Anzo USA
Anzo USA is a US aftermarket automotive lighting company that designs, manufactures, and sells LED, HID, and halogen headlights, tail lights, and auxiliary lighting for cars, trucks, and SUVs via DTC e-commerce and an authorized dealer network.
- Company typePrivate
- Founded2003
- HeadquartersChino, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Anzo USA does
Anzo USA is a US-based aftermarket automotive lighting company founded in 2003 and headquartered in Chino, California. The company designs, manufactures (via in-house R&D at its Chino facility), and distributes performance lighting products for passenger vehicles, trucks, and SUVs. Its product portfolio spans headlights (Crystal, Projector, and Full LED variants), tail lights (Euro, LED, and Sequential Turn Signal), off-road lighting (HIL and HID), and a wide range of auxiliary lights (cab, mirror, fender, bumper, corner, brake, trailer, and hitch lights), plus replacement bulbs and accessories. Technical features include Z-Series Full LED projector headlights with sequential light bars, configurable daytime running lights (DRL), and initiation lighting effects, with products positioned as meeting S.A.E. and Department of Transportation standards.
Anzo generates revenue through one-time direct product sales to consumers via its anzousa.com e-commerce storefront, with a year-make-model search interface supporting fitment lookup across hundreds of vehicle applications. A secondary wholesale channel distributes product through an authorized dealer/reseller program serving independent automotive parts retailers in the US. Marketing is conducted through YouTube installation videos, email promotions, social media (Facebook, Instagram, YouTube), a product sponsorship program targeting SEMA Show builders and influencers, and an affiliate program via goaffpro.com. Pricing ranges from approximately $49 for entry-level Euro tail lights to $1,699 for premium Full LED projector headlights, with free shipping on orders over $50. The company is privately held with 11-50 employees and serves automotive enthusiasts and truck/SUV owners primarily in North America.
Anzo USA firmographics
Firmographics- Name
- Anzo USA
- Legal name
- Anzo USA
- Website
- https://anzousa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anzo USA is a US aftermarket automotive lighting company that designs, manufactures, and sells LED, HID, and halogen headlights, tail lights, and auxiliary lighting for cars, trucks, and SUVs via DTC e-commerce and an authorized dealer network.
- Ownership category
- akta.pro rank
Anzo USA industry classification
Industry- Product category
- Aftermarket Automotive Lighting
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior) (IMACAJAF)
- akta.pro secondary industries
- Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG), Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where Anzo USA is headquartered
LocationHeadquarters
- HQ city
- Chino
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Anzo USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time sale of automotive lighting products (headlights, taillights, auxiliary lights) directly to consumers and through dealer network
- Dealer/Reseller Distribution: Wholesale distribution to authorized dealers and resellers who purchase products for resale
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Anzo USA product offering
Product offeringCore offering
Anzo USA designs, manufactures, and sells aftermarket performance automotive lighting products including LED, HID, and halogen headlights, tail lights, and auxiliary/off-road lighting for cars, trucks, and SUVs. Products are sold directly to consumers through anzousa.com and through an authorized dealer/reseller network, with vehicle-specific fitments spanning hundreds of makes and models. R&D is conducted in-house at the company's facility in Chino, CA, and products meet S.A.E. and D.O.T. safety standards.
Product overview
Anzo USA is an automotive performance lighting company offering a comprehensive portfolio of aftermarket lighting solutions for passenger vehicles and trucks. The product lineup centers on three main categories: headlights (Crystal, Projector, and Full LED variants), tail lights (Euro, LED, and Sequential Turn Signal styles), and auxiliary/off-road lighting (HIL, HID, cab lights, mirror lights, fender lights). Supporting product lines include bumper lights, corner lights, brake lights, bed rail accessories, and replacement bulbs. The company emphasizes in-house R&D conducted in Chino, CA, and positions itself as a value-oriented brand meeting S.A.E. and D.O.T. safety standards while offering innovative styling features such as sequential turn signals, DRL (Daytime Running Lights), and initiation lighting effects.
