Bodytalk

What Bodytalk does

Bodytalk Α.Ε. (BODYTALK ΒΙΟΜΗΧΑΝΙΚΗ ΕΙΣΑΓΩΓΙΚΗ – ΕΞΑΓΩΓΙΚΗ ΚΑΙ ΕΜΠΟΡΙΚΗ ΕΝΔΥΜΑΤΩΝ) is a Greek athleisure and athletic apparel company founded in 1996 and headquartered in Távros, Athens, with a registered office in Kavala. It designs, manufactures, and retails training clothes, undergarments, and accessories for women, men, and children under the BODYTALK/BDTK brand, carrying a body-positive 'Train for Pleasure' positioning. Its core products are organized into Women's, Men's, and Kids collections spanning sports bras, leggings, joggers, hoodies, t-shirts, jackets, shorts, swimwear, and accessories, supplemented by an outlet line and gift cards.

The business operates a direct-to-consumer model through the bodytalk.com e-commerce platform (live since 2008, supporting Greek and English, with Cloudflare SSL encryption and Klarna, PayPal, and IRIS/Simpler payment integrations), a network of physical retail stores across Greece with buy-online-pickup-in-store capability, and telephone ordering. Distribution is supported by logistics partnerships with BoxNow (70,000+ pickup points), ACS, and DHL, enabling shipment across Greece, Cyprus, the EU, and non-EU international destinations. Pricing is unit-based at €13–€47 per item, with free shipping in Greece for orders over €40 and Klarna 3-installment financing for orders over €50.

Bodytalk is a wholly-owned subsidiary of INTRAFASHION GROUP Ανώνυμη Βιοτεχνική και Εμπορική Εταιρεία, a diversified Kavala-based fashion conglomerate. On 14 May 2026, Bodytalk and INTRACCESSORIES GROUP signed an absorption merger into INTRAFASHION GROUP under Greek law 4601/2019, with effects from 1 January 2026; as the parent already held 100% of shares, no new shares were issued. Customer retention is driven by the Club 9 loyalty program and corporate cross-promotions with Vodafone CU, Cosmote Deals For You, and Alpha Bonus. No external funding rounds, AI/ML capabilities, patents, or public financial disclosures are present in the source material.

Name

Bodytalk

Legal name

BODYTALK Α.Ε. ΒΙΟΜΗΧΑΝΙΚΗ ΕΙΣΑΓΩΓΙΚΗ – ΕΞΑΓΩΓΙΚΗ ΚΑΙ ΕΜΠΟΡΙΚΗ ΕΝΔΥΜΑΤΩΝ

Website

https://bodytalk.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Bodytalk is a Greek athleisure apparel brand designing and retailing training clothes, undergarments, and accessories for women, men, and children through e-commerce, physical retail stores across Greece, and a Club 9 loyalty program, shipping to Cyprus, the EU, and international markets.

Ownership category

akta.pro rank

Product category

Athleisure Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAEAA

Activewear & Training Apparel

Consumer Products & Retail/Apparel, Footwear & Accessories/Athleisure & Performance Wear

SECONDARYCRAAAAAD

Athletic / Performance & Activewear Brands

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAAABAE

Athleisure & Performance Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Athleisure apparel
• Sportswear clothing
• Activewear brand
• Training clothes
• Fashion accessories

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail & E-commerce): Bodytalk generates revenue through the sale of athleisure and activewear clothing products via its e-commerce website (bodytalk.com) and physical retail stores across Greece. Products include women's, men's, and children's apparel such as leggings, joggers, hoodies, T-shirts, sports bras, and accessories. Revenue is generated on a one-time purchase basis with no recurring subscription required for standard purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bodytalk designs, manufactures, and retails athleisure and activewear clothing (Bdtk brand) for women, men, and children, including sports bras, leggings, tracksuits, hoodies, T-shirts, jackets, shorts, and swimwear. The company also sells complementary accessories (sandals, socks, bags, hats, towels) and gift cards, distributing these products through its own e-commerce platform, physical retail stores in Greece, and international shipping.

Product overview

Bodytalk operates as a B2C athleisure and athletic apparel brand offering a unified product portfolio organized by gender (women, men, kids) with dedicated product lines for each segment. The core Bdtk brand encompasses sportswear essentials including sports bras, leggings, tracksuits, hoodies, t-shirts, jackets, tank tops, shorts, and swimwear for all demographics. The offering is complemented by accessories (sandals, socks, bags, hats, towels) and an Outlet line for discounted items. All products carry the Bdtk brand label and are sold through the company's e-commerce platform (bodytalk.com) and physical retail stores across Greece.

Differentiator

Problem solved

Functional benefit

Brands

• Club 9: Bodytalk's loyalty program offering members benefits including 30% discount after reaching 200€ in purchases, birthday bonuses, early access to sales, and exclusive member offers.

