Boost Auto Parts
Boost Auto Parts is an Illinois-based, privately held manufacturer and direct-to-consumer seller of premium aftermarket LED lighting, powered running boards, towing mirrors, and door handles for trucks and SUVs, with in-house paint-matching and a wholesale distributor program.
- Company typePrivate
- Founded2015
- HeadquartersWest Chicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boost Auto Parts does
Boost Auto Parts, LLC is a privately held Illinois-based manufacturer and distributor of aftermarket accessories for pickup trucks and SUVs, founded in 2015. The company designs, engineers, and assembles its products in-house at its West Chicago facility, which also houses a state-of-the-art, climate-controlled paint booth used to deliver VIN-matched factory-color finishes. Its catalog spans LED lighting (VX4 headlights, S-Series cab lights, mirror and fender lights, license plate lights), powered running boards (Lumastep M2), light-up door handles (ION Series), towing mirrors covering 1988-2024 GM, Ford, and Dodge/Ram platforms, plus key fobs and wireless charging pads. The product line is supported by 10+ patents and positioned as a premium, OEM-quality alternative to commodity aftermarket parts.
The company operates a direct-to-consumer e-commerce model through a Shopify-powered storefront at boostautoparts.com, complemented by an authorized distributor wholesale program for resellers. Products are priced individually in the $339.85 to $1,350.00 range, with optional in-house custom paint matching sold as an add-on service, and financing offered through Affirm and Shop Pay. Marketing relies on 70,000+ five-star customer reviews, an in-house install video library, email newsletter, social media, and discount programs targeting military and first responder communities.
Boost Auto has shipped more than 415,000 orders cumulatively, operates exclusively in the North American market, and remains bootstrapped with no disclosed external funding. Leadership is founder-led, with Adam W serving as Founder and CEO, supported by a Director of Operations and Director of Customer Success. A multi-year partnership with Southern Illinois University Carbondale ($155,000+ committed since 2018) provides internship and scholarship pipelines that feed both talent acquisition and brand positioning within the truck enthusiast community.
Boost Auto Parts firmographics
Firmographics- Name
- Boost Auto Parts
- Legal name
- Boost Auto Parts, LLC
- Website
- https://boostautoparts.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boost Auto Parts is an Illinois-based, privately held manufacturer and direct-to-consumer seller of premium aftermarket LED lighting, powered running boards, towing mirrors, and door handles for trucks and SUVs, with in-house paint-matching and a wholesale distributor program.
- Ownership category
- akta.pro rank
Boost Auto Parts industry classification
Industry- Product category
- Aftermarket Automotive Accessories
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)
- akta.pro secondary industries
- Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ), Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)
Keywords
Where Boost Auto Parts is headquartered
LocationHeadquarters
- HQ city
- West Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boost Auto Parts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Aftermarket Auto Parts Sales: One-time sale of physical aftermarket accessories for trucks and SUVs including headlights, running boards, mirrors, door handles, and exterior lighting. Products are sold directly to consumers through e-commerce with optional paint-matching service.
- Custom Paint-Matching Service: Add-on painting service where products arrive fully painted and ready to install. Adds 5 business days to lead time. Priced as flat, upfront all-in cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | ORANGE LABEL Discount Program |
| Unit Pricing | Pay-as-you-go | Military and First Responder Discount |
| Other | Pay-as-you-go | Affirm Financing |
| Other | Pay-as-you-go | Shop Pay Installments |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Boost Auto Parts product offering
Product offeringCore offering
Boost Auto Parts designs, manufactures, and distributes aftermarket exterior accessories for pickup trucks and SUVs, including LED headlights, powered running boards, tow mirrors, cab lights, door handles, and key fob-related products. The company offers custom paint-matching to OEM color codes and sells primarily through its own e-commerce site alongside an authorized distributor program.
Product overview
Boost Auto Parts is a manufacturer and distributor of aftermarket accessories for trucks and SUVs, operating as a single unified product portfolio focused on automotive aftermarket parts. The core product lineup centers on premium LED lighting solutions (VX4 Headlights, S-Series Cab Lights, Mirror Lights), powered running boards (Lumastep M2), light-up door handles (ION Series), and towing mirrors, all designed, manufactured, and painted in-house at their Northern Illinois facility. The company differentiates through integrated custom paint-matching services, with over 10 patents supporting their product innovation.
