The Helfrich company

What The Helfrich company does

The Helfrich Company (legal entity Helfrich Farrjop S.A.S.) is a privately held French B2B provider of employee-benefits solutions and management software for Works Councils (Comités Sociaux et Économiques, CSE) and public-sector collectivités. Founded in 1987 in Kirrwiller, Alsace, the company operates 12 regional agencies and showrooms across France, a 30,000 m² logistics and assembly platform in Bouxwiller, an integrated personalization workshop for branded objects (UV printing, laser engraving, tampography, screen printing, Doming), and serves 15,000+ CSE clients covering approximately 14,000 companies and 2M+ end beneficiaries.

Its commercial offering is organized around nine specialized sub-brands: Shopping Pass (multi-brand paper gift vouchers accepted at 30,000+ retail points of sale), Shoppa (digital e-gift cards), Le Shop (ticketing and online boutique), advanGO (all-in-one modular SaaS for CSE management), AideOcse (CSE-mandate training services), ViniPro (group wine/spirits ordering), Hexa Gourmet (regional French gourmet baskets), Hexa Kado (corporate gifts and communication objects), and Hexa Kids (toys and confectionery for Christmas trees). The advanGO platform — built in-house in France, deployed on AWS France, ISO 27001 and GDPR compliant — provides billetterie, accounting (co-developed with SECAFI), communication, and beneficiary management in modular SKUs (GO1/GO2/GO3/GO Flex), with a native iOS/Android mobile app supporting TouchID/FaceID authentication and offline e-ticket access.

Monetization is multi-stream: per-transaction sales of gift vouchers and physical group-order products (Hexa Gourmet, Hexa Kids, ViniPro, Hexa Kado), recurring multi-year SaaS subscriptions for advanGO (12–60 month engagement terms), commission/take-rate revenue on Le Shop billetterie, and professional services for AideOcse training. Go-to-market is sales-led (direct commercial team + 12 agencies + 12 showrooms + 120+ annual CSE trade-shows) with no external institutional ownership disclosed; François Helfrich serves as Directeur de publication.

Name

The Helfrich company

Legal name

Helfrich Farrjop S.A.S.

Website

https://helfrich.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

The Helfrich Company is a French B2B provider of employee-benefits solutions and SaaS management software for Works Councils (CSE) and public-sector collectivités, serving 15,000+ CSE clients across France through nine sub-brands spanning gift vouchers, ticketing, gourmet products, and the advanGO platform.

Ownership category

akta.pro rank

Product category

Employee Benefits and Works Council (CSE) Services

NAICS

Computer Systems Design and Related Services (54151), Professional, Scientific, and Technical Services (54), Professional, Scientific, and Technical Services (541)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

Keywords

• Employee benefits management
• Works council services
• Corporate gift solutions
• Group purchasing services
• CSE management software

Headquarters

HQ city

Kirrwiller

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales - Gift Vouchers: Sale of multi-brand gift vouchers (Shopping Pass) and e-gift cards (Shoppa) to CSEs. Revenue generated per transaction with various denominations. Vouchers valid for 12 months from issue date.
2. Product Sales - Physical Products: Sale of gift baskets (Hexa Gourmet), toys (Hexa Kids), employee gifts (Hexa Kado), wines and spirits (ViniPro), and confectionery. Products sold with minimum order requirements.
3. Billetterie and E-commerce: Ticket sales and online shopping platform (Le Shop) offering discounted cinema, events, travel, and products. Commission-based revenue from partner relationships.
4. advanGO Platform Subscription: Modular SaaS subscription for CSE management. Pricing adapted based on company size, engagement duration (12-60 months), and selected features (GO1, GO2, GO3, GO Flex).
5. Training Services: CSE economic and SSCT training courses through AideOcse. Both intra-company and inter-CSE training sessions offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Helfrich Company (Helfrich Farrjop S.A.S.) is a French employee benefits provider that supports Comités Sociaux et Économiques (CSEs / works councils) with end-to-end services including multi-brand gift vouchers (Shopping Pass, Shoppa), a cloud-based CSE management SaaS platform (advanGO), corporate gift solutions (Hexa Gourmet, Hexa Kado, Hexa Kids), group wine/spirits purchasing (ViniPro), ticketing (Le Shop), and CSE training (AideOcse). Founded in 1987 and headquartered in Kirrwiller, France, the company operates a portfolio of specialized sub-brands and serves more than 15,000 CSEs covering roughly 14,000 companies and over 2 million employees nationwide.

Product overview

Helfrich is a CSE (Comité Social et Économique) solutions provider with a portfolio of 9 specialized product sub-brands serving French companies, public sector organizations, and associations. The core platform is advanGO, an all-in-one modular web solution comprising communication, ASC management, accounting, billetterie, and mobile app modules available in GO1, GO2, GO3, and GO Flex formulas. The product ecosystem spans physical gift solutions (Shopping Pass paper vouchers, Shoppa e-gift cards), event ticketing (Le Shop), professional training (AideOcse), and specialized category brands including ViniPro (wine/spirits group orders), Hexa Gourmet (gourmet food hampers), Hexa Kado (gifts and communication objects with integrated personalization workshop), and Hexa Kids (toys and confectionery for Christmas trees). The company operates 12 regional agencies/showrooms across France with a 30,000 m² logistics platform in Alsace.

