Simplicity Credit Union
Simplicity Credit Union is a member-owned, not-for-profit financial cooperative founded in 1949, serving nearly 27,000 members across Central Wisconsin through four community branches, three in-school branches, and digital banking, offering consumer and business deposits, lending, and partner-distributed insurance and investment services.
- Company typePrivate
- Founded1949
- HeadquartersMarshfield, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Simplicity Credit Union does
Simplicity Credit Union is a member-owned, not-for-profit financial cooperative founded in 1949 in Marshfield, Wisconsin, serving nearly 27,000 members across Central Wisconsin through a network of four community branches (Marshfield, Stevens Point, Neillsville, Neenah) and three in-school branches (SPASH, Marshfield High School, Nasonville Elementary, and a deposit-only branch at Loyal Schools). The institution operates under a federal credit union charter with NCUA insurance, NMLS registration (ID 691144), and SAFE Act-compliant mortgage origination, governed by a volunteer board elected by members.
The core product suite spans consumer deposits (checking, savings, HSA, share certificates, youth accounts), consumer and commercial lending (vehicle, personal, mortgage, student, business/ag, and credit cards), and digital banking via web and mobile platforms with Zelle P2P, mobile check deposit, mobile-wallet support (Apple Pay, Google Pay, Samsung Pay), SavvyMoney credit-score monitoring, a debit-card rewards program (1 point per $1), RoundUps micro-savings automation, and an in-development Card Controls feature replacing the standalone CardValet app. The credit union also distributes third-party insurance through TruStage and retirement/investment services through LPL Financial (Senior Financial Advisor Jason Buchinger), alongside financial-education partnerships with GreenPath (counseling) and Banzai (interactive K–adult courses), Ramsey Education sponsorship (since 2019), and a "Simplicity Presents" community-education program.
Revenue is generated primarily through net interest income on the lending book (mortgages, vehicle, personal, student, business/ag, and credit-card loans), with supplementary fee income from wire transfers ($10 incoming, $20 outbound domestic), safe-deposit-box rentals ($25–$85/year), and referral/commission arrangements with LPL Financial (securities and retirement services) and TruStage (insurance). Distribution follows a hybrid physical-plus-digital model — community-led acquisition through school programs, financial-education outreach, and community sponsorships (Future Neenah, United Way, Sleep in Heavenly Peace's annual Serving for Pat volleyball tournament) paired with self-service digital channels. The CEO since March 2021 is Nick Faber, who previously served as the credit union's CFO.
Simplicity Credit Union firmographics
Firmographics- Name
- Simplicity Credit Union
- Legal name
- Simplicity Credit Union
- Website
- https://simplicity.coop
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simplicity Credit Union is a member-owned, not-for-profit financial cooperative founded in 1949, serving nearly 27,000 members across Central Wisconsin through four community branches, three in-school branches, and digital banking, offering consumer and business deposits, lending, and partner-distributed insurance and investment services.
- Ownership category
- akta.pro rank
Simplicity Credit Union industry classification
Industry- Product category
- Retail Banking / Consumer Financial Services
- NAICS
- Credit Unions (52213), Credit Card Issuing (522210)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Simplicity Credit Union is headquartered
LocationHeadquarters
- HQ city
- Marshfield
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Simplicity Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Interest Income from Lending: Primary revenue stream from interest charged on loans including mortgages, vehicle loans, personal loans, student loans, business loans, and credit cards. Credit union model returns earnings to members through better rates.
- Fee-based Services: Revenue from various fees including wire transfer fees ($10 incoming, $20 outbound domestic), safe deposit box rentals ($25-$85 annually), and other service charges disclosed in fee schedules.
- Investment and Insurance Products: Revenue through referral arrangements with LPL Financial for retirement planning and investment services, and TruStage for insurance products. Securities offered through LPL, a registered investment advisor and broker-dealer.
- Deposit Account Services: Revenue from managing member deposit accounts including checking, savings, money market, HSA, and share certificates. Credit union passes earnings back to members through favorable rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Safe Deposit Boxes |
| Transaction based/ take rate | Pay-as-you-go | Wire Transfers |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Simplicity Credit Union product offering
Product offeringCore offering
Simplicity Credit Union is a not-for-profit, member-owned financial cooperative that provides retail and small business banking products and services to nearly 27,000 members in Central Wisconsin. Its core offering includes deposit accounts (checking, savings, HSA, share certificates, youth accounts), consumer and commercial lending (personal, vehicle, mortgage, student, business, agricultural, and credit card loans), digital banking (online and mobile banking with Zelle, mobile wallets, and credit monitoring), debit and credit card services with rewards, and complementary services such as retirement and investment advisory (via LPL Financial), insurance (via TruStage), and financial education programs.