Products and services

• Women's Athleisure Collection
• Men's Athleisure Collection Men's athletic and leisure clothing including t-shirts, tracksuits (formes), hoodies (fouter), jackets (zaketes), tank tops, bermudas, and swimwear. Targeted at adult men seeking comfortable athletic and casual wear.
• Kids Athleisure Collection Athletic and leisure clothing for children, organized by gender (boys and girls) and including similar apparel categories as adult collections, plus infant wear. Targeted at parents seeking durable, comfortable clothing for active children.
• Gift Cards Digital or physical gift cards available for purchase, allowing recipients to select their own Bodytalk products. Targeted at consumers seeking gifts for Bodytalk customers.
• Accessories Complementary accessories including sandals/slides (sandalia), socks (kaltses), bags (tsantes), gloves and scarves (glantzia kai kaskol), hats (kapela), and gym/beach towels (petsetes). Targeted at Bodytalk customers seeking to complete their athleisure look.
• Bdtk Outlet Discounted and clearance athleisure apparel sold at reduced prices (20-30% off original), spanning all adult and children's categories. Targeted at value-conscious Bodytalk customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BoxNowcoreChannel Partner/ Reseller/ DistributorBoxNow is a strategic shipping partner providing access to 70,000+ pickup points across Greece. Customers can have orders delivered to nearby BoxNow lockers, with a 48-hour holding period (extendable by 24 hours). This partnership enables flexible, convenient delivery options for e-commerce customers.
• KlarnacoreOthersKlarna is integrated as a payment provider, offering customers 3 interest-free installments with a debit card for orders over €50. This Buy Now Pay Later option makes higher-priced items more accessible to customers.
• PayPalcoreOthersPayPal is offered as a payment method, providing customers with a secure and convenient checkout option beyond traditional card payments.
• Simpler (IRIS Payments)minorOthersIRIS Payments through Simpler enables instant bank transfers for customers who prefer not to use cards or PayPal. This provides additional payment flexibility.
• ACS CouriercoreOthersACS is one of two courier partners (along with DHL) used for domestic and international shipments. ACS handles domestic Greek deliveries within 1-2 business days for orders shipped from Bodytalk's warehouses.
• DHLcoreOthersDHL is one of two courier partners used for shipments. DHL provides international delivery capabilities for EU and non-EU countries.
• Vodafone CUminorGTM or Marketing PartnerVodafone CU (Customer Union) partnership offers Vodafone customers exclusive access to Bodytalk promotions and discounts. This cross-promotional relationship brings Bodytalk products to Vodafone's customer base.
• Cosmote (Deals For You)minorGTM or Marketing PartnerCosmote Deals For You program offers Cosmote customers exclusive Bodytalk discount codes and promotional offers, similar to the Vodafone partnership structure.
• Alpha BonusminorGTM or Marketing PartnerAlpha Bonus loyalty program allows Alpha Bank customers to earn and redeem points at Bodytalk, providing another channel for customer acquisition from an established loyalty ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Puma: Global athletic and athleisure brand with strong European DTC footprint. Comparable because Puma targets the same training-and-lifestyle crossover consumer that Bodytalk addresses with its athleisure positioning.
• Adidas: Global sportswear incumbent with established Greek retail and e-commerce presence. Comparable because Adidas competes directly across Bodytalk's training/activewear assortment for women, men, and kids.
• Decathlon: Global sporting goods retailer with extensive physical store presence across Europe including Greece. Comparable because Decathlon offers family-wide athletic apparel at accessible price points, directly competing with Bodytalk's Greek physical and online assortment.
• Nike: Global athletic and athleisure leader with deep DTC infrastructure across Greece and the EU. Comparable because Nike sells into the same women's/men's/kids activewear categories that Bodytalk targets, competing for the same Greek consumer wallet.

Direct peers

• Gymshark: UK-born digitally native activewear brand with strong European reach. Comparable because Gymshark competes as a digitally native, training-focused athleisure brand selling into the same Greek and EU consumer base as Bodytalk.
• Sweaty Betty: Women's activewear and athleisure brand with established UK/EU DTC presence. Comparable because Sweaty Betty sells women's-led activewear designed for training and everyday wear, the same hybrid use case Bodytalk emphasizes.
• Lululemon: Premium women's athleisure brand with growing men's and kids categories and EU shipping. Comparable because Lululemon operates in the same women's-led activewear-to-lifestyle crossover positioning that Bodytalk targets, including DTC e-commerce.
• Alo Yoga: Premium athleisure and yoga-inspired apparel brand shipping DTC into the EU. Comparable because Alo Yoga targets the studio-to-street wearability segment that overlaps with Bodytalk's body-positive, training-and-lifestyle positioning.

Regional players

• Intersport: European sporting goods retailer cooperative with strong Greek and EU presence. Comparable because Intersport sells multi-brand athletic apparel and footwear through physical retail in the same geographies as Bodytalk's stores.
• Cosmos Sport: Greek sporting goods retailer with extensive physical and online presence in Greece. Comparable because Cosmos Sport is a domestic competitor addressing the same Greek consumer seeking athletic apparel across women's, men's, and kids segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bodytalk_bdtk
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bodytalk-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodytalk