Will & Co

What Will & Co does

Will & Co B.V. is a privately held Dutch distributor of chemical raw materials, biobased chemicals for industrial applications, and food ingredients, headquartered in Badhoevedorp, Netherlands. Founded in 1924, the company operates through six dedicated business units — Coatings, Food Ingredients, Chemicals, Plastics, PVC, and Polyurethanes — supplying specialty and commodity inputs such as plasticizers, flame retardants, polyurethane solvents and polyols, engineering resins, biobased and biodegradable polymers, starches, plant-based and conventional proteins, hydrocolloids, and dairy ingredients. The group serves industrial production companies and food manufacturers, primarily across Benelux and France, through a wholly-owned French subsidiary (Will Ingredients SAS, Champagne sur Oise) and a dedicated Dutch food ingredients subsidiary (Will Ingredients B.V.), plus Pendo N.V. and Ecopol Sàrl as additional group entities.

The business model is sales-led, transaction-fee distribution: Will & Co markets, distributes, and handles logistics for internationally manufactured raw materials on behalf of an exclusive portfolio of principals, including Eastman, Evonik, Kaneka, Lanxess, Mitsui Chemicals, Novamont, Galactic, KMC, Italgel, Hispanagar, and Applied Graphene Materials. Revenue is earned on margins between suppliers and the European industrial and food-manufacturing customer base, with pricing handled on a quote basis rather than via disclosed rate cards. The company positions itself as a knowledge partner — advising on product specification, regulatory handling, and new-product formulation — rather than as a pure logistics intermediary, with ISO 9001:2015, REACH compliance, and Responsible Care (VHCP) membership underwriting its regulatory credentials.

Go-to-market relies on a 11–50 person specialist sales force organized by business unit and geography, direct account coverage of production companies, a corporate website, LinkedIn presence (including Will Ingredients France), segmented email newsletters, and participation in trade shows. There is no disclosed external funding, no published revenue, no digital product, and no public listing; ownership remains private under the van Lindonk family (Jacques van Lindonk as Managing Director), with no parent company, private equity sponsor, or venture capital investment identified in the available records.

Name

Will & Co

Legal name

Will & Co B.V.

Website

https://will-co.eu

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Will & Co is a family-owned Dutch distributor, founded 1924, that markets and supplies chemical raw materials, biobased chemicals, and food ingredients to industrial and food-production customers across Benelux and France through six business units.

Ownership category

akta.pro rank

Product category

Chemical Distribution

SIC

Wholesale-Chemicals & Allied Products (5160), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Chemical raw materials distribution
• Food ingredients distribution
• Industrial chemicals supply
• Specialty chemicals trading
• Biobased chemicals distribution

Headquarters

HQ city

Badhoevedorp

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution of raw materials and chemicals: Will & Co generates revenue through the international marketing, logistics, and distribution of chemical raw materials, (biobased) chemicals for industrial applications, and food ingredients. The company serves as a specialized knowledge partner, advising production companies on high-quality raw materials and distributing such materials to them. Revenue is earned through margins on the sale and distribution of both commodities and specialities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Will & Co is a specialized B2B distributor that markets, distributes, and arranges logistics for chemical raw materials, (biobased) chemicals for industrial applications, and food ingredients to production companies. The company operates six business units (Coatings, Food Ingredients, Chemicals, Plastics, PVC, Polyurethanes), supplying both commodities and specialities from an exclusive network of international partners to industrial customers primarily in Benelux and France, while acting as a knowledge partner advising on raw material selection and product development.

Product overview

Will & Co is a distributor of chemical raw materials, (biobased) chemicals for industrial applications, and food ingredients. The company operates through six specialized business units: Coatings (raw materials for coatings and inks), Food Ingredients (starches, proteins, hydrocolloids, dairy, flavors), Chemicals (salts, acids, polyols, alcohols), Plastics (engineering resins, additives, bio-based materials), PVC (plasticizers, flame retardants, impact modifiers), and Polyurethanes (solvents, catalysts, polyols). The company acts as a knowledge partner, providing product expertise and logistics services to production companies across various industries since 1924.