Product overview
Simplicity Credit Union is a Wisconsin-based credit union offering a comprehensive suite of financial products and services to nearly 27,000 members across Central Wisconsin. The core offering consists of deposit products (checking, savings, HSAs, share certificates, youth accounts) and lending products (personal loans, vehicle loans, mortgages, student loans, business loans, credit cards). Digital banking is provided through an online and mobile banking platform with mobile wallet support (Apple Pay, Google Pay, Samsung Pay), Zelle P2P payments, and CardValet/Card Controls for card management. The credit union complements its core banking services with value-added offerings including SavvyMoney credit monitoring, RoundUps savings automation, CardRewards points program, TruStage insurance products, and Retirement & Investment Services through LPL Financial. Financial education is a key differentiator, with partnerships providing Banzai interactive courses, GreenPath counseling, in-school branches, and Simplicity Presents community education programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Online and Mobile Banking 24/7 digital banking platform accessible via web and mobile apps (iOS and Android) for personal and business members, supporting bill payment, account transfers, mobile check deposit, eStatements, Zelle P2P payments, text banking, and SavvyMoney credit score monitoring.
- Checking Accounts Personal checking accounts offered to individual members, generally with no monthly fees, free debit cards, online and mobile banking access, and Zelle support for person-to-person payments.
- Savings and IRA Accounts Savings accounts and Individual Retirement Accounts (IRAs) for individual members, offered alongside share certificates to support savings growth and retirement planning.
- Health Savings Account (HSA) Tax-advantaged Health Savings Account for individuals enrolled in high-deductible health plans, used to pay qualified medical expenses.
- Youth Accounts Savings and checking accounts designed for children and teenagers, paired with financial education resources, in-school branches, and student-run teller experiences.
- Share Certificates Certificate (term) deposit accounts with fixed terms and competitive rates for savings growth.
- Debit Cards with CardRewards and Mobile Wallets Visa debit cards for members with mobile wallet support (Apple Pay, Google Pay, Samsung Pay), 1 point per $1 CardRewards earnings on qualifying purchases, fraud monitoring alerts, and the RoundUps automated micro-savings program.
- Credit Cards Credit card products for members, with a new rewards program launching May 2026 offering points on gas, groceries, restaurants, and other qualifying purchases.
- Personal Loans (Signature Loans) Unsecured personal/signature loans offered to individual members for various purposes with flexible terms.
- Vehicle Loans Auto loans for new and used vehicles, including financing for boats and campers, with competitive credit union rates.
- Mortgages Residential mortgage purchase loans, including construction and land loans, offered through the credit union's dedicated mortgage team (NMLS #691144).
- Student Loans Education financing options for members pursuing higher education.
- Business Accounts Business checking and savings accounts for small businesses and agricultural operations in Central Wisconsin.
- Business and Agricultural Loans Commercial and agricultural lending products for small business and farm financing needs in Central Wisconsin, led by the VP of Member Business Lending.
- Business Credit Cards Credit card products designed for business account holders to support working capital and expense management.
- Retirement and Investment Services Retirement planning, 401(k) rollovers, investment management, and wealth preservation services delivered to members through Simplicity Retirement & Investment Services in partnership with LPL Financial (registered investment advisor and broker-dealer, member FINRA/SIPC).
- Personal Insurance Plans Insurance products offered to members through the TruStage partnership, including life insurance and other protection products.
- Loan Protection Options Credit protection and loan insurance products that protect members against unforeseen circumstances affecting their ability to repay loans.
Quantifiable outcome
- Nearly 27,000 members served
- +4 more outcomes
Companies that use Simplicity Credit Union
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Simplicity Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability1 record
Feature7 records
Simplicity Credit Union partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- CoVantage Credit UnionminorServing for Pat 2026 Bags Sponsor. CoVantage Credit Union sponsors the community volleyball tournament organized by Simplicity Credit Union.
- Nasonville DairyminorServing for Pat 2026 Cups Sponsor. Local dairy company supporting the community event.
- Marshfield Medical Center Credit UnionminorServing for Pat 2026 Court Sponsor. Credit union sponsored the volleyball tournament event.
- Future NeenahcoreCommunity partnership through Future Neenah as a 2026 Community Builder. Supports local events and initiatives helping the Neenah community thrive. Also partnered in 2025 Pay It Forward program redeeming 245 vouchers to boost small businesses.
- United WayminorDonation partnership. Simplicity and CoVantage Credit Union partnered to donate $25,000 to United Ways serving the membership area.
- Ramsey EducationminorSponsorship of Marshfield Alternative High School for Dave Ramsey's Foundations in Personal Finance curriculum since 2019. Program teaches students debt-free financial principles and life skills.
- GreenPath Financial WellnesscoreFree financial counseling and education partnership. GreenPath provides budgeting, debt repayment, credit report understanding, and financial wellness services to members at no cost. Includes access to free webinars, financial counseling, and educational resources through LearningLab+.
- BanzaicoreFinancial education platform partnership providing Banzai Junior (ages 8-12), Banzai Teen (13-18), and Banzai Plus (16+) courses using real-life scenarios to teach financial concepts. Free access for members through credit union's Banzai Wellness Center.
- Sleep in Heavenly PeaceminorNon-profit beneficiary of the annual Serving for Pat volleyball tournament. Event raises funds to provide beds for children in need, supporting the organization's mission to ensure every child has a safe place to sleep.
- Velera Call CenterminorAfter-hours and peak time call center support. Velera Call Center assists with member calls when Simplicity's local contact center is unavailable.
- Hawkins Ash CPAsminorEducational partnership for One Big Beautiful Bill Act seminars. Hosted educational events in Marshfield and Stevens Point helping members understand tax and financial changes.
- Love My CU RewardsminorNational credit union rewards program offering members exclusive discounts on TurboTax and other partner products and services. Simplicity participates as a partner credit union.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Simplicity Credit Union competitors and assessment
Company assessmentBroad incumbents
- Associated Bank: Wisconsin-headquartered regional bank (operating as Associated Banc-Corp) offering commercial and consumer banking across Wisconsin and the Midwest. Overlaps with Simplicity's business lending and consumer deposit offerings but as a chartered, FDIC-insured bank with broader geographic reach.
- Nicolet National Bank: Wisconsin-headquartered community bank providing consumer and commercial banking across the state. Comparable in Wisconsin community banking focus and business lending, but operates under a bank charter rather than the credit union model.
Direct peers
- Royal Credit Union: Wisconsin-based community credit union headquartered in Eau Claire serving Western Wisconsin with full-service personal and business banking. Comparable cooperative structure and Wisconsin community banking focus.
- Capital Credit Union: Wisconsin-based community credit union serving Green Bay and Northeast Wisconsin with full-service personal and business banking. Comparable member-owned cooperative model and Wisconsin footprint.
- UW Credit Union: Large Wisconsin-headquartered credit union serving consumer and business members across the state and beyond. Comparable product set (deposits, lending, credit cards, investments) but materially larger scale, providing a benchmark for what scaled Wisconsin credit union operations look like.
- Marine Credit Union: Wisconsin-based community credit union offering deposit, lending, and wealth services to consumer and business members. Comparable in cooperative credit union structure and Wisconsin community focus.
- Connexus Credit Union: Wisconsin-based cooperative credit union headquartered in Wausau that has grown significantly through mergers and now operates across multiple states. Comparable in core credit union model, deposit/loan offerings, and Wisconsin community heritage.
- Community First Credit Union: Wisconsin-based cooperative credit union offering deposit, lending, and wealth services to consumer and business members. Directly comparable credit union model serving Wisconsin communities with similar full-service banking scope.
- Fox Communities Credit Union: Wisconsin community credit union serving the Fox Valley region with full-service personal and business banking. Comparable in member-owned cooperative structure, Wisconsin footprint, and breadth of deposit and lending products.
- CoVantage Credit Union: Wisconsin-headquartered community credit union serving a comparable Central/Northern Wisconsin footprint with similar full-service personal and business banking. CoVantage is already a marketing partner with Simplicity (Serving for Pat sponsor), making it a directly comparable peer of similar size and mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplicity Credit Union social profiles
Digital presenceSimplicity Credit Union compliance and trust
Trust signalCompliance5 records
Simplicity Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplicity Credit Union leadership team
Management profileNumber of profiles
Profiles14 records
Simplicity Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplicity Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplicity Credit Union
What does Simplicity Credit Union do?
Simplicity Credit Union is a not-for-profit, member-owned financial cooperative that provides retail and small business banking products and services to nearly 27,000 members in Central Wisconsin. Its core offering includes deposit accounts (checking, savings, HSA, share certificates, youth accounts), consumer and commercial lending (personal, vehicle, mortgage, student, business, agricultural, and credit card loans), digital banking (online and mobile banking with Zelle, mobile wallets, and credit monitoring), debit and credit card services with rewards, and complementary services such as retirement and investment advisory (via LPL Financial), insurance (via TruStage), and financial education programs.
Is Simplicity Credit Union a public or private company?
Simplicity Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Simplicity Credit Union founded?
Simplicity Credit Union was founded in 1949. It employs 101 to 250 people.
Where is Simplicity Credit Union based?
Simplicity Credit Union is headquartered in Marshfield, United States, in the North America region.
How does Simplicity Credit Union make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are fee-based Services, investment and Insurance Products and deposit Account Services.
Who are Simplicity Credit Union's main competitors?
Broad incumbents on record are Associated Bank and Nicolet National Bank. Direct peers are Royal Credit Union, Capital Credit Union, UW Credit Union, Marine Credit Union, Connexus Credit Union, Community First Credit Union, Fox Communities Credit Union and CoVantage Credit Union.
Does Simplicity Credit Union have an API?
No public API is recorded for Simplicity Credit Union.
What industry is Simplicity Credit Union in?
Simplicity Credit Union's product category is Retail Banking / Consumer Financial Services. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6035.