Differentiator
Problem solved
Functional benefit
Products and services
- VX4 LED Headlights
- Lumastep M2 Powered Running Boards
- ION Series LED Door Handles
- Tow Mirrors / Mirror Assemblies
- S-Series Cab Lights
- Custom Paint Matching Service
Quantifiable outcome
- 70,000+ five-star reviews demonstrating customer satisfaction
- +3 more outcomes
Companies that use Boost Auto Parts
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
Boost Auto Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Boost Auto Parts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Southern Illinois University (SIU) CarbondalecoreBoost Auto has committed over $155,000 to support automotive technology education at SIU Carbondale since 2018. This includes the Boost Auto Parts Automotive Scholarship for students pursuing automotive technology degrees, contributions to the Tool & Equipment Fund for purchasing tools and equipment, and sponsorship of the Boost Auto Faculty Excellence Awards for top educators. The company also runs an internship program providing real-world industry experience to students.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Boost Auto Parts competitors and assessment
Company assessmentBroad incumbents
- N-FAB: N-FAB manufactures nerf bars, light bars, running boards, and bumpers for trucks and SUVs. Comparable truck-accessory category but a broader portfolio than Boost Auto's lighting-and-running-board focus.
- Bushwacker: Bushwacker, also under Truck Hero, is known for fender flares and exterior truck/SUV accessories. Comparable enthusiast customer and aftermarket truck channel overlap, though product mix differs.
- Westin Automotive: Westin Automotive is a broad truck and SUV accessory manufacturer (running boards, bumpers, nerf bars, lighting) under the Truck Hero portfolio. Comparable truck-accessory breadth but a much larger, more diversified competitor to Boost Auto.
Emerging players
- Morimoto Lighting: Morimoto is a premium aftermarket lighting brand specializing in high-output LED headlights, fog lights, and lighting harnesses for trucks and cars. Comparable premium LED lighting positioning and enthusiast buyer overlap with Boost Auto's VX4 headlights.
Direct peers
- Putco: Putco manufactures premium LED lighting, truck accessories, and chrome trim for pickup trucks and SUVs. Comparable engineered-product positioning and enthusiast customer base overlapping with Boost Auto.
- RECON Truck Accessories: RECON designs and sells aftermarket LED lighting, cab lights, mirrors, and exterior accessories for trucks and SUVs. Directly overlaps with Boost Auto's lighting and exterior accessory SKUs.
- Anzo USA: Anzo USA is a leading aftermarket manufacturer of LED lighting, headlights, taillights, and exterior accessories for trucks and SUVs. Directly comparable to Boost Auto across LED headlight and truck lighting categories.
- Spyder Auto: Spyder Auto designs and distributes aftermarket headlights, LED tail lights, and exterior lighting for trucks, SUVs, and cars. Closely comparable product portfolio and DTC go-to-market approach to Boost Auto.
- AMP Research (PowerStep): AMP Research, part of the Truck Hero group, manufactures powered running boards (PowerStep) for trucks and SUVs. The Lumastep M2 powered running board competes head-to-head with PowerStep on the same enthusiast buyer.
- Lumen Performance: Lumen Performance sells replacement and upgrade LED bulbs and lighting components for automotive applications. Comparable aftermarket LED lighting category but focused more on bulbs than full headlamp assemblies like Boost Auto.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Boost Auto Parts social profiles
Digital presenceBoost Auto Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boost Auto Parts leadership team
Management profileNumber of profiles
Profiles3 records
Boost Auto Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boost Auto Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boost Auto Parts
What does Boost Auto Parts do?
Boost Auto Parts designs, manufactures, and distributes aftermarket exterior accessories for pickup trucks and SUVs, including LED headlights, powered running boards, tow mirrors, cab lights, door handles, and key fob-related products. The company offers custom paint-matching to OEM color codes and sells primarily through its own e-commerce site alongside an authorized distributor program.
Is Boost Auto Parts a public or private company?
Boost Auto Parts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boost Auto Parts founded?
Boost Auto Parts was founded in 2015. It employs 11 to 50 people.
Where is Boost Auto Parts based?
Boost Auto Parts is headquartered in West Chicago, United States, in the North America region.
How does Boost Auto Parts make money?
Two revenue lines are on record. Aftermarket Auto Parts Sales are the primary driver. The others are custom Paint-Matching Service.
Who are Boost Auto Parts's main competitors?
Broad incumbents on record are N-FAB, Bushwacker and Westin Automotive. Morimoto Lighting is listed as an emerging player. Direct peers are Putco, RECON Truck Accessories, Anzo USA, Spyder Auto, AMP Research (PowerStep) and Lumen Performance.
Does Boost Auto Parts have an API?
No public API is recorded for Boost Auto Parts.
What industry is Boost Auto Parts in?
Boost Auto Parts's product category is Aftermarket Automotive Accessories. Its primary akta.pro industry code is IMACANAG, Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras), with a secondary code of IMACAKAJ, Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware). Its NAICS code is 44133 and its SIC code is 3714.