SOLMUR

What SOLMUR does

SOLMUR is a French regional distributor of finishing and decoration materials, founded in 1957 and headquartered in Bihorel (Normandy). The company distributes paint, floor and wall coverings, tiling, tools, and installation products through 22 physical agency locations spanning Normandy, Brittany, and adjacent departments, complemented by an e-commerce website with in-store click-and-collect fulfillment. Its customer base is dual: professional building tradespeople (painters, tilers, floor installers) and individual consumers undertaking home renovation or new-build finishing projects, with a secondary commercial segment serving hotels, restaurants, retail spaces, and offices.

The product catalog spans tens of thousands of SKUs sourced from third-party brands (St Luc, Levis, Blanchon, Mauler, Quick Step, Peinture La Française) and proprietary labels such as ALGO Pro. Distribution is anchored by a 7,000 m² logistics platform with 18,000 m² of total storage capacity supporting inventory availability across the regional agency network. Pricing is unit-based (per liter, m², kg, piece) with VAT-inclusive public display pricing and free in-store reservation and pickup; home delivery is planned for Q4 2026. The digital layer includes floor and wall visualizers, a Quick-Step room viewer, a Les Ptits Papiers custom wallpaper configurator, and a mobile application. Payments are processed via Monetico (Crédit Mutuel / CIC) under PCI-DSS / DSP2 compliance.

SOLMUR is structured as a SASU with €308,000 in share capital, wholly owned by DECOR ALLIANCE SAS, whose President Philippe POUJOL also serves as Director of Publication for the website. The company employs approximately 175 people, has no disclosed external institutional investment, no public listing, and no recorded M&A activity in the available data.

Name

SOLMUR

Legal name

SOLMUR

Website

https://solmur.fr

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

SOLMUR is a French regional distributor of paint, flooring, tiling, wall coverings, tools, and installation products, serving professional building tradespeople and individual consumers through 22 agency stores and an e-commerce website across Normandy and Brittany.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Paint and Wallpaper Retailers (44412), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

akta.pro secondary industry

Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Building materials distribution
• Decoration products
• Floor coverings
• Paint supplies
• Renovation materials

Headquarters

HQ city

Bihorel

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail and E-commerce Product Sales: SOLMUR generates revenue through the sale of materials for second obra (finishing work) and decoration products, including paint, floor and wall coverings, tiling, tools, and installation products. Sales occur through 22 physical agency stores across Normandy and Brittany as well as through the company's e-commerce website. The company offers product tinting services (color mixing) in-store and online ordering with in-store collection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SOLMUR distributes tens of thousands of references of 'second œuvre' (finishing) materials and decoration products — including paint, floor coverings (PVC, parquet, textile), wall coverings, tiling and bath, tools and equipment, and installation products — to both building professionals (painters, tilers, floor installers) and individual consumers across Northwest France. Sales and advisory services are delivered through 22 physical agency showrooms in Normandy and Brittany, complemented by a solmur.fr e-commerce site with Click and Collect, in-store color-tinting services, and product visualization tools for flooring and wall coverings.

Differentiator

Problem solved

Functional benefit

Brands

• ALGO Pro: Proprietary professional paint brand sold through SOLMUR
• Algo Pro

Products and services

• Paint (Peinture) category range Retail range of decorative and professional paints from brands including the proprietary ALGO Pro line and third-party brands (St Luc, Levis, Blanchon, Mauler, La Française — including L'ELEGANTE VELOURS, L'ELEGANTE MAT, LA BIOSOURCEE, L'IRRESISTIBLE), available in-store and online, with on-site custom tinting (machines à teinter).
• Floor coverings (Revêtement de sol) category range Retail range of floor coverings covering PVC flooring, parquet (wood) and textile (carpet) flooring, including the Quick Step brand, sold in-store and online with a floor covering visualization simulator.
• Tiling and bath (Carrelage et bain) category range Retail range of tiling and bathroom finishing products for interior renovation projects, sold through physical agencies and the e-commerce site.
• Wall coverings (Revêtement mural) category range Retail range of wall and ceiling coverings, including the custom 'Les Ptits Papiers' wallpaper configurator tool allowing personalized wallpaper creation.
• Tools and equipment (Outillage et matériel) category range Retail range of tools, equipment and consumables required for the installation and application of paint, flooring, tiling and wall coverings.
• Installation products (Produits de mise en œuvre) category range Retail range of preparation, underlayment and installation products needed to apply and finish paint, flooring, tiling and wall covering solutions.
• Floor and wall accessories (Accessoires sol et mur) category range Retail range of finishing accessories for flooring and wall installations (profiles, trims, skirting, transition pieces and similar), available in-store and online.
• ALGO Pro proprietary professional paint brand Proprietary professional paint brand belonging to the SOLMUR / DECOR ALLIANCE group, sold through SOLMUR's 22 agency network and e-commerce site for trade customers and discerning consumers.
• In-store custom color tinting service (machines à teinter) Value-added in-store color mixing service using tinting machines to produce custom paint colors on demand at the agency's paint counter.
• Click and Collect online ordering with free in-store pickup Service allowing customers to order on solmur.fr and collect purchases free of charge at the agency of their choice among SOLMUR's 22 locations across Normandy and Brittany.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• DECOR ALLIANCEcoreOthersDECOR ALLIANCE SAS is the parent company (Président/President) of SOLMUR. It serves as the corporate parent entity that owns and governs SOLMUR. The relationship is one of corporate ownership and control rather than a commercial partnership.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• ManoMano: France-based pure-play e-commerce specialist in home improvement, DIY and gardening. Competes with SOLMUR especially for the online/discovery path to purchase across paint, flooring, tiling and tools, and benchmark for SOLMUR's planned home delivery rollout.

Direct peers

• Castorama: Major French home improvement chain owned by Kingfisher, offering paint, flooring, tiling, tools and decoration products. Competes head-on with SOLMUR across the same finishing-materials categories, with national scale advantage.
• Gedimat: French network of independent building materials dealers supplying pros and individuals with paint, flooring, tiling and tools. Highly comparable as a regional/distributed retailer with similar trade-consumer dual customer base.
• Brico Dépôt: Kingfisher-owned discount home improvement chain in France. Competes with SOLMUR on price-led paint, flooring and tool assortments, primarily for trade and prosumer customers.
• Saint Maclou: French specialty retailer focused on flooring and wall coverings — a core category for SOLMUR — plus tiling and bath. Similar curated, advice-led retail model targeting both consumers and trade professionals, making it a particularly close category peer.
• Bricomarché: French home improvement banner of Les Mousquetaires (Intermarché group), operating affiliated stores across France. Directly comparable regional/decentralized model with overlapping paint, flooring, tiling and tool assortment.
• Mr.Bricolage: French home improvement retailer operating a mix of owned and affiliated stores with a comparable mid-size, regional footprint and assortment in paint, flooring, tiling and tools. Closely comparable as an independent/affiliated-model competitor.
• Leroy Merlin: France's largest home improvement retailer (ADEO group), selling paint, flooring, wall coverings, tiling, tools and decoration across a 140+ store network. Directly competes with SOLMUR on the same product categories, customer segments (pros and individuals), and increasingly omnichannel (delivery + click & collect).
• Weldom: French home improvement retailer (formerly隶属于 Mr.Bricolage group, now under ADKO) operating regional stores selling paint, flooring and decoration. Comparable mid-size footprint and franchise/affiliated DNA to SOLMUR.

Broad incumbents

• Point.P: Saint-Gobain distribution banner in France for building materials, heavier on structural/heavy materials but overlapping on finishing products and trade customers. Comparable as a large established distributor in adjacent segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/solmurfrance
• LinkedInlinkedin.com/company/solmurfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOLMUR