Central Wisconsin Credit Union

What Central Wisconsin Credit Union does

Central Wisconsin Credit Union is a community-chartered, member-owned credit union cooperative operating in central Wisconsin. It was formed on January 1, 2001 through the merger of Consolidated Community Credit Union and Wisconsin River Credit Union, and traces its operating heritage to 1935, with a stated combined legacy of more than 125 years serving the Stevens Point, Whiting, and Plover communities. The credit union's field of membership covers individuals who live or work in Portage, Wood, Waupaca, and Marathon counties, and members acquire ownership by maintaining a $5 Regular Share that grants one vote at the annual meeting. As of December 31, 2025, the institution reported $53.6M in total assets, $47.7M in member deposits, and $31.1M in loans to members, producing $2.3M in total income and $407K in net income for the fiscal year.

The credit union delivers a full-service retail banking product set across deposit, consumer lending, real-estate lending, and digital banking categories. Deposit products include Share Draft (checking), Regular and Special Shares (savings), Christmas Club, Kidz Club, Tax Account, tiered Money Market, and Share Certificates (CDs) with terms from six months to five years. Lending products span secured and unsecured consumer loans (auto/boat/motorcycle at 4.75% APR, share-secured at 4.75% APR, signature loans starting at 9.50% APR), a Pay-Day alternative priced at roughly half the cost of commercial payday lenders, VISA Classic and HELOC credit cards, Home Equity Fixed loans and HELOCs (Prime minus 0.25%), in-house 1st Mortgages (5/5 ARM and long-term fixed, kept off the secondary market), and Land Loans. Distribution is conducted through two branches in Plover (1301 Post Road) and Stevens Point (2201 Division Street), supplemented by 24-hour night depositories, phone banking, free online banking via HomeCU.net, e-statements, and an online bill payer. Third-party integrations include EZ Card Info, Verified by Visa, Quicken, Balance Pro for financial counseling, and Calculator.net for financial calculators.

The revenue model is conventional for a community credit union: net interest margin on the loan and investment portfolios, plus ancillary transaction fees. FY2025 income of $2.3M was approximately 55% interest on loans ($1.26M), 33% investment income ($0.76M), and 9% fee income ($0.20M). The credit union is regulated by the NCUA, carries Equal Housing Lender designation, and is privately held as a cooperative with no external equity investors, no parent company, and no public ticker. There are no proprietary technology assets, patents, trademarks, or AI/ML capabilities disclosed in the data; the operating model is relationship-based retail banking delivered through a small physical footprint and commodity digital channels.

Name

Central Wisconsin Credit Union

Legal name

Central Wisconsin Credit Union

Website

https://mycwcu.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Central Wisconsin Credit Union is a member-owned community credit union serving Portage, Wood, Waupaca, and Marathon counties in Wisconsin through two branches in Plover and Stevens Point, offering deposits, consumer and real-estate loans, credit cards, and digital banking.

Ownership category

akta.pro rank

Product category

Credit Union / Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Cooperative Banks (Member-Owned Commercial/Retail) (FSABAEAF), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Mortgage and home equity
• Share draft checking
• Credit union deposits

Headquarters

HQ city

Plover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest on Loans: The credit union generates revenue from interest charged on consumer loans, real estate mortgages, home equity lines of credit, and other lending products. As of December 31, 2025, interest on loans totaled $1,263,219.
2. Investment Income: Income generated from investment securities and deposits. For the year ending December 31, 2025, investment income was $755,587.
3. Fee Income: Various fee-based services including overdraft fees, wire transfer fees, ATM card replacement, and other account service charges. Fee income for 2025 was $197,748.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Central Wisconsin Credit Union is a member-owned cooperative financial institution providing consumer banking products and services. Core offerings include deposit accounts (checking, savings, money market, share certificates), consumer loans (auto, unsecured, share-secured, payday, VISA credit cards), real estate lending (first mortgages, HELOC, home equity loans, land loans), and digital banking services delivered through two Wisconsin branch locations and an online banking platform.

Product overview

Central Wisconsin Credit Union offers a comprehensive suite of financial products and services through a unified credit union banking platform. The product portfolio includes deposit products (checking/demand accounts, savings accounts with multiple sub-accounts including Kidz Club youth accounts and Christmas Club savings, money market accounts, and share certificates/CDs), consumer and real estate lending products (auto/vehicle loans, personal loans both secured and unsecured, VISA credit cards, home equity products including fixed-rate loans and HELOCs with credit card access, first mortgages with both ARM and fixed-rate options, and land loans), and digital banking services (online banking, e-statements, online bill payment). Products are distributed through two physical branch locations in Plover and Stevens Point, Wisconsin, with full digital banking access for member convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Draft Account (Checking) Checking account with no annual fee, unlimited check writing, free debit card, overdraft protection linked to savings, and payroll direct deposit options, including a free switch kit for account migration from other institutions.
• Regular Shares (Savings) Primary savings account requiring a $5.00 minimum balance, doubling as the member's voting share and ownership stake in the credit union, with dividends calculated on average daily balance and credited monthly.
• Special Shares Savings Separate savings accounts (designated S-20) for saving toward unique occasions or items, paying the same dividend rate as regular shares.
• Christmas Club Savings Savings account for holiday expenses with funds distributed annually around November 1 via transfer to savings or checking account.
• Kidz Club Youth Savings Youth savings account for children under 12 requiring a $5.00 deposit to open, with $5.00 birthday deposits and automatic entry into annual bike drawing.
• Money Market Account Tiered savings account with three dividend rate levels based on deposit amount ranging from 0.602% APY (balance $2,500-$9,999) to 0.803% APY (balance $40,000+), requiring $2,500 minimum to earn dividends.
• Share Certificates (CDs) Certificate of deposit products with $1,000 or $40,000 minimum balances, terms ranging from 6 months to 5 years, APYs from 1.257% to 3.712%, subject to 90-day interest early withdrawal penalty, insured up to $250,000 by NCUA.
• Tax Account Sub-savings account (S-40) for saving toward taxes and/or insurance, not a true escrow account, earning same dividends as regular shares with full access to funds.
• Auto, Boat, or Motorcycle Loan Secured vehicle loans for new and used cars, boats, and motorcycles at 4.75% APR with 60-month terms, requiring collateral to be insured with credit union named as loss payee.
• Consumer Secured Loan Loan secured by collateral (automobile, boat, motorcycle, ATV) at 4.75% APR for 60-month terms, with credit union placing title lien or UCC filing until loan paid in full.
• Consumer Signature Loan Unsecured personal loan based on creditworthiness with rates as low as 9.50% APR, maximum 60-month term, with rates determined by credit score and account history.
• Share Secured Loan Loan backed by savings account or share certificate at 4.75% APR with no credit check required, where the corresponding loan amount is released from savings as payments are made.
• Pay-Day Loan Short-term loan of up to two weeks at a fee of $10.00 per $100 borrowed, offered at approximately half the cost of commercial payday loan shops; applications must be made in person at either branch.
• VISA Classic Credit Card Credit card with no annual fee and rate based on credit score, featuring no-fee cash advances at any CWCU branch and Verified by Visa security.
• HELOC Credit Card Platinum credit card accessing a home equity line of credit at 6.50% APR (Prime minus 0.25%), with no minimum withdrawals, usable for purchases, cash advances at branches, and home improvements, with a 10-year draw period followed by 10-year repayment.
• Home Equity Fixed Rate Loan Fixed-rate home equity loan financing up to 80% of appraised value (LTV), with rate locked for a predetermined term; interest may be tax deductible.
• Home Equity Line of Credit (HELOC) Revolving line of credit secured by primary residence financing up to 90% of appraised value, with VISA Platinum card access at 6.50% APR (Prime minus 0.25%); 10-year draw period followed by 10-year repayment.
• 1st Mortgage 5/5 ARM Note Adjustable-rate mortgage with rate locked for 5 years then refixed at current ARM rates for another 5 years, financed in-house with up to 90% LTV and 30-year amortization, no tax/insurance escrow required.
• 1st Mortgage Long-Term Fixed Fixed-rate mortgage amortized up to 30 years with rates varying daily, kept in-house and not sold on the secondary market.
• Land Loan Loan for recreational property or vacation home lots with rates based on $100,000 loan and 70% LTV; contact credit union for current rates.
• Debit/ATM Cards Free debit cards for checking accounts enabling ATM withdrawals and point-of-sale purchases; ATM cards available for savings accounts with ATM-only access; fee-free withdrawals at CWCU ATMs up to $505/day ATM and $750/day for POS.
• Online Banking Digital banking platform providing real-time account balances, transfers between accounts, check imaging, loan management, account alerts, and Quicken connectivity, available 24/7 via supported browsers.
• E-Statements Electronic monthly statements delivered via email with PDF newsletter included; free service available to online banking users.
• Online Billpayer Online bill payment service allowing users to schedule and manage payments to businesses via check or ACH; free of charge.
• Small Business Checking Accounts Business checking accounts with no minimum balance requirement and minimal monthly service charge, including free debit card, online banking, and e-statements.
• Financial Counseling (via Balance Pro) Partnership with Balance Pro offering housing counseling, toll-free financial infoline, money management, identity theft solutions, debt management, credit report review, and financial education (Spanish service via Balance En Español).
• Additional Branch Services 24-hour night depositories at both locations, direct deposit and payroll deduction, free notary service for members, and currency/change counting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Balance ProminorStrategic or Co-development PartnerFinancial counseling partner providing housing counseling, toll-free infoline with certified counselors, money management counseling, identity theft solutions, debt management, credit report review, and financial education resources. Services available in Spanish through Balance En Español. Partnership provides members access to free financial counseling services.

Scale indicators7 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Park City Credit Union: Small Wisconsin community credit union serving a similar geographic area in north-central Wisconsin, offering comparable deposit, consumer loan, and mortgage products to a community-banking member base.
• CoVantage Credit Union: Wisconsin-based member-owned cooperative credit union offering deposits, consumer loans, and mortgages across north-central Wisconsin with similar community-banking positioning and product suite.
• Simplicity Credit Union: Wisconsin-headquartered community credit union offering full-service consumer banking, lending, and mortgages with a cooperative ownership model directly comparable to CWCU.
• Capital Credit Union: Wisconsin community credit union providing deposit, lending, and real estate products to member-owners, with similar mid-size balance sheet dynamics and community focus.
• Royal Credit Union: Wisconsin-based member-owned credit union offering consumer deposits, loans, mortgages, and small business banking — directly comparable product set in a cooperative model.
• Educators Credit Union: Wisconsin community credit union with comparable full-service banking and lending products, organized around a defined membership/community charter overlapping CWCU's positioning.

Broad incumbents

• UW Credit Union: Much larger Wisconsin-headquartered credit union offering the same consumer deposit, lending, and real-estate products but operating across a broader statewide footprint and digital channels at scale.
• Alliant Credit Union: Large nationwide digital-first credit union offering the consumer deposit and loan products that CWCU offers locally; represents the online-banking competitive benchmark for digital member acquisition.
• Navy Federal Credit Union: Largest U.S. credit union serving a defined membership with full deposit, lending, and digital banking products; serves as an industry-scale reference point for the cooperative model CWCU operates at a fraction of the size.

Regional players

• IncredibleBank: Wisconsin community bank competing for similar consumer deposit and mortgage business in CWCU's service area, differing in charter (bank vs. credit union) but directly competing for the same local members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mycwcu
• LinkedInlinkedin.com/company/cwcu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Wisconsin Credit Union