L-3 Link Simulation & Training
Link is a Stripe-operated consumer digital wallet that autofills checkout across more than one million Stripe-integrated merchants, with stored value via a Visa prepaid debit card, crypto onramp, and emerging AI agent payment rails.
- Company typePrivate
- Founded2015
- HeadquartersCrawley, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What L-3 Link Simulation & Training does
Link is a consumer digital wallet operated by Stripe that autofills payment, shipping, and contact details at online checkout across any merchant integrated with Stripe Checkout, which spans more than one million businesses. Beyond autofill, the product has expanded into stored value (Link Balance and a Visa prepaid debit card issued by Lead Bank), fiat-to-crypto onramp routing, subscription management, and a Purchase Protection program administered through Cover Genius with AIG and CNA underwriting for physical goods and digital subscriptions respectively.
Under the hood, Link relies on Stripe's payment and tokenization infrastructure, issuing one-time-use virtual cards and a Shared Payment Token (SPT) architecture that supports machine-to-machine payments initiated by AI agents. The wallet is exposed to developers and agent frameworks through Link CLI, an MCP server, and an npm package, enabling programmatic payment authorization with real-time spend approval workflows.
Link is free to consumers and monetizes indirectly through payment processing economics on Stripe-routed transactions, interchange on the Visa prepaid debit card, and spreads on the crypto onramp. Distribution is anchored in Stripe Checkout, the Link app, and direct sign-up at link.com, with US-only restrictions on Purchase Protection and the crypto onramp (excluding Hawaii).
L-3 Link Simulation & Training firmographics
Firmographics- Name
- L-3 Link Simulation & Training
- Legal name
- Stripe Payments Company
- Website
- https://link.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Link is a Stripe-operated consumer digital wallet that autofills checkout across more than one million Stripe-integrated merchants, with stored value via a Visa prepaid debit card, crypto onramp, and emerging AI agent payment rails.
- Ownership category
- akta.pro rank
L-3 Link Simulation & Training industry classification
Industry- Product category
- Digital Wallet / Consumer Payments
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- In-App / Online Checkout Wallets (FSAMAEAH)
- akta.pro secondary industries
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Digital Wallets & One-Click Checkout (CRAFALAC), Request-to-Pay (R2P) & Pay Links (FSAMAFAE), Crypto Payment Gateways & Checkout APIs (FSADAIAA)
Keywords
Where L-3 Link Simulation & Training is headquartered
LocationHeadquarters
- HQ city
- Crawley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
L-3 Link Simulation & Training business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Interchange and Payment Processing: Link generates revenue through interchange fees on card transactions and payment processing economics when consumers use Link to pay at merchants. As a payment method processed through Stripe's infrastructure, Link captures a portion of the transaction economics. The product also drives retention and expansion for Stripe's core payments business.
- Purchase Protection Insurance Administration: Link Purchase Protections are provided as a free convenience benefit to consumers, with insurance underwritten by New Hampshire Insurance Company (AIG) and Continental Insurance Company (CNA). Cover Genius administers claims via the XCover platform. Stripe acts as a convenience provider and named insured, not as an insurer.
- Crypto Onramp Spread: When users purchase cryptocurrency through the fiat-to-crypto onramp, Stripe earns revenue through a spread between the market price received from the Exchange Provider and the price displayed to the user.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Consumer Wallet |
| Freemium | Pay-as-you-go | Purchase Protection |
| Usage-based | Pay-as-you-go | Fiat-to-Crypto Onramp |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
L-3 Link Simulation & Training product offering
Product offeringCore offering
Link is a consumer-facing digital wallet that stores payment methods, billing addresses, and shipping details to enable one-click autofill at checkout across over a million online merchants that use Stripe payment processing. It supports multiple payment methods (cards, bank accounts, crypto wallets, buy-now-pay-later) across devices, browsers, and AI agents, and includes purchase protection, subscription management, fiat-to-crypto onramp, and an agentic wallet feature for AI agent purchases.
Product overview
Link is a single consumer-facing digital wallet product built by Stripe. The product centers on one account that allows users to autofill payment details for faster checkout across online businesses, with support for multiple payment methods (cards, banks, crypto wallets, BNPL) across devices, browsers, and AI agents. Key features include purchase protection benefits, subscription management, fiat-to-crypto onramp services, and an agentic wallet feature enabling AI agents to spend on users' behalf with approval controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Link Digital Wallet
- Link Prepaid Debit Card
Quantifiable outcome
- Checkout speed: consumers can pay in seconds using stored credentials
- +1 more outcomes
Companies that use L-3 Link Simulation & Training
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
L-3 Link Simulation & Training technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
L-3 Link Simulation & Training partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Cover Genius (XCover Platform)coreCover Genius is the insurance agency for the issuance and administration of Link Purchase Protection Benefits. Via their XCover platform, Cover Genius handles all claims administration and customer support for purchase protection and digital subscription protection claims. Insurance underwriters are New Hampshire Insurance Company (AIG) for physical purchase protection and Continental Insurance Company (CNA) for digital subscription protection.
- New Hampshire Insurance Company (AIG)supportingNew Hampshire Insurance Company, an AIG company, is the insurer for the physical purchase protection benefits under Link Purchase Protection Terms.
- Continental Insurance Company (CNA)supportingContinental Insurance Company, a CNA company, is the insurer for the digital subscription protection benefits under Link Purchase Protection Terms.
- Crypto Exchange ProvidercoreStripe partners with a cryptocurrency exchange provider to facilitate the fiat-to-crypto onramp service. The Exchange Provider is solely responsible for fulfilling cryptocurrency purchase orders and transferring crypto assets to the user's wallet. Stripe acts only as agent to transmit funds and instructions. The Exchange Provider must maintain MSB registration with FinCEN and applicable state licenses.
- VisacoreThe Link Prepaid Debit Card operates on the Visa debit network, enabling worldwide acceptance at any merchant that accepts Visa. Visa's network rules govern foreign currency transactions and international fees.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
L-3 Link Simulation & Training competitors and assessment
Company assessmentEmerging players
- Klarna: Klarna is a leading BNPL provider whose payment method Link integrates into its wallet — adjacent peer for the BNPL checkout angle and increasingly a wallet-player in its own right.
- Bolt: Bolt offers one-click checkout and a network-agnostic digital wallet for online merchants, competing specifically for the checkout-autofill use case that Link targets at Stripe merchants.
Direct peers
- Amazon Pay: Amazon Pay offers a stored-credential wallet for online checkout at third-party merchants using Amazon account credentials — directly comparable to Link's one-click checkout consumer wallet.
- Venmo: Venmo (owned by PayPal) is a consumer digital wallet offering P2P transfers and merchant checkout (Venmo QR, online checkout) — comparable to Link's general-purpose wallet use cases and prepaid debit card.
- Cash App: Cash App (Block) is a consumer digital wallet offering P2P payments, a stored balance, a Visa debit card, and Bitcoin purchases — comparable to Link's general-purpose wallet and crypto/stablecoin-to-fiat features.
- Shop Pay: Shopify's Shop Pay offers one-click checkout autofill across Shopify merchants and accelerated checkout via Shop Pay Installments — closely comparable to Link's distribution-anchored one-click checkout model.
- PayPal: PayPal operates a consumer digital wallet with one-touch checkout (PayPal One Touch) and Fastlane by PayPal, a one-click checkout network — directly comparable to Link's autofill use case at online merchants.
Broad incumbents
- Google Pay: Google Pay is a broad incumbent digital wallet with online checkout, in-store payments, and a developer platform — directly competitive with Link's stored-credential checkout value proposition.
- Apple Pay: Apple Pay is a broad incumbent in digital wallets, offering online checkout autofill across millions of merchants and a stored-credential experience — directly competitive with Link's checkout convenience.
Others
- Coinbase: Coinbase is a major fiat-to-crypto onramp and consumer crypto wallet — directly comparable to Link's fiat-to-crypto onramp feature and stablecoin-to-fiat conversion via prepaid debit card.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
L-3 Link Simulation & Training social profiles
Digital presenceL-3 Link Simulation & Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
L-3 Link Simulation & Training leadership team
Management profileNumber of profiles
L-3 Link Simulation & Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L-3 Link Simulation & Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L-3 Link Simulation & Training
What does L-3 Link Simulation & Training do?
Link is a consumer-facing digital wallet that stores payment methods, billing addresses, and shipping details to enable one-click autofill at checkout across over a million online merchants that use Stripe payment processing. It supports multiple payment methods (cards, bank accounts, crypto wallets, buy-now-pay-later) across devices, browsers, and AI agents, and includes purchase protection, subscription management, fiat-to-crypto onramp, and an agentic wallet feature for AI agent purchases.
Is L-3 Link Simulation & Training a public or private company?
L-3 Link Simulation & Training is a private company. It is classified as corporate owned and is currently operating.
When was L-3 Link Simulation & Training founded?
L-3 Link Simulation & Training was founded in 2015. It employs 101 to 250 people.
Where is L-3 Link Simulation & Training based?
L-3 Link Simulation & Training is headquartered in Crawley, United Kingdom, in the Europe region.
How does L-3 Link Simulation & Training make money?
Three revenue lines are on record. Interchange and Payment Processing is the primary driver. The others are purchase Protection Insurance Administration and crypto Onramp Spread.
Who are L-3 Link Simulation & Training's main competitors?
Emerging players on record are Klarna and Bolt. Direct peers are Amazon Pay, Venmo, Cash App, Shop Pay and PayPal. Broad incumbents are Google Pay and Apple Pay. Coinbase is listed as an others.
Does L-3 Link Simulation & Training have an API?
Yes. Link CLI provides command-line tools for managing payment credentials and spend requests. It supports MCP (Model Context Protocol) server mode for AI agent integration and standalone CLI mode. Commands include authentication, payment methods listing, spend request creation/retrieval/cancellation, shipping address listing, and MPP (Machine Payment Protocol) pay flow for programmatic purchases. Developer documentation is at raw.githubusercontent.com/stripe/link-cli/refs/heads/main/skills/create-payment-credential/SKILL.md.
What industry is L-3 Link Simulation & Training in?
L-3 Link Simulation & Training's product category is Digital Wallet / Consumer Payments. Its primary akta.pro industry code is FSAMAEAH, In-App / Online Checkout Wallets, with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 522320.