Differentiator

Problem solved

Functional benefit

Products and services

• Coatings

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

46 partnerships are on record, tiered core and minor.

• EastmancoreStrategic or Co-development PartnerLong-term supplier partnership for polyurethane products including solvents (DMF, THF, NMP, NBP). Eastman is one of the key material suppliers in the polyurethanes and chemicals business units.
• Nord CompositescoreStrategic or Co-development PartnerPartner in the polyurethanes business unit, supplying composite materials for the industry.
• Hyosung ChemicalcoreStrategic or Co-development PartnerKey supplier partner for polyurethanes, providing chemical raw materials for the industry.
• SipchemcoreStrategic or Co-development PartnerInternational chemical supplier partner for polyurethanes and chemicals, providing specialty chemical products.
• CheckerspotminorStrategic or Co-development PartnerInnovation partner for polyurethane solutions, focused on bio-based materials.
• EvonikcoreStrategic or Co-development PartnerLeading PVC additives supplier providing flame retardants and other specialty chemicals for PVC materials.
• KanekacoreStrategic or Co-development PartnerJapanese specialty chemicals company supplying materials for PVC and plastics applications.
• OQcoreStrategic or Co-development PartnerOman-based integrated energy company providing chemical raw materials for PVC industry.
• ProvironcoreStrategic or Co-development PartnerChemical company specializing in plasticizers and chemical intermediates for PVC applications.
• LanxesscoreStrategic or Co-development PartnerSpecialty chemicals company providing additives and solutions for PVC materials.
• AipolcoreStrategic or Co-development PartnerPolyurethane and chemical supplier partner for the plastics business unit.
• Aurora KunststoffecoreStrategic or Co-development PartnerGerman plastics recycler and supplier contributing to sustainable plastic solutions.
• Mitsui ChemicalscoreStrategic or Co-development PartnerJapanese chemical company providing engineering resins and materials for plastics applications.
• Plastron SASminorStrategic or Co-development PartnerFrench plastics specialist providing materials for the plastics industry.
• SIPOLcoreStrategic or Co-development PartnerItalian polymers company supplying polyurethanes and plastic materials.
• EpsancoreStrategic or Co-development PartnerPlastics compounds supplier for engineering resin applications.
• CONSTABcoreStrategic or Co-development PartnerAdditives and compounds supplier for the plastics industry.
• Cossa PolimeriminorStrategic or Co-development PartnerItalian polymer materials supplier for plastics applications.
• NovamontcoreStrategic or Co-development PartnerItalian bioplastics company providing bio-based and biodegradable materials including PTBAT and PLA.
• Sidra WasserchemiecoreStrategic or Co-development PartnerWater chemistry specialist providing chemical solutions for industrial applications.
• GalacticcoreStrategic or Co-development PartnerBio-based chemicals supplier providing ingredients for polyurethanes and coatings.
• LCY BiosciencescoreStrategic or Co-development PartnerBio-based succinic acid and other bio-based chemical materials supplier.
• Plant Ex Ingredients LtdcoreStrategic or Co-development PartnerUK-based supplier of plant-based ingredients for food applications.
• KMCcoreStrategic or Co-development PartnerDanish company providing food ingredients including starches and proteins.
• ItalgelcoreStrategic or Co-development PartnerItalian hydrocolloids and food ingredients specialist.
• Epi IngredientscoreStrategic or Co-development PartnerFrench food ingredients supplier specializing in proteins and dairy ingredients.
• SacchettominorStrategic or Co-development PartnerItalian supplier of food ingredients including casings for food applications.
• SMScoreStrategic or Co-development PartnerFood ingredients supplier for the Benelux and French markets.
• AlojaminorStrategic or Co-development PartnerFood ingredients supplier providing specialty ingredients.
• GPIcoreStrategic or Co-development PartnerProtein and ingredients supplier for food manufacturing.
• InvejaminorStrategic or Co-development PartnerFood ingredients specialist providing functional ingredients.
