digital advertising budgets across India, with similar coverage of national, regional, and state news.
• Aaj Tak (India Today Group): Aaj Tak is India's leading Hindi news TV channel and operates a major Hindi digital news website with live streaming, video, and breaking news. It competes directly with Navbharat Times for Hindi-speaking digital audiences and is a peer in advertising-supported Hindi news media.
• Amar Ujala: Amar Ujala is one of India's largest Hindi newspapers with a strong digital presence serving Hindi readers across North India. It competes with Navbharat Times for Hindi-language readers and digital ad spend, particularly in UP, Uttarakhand, and other Hindi-belt states.
• Dainik Bhaskar (DB Corp): Dainik Bhaskar is among India's largest Hindi newspaper groups with a multi-edition digital portal covering Hindi-speaking markets nationwide. It directly competes with Navbharat Times across Hindi news verticals, regional coverage, and digital advertising.
• Live Hindustan (HT Media): Live Hindustan is the Hindi-language digital news portal of HT Media (Hindustan Times Group), one of India's largest media houses. It competes directly with Navbharat Times for Hindi-speaking digital readers and advertisers across India.
• News18 Hindi: News18 Hindi is the Hindi-language news vertical of Network18, operated by the Reliance-backed media group. It offers Hindi breaking news, politics, entertainment, and sports across web and video, competing directly with Navbharat Times for audience and ad share.
• ABP News / ABP Live: ABP Live is the digital arm of ABP Network, operating a major Hindi news portal alongside its Hindi news TV channels. It competes with Navbharat Times across Hindi digital news, video, and live TV content for audience attention and advertising revenue.
• Zee News (Zee Media): Zee News is a leading Hindi news TV channel and operates a major Hindi digital news portal covering politics, entertainment, sports, and business. It competes with Navbharat Times across Hindi-language digital news and ad-supported content.
• BBC Hindi: BBC Hindi is the Hindi-language digital news service of the BBC, providing international, national, and regional Hindi news. It competes with Navbharat Times particularly for premium Hindi-speaking digital audiences, including diaspora readers seeking high-quality journalism.

Others

• Times of India (BCCL): Times of India is the English-language flagship digital news portal of Bennett, Coleman & Co. Ltd.—the same parent company as Navbharat Times. It is thematically related as a sibling property sharing newsroom, infrastructure, and cross-promotion, though it serves English-speaking rather than Hindi-speaking audiences.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/navbharattimes
• Facebookfacebook.com/navbharattimes
• LinkedInlinkedin.com/company/navbharat-times--hindi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navbharat Times