Irving Farm New York
Irving Farm New York is a privately held specialty coffee roaster founded in 1996, serving DTC consumers, wholesale café partners, and corporate offices via a Hudson Valley roastery, six NYC-area cafés, and an e-commerce subscription platform.
- Company typePrivate
- Founded1996
- HeadquartersNew City, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Irving Farm New York does
Irving Farm New York is a privately held specialty coffee roaster and retailer founded in 1996 and headquartered in New York City, with roasting operations in Hudson Valley, New York. The company sources green coffee directly from growers on small estate farms, including a 10+ year direct-trade partnership with producer Sergio Palermo in Chirinos, Peru, and roasts it at its Hudson Valley facility. The product portfolio spans whole-bean coffee across multiple roast profiles (light, medium, dark, espresso) and origins (blends and single origins including organic), ready-to-drink cold brew in 12oz cans, instant coffee, curated bundles, bulk coffee, and branded merchandise. Core products are priced at $18.50-$19.50 per 12oz bag.
The company operates a hybrid go-to-market across three channels: (1) direct-to-consumer via a Shopify e-commerce storefront with a tiered subscription program offering 5%-15% recurring discounts and free shipping over $30; (2) retail through six physical café locations across the New York City metro area (Gramercy, E 10th Street, Olympic Tower, Upper West Side, Washington Square) plus Millerton, NY; and (3) a B2B wholesale program, with a dedicated Shopify wholesale portal, supplying other cafés, restaurants, and corporate office subscriptions. Customer segments span individual home-brewing consumers (primary), wholesale café/restaurant partners, and corporate offices, addressing pain points around freshness, sustainable sourcing provenance, and delivery convenience.
The underlying technology stack is a standard Shopify e-commerce platform paired with physical roasting and retail operations; there is no disclosed proprietary software, AI/ML capability, or data flywheel. Marketing relies on a content-marketing blog (brew guides, journal), an email newsletter, and earned media coverage in The New York Times, Eater, Bon Appétit, Thrillist, and Time Out. Ownership and revenue figures are not publicly disclosed; the firm operates as an independent specialty coffee company with 51-100 employees.
Irving Farm New York firmographics
Firmographics- Name
- Irving Farm New York
- Website
- https://irvingfarm.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Irving Farm New York is a privately held specialty coffee roaster founded in 1996, serving DTC consumers, wholesale café partners, and corporate offices via a Hudson Valley roastery, six NYC-area cafés, and an e-commerce subscription platform.
- Ownership category
- akta.pro rank
Irving Farm New York industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
Keywords
Where Irving Farm New York is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Irving Farm New York business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Coffee Sales: Online sales of roasted coffee beans, cold brew, and merchandise through e-commerce storefront. One-time purchase model for individual products.
- Subscription Coffee Service: Recurring subscription model with tiered discounts (5-15% off) for regular coffee deliveries. Mix & match subscription savings with increasing discounts for additional subscription items.
- Retail Cafe Locations: In-store coffee and food sales across six New York cafe locations.
- Wholesale Program: B2B wholesale supply to other cafes and businesses, including office subscription services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 71 House Medium Roast - $18.50 per 12oz bag |
| Unit Pricing | Pay-as-you-go | Blackstrap Espresso - $18.50 per 12oz bag |
| Unit Pricing | Pay-as-you-go | Gotham Dark Roast - $18.50 per 12oz bag |
| Unit Pricing | Pay-as-you-go | Highline Light Roast | Organic - $19.50 per 12oz bag |
| Unit Pricing | Pay-as-you-go | Cold Brew Can Four Pack - $19.99 |
| Subscription | Monthly | Subscription Service - up to 15% discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Irving Farm New York product offering
Product offeringCore offering
Irving Farm New York is a specialty coffee roaster that sustainably sources, roasts, and sells whole bean coffee, ready-to-drink cold brew, instant coffee, and branded merchandise. The company distributes its products through direct-to-consumer e-commerce and subscription delivery, six retail cafe locations in the New York metropolitan area, and a B2B wholesale program serving other cafes, restaurants, and corporate offices. Coffee is roasted at the company's Hudson Valley, New York roastery.
Product overview
Irving Farm New York is a specialty coffee roaster and retailer offering a portfolio of products centered around sustainably sourced, roasted, and sold coffee. The core offering consists of whole bean coffee bags across multiple roast profiles (light, medium, dark, espresso) and origins (blends and single origins), available for direct consumer purchase via e-commerce, subscription delivery, wholesale, and in-person at retail cafe locations. Product variants include ready-to-drink cold brew cans (four-pack), instant coffee, curated bundles, bulk orders, and branded merchandise. Subscriptions provide recurring delivery with tiered discounts up to 15% off. The company operates multiple cafe locations in New York City and Millerton, NY, with roasting operations in the Hudson Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- 71 House Medium Roast
- Blackstrap Espresso
- Gotham Dark Roast
- Highline Light Roast (Organic)
- Los Alisos, Peru (Organic Single Origin)
- Cold Brew Can Four Pack
- Instant Coffee
- Coffee Subscriptions
- Coffee Bundles
- Bulk Coffees
- Branded Merchandise
- Wholesale Coffee Program
- Retail Cafe Operations
Companies that use Irving Farm New York
Customer profileSegments3 records
Ideal customer profiles3 records
Irving Farm New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Irving Farm New York partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sergio Palermo (Chirinos, Peru)coreSergio Palermo is a long-term coffee partner who has worked with Irving Farm for over 10 years. He produces the Los Alisos coffee in the remote town of Chirinos, Peru. This is an organic single-origin offering representing Irving Farm's commitment to direct trade relationships with coffee farmers.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Irving Farm New York competitors and assessment
Company assessmentDirect peers
- Birch Coffee: NYC-based specialty coffee roaster and cafe operator. Comparable in geographic focus, premium positioning, and roastery-cafe hybrid model serving similar Manhattan consumer.
- Stumptown Coffee Roasters: Specialty coffee roaster operating cafes, wholesale, and DTC subscriptions. Closely mirrors Irving Farm's combined roastery + cafe + wholesale + subscription model and serves a comparable premium/specialty consumer segment.
- Blue Bottle Coffee: Specialty coffee roaster and cafe operator with national DTC and subscription offerings. Direct overlap in roastery-cafe hybrid model, premium positioning, and multi-channel distribution.
- Counter Culture Coffee: Specialty coffee roaster with strong wholesale and foodservice presence plus direct-trade farmer relationships. Comparable in roasting operations, sustainability narrative, and B2B/wholesale go-to-market motion.
- Intelligentsia Coffee: Specialty coffee roaster with retail cafes, wholesale, and DTC. Comparable in direct-trade sourcing model, premium positioning, and multi-channel approach.
- La Colombe Coffee Roasters: Specialty coffee roaster operating cafes, wholesale, DTC, and a strong RTD/cold brew product line. Closely comparable business model with particular overlap on cold brew/RTD expansion strategy.
- Joe Coffee Company: NYC-based specialty coffee roaster and cafe operator with DTC and subscription services. Strongly comparable given shared NYC geography, premium positioning, and roastery-cafe hybrid model.
- Devoción: NYC-based specialty coffee roaster with cafes and DTC. Directly comparable as another Northeast-focused specialty roaster with strong brand, single-origin emphasis, and cafe + e-commerce channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Irving Farm New York social profiles
Digital presenceIrving Farm New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Irving Farm New York leadership team
Management profileNumber of profiles
Profiles1 record
Irving Farm New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Irving Farm New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Irving Farm New York
What does Irving Farm New York do?
Irving Farm New York is a specialty coffee roaster that sustainably sources, roasts, and sells whole bean coffee, ready-to-drink cold brew, instant coffee, and branded merchandise. The company distributes its products through direct-to-consumer e-commerce and subscription delivery, six retail cafe locations in the New York metropolitan area, and a B2B wholesale program serving other cafes, restaurants, and corporate offices. Coffee is roasted at the company's Hudson Valley, New York roastery.
Is Irving Farm New York a public or private company?
Irving Farm New York is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Irving Farm New York founded?
Irving Farm New York was founded in 1996. It employs 51 to 100 people.
Where is Irving Farm New York based?
Irving Farm New York is headquartered in New City, United States, in the North America region.
How does Irving Farm New York make money?
Four revenue lines are on record. Direct Coffee Sales are the primary driver. The others are subscription Coffee Service, retail Cafe Locations and wholesale Program.
Who are Irving Farm New York's main competitors?
Direct peers on record are Birch Coffee, Stumptown Coffee Roasters, Blue Bottle Coffee, Counter Culture Coffee, Intelligentsia Coffee, La Colombe Coffee Roasters, Joe Coffee Company and Devoción.
Does Irving Farm New York have an API?
No public API is recorded for Irving Farm New York.
What industry is Irving Farm New York in?
Irving Farm New York's product category is Specialty Coffee. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920.