• Essentia Protein SolutionscoreStrategic or Co-development PartnerProtein ingredients supplier for food applications.
• HispanagarcoreStrategic or Co-development PartnerSpanish agar agar and hydrocolloids supplier for food applications.
• Marcel CarrageenancoreStrategic or Co-development PartnerPhilippine-based carrageenan supplier for food hydrocolloids.
• AlventacoreStrategic or Co-development PartnerChemical ingredients supplier for food and industrial applications.
• InterstarchcoreStrategic or Co-development PartnerStarch-based ingredients supplier for food applications.
• LeibercoreStrategic or Co-development PartnerGerman supplier of yeast extracts and specialty ingredients for food applications.
• Applied Graphene Materials (AGM)coreStrategic or Co-development PartnerUK-based graphene materials supplier providing graphene dispersions for coatings applications.
• Black Diamonds PigmentscoreStrategic or Co-development PartnerPigments and colorants supplier for coatings and inks.
• DCLcoreStrategic or Co-development PartnerPigments and materials supplier for coatings and inks applications.
• DynaplakcoreStrategic or Co-development PartnerDutch company providing binders and resin solutions for coatings.
• MetaflakecoreStrategic or Co-development PartnerSpecialty effect pigments and aluminum pigments supplier for coatings.
• SynthopolcoreStrategic or Co-development PartnerGerman resin manufacturer providing binders for coatings and inks.
• US Polymers/Accurez Specialty ChemicalscoreStrategic or Co-development PartnerUS-based specialty chemicals supplier for coatings applications.
• ConmetminorStrategic or Co-development PartnerMetallic carboxylate supplier for coatings and inks applications.
• CinkarnaminorStrategic or Co-development PartnerSlovenian specialty chemicals company providing materials for coatings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Biesterfeld: Hamburg-headquartered distributor of specialty chemicals and plastics including additives, polymers, and industrial raw materials; operates in similar product categories with similar European mid-market customers.
• Barentz: Dutch-headquartered distributor of specialty ingredients for food, personal care, and industrial applications. Barentz overlaps with Will & Co almost directly across the food ingredients and specialty chemical distribution lines and operates a comparable principal-agency model.
• TER Group: Hamburg-based specialty chemical distributor with a similar European niche-distribution model covering additives, polymers, and related industrial materials — closely comparable to Will & Co's plastics, PVC, and chemicals BUs.
• IMCD: Rotterdam-based specialty chemicals and ingredients distributor with very similar supplier partnerships (Evonik, Lanxess and other Will & Co principals) and a comparable specialty, technical-sales-led model.
• Helm AG: Hamburg-headquartered chemical distribution company covering crop protection, feed and food, pharmaceuticals, and industrial chemicals, similar in structure to Will & Co's multi-vertical distribution platform.
• Caldic: Dutch specialty ingredients and chemicals distributor with comparable business lines in food ingredients and industrial chemicals, sharing the same Benelux-centric footprint and supplier model.
• Azelis: Belgian-headquartered distributor of specialty ingredients and chemicals across food, personal care, and industrial markets, serving overlapping customers in Europe with a similar value-added distribution model.
• Nordmann, Rassmann (Nordmann): Hamburg-based specialty chemicals and natural ingredients distributor with overlapping supplier relationships and a comparable specialty distribution model serving industrial customers.

Broad incumbents

• Brenntag: World's largest chemical distributor with a pan-European (and global) generalist portfolio that competes head-on with Will & Co's industrial-chemicals BUs and often carries the same principals (e.g., Lanxess, Evonik).
• Univar Solutions: Large specialty chemicals and ingredients distributor serving similar industrial and food ingredient end-markets across multiple geographies, now part of Aramco; overlaps with Will & Co's broad chemical distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/will-en-co-bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Will & Co