Differentiator

Problem solved

Functional benefit

Brands

• Hexa Gourmet: Gourmet gift boxes and hampers for CSE and public sector organizations
• Hexa Kids
• Hexa Kado
• ViniPro
• Shoppa
• Shopping Pass
• advanGO
• AideOcse
• Le Shop
• maxikado

Products and services

• advanGO

Quantifiable outcome

• URSSAF exemption threshold increased to 200€ per event per beneficiary in 2026
• +2 more outcomes

Named customers10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SECAFIcoreStrategic or Co-development PartnerPartnership with SECAFI cabinet for development of the advanGO accounting module. The module integrates SECAFI's expertise in CSE financial management and URSSAF compliance rules natively into the software platform.
• NocibéminorOthersBeauty retailer partner for gift voucher acceptance and promotional offers within the Shopping Pass network.
• MarionnaudminorOthersBeauty retailer partner for gift voucher acceptance and promotional offers within the Shopping Pass network.
• SephoraminorOthersBeauty retailer partner for gift voucher acceptance and promotional offers within the Shopping Pass network.
• FnacminorOthersRetail partner for gift voucher acceptance including books, electronics, and cultural products.
• DecitreminorOthersBookstore partner for gift voucher acceptance within Shopping Pass network.
• CulturaminorOthersCultural and creative retail partner for gift voucher acceptance.
• Furet du NordminorOthersDepartment store partner for gift voucher acceptance.
• Maison du MondeminorOthersHome decoration retailer partner for gift voucher acceptance.
• NausicaàminorOthersAquarium and leisure partner for discounted tickets on Le Shop platform.
• WalibiminorOthersTheme park partner for discounted tickets on Le Shop platform.
• Parc AstérixminorOthersTheme park partner for discounted tickets on Le Shop platform.
• ConformaminorOthersHome improvement and furniture partner for gift voucher acceptance.
• TruffautminorOthersGarden and plant retailer partner for gift voucher acceptance.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider for advanGO platform and website. Data hosted exclusively in France on AWS France Tiers-III certified data centers.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hello CSE: French CSE-dedicated platform providing ticketing, gift cards, and CSE management software. Competes with advanGO for CSE management and with Le Shop/Shopping Pass for ticketing and voucher distribution.
• Glady: French employee benefits and gift platform (formerly Leeto) serving HR teams and CSEs with digital gift cards, meal benefits, and a benefits marketplace. Competes head-to-head with Helfrich's Shoppa, Shopping Pass, and advanGO offerings.
• Swile: French digital-native employee benefits platform offering meal vouchers, gift cards, and CSE/HR benefits via a mobile app. Direct competitor to advanGO and Shopping Pass, targeting the same French corporate and CSE buyers with a SaaS-first model.
• Proweb CE: French SaaS platform purpose-built for CSE management (accounting, communication, ticketing, subsidies). Closest pure-play competitor to Helfrich's advanGO platform, serving the same CSE buyer.
• Wedoogift: French digital gift card and corporate incentive platform enabling HR teams and CSEs to distribute culture, sport, and leisure benefits. Direct overlap with Helfrich's Shoppa and Le Shop ticketing offerings.

Broad incumbents

• Pluxee: Spun off from Sodexo in 2024, Pluxee is a global employee benefits and engagement platform offering gift vouchers, meal passes, and corporate wellbeing programs. Competes with Helfrich across the multi-brand, multi-country corporate benefits landscape.
• Edenred: Global leader in employee benefits (Ticket Restaurant, Kadéos gift vouchers, mobility solutions) with strong French market presence. Operates in the same CSE/corporate benefits space as Helfrich at much greater scale and international breadth.
• Up Coop (Up France): French cooperative group offering gift vouchers (Cadhoc), meal benefits, and corporate incentive solutions through the same CSE and HR channels as Helfrich, with a comparable multi-product, B2B positioning.
• Bimpli (Natixis / Groupe BPCE): Corporate employee benefits platform backed by Natixis/Groupe BPCE offering meal benefits, gift cards, and mobility solutions to French enterprises. Overlaps with Helfrich's Shopping Pass and Shoppa products, leveraging a banking-grade distribution channel.
• Sodexo BRS (Benefits & Rewards Services): Global employee benefits and engagement solutions provider (now Pluxee post-spin-off), offering gift vouchers, meal passes, and CSE-style programs. Overlaps with Helfrich's voucher, gift, and ticketing sub-brands at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvTbb9dgH6Fm4DORGov-nhg
• Facebookfacebook.com/helfrichsolutions
• LinkedInlinkedin.com/company/helfrich-solutions
• Instagraminstagram.com/helfrich.solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Helfrich company