Differentiator
Problem solved
Functional benefit
Products and services
- Crystal Headlights
- Projector Headlights
- Full LED Headlights
- Euro Tail Lights
- LED Tail Lights
- Sequential Turn Signal Tail Lights
- Bumper Lights
- Corner Lights
- High Intensity LED (HIL) Off-Road Lighting
- High Intensity Discharge (HID) Lighting
- Cab Lights
- Mirror Lights
- Fender Lights
- LED Brake Lights
- Tail Gate Bar
- Bed Rail Lights
- Halogen Bulbs
- LED Bulbs
- Lighting Accessories
Companies that use Anzo USA
Customer profileSegments2 records
Ideal customer profiles2 records
Anzo USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anzo USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SEMA Build ParticipantsminorProduct sponsorship program for custom vehicle builders participating in SEMA Show, offering lighting products in exchange for promotional visibility
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Anzo USA competitors and assessment
Company assessmentDirect peers
- Depo Auto Parts: Depo manufactures aftermarket headlights, tail lights, and signal lamps with extensive vehicle coverage. Comparable as an aftermarket lighting manufacturer with overlapping SKU breadth and target market.
- Putco: Putco designs and sells aftermarket LED lighting, accessories, and trim for cars and trucks, including work lights and replacement bulbs. Comparable as a broad-line automotive aftermarket lighting/accessories manufacturer.
- Spec-D Tuning: Spec-D Tuning is a direct competitor offering aftermarket headlights, tail lights, and LED lighting for cars and trucks at similar price points and with comparable vehicle coverage. Highly comparable as a value-oriented aftermarket lighting specialist.
- KC HiLites: KC HiLites makes auxiliary and off-road lighting including LED light bars, fog lights, and driving lights for trucks and SUVs. Comparable via Anzo's off-road/auxiliary categories and shared overland/off-road buyer.
- Oracle Lighting: Oracle Lighting designs and sells LED, HID, and concept lighting products including halos, color-changing kits, and projector headlights for the automotive aftermarket. Comparable on premium aftermarket LED lighting and enthusiast positioning.
- Rigid Industries: Rigid Industries manufactures premium LED light bars, off-road, and auxiliary lighting for trucks and powersports. Comparable as a high-end off-road lighting brand serving the same truck/SUV enthusiast market.
- Recon: Recon produces aftermarket LED lighting, cab lights, and tail lights for trucks and SUVs, overlapping heavily with Anzo's truck/SUV-focused SKUs and serving the same enthusiast buyer.
- Baja Designs: Baja Designs specializes in high-performance off-road LED and HID lighting solutions for trucks, SUVs, and powersports. Comparable through Anzo's HIL/HID off-road product lines and shared off-road enthusiast customer segment.
- Spyder Auto: Spyder Auto manufactures and sells projector headlights, LED tail lights, and off-road lighting across a similarly broad range of vehicle models. Directly comparable on product category, distribution model, and target enthusiast customer base.
Emerging players
- Winjet Lighting: Winjet offers aftermarket headlights, tail lights, and fog lights across a wide range of vehicles at value price points. Comparable as a value-tier aftermarket lighting specialist with overlapping product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Anzo USA social profiles
Digital presenceAnzo USA compliance and trust
Trust signalCompliance2 records
Anzo USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anzo USA leadership team
Management profileNumber of profiles
Anzo USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anzo USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anzo USA
What does Anzo USA do?
Anzo USA designs, manufactures, and sells aftermarket performance automotive lighting products including LED, HID, and halogen headlights, tail lights, and auxiliary/off-road lighting for cars, trucks, and SUVs. Products are sold directly to consumers through anzousa.com and through an authorized dealer/reseller network, with vehicle-specific fitments spanning hundreds of makes and models. R&D is conducted in-house at the company's facility in Chino, CA, and products meet S.A.E. and D.O.T. safety standards.
Is Anzo USA a public or private company?
Anzo USA is a private company. It is classified as unknown and is currently operating.
When was Anzo USA founded?
Anzo USA was founded in 2003. It employs 11 to 50 people.
Where is Anzo USA based?
Anzo USA is headquartered in Chino, United States, in the North America region.
How does Anzo USA make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are dealer/Reseller Distribution.
Who are Anzo USA's main competitors?
Direct peers on record are Depo Auto Parts, Putco, Spec-D Tuning, KC HiLites, Oracle Lighting, Rigid Industries, Recon, Baja Designs and Spyder Auto. Winjet Lighting is listed as an emerging player.
Does Anzo USA have an API?
No public API is recorded for Anzo USA.
What industry is Anzo USA in?
Anzo USA's product category is Aftermarket Automotive Lighting. Its primary akta.pro industry code is IMACAJAF, Automotive Lighting Systems & Components Manufacturing (LED/Headlamps/Signal/Interior), with a secondary code of IMACANAG, Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras). Its NAICS code is 33513 and its SIC code is 3714.