What Leads-IQ does

Leads-IQ (legally Skybox Performance Marketing LLC, Delaware LLC, founded 2021) is a performance-marketing and affiliate lead-generation firm headquartered at 1313 North Market St., Suite 130-C, Wilmington, DE, with a general office at 27 N Wacker Dr., Suite 438, Chicago, IL. The company acquires high-intent, pre-qualified customers for advertisers across six productized verticals — Moving Services, Home Services, Direct-to-Consumer subscription and consumer products, Finance and Insurance, Online Gaming, and B2B Software — and self-reports serving 100+ advertising partners across 20+ verticals and activating $300M+ in downstream sales. Customer logos include large enterprises such as LendingTree, MetLife, AT&T, Chime, Sofi, Lemonade, and HelloFresh. Distribution is sales-led, with no self-serve onboarding; prospects schedule calls with account representatives.

The core technology stack centers on large-scale paid-search campaign management (described as covering millions of keywords and hundreds of millions in annual ad spend), a phone-validation and inbound/outbound/warm-transfer call-center service for prospect qualification, and an analytics layer focused on end-to-end attribution and customer lifetime-value optimization. Leads are delivered via exclusive paid search, call-center qualified transfers, and consumer self-selection formats, with customizable filtering per advertiser. In the moving-services vertical the company has built API-based integrations with nine named CRMs (thrv, oncue, smartMoving, granot, supermove, movegistics, moveItPro, elromco, networkLeads). Infrastructure runs on AWS EC2 and the company uses Google Analytics for traffic analytics; no public or partner-facing API is documented.

Revenue is generated through an affiliate / performance-based model in which Leads-IQ is paid for delivering qualified leads or completed customer acquisitions to advertiser partners, rather than on a flat media-buy or SaaS subscription basis. Pricing is custom and quote-based, not publicly disclosed, with a sales-led "schedule a call" conversion path and "no time commitments, cancel anytime" framing that suggests flexible, likely monthly retainer arrangements. The company is privately held, appears founder-owned with no disclosed institutional funding, and discloses an active hiring posture via a [email protected] channel and a 11–50 employee headcount band. No audited revenue figure is available; self-reported KPIs include 200%+ annual growth, $300M+ in cumulative portfolio sales activated, and founder track record of $1B in cumulative marketplace revenue and $250M in annual ad-budget management.

Name

Leads-IQ

Legal name

Skybox Performance Marketing LLC

Website

https://leads-iq.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Leads-IQ (Skybox Performance Marketing LLC) is a performance-marketing and affiliate lead-generation company that delivers exclusive, validated, high-intent customers to advertisers across the moving, home services, D2C, finance and insurance, online gaming, and B2B software verticals.

Ownership category

akta.pro rank

Product category

Affiliate Marketing and Lead Generation Services

NAICS

Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Affiliate & Partner Lead Generation Networks (BPAFAKAL), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Affiliate lead generation
• Performance marketing services
• Paid search advertising
• Customer acquisition services
• Lead generation platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Affiliate / Performance-Based Lead Generation: Leads IQ operates as an affiliate advertising agency, generating revenue by delivering high-intent leads and customers to brand partners. Revenue is tied to performance outcomes — delivering qualified leads or driving customer acquisitions — making it a performance-based, affiliate marketing model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Leads-IQ is a performance-based affiliate marketing company that acquires and validates high-intent customers for businesses through paid search advertising, phone validation, and call center services, then delivers those leads (exclusive or shared) via API integrations to client CRMs. The company operates across six verticals — Moving Services, Home Services, Direct-to-Consumer, Finance and Insurance, Online Gaming, and B2B Software — with capabilities spanning campaign management, prospect validation, marketing analytics, and end-to-end attribution / customer LTV optimization.

Product overview

Leads IQ is an affiliate marketing services company offering a unified platform for data-driven customer acquisition. The company operates across six industry verticals (Moving Services, Home Services, Direct-to-Consumer, Finance and Insurance, Online Gaming, and B2B Software), each providing industry-specific lead generation services. Core offerings include exclusive and shared leads with validation, paired with marketing modules (Paid Search, Analytics, Validation Services, and Marketing Optimization) that work together to deliver quality leads and scalable growth through holistic marketing strategies and targeted paid search campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Moving Services Leads Exclusive and shared moving leads for local and long-distance moving service providers, with contact validation and API integrations with leading moving-industry CRMs including thrv, oncue, smartMoving, granot, supermove, movegistics, moveItPro, elromco, and networkLeads.
• Home Services Leads High-intent home service provider leads for residential or commercial customers (renovation, property management, leasing, turn management), with exclusive lead options, customized filtering, and contact validation.
• Direct-to-Consumer Leads Affiliate/performance lead generation for D2C subscription services and consumer product brands, connecting advertisers with high-intent consumers at critical stages of the purchasing journey (meal kits, telecom, footwear, wine, mental health subscriptions).
• Finance and Insurance Leads Consumer financial and insurance services leads reaching customers as they research options and nurturing them along the purchasing journey (lending, banking, fintech, insurance, debt relief, precious metals).
• Online Gaming Leads Affiliate lead generation for online casino and sports gambling platforms, connecting advertisers with sports betting and online gaming enthusiasts.
• B2B Software Leads Affiliate lead generation for B2B software companies including web hosting services and WordPress providers, targeting software buyers at the research stage to prime them for conversion.

Quantifiable outcome

• $300M+ in sales activated across the portfolio
• +4 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider. Leads IQ's information is stored on third-party cloud infrastructure on Amazon Web Services EC2 platform. AWS provides security infrastructure for the company's data operations.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• QuinStreet: Public performance-marketing company that generates customer acquisition traffic for clients in insurance, financial services, and education through paid search and affiliate channels — directly overlapping Leads-IQ's primary verticals and operating model.
• MediaAlpha: Operating a transparent marketplace for insurance customer acquisition, MediaAlpha is a direct peer in the performance-driven lead generation space, particularly in the insurance vertical where Leads-IQ also has meaningful exposure.
• Modernize: Lead generation platform focused on the home services vertical (roofing, windows, HVAC) — directly comparable to Leads-IQ's Home Services product line in customer acquisition approach and target market.
• Angi Leads (HomeAdvisor): Marketplace and lead generation business for home service professionals, overlapping directly with Leads-IQ's Home Services vertical on both buyer profile and lead-delivery workflow.
• Bankrate (Red Ventures): Operates financial-services lead generation brands under Red Ventures, closely comparable to Leads-IQ's Finance & Insurance vertical where it competes to deliver qualified consumer leads to lenders and insurers.
• NetQuote: Lead generation platform connecting consumers with insurance providers — directly comparable in customer-acquisition focus, vertical exposure, and distribution through performance and affiliate channels.
• Porch Group: Connects homeowners with moving, insurance, and home service providers, with a lead generation model that mirrors Leads-IQ's Moving Services and Home Services verticals.
• Tinuiti: Large independent performance marketing agency managing paid search, paid social, and affiliate programs for enterprise brands — comparable in service mix (paid search + affiliate) and enterprise client profile.

Others

• CJ Affiliate (Commission Junction): Large affiliate network infrastructure provider enabling brands to manage partner publishers — adjacent to Leads-IQ's own affiliate-referral revenue model and could be either a partner or competitive layer in the value chain.
• Impact.com: Partnership and affiliate management platform providing the technology stack for performance-based partner programs — closely related to Leads-IQ's operational backbone as an affiliate performance agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/leads-iq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leads-IQ